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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hello Amazon Team and Fellow Sellers,

I’m reaching out here in frustration and hope, as I’ve exhausted every other option.

One of my genuine listings was taken down by Amazon due to what I believe was a false/fake infringement report. For several months, there was no action option visible on the listing, so I couldn’t even appeal.

Recently, the "Submit DMCA" option appeared, and I immediately submitted my DMCA response along with all proof that the content and product belong to me. However, Amazon rejected the DMCA. I have valid documentation and evidence to prove ownership of the listing and the product, yet no action is being taken.

Whenever I try to resolve this, I’m sent in circles:

  • Seller Support tells me to contact Account Health.
  • Account Health says to raise a case with Seller Support.
  • I’ve raised multiple cases, made several calls, but nothing has helped.

It’s been over two months now. As a genuine seller trying to do honest business on Amazon, it’s incredibly disheartening to see such a big platform failing to support its sellers in cases like this.

I request Amazon to please look into this matter seriously. At the very least, give me a clear resolution path instead of pushing me around.

If anyone in the community has faced a similar issue and found a solution, please help.

Thank you,

Naz

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Seller Support Broken
by Seller_hQDc8DxT7ngKD

Hi fellow sellers,

Is anyone else experiencing issues contacting Amazon Seller Support recently?

I’ve been trying to open a case through Seller Central to remove a suspicious Review. But w

hen I get to the step where you’re supposed to select a language, only two unfamiliar languages are shown in the dropdown — and neither of them are English or anything I can recognize.

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Our account was suspended for an inauthenticity complaint on ASIN B00F3HD26O, even though we fulfilled 7 orders of that item by buying the exact product from Walmart. We submitted all available proof – the 7 Walmart purchase receipts, order screenshots, and bank statements showing each transaction – to verify authenticity. Amazon nevertheless rejected our documentation, insisting on invoices or authorization letters from the brand’s authorized suppliers. In other words, we had real receipts from a major retailer, but Amazon claimed they weren’t valid proof. This is puzzling given Amazon’s own guidance on retail arbitrage:

Amazon’s own selling guide and blog explicitly support retail arbitrage. For example, Amazon’s Seller Blog defines “retail arbitrage” as buying products at lower prices from retail stores and reselling them for profit. A recent Sell on Amazon post (May 2025) lists “Retail Arbitrage” as a top sourcing method, noting it requires minimal investment. In short, Amazon publicly acknowledges that buying from stores like Walmart and reselling is a legitimate business model.

https://sell.amazon.com/blog/reselling

Amazon’s policies require a “valid supply chain” for new products. Crucially, Amazon (through its support forums) has made it clear that a retailer like Walmart is not considered an “authorized” link in the supply chain. In fact, Amazon says it “will not accept receipts from other retailers” as proof of authenticity . This implies that any item obtained via retail arbitrage is treated as coming from an invalid source. In practice, Seller Support rejected our Walmart receipts on exactly this basis, requesting only invoices from brand-approved distributors or Letters of Authorization – documents an arbitrage model can never provide.

If Amazon indeed allows retail arbitrage, it’s unclear what documentation arbitrage sellers are supposed to show. No arbitrage seller will have a brand-issued authorization or a wholesale invoice for goods bought in-store. Asking for such documents contradicts the arbitrage model. Other sellers have pointed out this paradox:

✅ Amazon publicly recognizes retail arbitrage…

❌ But enforcement teams frequently reject invoices and request documentation arbitrage sellers don’t have.

How can Amazon expect someone to furnish a Letter of Authorization or a distributor invoice for a purchase made on clearance at Walmart?

We respectfully ask Amazon to explain how retail arbitrage sellers should validate authenticity under these rules. If receipts from Walmart-style retailers are categorically disallowed, then Amazon should say so clearly – and perhaps revise its public guidance. If arbitrage is truly endorsed, then Amazon should accept legitimate retail receipts or provide an alternative path to prove authenticity. The current mixed messages are leaving honest sellers confused and penalized.

Thank you for any insights or suggestions on how to resolve this contradiction.

8 votes
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540 views
23 replies
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Product Detail Page Tampering
by Seller_D3dt2OKCKRQwL
Amazon replied

WE NEED HELP PLEEEEAAAASE !!!

We woke up one day found out Amazon removed our 61 child variations pages from the parent ASIN B0CJLTQMHH , we've been calling everyday to figure out how to restore our pages, we did everything that we were told we need to do , the catalogue team managed to restore the original brand name and manufacturer name on the listings , we appealed the decision n we restored 2 pages only from the child variation !! we called again and a professional health specialist looked at the case told us that we should restore all the pages and the appeal was denied in error n he will raise an internal investigation that those agents made a mistake by not restoring the pages, it's been 8 business days passed and no results, we're running out of time , we only have 4 days left before amazon return all our inventory which will be a nightmare to us, we extended the removal for 30 days n we're still hoping to be approved , please help!

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1 reply
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UK Account deactivated
by Seller_pP6qqOrVs07C7

Hi everyone,

My seller account was recently deactivated because I haven’t provided a UK VAT ID. I’m not a UK‑based seller and have no inventory in the UK, so I believe the requirement shouldn’t apply to me.

Is there an Amazon associate here who can look into Case ID 11078119842 or guide me on the quickest way to resolve this?

Thanks in advance for any help!

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Why does Amazon do this?
by Seller_DRlI0INpcIpwp

Had an order for a large shredder. FBM delivered in 2 parts. After the first part was delivered, the customer got confused about where the rest of the unit was and called Amazon Customer Service, asking where the other part was. Amazon offered them a full refund and said that they can just keep the item. Great... but what about the small business on the other side of that transaction? Now I am out $2,000, Safe-T claim gets auto-denied by AI with nonsensical responses. Proof of delivery, customer acknowledged receipt, doesn't matter.

What logic is this? How do other sellers sustain their business if big hits like this can come with any order?

2 votes
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2 replies
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Do not use Amazon MCF if you need to obfuscate where a package is shipped from (e.g. fulfilling an order for an Amazon competitor). Amazon claims that paying a 5% surcharge will lead to "only third-party carriers will ship your order." https://sellercentral.amazon.com/help/hub/reference/G200332450#mnd_2jc_jcb-8

What they don't say is, they don't consider shipping 90% of the way and then handing off to USPS is them abiding by this policy. Support will claim because the package was "delivered" by USPS, that Amazon Logistics only played a "fulfillment" role despite moving the package across state lines over the course of days all the while being shown as the Shipping Partner on the USPS tracking number.

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2 views
1 reply
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Account varification
by Seller_RJEunWDu6ro0a
Amazon replied

I’m reaching out because my Amazon seller account was deactivated a week ago due to a verification issue. Unfortunately, my previous attempts to reschedule the verification appointment and provide the requested documentation have not been responded to. I have made multiple efforts to resolve this matter through the proper channels, but I have not been successful. All I have are generic AI responses for scheduling. I scheduled a few times and have no responses. I’m unsure what the specific issue might be and would appreciate any guidance or clarification.

0 votes
0 votes
3 views
1 reply
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Bad Reviews on Listing From Amazon Mistake
by Seller_fpfR8ctUmf8yb

Has anyone had success getting reviews on a listing removed because of a mistake Amazon made? I had two Vine reviewers leave bad rating on my product because it took one month to arrive, but the shipping was on Amazon and not myself. They had the inventory at their warehouse, and they just would not ship it for whatever reason, even though it was listed in the system as ready to ship.

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1 reply
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Hello,

I’m reaching out regarding a recent A-to-Z Guarantee claim that was granted against our account under circumstances that seem clearly outside Amazon's return policy guidelines.

The customer placed an order on March 3rd, with a delivery date of March 5th. We fulfilled and delivered the order on time.

The customer later opened a return request but never shipped the item back within the return window. On May 1st—well over 30 days past the return period—the customer handed the item to UPS without our authorization or approval for a late return. At that point, the item got lost in transit.

Despite the return being late, unauthorized, and the item being lost by the carrier, the customer opened an A-to-Z claim, which was granted. I appealed the decision, but the appeal was denied.

I am struggling to understand why we are being held responsible for a return that:

Was initiated beyond the 30-day return window,

Was shipped back without our approval,

Was lost in transit by the carrier (not due to seller error).

I kindly request a detailed review of this case. It is unfair for sellers to be penalized for events beyond our control, especially when the buyer violated return policy procedures.

Thank you for your time and understanding.

Order ID 114-0627468-0267465

@Seller_FJwyF3iu5qxUY

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9 replies
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