Adding a video to your products detail page, could be an amazing opportunity for your business. Customers who are unsure of how a product works or indifferent about purchasing the product can often be found looking at videos to gain more insights into the product being sold. Videos on detail pages have been known to:

• Increase sales by up to 9.7% *
• Shoppers who view videos are 3.6x more likely to convert than non-viewing shoppers? **

Unsure on how to get started on video creation? Don’t worry, we have some tips that can help.

1. Good quality does not equal high budget. Your detail page video doesn’t need to look like a Hollywood production. Customers don’t need special effects or fancy scripts. Just be sure to check your lighting, background, and audio before uploading.
2. Consider repurposing your social and brand content. Review your social media and brand website videos to see if you can leverage your existing content for your product detail pages. Tell your product and brand story beyond the descriptions on the page.
3. Keep it real. Authenticity is key when creating your Amazon video content. Focus on keeping your content informative, demonstrative, and above all else, authentic. Don’t use commercial-like videos or promotional and paid testimonials. Customers know the difference between ads and actual product information—and when they’re on the detail page, it’s important to keep the focus on the product.

Since customers use detail page video to make more informed buying decisions, we recommend your video highlight the benefits of your product and show them how it works. Some video formatting opportunities could be:

• Storytelling
• Troubleshooting
• Social media lifestyle
• How-to & Try-ons
• Unboxing
• Product setup
• Product review (Example from KEEN)
• Product demonstration (Example from SVEWT-US)

Once your video is created, you can upload it by visiting Seller Central → Catalog → Upload and Manage Videos.

From the Upload and Manage Videos page you can:

• Assign a single video to multiple relevant products.
• Upload multiple videos to a single product listing.
• Track the review status of a video.
• Use automatically-created thumbnails, or swap them out for an image of your choice.
• Upload videos in your country’s dominant or secondary languages by going to Language of video and selecting the applicable language.

You can also upload and manage existing video content by navigating to the Video tab under Catalog → Upload Images → Image Manager → Toggle to the Video tab

Please note that Video Management is available for any brand, or for sellers who have sold on Amazon for more than three months and who meet other eligibility requirements. To expedite access, register with Amazon Brand Registry.

Before you become the next Hollywood director, I wanted to share a few help pages to help you your directorial journey.

• Benefits of adding a video to a product listing (Video)
• Upload a video (Seller Central Help Page)
• Troubleshoot common video upload issues (Seller Central Help Page)
• Manage product videos FAQ (Seller Central Help Page)
• Shoppable Videos Education Hub (Web Page)

Thank you for stopping by the Listing Lounge, now lights, camera, action! 🎥

*Source Amazon study highlighting the lift in third-party seller revenue when a video is added to a listing where no video existed before, studied over a 90 day period (2022 US data).

** Source Amazon study highlighting the lift in third-party seller revenue when a video is added to a listing where no video existed before, studied over a 90 day period (2018-2020 US data).

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