I honestly cannot believe Amazon would choose Q4 peak season to run an experiment that disables review sharing across parent-child variations. Overnight, all of our hard-earned reviews stopped showing on the parent listings. Only one child ASIN displays reviews, and the rest look brand new — destroying conversion rates right before Christmas.
We received NO email, no notice, no warning. Sellers were not informed, not consulted, and not given any timeline or alternative option. For Amazon to make a major change like this during the busiest retail season of the year is beyond unreasonable.
Do they realize how much effort, money, and advertising we invest throughout the year to build those reviews? And now we’re forced to watch our sales tank because of a “temporary experiment” that we never asked for and never agreed to.
Small businesses cannot afford experiments like this. This decision feels disconnected from the real struggles of sellers who rely on Q4 performance to stay afloat.
Amazon, if you are testing something, at least:
- Inform sellers beforehand
- Do not conduct disruptive tests during peak season
- Provide an official statement and timeline
- Give sellers a workaround or opt-out option
Right now, we are left guessing, losing sales, and dealing with upset customers — all because of a change we weren’t even notified about.
This is extremely frustrating and unfair to sellers who depend on Amazon’s platform to survive. I hope Amazon reconsiders this experiment immediately, or at the very least, communicates properly with the sellers it impacts.