Hello all,

In this post, we’re going to provide some basic information about product title length requirements.

Title length requirements apply to all products on Amazon’s worldwide marketplaces. Title length requirements are one of the four criteria that could cause a product to be search-suppressed from Amazon search results. Titles must follow the recommended length of your product category characters, including spaces. You can find your specific length requirements by referencing the Category-specific style guides. To view the remaining three criteria, visit the Product title requirements page.

Not sure if your product has been search-suppressed? Visit Manage Inventory in Seller Central and click on Suppressed.

Looking for some best practices or tips for creating a good product title? Consider the following and get more information at the Product title requirements page:

• Titles should be concise. We recommend fewer than 80 characters.
• Don't use ALL CAPS.
• Capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
• Use numerals: "2" instead of "two".
• Don't use non-language ASCII characters such as Æ, ©, or ®.
• Titles should contain the minimal information that is needed to identify the item and nothing more.
• Don't use subjective commentary, such as "Hot Item" or "Best seller".
• Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).
• Titles can abbreviate measurements, such as "cm", "oz", "in", and "kg".
• Don't include your seller name in titles.
• Size and color variations should be included in titles for child ASINs, not the main title (see below).