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    🔐 Account Deactivation: Prevention and Reinstatement Guide
    by Seller_NKThfzyLqL5QW

    Hello Sellers,

    Your Amazon account is the foundation of your business — and keeping it healthy is one of the most important things you can do to protect your livelihood. Whether you're a new seller or a seasoned pro, understanding how account deactivation works (and how to prevent it) can save you significant stress and lost revenue.

    Why Does Account Deactivation Happen?

    Amazon may deactivate selling privileges when sellers don't meet performance targets or violate policies. Common reasons include:

    • Performance metrics falling below targets — Order Defect Rate above 1%, Late Shipment Rate above 4%, or Pre-fulfillment Cancellation Rate above 2.5%
    • Policy violations — Intellectual property complaints, restricted product listings, product authenticity issues, or listing policy violations
    • Verification failures — Not completing required identity, tax, or business information verification (such as INFORM Act compliance)

    Your Account Health Rating (AHR): Know Your Score

    Your AHR is a color-coded score (0–1,000) that reflects your policy compliance:

    🟢 Healthy (200–1,000): You're in good standing — keep it up!

    🟡 At Risk (100–199): Warning zone — address violations promptly before your score drops further

    🔴 Unhealthy/Critical (0–99): Eligible for suspension — immediate action required

    All new sellers start with a score of 200. Your score decreases with policy violations but improves through violation resolution and successful order fulfillment.

    5 Steps to Prevent Deactivation

    • Check your Account Health Dashboard daily — Review Performance Notifications and address violations within 24 hours
    • Respond to all policy notifications promptly — Don't ignore warnings; they're your opportunity to fix issues before escalation
    • Monitor your Voice of the Customer page — Catch product condition and authenticity issues early
    • Keep your business information current — Ensure identity verification, bank details, and tax information are up to date
    • Use the "Call Me Now" button — Account Health Specialists are available directly from your Account Health page to help you understand violations and guide your appeals

    If Your Account Is Deactivated: How to Appeal

    Don't panic — many sellers successfully reinstate their accounts. Here's how:

    Review your Performance Notifications in Seller Central to understand the specific reason for deactivation

    Contact Account Health Support using the "Call Me Now" button on your Account Health page for guidance

    Submit a Plan of Action (POA) through your Account Health Dashboard that includes:

    • Root cause analysis — what went wrong
    • Corrective actions — what you've already done to fix it
    • Preventive measures — how you'll ensure it doesn't happen again
    • Allow up to 72 hours for your appeal to be reviewed

    If your appeal isn't accepted, revise your POA based on the feedback and resubmit

    Helpful Resources

    🎯 REAL TALK: Have you ever seen that dreaded "Account at Risk" notification? Tell us your story — how'd you bounce back? Your experience could be the lifeline another seller needs right now. Share below! 👇

    1 vote
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    First-time Amazon seller. Amazon admitted their measurement error but still won't refund the incorrect storage fees. Am I missing something?
    by Seller_Ol7YImXrMP14w
    Amazon replied

    Hi everyone,I'm a first-time Amazon FBA seller, and honestly this experience has been incredibly discouraging.I imported approximately 300 trucker caps into Amazon FBA. Shortly after they were received, Amazon charged my account $1,002.86 USD in monthly storage fees.When I investigated, I found that Amazon had calculated my inventory as occupying 1,790.83 cubic feet.For approximately 300 baseball caps.

    I immediately opened a case because that storage volume is obviously impossible.After several investigations, Amazon acknowledged that the dimensions associated with my inventory were incorrect and updated them. They have actually changed the measurements more than once during this process, confirming that the original measurements were wrong.Despite acknowledging the incorrect dimensions,

    Amazon continues to say:"The storage fees were calculated based on the inventory information available at the time."Their position is that because those were the dimensions in the system when the fees were assessed, they will not reimburse the storage fees—even though they have since confirmed the measurements were incorrect.

    What I cannot get anyone to explain is:How did approximately 300 caps become 1,790.83 cubic feet of storage?If Amazon has admitted the measurements were wrong, why are the fees calculated from those incorrect measurements still considered valid?Why is no one willing to manually review the actual storage calculation?

    To make matters worse, part of my inventory also went missing during receiving. Amazon reimbursed me using an estimated value because I had not yet submitted my sourcing cost. They advised me to submit my sourcing cost for a re-evaluation, which I am now doing.At this point I feel like I'm being passed from one support representative to another.

    Every reply seems to copy the previous one without actually addressing the core issue.As a first-time seller, this has been extremely frustrating. I expected mistakes to happen, but I also expected that once

    Amazon confirmed the mistake, it would be corrected.Has anyone here successfully challenged a situation like this?Were you able to get monthly storage fees reimbursed after Amazon corrected incorrect dimensions?

    Is there a specific team or escalation path that actually reviews these cases?Would Executive Seller Relations be the appropriate next step?I'm genuinely looking for advice from experienced sellers because I feel like I've hit a dead end with Seller Support.

    Any guidance would be greatly appreciated.Thank you.

    5 votes
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    DESKTOP AMAZON MAIN PAGE NOT SHOWING COMPETITOR'S OFFERS
    by Seller_NaffGpwcLYP2C
    Amazon replied

    Just curious if anyone is also having same issue. Just checked prices at inventory, then when main Amazon page opens, ALL competitor's offers are not showing, zero. This issue does not happen on mobile app, which shows all offers.

    8 votes
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    How I Use A+ Content and My Brand Store to Turn Browsers into Buyers
    by Seller_LTCo1Y1OVUdTC
    Amazon replied

    Hi everyone, I'm Sarah, Founder of Sarah Wells Bags.

    Once you're enrolled in Brand Registry, two of the most useful tools you unlock are A+ Content and your Brand Store. It can be tempting to treat these as an afterthought, but I have learned over nearly 14 years that this is my brand earns trust, and where a browser decides to become a buyer.

    Here's how I think about each.

    A+ Content is your chance to answer the questions a customer has before they ask them. Sizing, what's included in the box, how the product is used, how to care for it.

    I've also learned that the confusion that leads to a return or a frustrated review usually could have been answered right there on the detail page. So I use A+ to show the product in real use, not just to make the page look nice. When someone can picture exactly what they're getting, they buy with more confidence and they're happier when it arrives.

    Your Brand Store does something different. It's the one place on Amazon where your whole brand lives together in one experience. I use mine to tell people who we are and to group my full product line, so a first time buyer can find more than the single item they came in for. (This is also where we emphasize some of the key "mission" based attributes of our company, like supporting a community of moms, and what we care about as a brand - you are welcome to check out my listings/store to see what I mean!) A shopper who lands on one of my bags can see the rest of what we make, and that's how a one product sale turns into a customer who comes back.

    The thread that ties both together is consistency. Same voice, same look, same promise across every listing and across the Store. When your pages feel like they come from one brand that knows exactly what it stands for, people trust it. That trust is what turns into reviews, repeat orders, and word of mouth.

    If you're brand registered and haven't given your A+ Content and Store real attention lately, it's worth a fresh look. (I try to update mine at least annually, and I look at the data on the store to see how it is performing - each time I give it a refresh, we seem to get better engagement!)

    Walk your own pages as if you were a customer seeing them for the first time, and ask what questions you'd still have. Then answer them.

    I'd love to hear from other brand owners. What's one thing you added to your A+ Content or your Store that made a real difference? A sizing chart, a lifestyle image, a comparison module, a Store landing page? Something about your mission or the vibe of your company? Share it in the comments, I'm always looking for ideas.

    3 votes
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    Inventory skus not saving or updating for me, all skus over last hour
    by Seller_SNSeO3kgywz44

    Inventory skus not saving or updating for me, all skus over last hour

    Anyone else?

    12 votes
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    Why can't Amazon clearly explain the new title rules?
    by Seller_hBE1qZpAB3GIB

    MANY WEEKS AGO:

    Amazon: Hey, you need to get your titles down to 200 characters by [deadline].

    Me: Yeah, OK. I'll work on this.

    Amazon: You need to get your titles down to 200 characters by [deadline] or we'll have our very stupid and broken AI do it for you.

    Me: Yes, OK, I said I'll work on this. I can't get this done in 12 seconds.

    Amazon: Here are our proposed AI titles. You have 12.6 seconds to review every single listing or we'll implement these titles.

    Me: NO! Dear god no! These are terrible. I will drop everything for three days and do this now.

    Amazon: Are you done yet? It's been 13 whole seconds and this is VERY important.

    Me: Can't I have three days?

    Amazon: We needed this done last month.

    Me: You never said that!

    Amazon: We needed this done last month.

    Me: <work work work> OK, here are the corrected, compliant titles.

    Amazon: Thanks, we'll use these.

    FOUR WEEKS LATER:

    Amazon: Hey, remember when we made you use very many hours of your valuable time to re-title your listings to under 200 characters? Well, we have great news: Now you have to cut it down to 75. Congratulations!

    Me: Wait, what?

    Amazon: Yeah, but once you do that you can have the other 125 characters back in a non-title field.

    Me: But that's worse. You see how that's worse, right?

    Amazon: This is definitely better. You still have 200 characters! Congratulations!

    Me: Why not have 10 fields of 20 characters? Or 20 fields of 10 characters? Heck, let's just have 200 fields of one character each. That's still 200 characters, so it must be just as good! <eyeroll>

    Amazon: Look, just follow the new rules.

    NEW RULES: You can't use these specific special characters.

    Me: Hmm, I don't see colon or semicolon in the list of forbidden characters. I will use them. And I learned my lesson from last time: I'll be working on these progressively as I can carve out time.

    Amazon: Don't forget to retitle your listings! Follow the rules!

    Me: OK, let's try these few.

    Amazon: Cool. Nice work.

    Me: OK, let's do some more like that.

    Amazon: Cool. Nice work.

    Me: OK, now a few more.

    Amazon rep 1: Hey, you have semicolons.

    Me: Yeah, it's not a forbidden character.

    Amazon rep 1: But it is unless you're using it grammatically correctly as a separator.

    Me: That's exactly how I'm using it. I used it in all those others, too.

    Amazon rep 1: Ah, I see. That should be OK then. I'll check.

    Me: Darn right.

    Amazon rep 2: Hey you have semicolons, and they need to go.

    Me: I was told they were OK in this context. And they weren't flagged earlier.

    Amazon rep 2: *ahem* I said, you have semicolons, and they need to go.

    Me: Grrr. OK, I'll take out the semicolons. But there are too many commas this way; this badly messes up lists. Colons aren't forbidden, so I'll keep those and use them with commas more strategically. Time to yet again rework all of these titles.

    Amazon: We've reviewed your recent changes and some of your new titles are missing item_form.

    Me: Yeah, so?

    Amazon: They're missing item_form.

    Me: So what? That's not listed as a required part of the title.

    Amazon: Oh, but it is.

    Me: No, it's very much not.

    Amazon: OK, no, it's not, but we meant it to be, at least for you.

    Me: This is completely out of the blue. What's the rationale for this change?

    Amazon: It's not a change! It was just never mentioned anywhere before just now. Some customers filter products by item_form.

    Me: But item_form is in the attributes and is shown elsewhere on the detail page. Your filters should just check those attributes.

    Amazon: But what if you didn't fill out that attribute, huhhhh?

    Me: You force sellers to fill out attributes all the time, including irrelevant or misleading ones. I know this from experience. Just require that attribute field to be filled.

    Amazon: Oh, it is, but it's now required to be in the title, too, for extra super duper superfluous repeated backup redundancy. We are really doing you a favor here. Congratulations!

    Me: You're kidding, right? 75 characters total, we must include the brand name, we must include item_form, and we're still supposed to fit useful titles into what's left?

    Amazon: You have the Item Highlights, you see.

    Me: Then let me put the item_form in the Item Highlights field.

    Amazon: BAHHAHAHAHAHAHAHAHAHAAHAHA No.

    Me: So a large percentage of the characters in the title proper will be information that doesn't clearly distinguish to the buyer what the item actually is, because you require them to be there as clutter.

    Amazon: Now you're getting it. This is why we have rules!

    Me: So I have to go through and re-re-re-re-do these titles because you keep changing the rules.

    Amazon: Of course not. We can use AI to wreck your titles for you. And we totally never changed the rules.

    Me: I mean, if you didn't change the rules, then your communication of them was, um, lacking. There are more accurate words to use there but they're often frowned upon when used in mixed company.

    Amazon: We haven't changed the rules, and the rules are simple: 75 characters, brand name, product name, size/count, item_form, no special characters like pipes, semicolons, and colons.

    Me: No colons?! Since when? That's NEVER been listed as a forbidden character! None of your previous complaints or reports flagged my titles that contain colons!

    Amazon: Well we're flagging them now. Look, just because we never said before six seconds ago that you can't use colons doesn't mean you can use colons. That doesn't change based on the pesky fact that we deemed colons entirely acceptable during reviews multiple times earlier in this process. I don't understand why you are having such trouble following the rules...

    9 votes
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    Featured Offer Only? Did Amazon just kill my business and potentially millions of other sellers?
    by Seller_N4aQ7IYs2P8we
    Amazon replied

    I am FBM.

    75% (almost on the dot) of my sales come from NOT being the featured offer. Customers have to click the See All Buying Options to buy from me 75% of the time. As of this morning, that button is now gone. I am effectively invisible to customers unless I am in the buy box. IF this is new policy - you just put a 7 figure account out of business.

    All my skus still show Active on my Manage All Inventory page, but as explained above, the offer is invisible to customers. Amazon, at the time of writing this, is now Buy Box only offers.

    I pray this is just a technical issue and not policy. Need to hear from others.

    11 votes
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    Amazon Suddenly demanding intense proof of Identification, Bank Account, etc, Anyone else?
    by Seller_72yKc2oq4VVrH

    Been selling for 5+ years (really longer than that), and never had such demands suddenly made at the same time.

    Account is under risk due to INFORM act, that is no surprise as it happens once a year and is quickly resolved.

    However, at the same time of this certification, which normally is done in a few clicks, I am also being asked to prove my identification (Drivers License) as well as a Credit Card (or other statement), and as if that was not enough they also then questioned my bank account and wanted statement proof there as well.

    I just want to make sure this is all normal, all of my info is the same and has not changed, only thing that changed was drivers license expiry had to be updated.

    Is anyone else receiving this type of scrutiny suddenly in combination with the routine INFORM consumer act check?

    Just not sure what triggered this.

    It also says it may take 10-20 business days to verify these things, which seems odd since they are so straightforward and simple.

    I responded to these issues immediately, but even the next day I got another (I assume automated) email stating they've been bugging me about this, which is untrue, as it just started yesterday.

    Anyone else in the same boat?

    4 votes
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