As the title says…

We have been running ads for nearly a decade, consistently and with our campaigns professionally managed by a third party. For years, we’ve had relatively predictable performance.

But over the last two months, something has changed dramatically.

Our account is healthy. We have no sanctions, restrictions, or policy issues, and everything shows as “good to go.” Nothing significant has changed on our end. We recently updated our storefronts and optimized product titles for the current marketplace, while our pricing has remained steady.

Yet somehow, we are experiencing the **worst organic traffic, ad performance, and conversion rates we have seen in nearly 10 years.**

Our current ROAS is around **1.0**, which is essentially unsustainable. At that level, we are spending $1 in advertising to generate $1 in revenue—before accounting for product costs, fulfillment, marketplace fees, overhead, and everything else required to actually operate a business.

So the obvious question is:

**WHAT HAS CHANGED?**

Has there been a significant change to the advertising algorithm, search visibility, placement, attribution, traffic quality, or conversion metrics?

We have been doing this long enough to recognize when something is off. Our business, products, pricing, and advertising strategy have not suddenly changed after years of consistent performance.

Something has changed—and we need to understand what it is.

Has anyone else experienced a similar dramatic decline in both **organic conversion and ad performance over the past two months?** If so, what have you identified as the cause?