Get over $50K in potential incentives when you start selling with Amazon. Learn how
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    💡 Engage With Amazon: Get your Product Title Update Questions Answered!
    by Seller_t9kvdr2yixQej
    Amazon replied

    Hey sellers 👋


    Your product titles are one of the first things customers see, and with more shoppers browsing on mobile, every character counts. , we’re making some changes that will help you show your product name and your product highlights seamlessly.


    What's Changing?


    Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display on mobile and is consistent with the title length used by other online stores.


    Item Highlights provide an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible with titles in search results and on product detail pages. You can continue using your existing title until July 27 or update your title to 75 characters and add Item Highlights.


    Just in case you missed it, Here is the News Announcement: Updates to improve your product titles begin on July 27.


    How to Prepare Your Listings


    Here's your step-by-step action plan:

    1. Use Enhance Listings today – Review, modify, and apply AI-recommended titles and Item Highlights that follow best practices. The tool keeps your key product info in the title and moves additional details to Item Highlights.
    2. Brand owners: Review and approve AI-generated recommendations in Review Listings Changes up to 14 days before changes go live.
    3. All sellers: View any AI-applied changes in Manage All Inventory → click View Change History. Update your listings anytime via Manage Inventory.


    After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.


    When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.


    Quick Example


    Before (92 characters): "Premium Stainless Steel Insulated Water Bottle – Keeps Drinks Cold 24 Hours, Hot 12 Hours, BPA-Free"


    After (62 characters): "Premium Stainless Steel Insulated Water Bottle – BPA-Free"


    Item Highlight (98 characters): "Keeps drinks cold 24 hours, hot 12 hours. Ideal for gym, office, and outdoor adventures."


    Helpful Resources


    💬 Join the Conversation — We Want to Hear From You!


    Discussion Prompts:

    🔹 Have you tried the Enhance Listings tool yet? What was your experience?

    🔹 What strategies are you using to condense your titles while keeping them effective?

    🔹 Brand owners—how are you approaching the Review Listings Changes workflow?

    🔹 What product categories do you think will be most impacted by the 75-character limit?


    Drop your questions below and our team will be responding throughout the week. Your fellow sellers may have great tips to share too!


    We're excited to hear how you're preparing. Let's make this transition smooth together!

    4 votes
    37 votes
    2.2K views
    184 replies
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    New Amazon logo looks like Temu now...
    by Seller_4fFRHIAoY8JkZ

    New Amazon logo looks like Temu now...

    4 votes
    0 votes
    164 views
    4 replies
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    Amazon Buy Shipping down?
    by Seller_OQTPwvIVqfKpB
    Amazon replied

    Hey all, we have all of a sudden started seeing Amazon's Buy-Shipping show as no labels available on all of our orders.

    When we go to buy a label it has this error message

    "Based on your inputs or preferences, there are no shipping services currently eligible for your order. Check that your weight, dimensions, ship date, and carrier preferences are accurate.

    To see why shipping services were ineligible, please click on the link below"

    Then when I go through the grayed out options, beside them it says

    "Internal Error From UTDI: Caught"

    Anyone else experiencing this? Or heard anything from seller support?

    9 votes
    0 votes
    223 views
    10 replies
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    Please Reconsider the Removal of Customer Contact for Critical Reviews
    by Seller_ahcSSocO0Kaqj
    Amazon replied

    Legitimate sellers have been using this feature responsibly for years to improve the customer experience.

    It allowed us to:

    1. Offer courtesy refunds or solutions when appropriate.

    Not in exchange for changing a review, but simply because it was the right thing to do. Products can be damaged in transit, arrive defective, or fail within the warranty period. Being able to reach out gave sellers an opportunity to make things right.

    2. Start a constructive conversation.

    Sometimes customers misunderstand how a product should be used, encounter an issue that is easily resolved, or simply have questions. A brief conversation often helps identify the root cause and leads to a better customer experience.

    By removing the ability to contact customers who leave critical reviews, Amazon is eliminating one of the few meaningful ways that legitimate brands and sellers can proactively support customers after a negative experience.

    This change does little to address the real problems on the platform, such as fake reviews or bad actors. Instead, it primarily impacts the brands that are genuinely trying to provide excellent products and customer service.

    If you agree, UPVOTE and COMMENT to drive visibility, and ask Amazon to reconsider this decision for Brand Registered sellers who have demonstrated a commitment to customer satisfaction.

    Please bring this functionality back - for sellers, for brands, and most importantly for Amazon customers, who will ultimately lose the opportunity to have their issues resolved directly and efficiently.

    Ref: Effective immediately, the ability to initiate customer contacts on critical reviews has been removed.

    The ability to initiate customer contacts on critical reviews has been removed to align with Amazon's communication policies. You can still respond when customers contact you first via the Messages.

    27 votes
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    176 views
    15 replies
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    🎬 Explore the New Seller Central: Watch & Switch in Minutes!
    by Seller_FJwyF3iu5qxUY
    Amazon replied

    Have you seen the new Seller Central experience in action? We put together a quick video walkthrough showing you exactly what's changed and why it matters for your business.

    📺 Watch the video below to see how the 7 purpose-built workspaces bring your metrics, alerts, and top actions into one streamlined view.

    Loading video...

    🔄 How to Switch to the New Seller Central

    Ready to try it yourself? Here's how:

    Log in to Seller Central

    Look at the top right corner of your dashboard

    Click the "New Seller Central" toggle button in the header

    You'll be taken to the new experience instantly

    💡 Good to know: Once you switch, your preference will be saved across sessions, no need to toggle every time you log in. And if you ever want to switch back, you can do so from the new experience header at any time.

    ⚡ What You'll Get

    Action Center: Your highest-priority tasks surfaced across every workspace, so you always know what to do next

    Everything in one place: Metrics, alerts, and actions organized by workspace

    Fewer clicks: What used to take a dozen clicks now happens in moments

    🎯 Why It Matters

    That's time back in your day to focus on what actually matters: growing your business. Organized, intuitive, every tool at your fingertips.

    Have you tried the new Seller Central yet? We'd love to hear from you 👇

    • What's your favorite workspace so far?
    • Has the Action Center helped you prioritize tasks differently?
    • What feature surprised you the most after switching?
    • If you haven't switched yet, what's holding you back?

    👍 If you found this helpful, give it an upvote so more sellers can discover the new experience!

    3 votes
    5 votes
    289 views
    4 replies
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    What is wrong with Amazon?
    by Seller_8bKTbjGobJoAL

    OK, so we have a new seller central interface (for the Umpteenth time) I log in to my account and what is the first thing I see? CRITICAL EVENT! CRITICAL EVENT! Oh my god! What has happened? "You have an order" Really? Seriously? They couldn't say something like: attention needed, or action required? No, it has to be CRITICAL EVENT! CRITICAL EVENT! Someone bought something. One of these days the critical event is going to be Amazon giving someone a heart attack

    4 votes
    0 votes
    46 views
    5 replies
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    SPD Amazon-Optimized Partnered Carrier via UPS down?
    by Seller_PZBIDZniWXyZJ

    We are trying to create a UPS partnered carrier small parcel delivery via amazon-optimized split shipments. The drop down to select partnered carrier isn't even populating. Is this temporarily down at the moment for anyone else?

    6 votes
    0 votes
    45 views
    9 replies
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    I Challange Amazon to Publish "Seller Poll" Results
    by Seller_9yQUzZAP34cYw

    I don't believe Amazon will actually publish the results of the Seller Polls that they ask us to fill out. However; I would love to wrong. Sellers and MOD's, I ask you to give a thumbs up, reply, and formally request that Amazon publish the results of the Seller Polls. Amazon, show us the percentage of which option was selected. Additionally, use your same AI model that summarizes customer reviews to summarize the written responses from sellers regarding the polls.

    Show us you listen. Show us you respond to hundreds and thousands of direct seller requests. Publish the results!

    If you don't respond, if you don't publish the results as you've been asked by your sellers, it will be taken as a public declaration that Amazon:

    1. Doesn't listen to sellers
    2. Doesn't support sellers
    3. Lies to the public, customers, and sellers about the value it places on its "selling partners"
    4. Is comfortable with the way sellers are treated
    5. Is satisfied with the daily theft, inequity, and imbalance Sellers deal with on a daily basis
    6. Is ambivalent to the needs and success of the people that you advertise generate more than 50% of your sales
    7. Is uninterested and unconcerned about actual tangible improvements to the Seller and Buyer experience on Amazon
    8. Only virtue signals to the public

    WE "anxiously" await your reply, just remember, actions speak louder than words.

    17 votes
    0 votes
    109 views
    6 replies
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