Happy Prime Day Week all!

Prime Day events are coming all around the world, and will kick off here in the U.S. on July 16th at 12:01am!

Hopefully you’ve seen some of the Prime Day Prep series here on the forums, but if not, you can find the whole series linked here!

First, our Prime Day Preparation checklist covered all things a business should be thinking about leading up to a high traffic day like Prime Day.

Then these Top Tips from our Amazon Ads team offered some insights on optimizing the performance of sponsored product campaigns, including some budget recommendations, and we shared these best practices for staying diligent on your upcoming deals!

Prime Day’s date announcement was accompanied by asking our forums sellers, how do you prepare for Prime Day?

Then our Listings Lounge team grabbed the mic and posted some terrific guidance on how to:

• Transform your product titles,
• Captivate customers with detail pages,
• Perfect your picture practices,
• Blow minds with your bullet points, &
• Dominate product descriptions!

Take a moment to run through these resources if you haven’t already, we hope you have a phenomenal Prime Day!

Hello all!

Amazon’s 10th Prime Day Event will start on July 16th at 12:01am PDT and run through July 17th!

You can ready your business by reviewing the public announcement, our Prime Day Preparation Checklist, and the top tips from Amazon Ads on optimizing Sponsored Products campaigns.

Stay tuned here on the forums for more helpful content in the coming weeks, and be sure to read through our Prime Day 2024 FAQ help page for guidance on deals, discounts, and other top-of-mind questions!

Looking forward to making this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

Elevate your Prime Day strategy with the 2024 Prime Day Brand Readiness Guide.

Prime Day is Amazon's biggest deal event of the year, with millions of customers looking to save big and find exciting deals! So make sure your brand is top-of-mind among customers and build up a strategy that can help lead to conversions.

What does the guide contain?

• Content creation and optimization best practices to improve consideration.
• Video tips to engage and encourage conversions.
• Promotion ideas to attract and re-engage high purchase-intent customers.
• Post-Prime Day support suggestions to build loyalty.

We would also love to hear from you so that we can continue to improve the content we are providing:

1. Is this guide useful to you?
2. What tips do you find most useful?
3. What is your goal for Prime Day?
4. Any other suggestions/comments on Prime Day prep

Here is the link to the guide 1 more time: 2024 Prime Day Brand Readiness Guide