Hello Amazon Seller Community,
I'm reaching out for advice and support as my Amazon selling account has been deactivated due to an inauthentic complaint related to ASIN B07MH34HP4 (Heliocare).
Here’s what happened:
In June 2024, I was a new seller with no prior e-commerce experience. I hired a VA (virtual assistant) from Fiverr to help with sourcing and managing my Amazon account. He suggested a product (Heliocare), claimed he would handle shipping and even told me he would get Amazon's approval to list the item.
I paid him through Wise, Fiverr, and Zelle, and from Aug 20–31, 2024, 189 units were sold under that ASIN. When I noticed problems with fulfillment, I immediately paused shipments and personally refunded 56 customer orders. The VA then disappeared — and I never received any supplier info or invoices. I was scammed, plain and simple.
Since then:
• I stopped selling for 6 months, took Udemy and Amazon Seller University courses to educate myself.
• I rebuilt my business under my own private-label brand using Amazon FBA only with full supplier control.
• I prepared a full Plan of Action and submitted it along with refund proof, chat evidence, payment records, training certificates, and more.
But Amazon replied that I didn’t provide invoices for that ASIN — which I simply don’t have because I was defrauded.
Questions:
1. Has anyone successfully appealed in a similar situation involving fraud or bad VA decisions?
2. Can I still get reinstated without a valid supplier invoice if I show proof of refunds, fraud, and retraining?
3. Any tips for what to say in a follow-up appeal, or is there a different Amazon team I should contact?
I’ve worked hard to fix my mistakes, I own what happened, and I genuinely want to run a compliant business on Amazon going forward.
Any support, advice, or shared experiences would be deeply appreciated.