Get over $50K in potential incentives when you start selling with Amazon. Learn how
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    📚 FREE Prime Day Guides: Seller University Has You Covered
    by Seller_khUF6HPR2AHxu

    Hello sellers!

    With Prime Day approaching, many of you are deep into preparation mode — and we want to make sure you know about the free, on-demand learning resources available to help you sharpen every aspect of your strategy.

    Seller University's Prime Day & Holiday Readiness collection brings together step-by-step video guides and tutorials designed to help you make the most of the event — whether this is your first Prime Day or your tenth.

    What You'll Find Inside

    The collection covers key areas of Prime Day preparation, including:

    • Deals & Promotions: Walk-throughs on submitting Lightning Deals and Best Deals, creating coupons, and layering multiple promotional strategies for maximum visibility
    • Inventory & Fulfillment: Guides on planning FBA shipments, setting restock alerts, and ensuring your top products arrive at fulfillment centers on time
    • Advertising Fundamentals: Tutorials on campaign structure, keyword strategies, and budget pacing to help you capture Prime Day traffic
    • Listing Optimization: Modules on writing high-converting bullet points, image best practices, and making the most of A+ Content

    Why These Resources Are Worth Your Time

    These aren't high-level overviews — they're guided walk-throughs you can follow along with in Seller Central. They're especially useful if you want to:

    • Double-check your deal submission steps before deadlines close
    • Learn a new promotional tool you haven't tried before (e.g., Brand Tailored Promotions)
    • Train a team member who's helping with Prime Day for the first time
    • Revisit advertising fundamentals to make sure nothing's been missed

    Where to Start

    Not sure where to begin? Here are three modules worth bookmarking:

    1. Deals Submission Walkthrough - Confirm you've completed every step before the sourcing window closes
    2. Prepare for Prime Day - Validate your stock levels and shipment timelines
    3. Coupon Creation Guide - Set up promotional offers that stack with your existing deals

    Visit the Prime Day & Holiday Readiness collection in Seller University to explore all available guides.

    _________________________________

    💬 We Want to Hear from You!

    Have you used Seller University guides before? If so, what's the most useful thing you've learned?

    Are there Prime Day topics you wish had more in-depth tutorials? What learning modules would you suggest the Seller University team create next?

    Share your experiences and suggestions in the comments below — your feedback helps shape future content! 👇

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    Feeling pretty discouraged after 12 years of selling
    by Seller_SMosRIOdC1dWg

    I opened my Amazon seller account on 01/07/2014. I've been selling here for over 12 years.

    The reality is I could have sold 10 times the volume I have over those years if I had wanted to aggressively scale. Instead, I've always tried to keep things manageable, take care of customers, and maintain a clean account.

    I'm a very small-volume seller, so one defect can have a massive impact on my business. Yesterday I shipped an order on time, but I forgot to enter the tracking number. The package is already on its way to the customer and will be delivered without issue, but because I missed that one step, I now have a defect and have effectively lost the Buy Box again for 30 days.

    What makes this so discouraging is that it feels like none of my history matters. I've spent 12 years building my account, maintaining good metrics, and trying to do things the right way. One simple oversight seems to outweigh more than a decade of good performance.

    I'm not trying to avoid responsibility. I made the mistake and I own it. I just wish there was some consideration for seller history and overall performance. Most ecommerce platforms I've sold on seem to look at the bigger picture. Amazon often feels completely unforgiving, especially for low volume sellers.

    My question is whether Seller Support ever takes a seller's long-term history into account when reviewing situations like this. Has anyone had success getting a defect removed when the item was shipped on time and the only issue was forgetting to upload tracking?

    Maybe I'm just venting, but after 12 years of selling, it's hard not to feel defeated when one small oversight seems to outweigh years of doing the right thing.

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    Total disillusionment
    by Seller_7QIJ9Mgbs1gge

    Well, I remember 11 years ago .... reading messages like mine now, when I first started my journey on Amazon in 2015. I kept thinking: "What could have happened to this seller, to make a post like this?" Let me share: Being slowly beaten down by Amazon year after year after year.

    And the percentage they take!!! A whopping 70%. With our production costs fixed between 18-20%, our profit is a meager 10%.

    We've been working hard building up our DTC sales and wholesale with nearly 70 stores nationwide that carry our brand. So, we will be fine.... without the pittance from Amazon.

    As products sell out, we will not restock. Our FBM items are also slowly disappearing. It feels like breaking up from an abusive marriage. It's personal for every seller who comes to this juncture. One that cannot be resolved with a helpful post from a fellow seller. We are sadly.... done.

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    🎉 It's Official! Prime Day 2026 is June 23–26. Are You Ready?
    by Seller_khUF6HPR2AHxu

    Hello Sellers!

    The dates are in: Prime Day 2026 will run from June 23 – 26! With the dates officially confirmed, now's the time to finalize your strategy and make these last few weeks count.

    _______________________________

    📅 Key Deadlines You Need to Know

    _______________________________

    📋 Final Countdown Checklist

    With just 3 weeks to go, here's where to focus your energy:

    ✅ Deals & Pricing

    • Review eligible ASINs in Seller Central > Advertising > Deals
    • Stack deal types for maximum impact: Lightning Deals for urgency, Coupons for visibility, and Prime Exclusive Discounts for Prime member appeal
    • Double-check pricing accuracy because suppressed deals can't drive sales

    ✅ Inventory

    • Confirm FBA inventory is received and available, aiming for at least 28 days of supply on promoted ASINs
    • Use Capacity Monitor to check storage limits and Capacity Manager to request additional space if needed
    • Consider Amazon Warehousing & Distribution (AWD) for auto-replenishment

    ✅ Advertising

    • Increase Sponsored Products and Sponsored Brands budgets since traffic surges can exhaust daily spending quickly
    • Set up budget rules to automatically scale spending during the event
    • Launch campaigns on deal ASINs now to build momentum before June 23

    ✅ Listings

    • Optimize titles, bullet points, and images because high-traffic events reward strong detail pages
    • Add or refresh A+ Content to boost conversion rates

    _______________________________

    📚 Resources

    _______________________________

    💬 What's one thing you wish you'd done differently during last year's Prime Day?

    💬 What resources or guidance would help you most as you prepare for Prime Day?

    Share your biggest lesson learned below so we can all go into this year stronger! ⬇️

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    The New Seller News Mobile Experience Is Here!
    by Seller_xkwDczt8sPSmx
    Amazon replied

    Hello sellers,

    We've enhanced the Seller News experience within the Amazon Seller app, making it easier to stay informed while managing your business on-the-go.

    The updated mobile interface helps you quickly find key updates and exclusive insights that keep you informed and ready to act. Here’s what’s new:

    • Home Page: Featured news and recent updates appear in one place. The updated layout puts what's new and relevant front and center, so you never miss what matters.
    • Smarter Filtering: Filter articles by date and topic to find relevant updates faster.
    • Bookmarks: Save important articles to read later. Your bookmarked news remains accessible whenever you need it.
    • Seller Forums Integration: Tap "Join the Conversation" on any article to see what other sellers are discussing and get feedback from Amazon experts.

    To access Seller News, open your Amazon Seller app and go to the Stay Informed tab at the top of your home page, or find it in the app's main menu.

    We'd love to hear from you! What type of news or updates do you find most valuable for running your business? Have you tried the new Seller News experience yet? Share your thoughts and feedback below! 👇

    3 votes
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    Amazon Removed "Contact Customer" for Critical Reviews?
    by Seller_WDCzw6uC9V0N8

    I just noticed that Amazon has removed the "Contact Customer" option when a critical review is left. Does anyone know why they made this change?

    In many cases, negative reviews stem from issues that we're able to resolve by communicating directly with the customer, which often results in a much better experience for them. While we don't receive low-star ratings frequently, I'm concerned about how this change could impact our overall review rating in the future if we no longer have the opportunity to address customer concerns directly.

    Has anyone else experienced this, or heard any explanation from Amazon?

    2 votes
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    Amazon is rejecting design patent infringement report on EXACT replicas of my product
    by Seller_Eilm9nmL5Erwa

    Hello!

    I finally received a design patent on the product I invented. There are several listings advertising exact replicas of my product and often steal our exact images. When I reported one such listing for design patent infringement, Amazon denied the claim stating "the products that you reported are not substantially the same as your patented design".

    I have even purchased the product and confirmed that it is a 1 for 1 replica of my product. Can someone help me out with wording for my claim or an escalation path that worked for you?

    Thanks!

    1 vote
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    Internal Error: when Reactivating Account
    by Seller_9JMFcZV2ff9e3

    I am about to lose it because no matter what I do when I go to reactivate my account, it gives an error message about an internal error. My account originally was deactivated because of inactivity. Now since I have my product I tried to reactivate the account and it gives the internal error message. My account is healthy I have no violations. This is so frustrating. I have two cases of support and they have not been able to help me. I tried clearing cache, trying chrome, edge, incognito, duck duck go, different devices different networks, hotspots etc IT DOES NOT WORK. The support team says it works for them but it doesn't for me. HELP!

    2 votes
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    4 replies
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