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    🔐 Account Deactivation: Prevention and Reinstatement Guide
    by Seller_NKThfzyLqL5QW

    Hello Sellers,

    Your Amazon account is the foundation of your business — and keeping it healthy is one of the most important things you can do to protect your livelihood. Whether you're a new seller or a seasoned pro, understanding how account deactivation works (and how to prevent it) can save you significant stress and lost revenue.

    Why Does Account Deactivation Happen?

    Amazon may deactivate selling privileges when sellers don't meet performance targets or violate policies. Common reasons include:

    • Performance metrics falling below targets — Order Defect Rate above 1%, Late Shipment Rate above 4%, or Pre-fulfillment Cancellation Rate above 2.5%
    • Policy violations — Intellectual property complaints, restricted product listings, product authenticity issues, or listing policy violations
    • Verification failures — Not completing required identity, tax, or business information verification (such as INFORM Act compliance)

    Your Account Health Rating (AHR): Know Your Score

    Your AHR is a color-coded score (0–1,000) that reflects your policy compliance:

    🟢 Healthy (200–1,000): You're in good standing — keep it up!

    🟡 At Risk (100–199): Warning zone — address violations promptly before your score drops further

    🔴 Unhealthy/Critical (0–99): Eligible for suspension — immediate action required

    All new sellers start with a score of 200. Your score decreases with policy violations but improves through violation resolution and successful order fulfillment.

    5 Steps to Prevent Deactivation

    • Check your Account Health Dashboard daily — Review Performance Notifications and address violations within 24 hours
    • Respond to all policy notifications promptly — Don't ignore warnings; they're your opportunity to fix issues before escalation
    • Monitor your Voice of the Customer page — Catch product condition and authenticity issues early
    • Keep your business information current — Ensure identity verification, bank details, and tax information are up to date
    • Use the "Call Me Now" button — Account Health Specialists are available directly from your Account Health page to help you understand violations and guide your appeals

    If Your Account Is Deactivated: How to Appeal

    Don't panic — many sellers successfully reinstate their accounts. Here's how:

    Review your Performance Notifications in Seller Central to understand the specific reason for deactivation

    Contact Account Health Support using the "Call Me Now" button on your Account Health page for guidance

    Submit a Plan of Action (POA) through your Account Health Dashboard that includes:

    • Root cause analysis — what went wrong
    • Corrective actions — what you've already done to fix it
    • Preventive measures — how you'll ensure it doesn't happen again
    • Allow up to 72 hours for your appeal to be reviewed

    If your appeal isn't accepted, revise your POA based on the feedback and resubmit

    Helpful Resources

    🎯 REAL TALK: Have you ever seen that dreaded "Account at Risk" notification? Tell us your story — how'd you bounce back? Your experience could be the lifeline another seller needs right now. Share below! 👇

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    Inventory skus not saving or updating for me, all skus over last hour
    by Seller_SNSeO3kgywz44

    Inventory skus not saving or updating for me, all skus over last hour

    Anyone else?

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    DESKTOP AMAZON MAIN PAGE NOT SHOWING COMPETITOR'S OFFERS
    by Seller_NaffGpwcLYP2C
    Amazon replied

    Just curious if anyone is also having same issue. Just checked prices at inventory, then when main Amazon page opens, ALL competitor's offers are not showing, zero. This issue does not happen on mobile app, which shows all offers.

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    One Daily Habit That's Helped Me Grow My Amazon Business — What's Yours?
    by Seller_N8qT7Hl1mxNbG
    Amazon replied

    One Daily Habit That's Helped Me Grow My Amazon Business — What's Yours?

    One habit I've developed over the years is reviewing Seller Central multiple times throughout the day.

    Some days I log in just a few times. On busier days, it can easily be dozens of times. Rather than checking only sales, I try to monitor every area that could affect my business, including:

    • Performance Notifications

    • Voice of the Customer

    • Customer Feedback

    • Orders

    • Listing Status

    • Account Health

    • Promotions

    • Inventory Performance

    I also regularly review data from third-party tools that integrate with Amazon, such as InventoryLab and Threecolts, to better understand profitability and inventory performance.

    While reviewing these pages, I often notice opportunities that could make Seller Central even more useful for sellers. Whenever I come across an idea that I believe could improve the selling experience, I use the Feedback button located in the lower-left corner of Seller Central to submit my suggestions directly to Amazon.

    Over time, I've accumulated quite a few ideas. I actually keep a document on my desktop so that whenever I identify another improvement, I can quickly copy and submit it through the Feedback feature.

    Some examples include:

    Displaying Business Price in the Inventory Grid

    I would like the Business Price to appear directly in the main inventory grid alongside the standard Price, Min, and Max fields. This would eliminate unnecessary clicks, make pricing management much more efficient, and save valuable time when reviewing large inventories.

    Showing Order Trends for Each ASIN

    It would be extremely helpful if the Manage Orders or Inventory pages displayed how many times each ASIN had been ordered over the past day, week, and month. Having these trend indicators readily available would help sellers identify changes in demand and make faster inventory and pricing decisions.

    Integrating Voice of the Customer with Customer Feedback

    I believe integrating the Voice of the Customer and Customer Feedback pages would provide a much clearer picture of customer satisfaction. Being able to view product condition issues, customer feedback, and Voice of the Customer ratings in one place would make it easier to identify recurring problems and prioritize improvements.

    Improving Automate Pricing Performance

    In my experience, Automate Pricing often reacts too slowly to changing market conditions. Improving its speed and responsiveness would make Amazon's built-in pricing tool more competitive with third-party repricing software and more useful for sellers who prefer native Seller Central features.

    Adding Profitability Reporting to Seller Central

    I currently use third-party software to analyze profitability because Seller Central doesn't provide complete profit and loss information at the product level. It would be incredibly valuable if sellers could enter their purchase costs and view estimated profit, fees, and margins for each ASIN directly within Seller Central.

    Reducing FBA Receiving Delays

    Long receiving times for FBA shipments can delay product availability, affect cash flow, and reduce sales opportunities. If receiving times cannot always be shortened, providing more accurate receiving estimates and clearer shipment progress updates would greatly improve planning and inventory management.

    Improving Listing Management for Business Pricing

    When a listing uses Business Pricing, certain management options become unnecessarily complicated. I'd like to see more flexibility, including the ability to close listings without first removing or changing Business Pricing settings.

    Restricting Brands Before Listings Are Created

    One of the biggest sourcing risks for many sellers is discovering that a brand doesn't permit third-party sellers only after inventory has already been purchased. If Amazon restricted these brands before listings could be created—or clearly warned sellers beforehand—it could help prevent unnecessary inventory losses and reduce future policy issues.

    These are just a few examples. Over time, I've submitted many other suggestions through the Feedback feature whenever I've identified opportunities to improve Seller Central.

    I don't know whether every suggestion will ever be implemented, but I believe providing constructive feedback is one way sellers can help improve the tools we all use every day.

    I'm curious how other sellers approach this.

    • Do you regularly use the Feedback button in Seller Central? Have you ever seen one of your suggestions implemented?

    • Which Seller Central page do you think could benefit the most from improvements?

    • Looking at the examples above, which suggestion would have the biggest impact on your business? What ideas would you add?

    I'm curious how other sellers approach this. Whether you've submitted one suggestion or a hundred, I'd love to hear what you think could make Seller Central work better for all of us.

    BEYOND EVERYTHING AND MORE LLC

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    Why can't Amazon clearly explain the new title rules?
    by Seller_hBE1qZpAB3GIB

    MANY WEEKS AGO:

    Amazon: Hey, you need to get your titles down to 200 characters by [deadline].

    Me: Yeah, OK. I'll work on this.

    Amazon: You need to get your titles down to 200 characters by [deadline] or we'll have our very stupid and broken AI do it for you.

    Me: Yes, OK, I said I'll work on this. I can't get this done in 12 seconds.

    Amazon: Here are our proposed AI titles. You have 12.6 seconds to review every single listing or we'll implement these titles.

    Me: NO! Dear god no! These are terrible. I will drop everything for three days and do this now.

    Amazon: Are you done yet? It's been 13 whole seconds and this is VERY important.

    Me: Can't I have three days?

    Amazon: We needed this done last month.

    Me: You never said that!

    Amazon: We needed this done last month.

    Me: <work work work> OK, here are the corrected, compliant titles.

    Amazon: Thanks, we'll use these.

    FOUR WEEKS LATER:

    Amazon: Hey, remember when we made you use very many hours of your valuable time to re-title your listings to under 200 characters? Well, we have great news: Now you have to cut it down to 75. Congratulations!

    Me: Wait, what?

    Amazon: Yeah, but once you do that you can have the other 125 characters back in a non-title field.

    Me: But that's worse. You see how that's worse, right?

    Amazon: This is definitely better. You still have 200 characters! Congratulations!

    Me: Why not have 10 fields of 20 characters? Or 20 fields of 10 characters? Heck, let's just have 200 fields of one character each. That's still 200 characters, so it must be just as good! <eyeroll>

    Amazon: Look, just follow the new rules.

    NEW RULES: You can't use these specific special characters.

    Me: Hmm, I don't see colon or semicolon in the list of forbidden characters. I will use them. And I learned my lesson from last time: I'll be working on these progressively as I can carve out time.

    Amazon: Don't forget to retitle your listings! Follow the rules!

    Me: OK, let's try these few.

    Amazon: Cool. Nice work.

    Me: OK, let's do some more like that.

    Amazon: Cool. Nice work.

    Me: OK, now a few more.

    Amazon rep 1: Hey, you have semicolons.

    Me: Yeah, it's not a forbidden character.

    Amazon rep 1: But it is unless you're using it grammatically correctly as a separator.

    Me: That's exactly how I'm using it. I used it in all those others, too.

    Amazon rep 1: Ah, I see. That should be OK then. I'll check.

    Me: Darn right.

    Amazon rep 2: Hey you have semicolons, and they need to go.

    Me: I was told they were OK in this context. And they weren't flagged earlier.

    Amazon rep 2: *ahem* I said, you have semicolons, and they need to go.

    Me: Grrr. OK, I'll take out the semicolons. But there are too many commas this way; this badly messes up lists. Colons aren't forbidden, so I'll keep those and use them with commas more strategically. Time to yet again rework all of these titles.

    Amazon: We've reviewed your recent changes and some of your new titles are missing item_form.

    Me: Yeah, so?

    Amazon: They're missing item_form.

    Me: So what? That's not listed as a required part of the title.

    Amazon: Oh, but it is.

    Me: No, it's very much not.

    Amazon: OK, no, it's not, but we meant it to be, at least for you.

    Me: This is completely out of the blue. What's the rationale for this change?

    Amazon: It's not a change! It was just never mentioned anywhere before just now. Some customers filter products by item_form.

    Me: But item_form is in the attributes and is shown elsewhere on the detail page. Your filters should just check those attributes.

    Amazon: But what if you didn't fill out that attribute, huhhhh?

    Me: You force sellers to fill out attributes all the time, including irrelevant or misleading ones. I know this from experience. Just require that attribute field to be filled.

    Amazon: Oh, it is, but it's now required to be in the title, too, for extra super duper superfluous repeated backup redundancy. We are really doing you a favor here. Congratulations!

    Me: You're kidding, right? 75 characters total, we must include the brand name, we must include item_form, and we're still supposed to fit useful titles into what's left?

    Amazon: You have the Item Highlights, you see.

    Me: Then let me put the item_form in the Item Highlights field.

    Amazon: BAHHAHAHAHAHAHAHAHAHAAHAHA No.

    Me: So a large percentage of the characters in the title proper will be information that doesn't clearly distinguish to the buyer what the item actually is, because you require them to be there as clutter.

    Amazon: Now you're getting it. This is why we have rules!

    Me: So I have to go through and re-re-re-re-do these titles because you keep changing the rules.

    Amazon: Of course not. We can use AI to wreck your titles for you. And we totally never changed the rules.

    Me: I mean, if you didn't change the rules, then your communication of them was, um, lacking. There are more accurate words to use there but they're often frowned upon when used in mixed company.

    Amazon: We haven't changed the rules, and the rules are simple: 75 characters, brand name, product name, size/count, item_form, no special characters like pipes, semicolons, and colons.

    Me: No colons?! Since when? That's NEVER been listed as a forbidden character! None of your previous complaints or reports flagged my titles that contain colons!

    Amazon: Well we're flagging them now. Look, just because we never said before six seconds ago that you can't use colons doesn't mean you can use colons. That doesn't change based on the pesky fact that we deemed colons entirely acceptable during reviews multiple times earlier in this process. I don't understand why you are having such trouble following the rules...

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    Featured Offer Only? Did Amazon just kill my business and potentially millions of other sellers?
    by Seller_N4aQ7IYs2P8we
    Amazon replied

    I am FBM.

    75% (almost on the dot) of my sales come from NOT being the featured offer. Customers have to click the See All Buying Options to buy from me 75% of the time. As of this morning, that button is now gone. I am effectively invisible to customers unless I am in the buy box. IF this is new policy - you just put a 7 figure account out of business.

    All my skus still show Active on my Manage All Inventory page, but as explained above, the offer is invisible to customers. Amazon, at the time of writing this, is now Buy Box only offers.

    I pray this is just a technical issue and not policy. Need to hear from others.

    11 votes
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    First-time Amazon seller. Amazon admitted their measurement error but still won't refund the incorrect storage fees. Am I missing something?
    by Seller_Ol7YImXrMP14w

    Hi everyone,I'm a first-time Amazon FBA seller, and honestly this experience has been incredibly discouraging.I imported approximately 300 trucker caps into Amazon FBA. Shortly after they were received, Amazon charged my account $1,002.86 USD in monthly storage fees.When I investigated, I found that Amazon had calculated my inventory as occupying 1,790.83 cubic feet.For approximately 300 baseball caps.

    I immediately opened a case because that storage volume is obviously impossible.After several investigations, Amazon acknowledged that the dimensions associated with my inventory were incorrect and updated them. They have actually changed the measurements more than once during this process, confirming that the original measurements were wrong.Despite acknowledging the incorrect dimensions,

    Amazon continues to say:"The storage fees were calculated based on the inventory information available at the time."Their position is that because those were the dimensions in the system when the fees were assessed, they will not reimburse the storage fees—even though they have since confirmed the measurements were incorrect.

    What I cannot get anyone to explain is:How did approximately 300 caps become 1,790.83 cubic feet of storage?If Amazon has admitted the measurements were wrong, why are the fees calculated from those incorrect measurements still considered valid?Why is no one willing to manually review the actual storage calculation?

    To make matters worse, part of my inventory also went missing during receiving. Amazon reimbursed me using an estimated value because I had not yet submitted my sourcing cost. They advised me to submit my sourcing cost for a re-evaluation, which I am now doing.At this point I feel like I'm being passed from one support representative to another.

    Every reply seems to copy the previous one without actually addressing the core issue.As a first-time seller, this has been extremely frustrating. I expected mistakes to happen, but I also expected that once

    Amazon confirmed the mistake, it would be corrected.Has anyone here successfully challenged a situation like this?Were you able to get monthly storage fees reimbursed after Amazon corrected incorrect dimensions?

    Is there a specific team or escalation path that actually reviews these cases?Would Executive Seller Relations be the appropriate next step?I'm genuinely looking for advice from experienced sellers because I feel like I've hit a dead end with Seller Support.

    Any guidance would be greatly appreciated.Thank you.

    4 votes
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    CHECK YOUR TRANSACTIONS, Amazon now giving out FBM refunds with no messages, no claims and no notification.....
    by Seller_RFNrCDgE7jr5B
    Amazon replied

    Maybe this isn't new and we're just now noticing, when a customer contacts Amazon now with an issue they're just handing out refunds.

    We had a random refund for return to seller that was actually delivered, we only noticed because the customer purchased again and contacted us for a different shipping carrier. Support instructed us to file a Safe T claim and we got a refund. That's great I guess but just another problem to watch for, but that isn't the issue here it just led to the rest.

    We then decided to check our transactions filtered for refunds only and found two more refunds where Amazon decided to just give our money away. It's a food product that isn't returnable, typically in the past if there is an issue Amazon will send us a message and we will work it out with the customer.....worst case scenario a claim is filed. None of that happened they just gave them a refund without warning or any communication. We contacted support and they gave us conflicting reasons in the same reply for the refund with these lovely instructions:

    - Packaging: Ensure robust inner packaging for food products. Even if outer packaging survives transit, the contents inside can be damaged if not properly cushioned or separated.

    - Product Quality: Inspect items before shipping to confirm they are not expired, leaking, or defective.

    - Photographic Evidence: Take photos of products before packaging and during the packing process. This documentation strengthens SAFE-T claims if a refund is issued later.

    - Buyer Communication: Proactively communicate with buyers through Buyer-Seller Messaging after delivery to address any issues before they contact Amazon Customer Service. Resolving issues directly with the buyer protects your account health.

    - Listing Accuracy: Ensure your product listing accurately describes the item (ingredients, quantity, size, condition) to avoid "Item not satisfactory" claims due to mismatched expectations.

    - Monitor Returns Dashboard: Regularly check your Returns and Recovery: Insights and Opportunities dashboard in Seller Central to monitor return/refund patterns and identify recurring issues.

    Totally ridiculous, we're now being told how to ship things, to take pictures during the process and a lecture about communication when there was none!

    Both FBM both shipped Amazon Buy shipping delivered as normal, just randomly refunded. So now apparently all a customer has to do to get a full refund is contact Amazon. No messages, no claims.....just free product.

    I'm going to file claims but I doubt that will do anything here.

    9 votes
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