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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Recently applied for the brand name "Transfer Case World" for my company. After applying it did not appear in my "manage your brands" area and my Brand applications under review shows (0). When I try to re-apply for the same name it says it's "Under Review" I have not received any emails at all when registering it or since then. What am I supposed to do? If it gets approved, will it show up in "My brands"? I am worried it is not properly connected to my account and if it gets approved or denied I would hope that I would know. I have over $100K in sales on the platform already and this would certainly help solidify us on Amazon.

Any help would be appreciated,

Thanks.

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Account deactivated
by Seller_qP1qykY4DmIy5

HI, my account has been deactivated. Anyone help me solve this please

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Suspecious Negative product feedback made by buyer
by Seller_zTkFdMnFgHfNo

Hello everyone using all my resources trying to get a questionable product review that was made by a "buyer"? I'm including the following review information that a buyer made. It really sounds like a competitor leaving a bad review since we are just starting out with this product. Any feedback from other sellers is greatly appreciated I personally feel it is clearly a made up review what do you all think?

https://www.amazon.com/dp/B0DRTSQBT9/ref=brnd_rev_mng

The review:

too expensive/not a good buy for what you get!

This flashlight took forever to get here & is way over priced!

I bought another brand with 3 different light waves. That light cost 1/3 less than this one & works a lot better! the cheaper one makes rocks pop! This one on long or short wave, is…

just OK, not very bright. It has a solid weight to it. Feels good in your hand, but, the on/off buttons are NOT recessed!

This could cause it to be turned ON, while in storage!

DANGEROUS!!!

Also the included storage box is very CHEAP & CHEESY, in my opinion. For almost a hundred bucks, they could of included a much better storage box, with maybe a lens cloth?!

I’m keeping it, but only because it’s a hassle to wait for return/replacement.

If you’re needing a affordable UV light with different wavelengths, try looking around on Amazon a little more.

You can find a better light, that’s easier on YOUR wallet,

& a good value for your money, because this one is NOT!

I have already reported the review via the link. In brand registry all I can do is refund purchase because the buyer blocked communication from all sellers which is really suspicious. I cannot even find the order number in Amazon which is really weird? Of course I checked the FBA orders.

My thoughts regarding the product review by the buyer that I believe violates Amazon guidelines on product reviews:

Hello, we are reporting this customers review for violating several community guidelines

referencing product reviews. We also strongly believe that this review is from a competitor

trying to hurt our brand and products.

The customer review states that the "flashlight took forever to arrive" this order was

fulfilled by Amazon and for some reason we cannot even find the order number or customer

information in our sold products information. We would really like for Amazon to

provide us the order number?

The customer is also stating the product is over priced and is referring to some "other brand"

UV flashlight as better because the other product has 3 different light waves and only costs

1/3 the price? Individual experiences are not allowed as per Amazon product review guidelines. But

even if it was allowed the comment makes no sense there is a very big difference in

the different types of UV types and the prices of say shortwave UV vs longwave UV is very

very different. Even midwave UV is much more expensive to produce than longwave UV-A. The buyer has

absolutely no clue what they talking about concerning UV technologies.

Customer also is making a false accusation that our UV flashlight is dangerous because

it can accidently turn on because of the on/off buttons?? Completely false state but we even have built in function to where

the flashlight will turn off after 10 minutes of constant on use. We only have this function to

help preserve battery life for the customer. We also have a built in function to lock the buttons to where the flashlight cannot be turned on or off until both buttons are pressed for

five seconds at the same time. These features are listed and in the instructions and in

no way is our flashlight "dangerous" . This "customers" product review seems very fabricated

by another competitor. We could research more but I have already outlined several points to where

this specious review has violated Amazon's product review community guidelines.

Again I would please like to also receive the order number from this purchase. I find it very

strange I cannot find it. Another I believe for Amazon to go further and investigate this buyers

account is because sellers cannot even communicate to the buyer as a option when trying to communicate to the customer via the reviews page. Communicating has been blocked by the seller and the only option is to fully refund the purchase cost. Based upon Amazon's product review guidelines and the other non related statements made by the buyer we ask for Amazon remove this product review. Thank you

I've included Amazon people who help sellers. I read another seller doing this. If this is a good way with Amazon to get positive attention to look into the problem please let me know. If there is a better way please let me know as well. thank you

@Manny_Amazon

@Joey_Amazon

@Cooper_Amazon

@Quincy_Amazon

@Jim_Amazon

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Hi, I updated address of my business in account info and it requires me re-verification. I followed to link "Reactivate Account" to move the page for uploading necessary documents but error message "Please wait while we reveiw your request, we are revewing your account to confirm if there are any additional verification requirement. This page will automatically refresh in 30 secs".

It hasn't been updated for weeks, so I opened case ID 17725455281 to ask for your help. Now, I keep receiving automatic reply "Contact Selling Partner Support".

We already produced new products and ready to ship to FBA, as our account is inactivate, I can not do anything but asking help from Partner support and here.

Please kindly review my case and kindly check how I could solve this issue.

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2 replies
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Sudden drop in FBA sales
by Seller_UN3MzJCQ3hEJ2

My FBA sales dropped overnight from two weeks ago. I used to sell around 10items per day, suddenly dropped to 2 per day. I am doing both Ads sales as well as organic sales. No issues with buy box or the product page ranking, as my products are all sitting very high in search pages. but still struggling to get sales. any idea what's happening?

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2 replies
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What is the step by step process for FBM?
by Seller_ugGd0w10iJmX3

How do we start the FBM process? Our products are at a 3PL Warehouse

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1 reply
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REEMBOLSOS PROMOCIONALES
by Seller_MEOxWyi2x8cHK

Hola! Disculpen como puedo evitar que mis productos sean candidatos para reembolsos promocionales (rebates), noto que Amazon aplica un descuento promocional que yo no autorice y esto se ve afectado en mis ganancias.

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Need help to reactivate my seller account.
by Seller_H3B2JyDKpAFMy

Hello, I am a seller from Vietnam, I have been selling on Amazon for almost 1 year, and I only sell 14oz mugs, the products are all listed under a trademark registered with the USPTO under my name. On May 15, 2025 I received an email with the following content:

Hello,

Your Amazon seller account has been deactivated, and your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. Continue to ship open orders and respond to customer inquiries to avoid further impact on your account. Funds will not be transferred to you but will be held in your account while we work with you to address this issue in accordance with our "Funds Disbursement Eligibility Policy":

https://sellercentral.amazon.com/gp/help/external/help.html?itemID=9RA9LYBJ3QP27M6

Why did this happen?

We need additional documentation to verify your identity and account ownership. For more information on our requirements, check section "P-4 Verification" of the "Amazon Services Business Solutions Agreement":

https://sellercentral.amazon.com/help/hub/reference/external/G1791

How do I reactivate my account?

1. Confirm that there is a valid credit card on file.

2. Submit all the following documents to take care of the account verification issues:

-- Bank account statement and credit card statement.

-- A valid government-issued photo identity document such as driver’s license or passport. The document must include the full name, date of birth, ID number, expiry date, signature of the bearer if applicable and country of issuance or country of citizenship.

-- A business license, if applicable.

-- A utility bill dated for piped gas, natural gas, electricity, piped water, mobile phone, fixed-line phone, or internet service.

What are the document requirements?

-- It must contain your name and address, the service provider's name and additional information such as the date of issue and due date, service provider's address, service provider's logo, and usage details if applicable.

-- Your name and address must be visible and match the name and address in Seller Central.

-- It must have been issued in the last 90 days.

-- It must be full page and unobstructed, including the document corners.

-- It must have high definition, be clear and readable. The required information must be visible and in focus.

-- It must be authentic and unaltered.

-- It must not be protected by a password. You can re-upload the same document without password protection, or upload a photo of the document. For security reasons, do not reply to this email with any password.

-- It must not be a screenshot.

-- It must be in one of the supported languages. Supported languages include Arabic, Simplified Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, and Vietnamese. If the documents are not in one of the supported languages, you must submit a notarized translation into one of the supported languages along with the original document.

-- It must be a PDF, JPG, PNG, or GIF file.

How do I send the required information?

To submit the required documents or update the current information, go to the banner at the top of the "Account Health" page in Seller Central, and click "Submit new information":

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

You will only be able to sell on Amazon once your current account is reactivated. To avoid further impact on your account, do not open accounts in other stores, or we will close them.

Has your account been deactivated in error?

If you believe that there has been an error, go to the banner at the top of the "Account Health" page in Seller Central, click "Submit new information", and submit an explanation:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

Your explanation should include the following information:

-- How your account has not violated section 3 of the Amazon Services Business Solutions Agreement.

-- Evidence that your account complies with section 3 of the Amazon Services Business Solutions Agreement.

We are here to help

If you have questions about our policies or the required information, contact us:

https://sellercentral.amazon.com/cu/contact-us/performance

Amazon.com.

I created a case to request support so I know what information I need to send to reactivate my account, since I live with my parents and the utility bill is in my mother's name, I was suggested to send my birth certificate.

I then sent all the information including:

My citizen identification card front and back

My bank account statement

My family's utility bill for April 2025

My birth certificate with the local stamp of my residence

and on May 19, 2025 I received a notification that:

Hello,

We received your submission but we are unable to reactivate your account. Upon review of your account, we confirmed that your Amazon seller account has been used to engage in deceptive, fraudulent, or illegal activity that harms our customers, other selling partners, and our store.

Why is this happening?

Your Amazon seller account has been deactivated in accordance with section 3 of Amazon Services Business Solutions Agreement.

Please review Amazon policy regarding Account Health by visiting "Monitor your account health":

https://sellercentral.amazon.com/gp/help/G200205250

You can also visit the "Selling Policies and Seller Code of Conduct" Amazon policy:

https://sellercentral.amazon.com/gp/help/G1801

We may not respond to further emails about this issue.

Amazon.com

I am really shocked by that, I don't understand what I did wrong

In the past, I only sold products under the FBA model, all my products did not violate any Amazon policies, the account status was always in the best condition, and Amazon accused me of participating in illegal activities.

Now I have 848 products in stock.

I have to pay a lot of money for goods, monthly storage fees to Amazon, advertising fees and I still haven't recovered my capital and Amazon suspended my account for a reason that I did not do.

Now I am very scared and don't know what information to send so that Amazon can reactivate my account.

I am a new graduate and had to borrow a lot of money to be able to do my first FBA trip.

I really hope to receive help or assistance here so that I can reactivate my account.

Please help me.

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0 votes
15 views
9 replies
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Why the Freak Amazon is Competing with its own Sellers on the listings. They should leave the Selling to Sellers and make money from commsions. Why is Amazon is even involved in Selling Competing with its own sellers and Destroying Sellers Profit Margins. That to me is insane and amazon should stop selling in listing in which sellers are also selling and undercutting their Profits

Can someone Explain to me why Amazon does this Stupid stuff

1 vote
0 votes
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4 replies
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I've been attempting to gain approval to sell products for a specific brand over the past 20 days. Despite submitting all required documentation and adhering to Amazon's guidelines, my applications have been repeatedly denied without clear justification. Furthermore, this whole ungating process lacks transparency, and it's been exceedingly difficult to communicate directly with someone who can provide definitive answers or decisions regarding applications.

The denial messages often state:

"We evaluated the information you provided, but it did not pass our review."

This generic response lacks specificity, making it challenging to identify and rectify any potential issues.

Additionally, I've encountered the following challenges:

  • Received a response addressed to "Giselle" concerning "PQ Gates," which appears unrelated to my case, indicating potential miscommunication.
  • The case IDs provided are not accessible from my seller account, adding to the confusion and hindering my ability to track the progress of my applications.
  • Despite contacting Seller Support via phone and chat, the issue remains unresolved. On two occasions, I was promised a supervisor would call me back within 4 hours, but I never received a call.

I want to emphasize that I adhere strictly to Amazon's policies. When we cannot meet the criteria for a brand, we accept the outcome and refrain from selling that brand. However, in this instance, even with a tenfold increase in invoiced orders since our last application, we've met all published criteria, yet continue to face denials without clear explanations. We respectfully insist that our application be approved based on the comprehensive documentation provided.

I would appreciate any guidance or assistance from moderators in resolving this matter.

@Seller_8hQgfj6OVZYse @Seller_37l8i4vuvugjG @Seller_PIHyltK09pbl3

Has anyone else experienced similar challenges with the ungating process or received misdirected communications? Any advice on how to navigate this situation would be greatly appreciated.

Thank you for your time.

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