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Prime Day Prep: Understanding Key Dates
by Seller_l3eCP9f1PtJXC

Hello seller forums community!

With the Big Spring Sale season closing, it is a great time to shift focus towards preparing your operations for Prime Day.

While event dates have not yet been announced, this recent News Announcement contains available information, and the Prime Day readiness playbook will walk you through all things preparedness, including key dates, planning for promotions, best practices for preparing inventory, and much, much more.

As you examine inventory and consider promotions to offer, keep in mind the following key dates for deal and promotion scheduling:

  • March 18, 2025: Deal scheduling opens for Prime Day in Seller Central, including Prime-Exclusive Best Deals and Lightning Deals.
  • May 5, 2025: Prime-Exclusive Price Discounts submissions open for Prime Day, and will close six hours before the end of the event.
  • May 23, 2025: Deal scheduling for Prime-Exclusive Best Deals and Lightning Deals for Prime Day closes.

To ensure your products are Prime badge-ready by Prime Day, make sure your inventory arrives at our facilities by the following dates:

  • June 9, 2025: FBA shipments with “minimal shipment splits” option selected
  • June 18, 2025: FBA shipments with “Amazon-optimized shipment splits” option selected

If you are using the Amazon Partnered Carrier program, make sure your inventory is ready for pickup 14 days prior to the dates listed above to allow time for transportation to our facilities.

As we get closer to the event, let us know what questions you might have, and keep an eye on the seller forums for more Prime Day resources, best practices, and instructional content!

Best,

Danny

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Order 111-7733413-9953000 I received signature on delivery and Amazon REFUNDED THE BUYER. WHY DOES AMAZON KEEP DOING THIS!!!! WHY DONT THEY LOOK AT THE DETAILS !!! PLEASE HELP

THANK YOU

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new search algorithm
by Seller_a3dZIXYofzccZ

My textbook sales have been almost non-existent since January. This is the first major sales drop I've had on Amazon for 17 years. Sales are off by 90% compared to the same period last year. My metrics are good, my feedback rating is 97% and my prices are competitive. I also lost the featured offer since January, although I've had it consistently for years. What is happening? I suspect it has something to do with the new A10 SEARCH ALGORITHM. Perhaps a MOD can look into it. If anyone has any knowledge/suggestions please let me know.

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Bye Bye FBA
by Seller_R6Pw3cjCRwLNP

Well Its quite obvious Amazon is not a respectable business platform to sell on. I started with Amazon Oct 2024 selling my own label imported fruit juice. After doing everything by the book literally to the "T", I have come to the realization that Amazon has no regard for its sellers or theirs businesses. Amazon does not take any losses and passes the losses to the seller and that is why Amazon is the largest in the world. When one of us quits Amazon there are ten more behind us waiting to jump. My experience has been horrible with zero seller support and Amazon making huge costly mistakes for me by shipping pallets of my inventory to me even after they confirmed they are not expired. Now all of a sudden I just received another message that another 489 units are marked as expired and let's be honest there is absolutely zero recourse I have to stop Amazon from returning the pallets to me. All the units came from my first and only shipment to Amazon and none of the units expire until January 2026. I am tired of sending chat and email to entirely new individuals each day having to re-explain to someone who actually has no power to do anything anyways. At some point Amazon might realize the sellers are the backbone of Amazon but that has not happened. I am moving to the other seller friendly platforms before this completely ruins me like it has to a lot of sellers. Good luck guys I'm absolutely done with FBA.

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Image missing in DP/IA
by Seller_o6FGt4g04dn5K

After passing the initial compliance for a medical device several listings were rejected with the reason being given as 'Image missing in DP/IA'

However when we try to add images we see that in the backend each of these listings actually has all of the images.

We already called seller support without finding a solution.

We have worked on getting these listings up and running under our new brand registry for 4 months at this time.

I really really want to stop struggling and start selling.

Can anybody help us wrap this up and get these pending listings out of compliance please?

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One of our asin brand has been hijacked again. We didn't register that brand. The brand hijacker is operating on multiple sites that are maliciously modifying the branding of our Asin. We opened a branding support case, and the support team for that case had originally fixed the brand hijacking issue for all of our sites. However, the hijacker hijacked the Amazon.fr site and Amazon.it site again within a day. Case hasn't had a new process in days. Please help with the case process.

Case id: 17580916551

@Seller_t9kvdr2yixQej@Seller_guPeMXBrBxqyU

1.Please help us continue to fix the Amazon.fr site and Amazon.it site branding.

2. Please take action against the hijacker. Based on our experience with multiple hijacked brands, the hijacker always hijacks the brand again after the Amazon support team helps us fix the brand issue, as in this case.

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Premium A+ Content Activation Issue help
by Seller_nAjzHB1qqaYIx
Amazon replied

Hello,

I have made more than 5 A+ according to Amazon's requirements . All ASINs in the store have used brand stories, However, Premium A+ content was not granted on my seller's account. Could you please help me take a look?

I would really appreciate it!

Regars!

WHHQ

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货件一直处于已登记无法接收
by Seller_POg0Bcl0CzGZo

我的货件3/30号显示已登记到现在仍然处于已登记状态无法接收,我都快急死了,开了好几个case都是机械式回答没人帮我调查,断货一个多月了

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Manage Your Services Not Loading
by Seller_qMrmrQKdhknJE

The Manage Your Services is not available in any browser on any computer I have tried it on. All I get is the loading loop circle. the support staff was of no help in Chat. Is there anyone there that can explain this and help me upgrade from and Individual SELLER?

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Remove inventory for inspection
by Seller_5AFzM19E7z2Cm

I would like to have five-10 units of my product sent to me for inspection (based on a couple of reviews related to the same issue). Is this possible?

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I am a US seller with a product that sells well, but I'm afraid with the 145% tariffs from China (where it is manufactured), I can't make the math work. I'm looking for other international options.

I'm thinking it would make sense for my Chinese manufacturer to send my product directly to other English-speaking countries (English speaking because my product has English on it as part of the design). I realize the box would need to have a French translation if I were to sell it in Canada, and I'm fine providing that.

I need help with the process though. If I get someone in Australia to receive the shipment from China and then ship to Australian Amazon fulfillment centers, how do I generate the shipping labels to send to Amazon Australia? Do I have the person use my account somehow with limited editing privileges? How do I set that up for taxes? I would want to do this in the UK as well. I realize the UK has a VAT tax.

Also, I have a US brand that is recognized on Amazon. Would I need to apply for an international brand?

I would appreciate any help on this.

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