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Hi Sellers,

Black Friday and Cyber Monday are right around the corner. Whether you're FBA, FBM, or both, this checklist will help you make the most of the biggest shopping event of the year.

⏰ Key Deadlines — Mark Your Calendar!

  • October 21 — FBA inbound cutoff for minimal shipment splits
  • October 28 — FBA inbound cutoff for Amazon-optimized shipment splits
  • Deal Submissions — BFCM deal submissions close soon — check your Deals Dashboard for dates and eligibility

Missing these deadlines could mean your inventory isn't in fulfillment centers in time. Plan ahead and ship early!

📦 Inventory & Fulfillment Prep

  • Check your capacity limits — Use Capacity Monitor to view your current and upcoming limits. Need more space? Request it through Capacity Manager
  • Maintain at least 28 days of inventory per ASIN — Check recommended levels in FBA Inventory
  • Consider Amazon Warehousing & Distribution (AWD)— No additional peak-season fees, and AWD-replenished inventory bypasses FBA capacity limits during peak
  • Ship early and accurately — Book carriers in advance, provide accurate box counts and weights, and include detailed box contents to avoid delays

💰 Deals & Promotions

  • Lightning Deals — Minimum 20% discount off the reference price
  • Prime Exclusive Discounts — Minimum 15% discount, highlighted with event badging in search and product pages
  • Coupons — Stand out in search results and drive conversions
  • Pricing — Ensure your prices are competitive and Buy Box eligibility is strong

Stay tuned - we'll be back in a couple days with a deeper dive on advertising tips to help your BFCM deals get seen.

✅ Your Quick-Start Checklist

  • ✅ Review your PBDD performance — what to repeat, what to adjust
  • ✅ Confirm FBA capacity limits and request increases if needed
  • ✅ Ship inventory before the Oct 21/28 cutoff deadlines
  • ✅ Submit your BFCM deals and promotions
  • ✅ Audit your top listings for accuracy and optimization
  • ✅ Set up advertising campaigns and budget for the event

Bookmark this -> Q4 2026 peak readiness playbook

💬 Share Your Experience

We'd love to hear how you're gearing up for BFCM:

  1. 📦 What's your #1 prep priority right now — inventory, deals, advertising, or something else?
  2. 💡 Experienced sellers — what's one piece of advice you'd give to someone preparing for their first Black Friday on Amazon?

Share your tips and questions below — let's get ready for BFCM together! 🎉

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With the ever increasing Postage prices, Amazon should get rid of the price fixing bot they incorporated long ago, so we can add shipping or increase prices to accommodate the ever increasing postage prices.

Its simply impossible to sell certain things here due to Amazon trying to price fix items that they have no idea what the value is.

With Postage going up and up and up each quarter, how is everyone fixing that issue? Selling your items elsewhere?

The day of being able to price your items like you need to need to come back, as Amazon has got to be losing sales all over the board.

14 votes
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35 replies
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Sales went down in a very strange way. Even the impression of campaign where down too. Any one experiencing this?

Luis..

6 votes
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27 replies
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Hello Community Managers,

Our registered brand received an automated notification stating that our listings are scheduled for removal on October 27, 2026, due to No Wholesale Distribution (NWD) restrictions.

We are the registered trademark holders, Administrators, and Rights Owners within Brand Registry. We manufacture our own product and sell strictly direct-to-consumer.

Front-line support (under Case ID: 22562754881) gave us a standard verbal assurance that our "Brand Rep" role protects us, but we know automated sweeps frequently glitch and drop legitimate brand owners on the enforcement date.

Can a Community Moderator please escalate this internally to the Catalog Specialist Team to ensure our primary selling account is hard-coded as exempt from the automated October 27 deletion sweep? Thank you.

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Brand owner blocked from selling own brand
by Seller_mGWoqAZvKQxvf

Hello everyone,

I received an email from Amazon saying I can no longer sell my own branded products because the brand “distributes products only through direct-to-consumer channels and does not sell through wholesalers, distributors, or third-party resellers.”, the email also says that I need a Brand Registry role to continue selling.

The problem is that I am the brand owner. I actually own 2 separate IPs (one word and one design trademark) for this brand and it is my own private label brand. The trademark registrations are duly imported into the Brand Registry under the same login email I use for this Seller Central account. I have been selling my brand over 7 years now and I am not a reseller!

It looks like either a brand restriction was applied to my own selling account by mistake or the relevant Amazon team did a poor job by sending out these emails to all sellers of a given brand by not first filtering out the actual brand owners.

Seller Support has not yet explained why.

CASE IDs: 22558227581, 22436068801

Any guidance from sellers or Amazon moderators would be appreciated.

Thank you.

I can still display that I am the brand owner while trying to add a new ASIN:

Here is the email I got (I actually got 2 of them, I believe one was for the word and the other was for the design mark I hold at Brand Registry):

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28 replies
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Can you opt Out of the faster shipping
by Seller_zhpwaO3OZfdhR

Is there a way to opt out of the faster shipping changes Amazon shoves down your throat for the orders we have shipped faster on rare occasions? We don't have the capacity to constantly ship orders in less than 24 hours but Amazon forces this change on you.

1 vote
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Hello Sellers,

The New Listing Experience in Seller Central has rolled out, and we know a redesign can feel like one more thing to relearn. So let's cut to it: here's what's genuinely working, plus a few tips to help you get the most out of it.

1. It's faster to find what you need The redesigned flow brings listing creation and management into a cleaner, more guided layout. Instead of hunting across pages, you're walked through the steps to add and edit products. Tip: if you create similar products often, lean on the guided prompts to speed through the repetitive fields.

2. Listing quality is front and center One of the most useful shifts is how clearly listing quality is surfaced. The Listing Quality Dashboard flags issues, including suppressed listings, so you can spot and fix problems before they cost you sales. Tip: make the dashboard a weekly habit rather than a once-a-quarter cleanup.

3. Fixing suppressed listings is easier to track You can now identify suppressed listings in a few places that work together, including the Listing Quality Dashboard, the Suppressed tab in Manage Inventory, and Fix Stranded Inventory. Tip: start from whichever surface you already check most, then confirm the fix cleared across the others.

We want to hear from you:

What's actually working for you in the New Listing Experience, and what would you still change?

A few tips to make the transition smoother:

  • 📋 Complete the high-impact fields first: title, images, and key attributes drive discoverability
  • 🔍 Use the quality alerts as a to-do list, not just a warning
  • 💾 Save your progress as you go so you don't lose work on longer listings
  • 📱 Remember the experience is designed to be mobile-friendly, so you can make quick edits on the Amazon Seller app

One honest note No redesign is perfect on day one, and your feedback genuinely shapes where these tools go next. If something feels clunky or a step isn't where you expect it, that's worth sharing, not just working around.

For a full walkthrough of listing tools, these Seller Central Help pages are a solid reference.

Over to you: Drop your wins and your wishlist below so we can learn from each other and pass your feedback along. 👇

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