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    🚀 Prime Day Prep: 5 Ways to Lower Your ACOS Before the Big Event
    by Seller_khUF6HPR2AHxu

    Hi sellers,

    Prime Day returns this June, and we're dedicating the entire month of May to helping you prepare. Our Ask Amazon series this month is focused entirely on Prime Day readiness, covering the topics you've told us matter most.

    🗓️ Save the Date: Join our Ask Amazon session on May 27th - Amazon partner teams will be answering your Prime Day readiness questions across Ads, Listings, Returns, and more.

    _____________________________________

    With all that traffic headed your way, the last thing you want is inefficient ad spend eating into your margins. A few strategic moves now can significantly lower your ACOS (Advertising Cost of Sales) so you're converting more efficiently when shoppers are ready to buy.

    Here are 5 proven ways to tighten up your campaigns before the big event:

    1. Mine Your Search Term Report for Winners (and Losers)

    Your Search Term report is a goldmine. Download it from Campaign Manager and look for:

    • High-converting search terms - move these into manual campaigns with exact match targeting for tighter bid control
    • High-spend, zero-sale terms - add these as negative keywords immediately

    This single step can dramatically reduce wasted spend.

    2. Add Negative Keywords Aggressively

    Negative keywords prevent your ads from showing on irrelevant searches. Review your campaigns and add negatives at both the campaign and ad group level using Negative Exact or Negative Phrase match types. Focus on terms that are eating budget without generating sales.

    3. Optimize Your Product Detail Pages

    Your ads can drive all the clicks in the world, but if your listing doesn't convert, your ACOS suffers. Before Prime Day, make sure your advertised products have:

    • High-quality images (1,000x1,000 pixels minimum)
    • Keyword-rich titles and bullet points
    • 15+ customer reviews and a 3.5+ star rating

    Better conversion rates = lower ACOS without changing a single bid.

    4. Use Dynamic Bidding (Up and Down)

    Switch your bidding strategy to "Dynamic bids – up and down." This lets Amazon increase your bid when a conversion is more likely and decrease it when it's not, helping you spend smarter during high-traffic periods.

    5. Ramp Your Budget Gradually, Don't Spike It

    Start increasing your daily budgets 2 weeks before Prime Day rather than waiting until the event. A gradual ramp gives Amazon's algorithms time to optimize your targeting and bidding, resulting in better CPC efficiency than last-minute budget spikes.

    💡 Pro Tip: Use Scheduled Budget Rules to automatically increase budgets during the event window so your campaigns don't go dark at peak traffic times.

    Helpful Resources

    What's your go-to strategy for keeping ACOS in check during peak events? Have you found a tactic that consistently works for your campaigns? Share your tips below - let's help each other crush it this Prime Day! 🎯

    3 votes
    3 votes
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    Shipping down for anyone else?
    by Seller_h3xQTgX8DSlh5
    Amazon replied

    Amazon shipping is currently down for us, and will not print shipping labels.

    Shortly afterward, orders are no longer being shown in Unshipped orders tab.

    Anyone else having this issue?

    15 votes
    0 votes
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    18 replies
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    Anyone seeing a sales data glitch right now?
    by Seller_JtAQ3kHsrmtB3

    Is anyone else seeing a glitch in the sales data for the 6 PM - 7 PM window today?

    My Business Report suddenly shows a massive drop—like more than 50% compared to the previous hour. It feels like a reporting lag or an error. Is it just me, or are you guys seeing this too?

    7 votes
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    7 replies
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    Amazon the drama queen
    by Seller_QhvrIp4npKDGG

    So I recently received this notice:" A critical event has occurred, causing your account to be at risk of deactivation".

    Oh heck, drop everything. I'm dependent on this money and account. What on earth can it be? What was the critical event? This must be deadly serious.

    Amazon- "we are going to send a postcard to your business address (home), and you need to give the code typed on it back to us".

    Where is the critical event? Critical events are as serious as a heart attack. Where is it? Talk about crying wolf and creating fake urgency. What will Amazon do once they have warned you several times and NOW your account is at risk of being activated?

    Amazon, language has meaning and this is the wrong way to go about it.

    16 votes
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    Amazon FBM cannot ship orders normally.
    by Seller_wcV6WRz5Wkov5

    I am an Amazon FBM seller. I'm currently unable to ship my orders normally, and the system shows a technical error. Has anyone encountered the same issue?

    10 votes
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    How are you auditing DD+7 payments?
    by Seller_3borFirVwQiDV
    Amazon replied

    Is anyone able to reliably audit payments under DD+7?

    I’m trying to match:

    Order → delivery date → +7 days → actual disbursement

    But I’m not seeing a clear way to tie orders to payouts in reports.

    Questions:

    • Is there a report that shows when funds become eligible vs when they’re paid?

    • How are you matching orders to disbursements?

    • Are you doing this at order level or just batch totals?

    Right now I can’t clearly track where specific orders were paid.

    Any system or workflow that works would be helpful.

    7 votes
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    💐 Mother's Day Is One Week Away — Is Your Store Ready?
    by Seller_khUF6HPR2AHxu
    Amazon replied

    Hi sellers!

    Mother's Day is Sunday, May 10th — just one week from today. It's one of the biggest gifting moments of the year, and customers are actively searching for the perfect gift right now. Whether you've been planning for months or you're looking for a last-minute boost, there's still time to make the most of this opportunity.

    Here's what we know: customers tend to look for gifts that feel unique or different and that create a special memory. While some shoppers start browsing in April, a large portion wait until the week of Mother's Day itself, which means this is your prime window to capture those sales.

    🎁 What Sells Well for Mother's Day?

    If you're wondering which categories see the most demand, here are the top-performing Mother's Day product types:

    • Beauty: Gift sets, skincare, fragrance, makeup, and hair care
    • Jewelry & Watches: Necklaces, bracelets, earrings, and watches
    • Fashion: Apparel, handbags, loungewear, and accessories
    • Home: Kitchen appliances, home decor, coffee table books, and gift hampers
    • Tech: Smart home devices, headphones, tablets, and fitness trackers
    • Books & Entertainment: Bestsellers, Kindle titles, and movies
    • Gift Cards: Always a strong option for last-minute shoppers

    ⚡ Last-Minute Tips to Boost Your Sales

    1. Optimize your listings for gift searches

    2. Run a promotion or coupon

    • It's not too late to create a coupon to make your products stand out with a visible discount badge
    • If you're eligible, consider submitting a Lightning Deal or Best Deal to increase visibility on the Deals page

    3. Confirm your inventory and shipping

    • Double-check that your top-selling items are in stock and ready to ship
    • If you use FBA, review your FBA Inventory to make sure your best products show healthy stock levels
    • For seller-fulfilled orders, ensure your handling times are accurate so customers receive their gifts on time

    4. Don't forget last-minute shoppers

    • Highlight fast shipping options in your listings
    • If you sell digital products or gift cards, these are perfect for the May 9th and 10th rush when customers need something delivered instantly

    📚 Helpful Resources

    _____________________________________________________

    💬 Let's Hear From You!

    Mother's Day is a huge opportunity and we'd love to know how you're preparing!

    • Which product categories perform best for you during Mother's Day?
    • Have you made any changes to your store or listings for the holiday?
    • What's your go-to strategy for capturing last-minute shoppers?

    Share your tips below — your experience could help a fellow seller make the most of this week! 🌷

    3 votes
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    Goodbye Amazon
    by Seller_SWF00tsIElZg0

    I expect this to get taken down quickly, but I just wanted to say my peace.

    I've been selling on Amazon for close to 20 years. I just deactivated all my remaining listings. Of course, I can't close my account for 30 days. Probably so they can get one more monthly fee out of me. That same monthly fee (and the commissions on my sales) make me a long time paying customer.

    I've never experienced worse customer support than through Amazon - really, the absolute worst by a long shot!

    In the words of Robert Townsend "Big companies didn't get the way they are now by acting the way they do now."

    3 votes
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