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Listings Lounge: Generics Galore: Unraveling the Mystery of Unbranded Items
Welcome back to the Listings Lounge! I hope you have been enjoying your summer!
We have seen many contacts around generic products where sellers are wondering what is considered a generic product, and what to do when you see a branded item listed as a generic.
What is a generic product?
Generic products are unbranded, without any distinctive name or logo. They do not belong to an identifiable brand.
Using another brand’s Intellectual Property in your generic product listing, or listing a branded product as generic, are violations of our listing policies. For more information, see our Brand Name policy. Using another brand's intellectual property or listing a branded product as generic is a policy violation and can lead to account suspension.
If you are creating a new generic product without a unique identifier like a UPC, you need to first request a GTIN exemption for that product category and store.
What is the purpose of this policy?
The purpose of this policy is to help customers differentiate between genuine generic products and misused branded products.
The overall goal is to maintain the distinction between authentic generic products and misrepresented branded items on the Amazon marketplace. For more information on creating a new product, go to Product Detail Page Rules.
If you try to change a product detail page or add offers on another seller’s generic product, you will receive a listing error. You will then be guided to create a new product by following the process as outlined in Add Products. For more information on error messages associated with the policy and the steps to resolve your issue, go to Error messages related to Amazon generic product policy.
What do you do if you see a branded item listed as generic?
If you see a branded item listed as generic, you can report the violation through the Report a Violation by providing details like the seller, ASIN/ISBN, marketplace, and explanation of the violation. You can submit up to 10 ASIN’s with each report.
If you need further assistance after you have filed a complaint and there have been at least 5 business days and no action has been taken, please create a new thread with the complaint ID so our team can take a look. Let me know if you need any clarification or have additional questions!
Resources:
Amazon Generic Products Policy
Intro the the Amazon Generic Policy
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Until next time!
Michelle
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