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Amazon replied

Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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This is a harsh truth, but it needs to be said — Amazon is permanently holding the funds of thousands of sellers, not because they proved wrongdoing, but because most of us can’t afford the cost of arbitration.

When Amazon deactivates a seller account under vague reasons like “deceptive behavior” or “violation of the Business Solutions Agreement”, they also refuse to release your funds — even when:

  1. You fulfilled all orders

2. Customers are happy

3. There are no A-to-Z claims or chargebacks

4. You’ve submitted ID, invoices, and everything they asked for

After that, they refer you to the American Arbitration Association (AAA). But the reality is:

  • Arbitration costs $4,349 USD up front for claims involving non-monetary relief
  • Many sellers are individuals with no access to savings because Amazon is holding it all
  • Fee waiver requests are often denied, even for those with $0 in their bank accounts

Sellers who can pay the arbitration fee — usually larger businesses or those with savings — often get their funds back once Amazon is legally forced to respond.

But those who can’t afford arbitration? Their funds stay locked forever, and the case is silently buried.

This isn’t just my story — this is happening to countless sellers across Amazon’s global marketplaces. Small sellers, single moms, first-time entrepreneurs — we trusted this platform to build something real, only to have it taken away with no hearing, no conversation, no recourse.

Amazon, if you're reading this:

We understand the need for fraud prevention. But justice shouldn't be based on who can afford it. Holding someone’s business income hostage without due process isn’t just unfair — it’s exploitative.

To other sellers:

If you're facing the same situation, please comment. Maybe if enough of us speak up, Amazon will finally listen — or at least, the public will see what’s happening behind the curtain.

@Seller_kIukTwdhvntAp @Seller_LVZcgxAgZ2xBv

@Seller_OvL8C4BJWiuS9 @Seller_Drj4AlOiVmNJt @Seller_4zBzdtgCyS9EI @Seller_8sP6ffckcRn6v

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Brand Registry rejected
by Seller_Nskd7mVzHaw6k
Amazon replied

@Seller_t9kvdr2yixQej

I’m hoping someone here can help or has run into a similar issue. I recently submitted an appeal to enroll my registered trademark in Brand Registry, and it was rejected without any real explanation.

Here are the facts: CASE ID 17935346521

My seller account is in good standing and has never been deactivated.

I do not have any other seller accounts.

No accounts associated with me have ever failed verification.

My brand is fully registered with the USPTO.

I have three other brands successfully enrolled in Brand Registry under the same account.

The generic response I received doesn't address any of these points, and no specific issue was identified. I’ve appealed again, but I'm concerned this may be a glitch or misunderstanding.

Has anyone dealt with something like this? Any tips for getting through to someone who can actually look at the details?

Appreciate any insight or advice.

Thanks

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Feedback removal request
by Seller_XIEjXAuJuqGp1

One of my customers expressed dissatisfaction with the product itself and left negative feedback.

Order ID: 112-4034613-3065016

Case ID 17812636861

Customer feedback: “Zero beeswax smell.”

This is a review of the product's odor, an evaluation and feedback of the product itself. This feedback does not comply with Amazon’s feedback policies.

We have requested its removal but were unable to delete it.

I am requesting the Amazon feedback team to review this comment again.

I hope the feedback team can assist me. Thank you very much.

@Seller_t9kvdr2yixQej@Seller_vW3l7M6oLYiHv@Seller_vtQxROP6UNr1O

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the compliance of B0F548LJVP
by Seller_wDlozIkEsxXws

Dear Dougal_Amazon @Seller_t9kvdr2yixQej

B0F548LJVP

I submitted the substantive complaint required for the compliance of this product in May 13th 2025, but the review has been nearly 1 months and there has been no progress.

After submitting the compliance, a case numbered 17721690191was generated in the case log, and there has been no response.

Please assist in completing the compliance review as soon as possible. If the materials I submitted meet the regulations, please change the status to "Rejected" and I will resubmit the materials for complaint.

Very urgent! ! ! ! This product has not been sold for a long time, which has seriously affected the sales of our products.

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We're drilling down into transaction data and have a question. Are the times shown for a sale all converted to local time of the seller, or are the times shown the local time of the buyer, and not converted? This makes a big difference for our current project and I can't find the answer.

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Help with shipping options
by Seller_hQvM1YDUYcjil

I unlinked my UPS carrier account and now I don’t see it whenever I try to fulfill an order.

This is clearly a bug, please help

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What is the proper way to create a branded listing if the brand owner is not willing to create it and is unwilling to give you the permission to do so on Amazon? The brand owner is willing to sell you the item and give you permission to sell it on Amazon but is not willing to help you with creating the listing on Amazon. Weird, I know.

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5 replies
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SUBMIT TAX INFORMATION
by Seller_jcm304ywnu0LL

Hi,

I have created a new seller central account and am trying to update sales tax information but it wont accept the details with the message "Wrong EIN" . Has anyone else faces this issue and how to resolve it. Thanks

P.s: US citizen , LLC

Thanks

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"These melted under heat. They are resin or plastic. They are pretty, but totally fake."The buyer's feedback is a review about a merchandise that violates Amazon's rules, I requested the feedback manager to remove that feedback for me, but it keeps getting rejected on the grounds that it doesn't meet the rules for removing feedback. The buyer's entire feedback comment is a merchandise comment and I kindly request to remove this negative feedback for me.

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FBA Losing Items - CS wont accept receipts
by Seller_LTKNBSA8M6Gyf

I have 6 FBA Shipments each with 100 units per shipment. Total 600 units.

They have logged in 365/600.

I need help please!

Admins please help as CS cintinues to deny everythign!

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