Hello, Sellers! On October 23, we held the forums event: Ask Amazon: Get answers on Customized Products.

Our partner team was very excited to read and answer questions from so many sellers on all aspects of the customization process. Here is some of what we learned during the event, and some next steps we will be taking.

We heard from a lot of experienced sellers during the event, and the most common type of comments/questions were ways to improve the process. You offered ideas and pain points on listing, fulfillment, and everything in between.

• “Can we get a column in the 'manage inventory' page that tells you the name of the customization template and date the template was applied?”
• “Will we ever get analytics for customization? I wish I knew which version of my customization options have a higher conversion rate than others.“
• “Would you consider multiple fields selection for conditional logic in the customization templates?“
• “We are having an issue where our prices for customized products (engraved) are being compared to non-customized base model prices from other sellers, resulting in our listings being suppressed for high pricing.“
• "For customer data input such as graphic uploads, there are many instances where a customer uploads an unusable graphic or photograph. We propose having some kind of window to contact the customer and resolve any issue.“
• “It would be great to have template blocks that can be used on any product.“
• “Will they ever have a way to integrate customs with Automated Handling and Shipping? Because we do not sell ALL custom SKUs, the system believes we can ship every order in 1 day or less.”
• “I sell large print items that require large high quality print files from customers exceeding the maximum allowed by Amazon (15mb) or a file type not allowed like PDF, EPS, AI or SVG. Will there ever be a time where these file types are allowed?“

Some of these suggestions and improvements are being investigated and developed, and the team is happy to know that they are on the right track. For example, efforts are underway to improve the post-purchase experience to provide customers with confidence and clarity for the customizations they ordered. The team is also working on improvements for higher resolution print files.

Other ideas were captured as feature requests for review and potential implementation. The team called out template improvements, customization-integrated handling times, higher-resolution print files, and help page clarification during the event as being in line for investigation, and we have provided the team with the full list of all suggestions and pain points.

We will continue to work closely with the customization team and share all updates on these and other tool/process improvements.

And even though the Ask Amazon is now closed, the lines of communication are still open. Please continue to post your customization feedback, suggestions, and pain points, and we will share it all with the customization team for their review.