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How to maintain a healthy Valid Tracking Rate
by Seller_1KYLYkgAlu4xX

What is Valid Tracking Rate?

The Valid Tracking Rate (VTR) measures the percentage of seller-fulfilled orders that have a valid tracking number, calculated over a 30-day period. This metric is important because Amazon customers rely on tracking information to monitor the status of their orders and estimate delivery timelines.

Why is Valid Tracking Rate Important?

The goal of the VTR policy is to ensure Amazon customers receive reliable tracking information to support a positive purchase experience. Maintaining accurate and up-to-date tracking information is crucial for meeting Amazon's Valid Tracking Rate policy and providing a positive experience for your customers. Taking these steps can help you stay compliant and avoid any potential selling restrictions.

What is Amazon's policy regarding Valid Tracking Rate?

Amazon's policy is for sellers to maintain a VTR above 95%. If a seller's VTR falls below 95% in a particular product category, they may face restrictions on their ability to sell non-FBA (Fulfillment by Amazon) items in that category.

Does the Valid Tracking Rate policy apply to all product categories?

There are some exemptions to the VTR requirement, including:

  • Heavy or bulky items shipped by carriers not integrated with Amazon
  • Small, low-value items ($10 or less) shipped via USPS standard or first-class mail
  • Low-value ($5 or less) international shipments from China
  • International shipments from outside the US and China
  • Digital orders that cannot be physically shipped

How do I maintain a healthy Valid Tracking Rate?

  • When providing tracking information for seller-fulfilled orders, be sure to select carrier options that are integrated with Amazon. These integrated carriers are able to provide real-time tracking status updates directly to Amazon.
  • It's important to verify that the carrier name, shipping service, and tracking ID you enter all match and belong to the same integrated carrier. Entering incorrect or mismatched tracking information can negatively impact your Valid Tracking Rate (VTR) metric.
  • If you make a mistake when entering the tracking details, be sure to update the correct tracking ID within 24 hours of the order being shipped. Updating tracking information after the package has already been delivered implies the customer was unable to track the shipment, which will hurt your VTR.
  • To simplify the process, consider using Amazon's Buy Shipping services to purchase carrier labels. This helps ensure the tracking details are accurately populated and integrated with the Amazon platform.

Where can I learn more about Valid Tracking Rate?

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AMAZON HAS BEEN STEALING OR LOSING ITEMS
by Seller_CFkbCW7gHTate
Amazon replied

This is ridiculous sent in 23 items in one box. Guess what amazon claims I sent an empty box with all 23 items missing LOL. I have been selling the item for awhile why on in earth would i send an empty box? And there is more they want me to prove that I bought the items in the first place. Like come on what difference would that make in locating my items???? (i have been selling said items for months both FBA and FBM) AMAZON IS GETTING OUT OF HAND!

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About Commodity Compliance Documentation Review
by Seller_YSYFN8DVNF1MT

It's been over a month since I submitted my ASIN compliance document for review, but it's still under review, why is that, I've asked customer service countless times, but the answer I get is to keep waiting, they told me it's usually 15 business days, but it's been over for a long time now, have you guys ever encountered a similar problem? Any good solutions?

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Error Adding Generic Product for MeToo Listing
by Seller_OGNPCLjzXtpkT

I am trying to create a MeToo listing for a generic product, but I keep encountering an error when adding the product. Could you please assist me in resolving this issue?

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Is this type of review allowed?
by Seller_LR3eVDWG7tcII

I had a customer leave a negative review stating that you can go to target and buy a similar product for $5.

I read the community guidelines and it specifically states " Pricing comments related to an individual experience aren't allowed. For example, " Found this item here for $5 less than at my local store".

I contacted seller support and of course they did nothing and asked me to click the Report button below the review but the reality is amazon does absolutely nothing if that button is pushed.

Could a MOD please assist me and let me know if the review is actually against community guidelines and if it is can we try get the review removed?

Case ID is 15611769091

@Seller_RsATYbG9XP0HP @Seller_Udi0JNbTrsmUV @Seller_OOVUXZLmb2UEH @Seller_PAmTMB1bXsBwZ

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We sell large items on Amazon that have to be shipped by truck, which leads to a very different shipping method than express shipping, but Amazon has been very much using sellers who value trucking and constantly refining new policies that have made it very convenient for us, and we've been using the carrier in picture 2, but there are imperfections in this policy.

When we ship using these carriers, since Amazon doesn't track these carriers, it keeps showing the shipment as undelivered on the buyer's side(Please see picture 1), when in fact it was delivered a long time ago!!!! Even after the order has exceeded the estimated delivery date Amazon makes a point of going out of their way to send an email to remind the customer that the shipment has not been delivered and directs the customer to file an A TO Z claim! We received at least 10 incorrect A TO Z claims as a result, and each time we had to spend a lot of time explaining to the buyer. And a small percentage of A TO Z complaints even went through, offering full refunds to the buyers who received the goods, and counting towards our ODR performance, which was a big blow to us as we had been following Amazon's rules all along.

I think this is a good problem to solve, if we use these carriers, the tracking information for the buyer's customers can be displayed perfectly as "this shipment is the responsibility of the buyer, you can get the tracking information by contacting the buyer". We have made a lot of efforts to do this, each of our order will tell the buyer the tracking status of the shipment and the carrier's official website and tracking method in great detail via Amazon mail after shipment.

Hope this problem can be solved!

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For the shipment FBA17TX7Y33X, it contains 18 units valued at about $29,000, and shipped by Amazon Freight LTL on March 25. The status stayed at "shipped" for ages, so I opened a case on June 4. Amazon promptly asked for the BOL for further investigation. After that, Amazon just repeated that the internal team was still working on it. Additionally, I found the shipment was closed unexpectedly on June 6 with discrepancies. This doesn't make any sense to me. The freight was picked up and the BOL was signed, indicating no discrepancies at that point. How could there be a discrepancy issue if the units were never delivered to their warehouse?

When I pushed for answers, they didn’t address my actual question but instead referenced a completely different shipment that wasn't related to my issue at all. I reiterated my situation, submitted the BOL again, and this time asked for compensation for all 18 units. They opened another case to check the issue, but guess what? I’ve gotten no reply since.

Has anyone experienced this situation? I want my missing units back!!

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Hi, we're trying to figure out if we can switch the barcode type for an expiration-dated ASIN within Seller Central from "Amazon Barcode" to "Manufacturer Barcode". We are brand registered.

Typically, expiration-dated products require tracking using an Amazon Barcode only. Therefore, the Manufacturer Barcode is usually not allowed. So when creating a Shipment Plan to FBA, it is immediately specified that the item must be sent with "Barcode type: Amazon Barcode Only."

After finding relevant information in two different articles on the Seller Central Help pages, we were led to believe that it would be possible to obtain an exemption that allows us to use the Manufacturer Barcode instead of the Amazon Barcode (please note that this has nothing to do with the GTIN exemption) :

Using manufacturer barcodes with FBA virtual tracking page

"Note: You may be able to get an exemption to use the manufacturer barcode for items identified by an asterisk * by applying with Amazon Brand Registry and enrolling your ASIN in the program. (Items identified by an asterisk include 'expiration-dated product' and 'consumable or topical product such as grocery items, skin creams, cosmetics, or soaps'*)."

FBA virtual tracking FAQ page

Can I use manufacturer barcodes for expiration-dated inventory? Yes. However, the product brand you are selling needs to be registered with Amazon Brand Registry to allow for these exemptions. If not, all products with an expiration date must be labeled with an Amazon barcode to be eligible for Fulfillment by Amazon. Expiration-dated inventory cannot be tracked by manufacturer barcodes.

Despite this, we keep receiving responses from Support suggesting that the solution is simply to create a new SKU and list it as "Manufacturer Barcode". Unfortunately, that doesn't work.

We have tried deleting the SKUs associated with this ASIN and relisting them, but we are still not given the option to select Manufacturer Barcode. (we have deleted them using the flat file "Inventory Loader").

We have also tried creating completely new SKUs that we have never listed before on Amazon, but we are still not given the option to select Manufacturer Barcode.

Our FBA Settings are already set to "FBA Product Barcode Preference: Manufacturer Barcode".

Thank you for your attention.

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VTR Logistics performance is not up to standard
by Seller_mRNOBy454tYkF

I used GLS (US) logistics to deliver goods, which was judged by Amazon as false shipments and could not be scanned. Isn't GLS (US) Amazon Carrier Logistics

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Pirates be in these waters of the Amazon
by Seller_BBTvo9GRuKuCV

I always searched every day for, and soon after I bought from Alibaba and started to sell this dog toy on Amazon that I couldn't find anywhere else, it shows up on Amazon all in Chinese for way less than I could dream of selling. That straight shark competition is worthless. But then I got a huge flux of returns some of which I ordered back to see and there was nothing wrong. The system is rigged. But I know there are still some limited taps a few sellers still have. But I got destroyed and didn't expect to be set up like that. I mean I knew it would be rough but it's like pirates be in these waters of the Amazon.

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I am over here scratching my head; trying to figure out WHO came up with the policy of “refund at first scan.” Does anyone else have the same problem with this as we do?!!? In my experience, you are only BEGGING for scammers to send back other items and keep the ones they received. We have had this happen to us; just curious if anyone else has had it happen as well. How does AMAZON propose to know that the buyer IS sending back the item ordered; or if they are sending empty tape rolls, like one of our buyers did. Amazon really needs to rethink this policy!

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