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🗓️ MARK YOUR CALENDARS: Join us on Tuesday, February 17, from 8am - 5pm PST, for a live Q&A session with members of the Brand Registry team, where we'll dive deep into IP Accelerator, Brand Registry Roles and Benefits, and Trademarks. This is a great opportunity to ask questions and provide feedback directly to our partners.

Whether you're already enrolled or considering Brand Registry, this is your chance to:

  • Get expert guidance to your pressing questions around securing a trademark through IP Accelerator
  • Learn about Brand Registry’s selling & protection roles and the key benefits associated with each - Having trouble accessing certain selling or protection benefits? The right roles may not be assigned to your account - join us to learn more!
  • Discuss all things trademarks
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Brand Registry team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Brand Registry Enrollment for easy access.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with IP Accelerator or Brand Registry, and let's build momentum heading into the Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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“New Seller Community” – Why?
by Seller_xo4Akj7FBBnfC

It’s understood that only sellers who have been active on Amazon for less than 18 months can post or reply in the New Seller Community. Presumably the idea is to encourage new sellers with friendly, peer-to-peer discussion.

However, I think that many of the posts there could benefit from broader responses.

Case in point: @Seller_IHG5YyIgHT45E posted there two days ago asking why her account was deactivated.

From the original post, it looks like seller is involved in a multi-level marketing (MLM) “beauty consultant” program and is confused about why the inventory she purchased cannot be sold on Amazon. She did receive the correct reply that she is likely not authorized by the brand owner and should review her MLM agreement carefully.

However, those of us who have watched neighbors and friends fall for MLM programs might have been more direct: very few participants make money selling those products; the income potential comes from recruiting more “consultants” who will also end up with garages full of unsalable inventory.

MLM companies tightly control distribution, and allowing a consultant to liquidate inventory on Amazon would undermine the whole scheme. Realistically, she's going to have to wait until that inventory expires and throw it out like everyone else.

My reply would have been a lot less supportive, but I feel that it might have been useful.

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Hello Sellers,

We're excited to announce a new way to accelerate your success on Amazon—Peer-to-Peer Content in Seller University!

What's New?

Starting today, you can access exclusive video content featuring real Amazon sellers sharing their proven strategies, best practices, and insider tips. These aren't corporate tutorials—they're authentic stories and actionable advice from sellers who've been exactly where you are now.

What You'll Discover:

  • Real Success Stories: Watch how fellow sellers overcame challenges and grew their businesses
  • Proven Strategies: Learn tactics that have delivered results for sellers across categories
  • Actionable Tips: Get practical advice you can implement immediately in your own business
  • Peer Insights: Gain perspectives from sellers who understand the day-to-day realities of selling on Amazon

Why Peer-to-Peer Learning?

Sometimes the best teacher is someone who's walked the same path. Our seller community is full of expertise, and now you can tap into that collective knowledge. Whether you're in your first 90 days or looking to scale, there's something to learn from sellers like you.

How to Access:

Visit Seller University and look for the "Learn from Sellers Like You" carousel on our home page to start watching. New videos will be added regularly in the coming weeks, so check back often for fresh content and new perspectives.

Ready to learn from the best? Your fellow sellers are waiting to share their secrets to success.

Have you learned a game-changing strategy from another seller? Share your story in the comments—your experience could inspire the next video!

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I’m reaching out because I’m dealing with a difficult situation and would appreciate any guidance. A buyer left the following feedback on one of my orders:

“I definitely no recommend this seller he send me the wrong part when I try to return the item hi told me I have to pay for shipping I don't feel this right so be careful”

Here’s why this feedback is problematic and, in my opinion, should be removed:

1- False claim regarding seller communication:

The buyer claims we told them they must pay return shipping. This is factually incorrect. Buyer-Seller Messaging shows only:

- “I no have any idea why you send me the wrong part”

- “Just refund the money I will contact Amazon”

The buyer never responded to our query or provided images to verify the item, so we had no chance to resolve the issue.

2- Return shipping is handled by Amazon, not the seller:

Return shipping labels and charges are fully managed by Amazon. This makes this part of the feedback outside our control and eligible for removal under Amazon’s policy.

3- Attempt to obtain a refund without returning the item:

The buyer demanded a refund and indicated they would contact Amazon without returning the product, using negative feedback as leverage.

4- Misleading warning to other buyers:

The phrase “so be careful” is based on false information and misrepresents our seller practices, unfairly discouraging future purchases.

In short, this feedback contains factually incorrect statements, relates to an Amazon-managed return process, and is being used to pressure a refund. I’ve already appealed through normal channels, but the feedback removal was denied every time. My caseID=19481092391

Could someone please review this case and advise on the correct procedure for removing feedback that is factually incorrect and related to an Amazon-controlled return process?

@Seller_l7Jtck9jxnEA0

@Seller_8hQgfj6OVZYse

@Seller_FJwyF3iu5qxUY

@Seller_GEZPMc4CeQfh6

@Seller_1KYLYkgAlu4xX

@Seller_guPeMXBrBxqyU

@Seller_dnxnrsZIeTNo3

@Seller_zukQNO61PzGck

Thanks in advance for your help!

1 vote
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How to remove found inventory without a listing.
by Seller_iitU5kxlN7bGp

Over a year after stopping selling on amazon, amazon found a box of inventory and charged a reimbursement reversal.

My account is temporarily suspended as I try to workout the unpaid balance.

The issue with the inventory is I no longer have a listing for it, so while it is found, I cannot create a removal order for it.

They say I have to make a new listing with the exact same FNSKU, and SKU numbers to remove it.

My concern is there might be some restriction in creating a listing because it is a brand I used to resell and I don't have any current receipts for. (Its been a long time so I dont remember the full process)

- To be clear i'm not trying to relist the inventory, just remove it.

I would hate to go through the unpaid balance charge only to find it is not able to be removed. Paying for something I cannot get back.

Can someone help clarify if the listing step will be a blockage to remove the inventory, or if amazon can do something else if so?

1 vote
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1 reply
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Used Books Approval Requests - Really?!
by Seller_9KnXRZUZnFxTy

New to selling here, and struggling to list even a single item. I figured used books would be an easy way in but apparently I need approval to list almost every title I scan. Isn’t there a way to get approval across the board and be approved for most second hand books in one approval application? It seems like there should be an easier way to do this - are people actually applying (waiting for a lengthy approval process) for EVERY 5-dollar title they have? I wont even make enough to cover the $39 monthly amazon selling fee. Any advice? Ta

2 votes
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⚖️ When Amazon Overrides Your Return Policy
by Seller_FJwyF3iu5qxUY

You've set your return policy, but Amazon issues a refund anyway. Understanding when this happens and how to proceed through SAFE-T claims and A-to-Z appeals is essential for managing your business and account health.

When Does Amazon Override Your Return Policy?

Amazon may issue refunds on your behalf in specific situations:

Automatic Return Authorization: Amazon automatically authorizes return requests that fall within Amazon's return policy to ensure customers receive timely responses and prepaid return labels

Customer Service Interventions: For Seller Fulfilled Prime orders, Amazon Customer Service may issue refunds directly when sellers don't respond within required timeframes

Automated Refund Enforcement: If you don't provide a resolution within the specified timeframe after a return request, Amazon may automatically issue a returnless refund

Understanding SAFE-T Claims

What is SAFE-T Claim? Your protection program for requesting reimbursement from Amazon for losses caused by issues outside your control, including customer abuse, wrong items returned, or Amazon-issued refunds.

How to File:

1. Navigate to Performance > Manage SAFE-T Claims in Seller Central

2. Click File a New Claim and enter your Order ID

3. Select the appropriate claim reason and provide detailed documentation (photos, tracking, customer correspondence)

Key Requirements:

  • Your account must be debited and customer refund completed before filing
  • File within the designated claim window
  • Provide clear evidence, more documentation increases approval chances

ℹ️ For more information, check out the SAFE-T Claims help page in Seller Central

Understanding A-to-Z Guarantee Claims

What is an A-to-Z Claim? Customer protection when they experience problems with orders and haven't received satisfactory resolution after contacting you.

Response Timeline: You have 48-72 hours to respond, failure results in the claim being granted in favor of the customer.

How to Respond:

1. Go to Performance > A-to-Z Guarantee Claims

2. Find the claim under the Action Required tab

3. Provide detailed information: tracking, proof of delivery, buyer-seller messaging, and return authorization details

Appeal Process: You have 30 calendar days to appeal if a claim is granted against you. Provide new supporting information and send documents via Buyer-Seller Messages.

ℹ️ For more information, check out the A-to-Z Guarantee Claims help page in Seller Central

Key Takeaways

  • Act quickly: Both SAFE-T claims and A-to-Z responses have strict timeframes
  • Document everything: Keep records of tracking, delivery confirmations, and customer communications
  • Respond promptly: Providing timely resolutions helps prevent automatic refunds
  • Use the right tool: SAFE-T claims are for Amazon-initiated refunds; A-to-Z appeals are for customer-filed claims

We want to hear from you, Share Your Experience!

Drop a comment below:

• What documentation has been most effective when filing your SAFE-T claims?

• What's your biggest challenge when responding to A-to-Z claims, is it gathering evidence quickly, understanding what Amazon needs, or something else?

If you find a reply helpful, hit that upvote button to help other sellers find proven advice!

4 votes
13 votes
391 views
4 replies
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FBA Shipping - Partnered Carrier Wont Load
by Seller_FM4TuZBO1GUDh
Amazon replied

Anyone else having issues trying to send to either FBA or AWD and the partnered carrier part of the process just spins and spins? Or it doesnt give us any carrier options.

Just started about 10 minutes ago.

7 votes
0 votes
89 views
14 replies
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