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Welcome to our Ask Amazon Q&A with the Product Lifecycle Support (PLS) partner team, focusing on your questions about Brand Integration!

_____________________________________________________

⚡️ What You Need to Know:

The Product Lifecycle Support partner team will answer all your questions posted in this event thread on Thursday, April 24th from 8am - 5pm PDT.

_____________________________________________________

🔍 Key Details:

Product Lifecycle Support (PLS)‘s mission is to offer product support to customers, empowering them to make the most of products purchased on Amazon. Through a range of support options—such as video support, workflow assistance, OEM support, Brand Integration calls and chat features, parts replacement, and other brand-specific capabilities—PLS helps resolve product issues, reduces unnecessary returns, and contributes to sustainability by extending the lifespan of products.

To enroll in one or more product lifecycle support programs or read more regarding this program, go to Product support.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.


Here are some example questions on Brand Integration:

What criteria do I need to meet to be eligible to enroll into Brand Integration?

For Call support, are international phone numbers allowed?

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Strategic Account Services
by Seller_S2TvVZ2fcRKyr

Hello @Seller_l3eCP9f1PtJXC

We have enrolled into the Strategic Account Services and were excited about the potential benefits of this program, but unfortunately our experience so far has not been aligned with our expectations.

Our first meeting with the assigned account manager took place earlier this month. While the session was informative, we realized that almost 90-95% of the recommendations shared — such as running promotions, using Virtual Bundles, Prime Exclusive Discounts, Lightning Deals, and Sponsored Ads — are already part of our current strategy and have been for quite some time. As a seller with 2–3 years of experience on Amazon, these insights didn’t offer us any substantial new value or direction.

Additionally, there was a misunderstanding around the meeting frequency. We had initially assumed that “bi-monthly meetings” meant two meetings per month. However, we were later informed that meetings will only be held once every two months. Considering the $700/month fee + 0.3% Commission on monthly sales, we had expected more regular engagement and support.

In light of the above, we requested to cancel our participation in this program right after the first meeting. As much as we value Amazon’s continued support for its sellers, we believe this particular service may not be the right fit for our current business needs. But we were told that there is a mandatory 6-month commitment period. During this period:

1 . The account remains registered in our system

2. Monthly fees will continue to be charged as per the agreement

I want to respectfully highlight that I’m not raising this issue after months of participation — we’ve only had one meeting so far, and it became immediately clear to us that the service is not offering the value we expected based on the initial communication from Amazon about the program..

We would appreciate your guidance on the formal process for cancellation and way forward.

Thank you for your time and support.

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Hi @Amazon-Seller Support, we’re facing an urgent issue where the Buy Box for our top-selling our ASIN suddenly lost the Buy Box 48 hours ago, despite being a healthy listing with no policy violations, negative reviews, or pricing issues.

Multiple Seller Support cases (Case IDs: [17632383511,17628183951,17625576851]) confirmed the listing is eligible, but the Buy Box remains missing. This is causing significant sales loss, and we urgently need your help to escalate this issue.

Here’s what we’ve checked:

  • Account Health: 100% clean, no policy warnings.
  • Listing Status: No edits, no hijackers (verified via Brand Analytics).
  • Pricing: Competitive, no unintended promotions/coupons.
  • FBA Inventory: 2000+ units in stock, no stranded inventory.
  • Distribution: Product FBA Amazon Logistics Distribution.
  • Our services: provide excellent customer service.

Seller Support Responses: All cases with “no issues found”. Regarding the sudden loss of the Buy Box is catastrophic. We kindly request:

Please help me report the upgrade to the Buy Box technical team and review the problem again. Verify if there are any system errors affecting this ASIN. This proble m is very urgent, has caused us a huge loss of sales, trouble priority review, thank you for your efforts!

We deeply appreciate your help in resolving this promptly. Please let us know if additional information is needed. @Amazon-Seller Support @Nano_Amazon @Michelle_Amazon @Glenn_Amazon @Cooper_Amazon @Atlas_Amazon

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The compliance review has exceeded the 15 working days stipulated by the Amazon platform. The prolonged review has seriously affected the sales of our store, and we are helpless. Please help us to review it as soon as possible, the case ID is respectively 17433435971, 17568360481 and 17019970541, thank you!

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I hope this message finds you well. I wanted to kindly follow up regarding my product compliance review, the case ID is 17412804781 and 17451463401, which has been under review for more than one month.

Understanding that reviews may take time, I wanted to check if there’s any additional information or documentation needed from my side to expedite the process. Ensuring compliance with Amazon’s policies is my top priority, and I’m happy to provide further details if required. Could you please share an estimated timeline for completion or any updates on the current status? Your guidance would be greatly appreciated.Thank you for your time and support—I truly value the work your team does to maintain a trustworthy marketplace.

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Wrongly charged Inbound Placement Fee
by Seller_S2TvVZ2fcRKyr

We sent 100 units of our shipment to FBA and the Inbound Placement Fee at the time of creation of a shipment plan was $85 and nowhere was it stated that it was the estimated fee. Amazon has charged us $878. We opened a case bearing case ID 17612419381 and they are saying that the fee has been charged based on the size, weight and destinations of the product that were already known when the shipment plan was made. I want to highlight 2 things:

1. We were not informed that the placement fee showing while making the shipment plan is estimated and can be increased so ethically you do not have any right to charge extra $1 let alone $793

2. The details on the basis of which fee has been charged were already provided to Amazon at the time of making shipment plan. We have not received any warning regarding the shipment defects meaning the shipment plan has been executed as intended. If this was the to be charged fee, we should have been informed first

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I hope this message finds you well. I am reaching out to respectfully request an update on the compliance review status for my product , which was submitted on November 7, 2024. It is under review in compliance dashboard page, however the case ID 16621020981 is closed. We are now have no appeal ways to submit compliance documents but only ask for your help, please help us review this case ID again. As this review is critical for the listing’s visibility and sales, I would greatly appreciate any assistance in expediting the process. Please let me know if additional information or documentation is required from my side to facilitate the review.

For reference:

Case ID: 16621020981

Submission Date: November 7, 2024

Thank you for your time and support. I understand the high volume of requests you handle and sincerely appreciate your efforts. Looking forward to your update.

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Hello - here is a link to the thread I opened weeks ago that I need a mod's attention on. I tagged mods but none replied. I see mods replying to other peoples threads and offering to escalate questions all the time. I am a 14 year seller. What do I have to do for a mod to acknowledge that I exist??

https://sellercentral.amazon.com/seller-forums/discussions/t/2d589ffd-e1ef-4092-8b0b-a43e6b698500?

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Dear Amazon Seller Community,

I’m reaching out in desperation and with the hope that someone here can provide guidance or insight regarding a serious issue we’ve been facing for over two months now. Our seller account was deactivated as part of a routine check on product authenticity for three specific ASINs. Since then, we’ve been stuck in an endless loop of appeals and rejections, and unfortunately, nothing has been resolved.

What Happened:

Our account was flagged and deactivated for authenticity concerns related to three ASINs. In response, we’ve diligently provided all requested documentation multiple times, including:

Purchase Invoices

Proof of Payment (bank statements, transaction receipts)

Delivery Proof (tracking details, delivery confirmations)

Every single document has been submitted clearly and promptly, in line with Amazon’s guidelines. Despite this, every appeal we submit gets rejected, and no reason is ever given for the rejection. The appeals team sends generic responses without any specific feedback, making it impossible to improve or correct anything.

What We've Done:

We’ve been in touch with Account Health Support nearly every day—for over 60 days now.

Every time we speak to a representative, we get different advice, and we’ve tried following every single suggestion given to us.

Still, our appeals continue to be rejected with no further clarity.

Current Situation:

We now have 1300+ units in stranded inventory, which Amazon has scheduled for disposal.

$3,800 of our funds are being held in our seller account.

Our business has come to a standstill, and we feel completely helpless.

We’re committed to maintaining compliance, and we’ve made every effort to resolve this in good faith. But the lack of transparency and inconsistency from the appeals and support teams is both frustrating and disheartening.

Our Ask:

We are hoping to get help from the community or from anyone at Amazon who might be able to escalate this or guide us toward a resolution. Has anyone here faced a similar issue and managed to resolve it? Is there any way to get this looked at by a senior appeals team member or a specialist who can give proper feedback?

We’ve poured time, money, and energy into building our business on Amazon. We understand and support the importance of product authenticity checks, but we need a fair opportunity to resolve this—not generic rejections and inconsistent advice.

We are open to any suggestions, guidance, or support anyone can offer.

Sincerely,

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Account deactivation section 3
by Seller_z5wvcLjaHlfTC

I believe my account has been deactivated by error ive been trying to fix the issue for 4 months now ive provided all the required documents but im still having trouble please help!

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I’ve been experiencing ongoing difficulty getting approved to sell P&G products through Amazon Seller Central.

I submitted an invoice that fully meets Amazon’s requirements, and my requirements were altered, because on a normal seller application on of the requirements is 10-50 units! They outright wanted me to get 200 units right out the gate it was a big spend, but its fine i'm going to be a amazon seller until I the day I die anyway so its fine lol!

It includes over 200 units of my swiffer product

It comes from a verified distributor

Is dated within 180 days,

And includes all necessary contact information. My info that matches my seller account, and my wholesalers contact info

However, each time I apply, I receive the same vague response stating:

“We cannot accept the INVOICE that you provided because we are unable to verify the transaction with the supplier. The documents that you provide must be authentic and unaltered.”

I’ve reached out to my wholesaler directly, and he has confirmed multiple times over the past week and a half that no one from Amazon has attempted to contact him. I am confident the documents I submitted are valid and unedited!

In my opinion it just seems a little unfair to decline my applications on multiple occurrences without fact checking my invoices has anyone else had this problem, if so any suggestions on how I can get someone to manually review my application?

I respectfully ask that you escalate or manually review my application and reach out to the supplier if needed amazon support if you see this. Please forward it to the correct department. I need to get to the bottom of whats going on because everytime I contact amazon seller support they cant help me because they say

"Another team reviews the seller applications, and its no way for me to contact them"

which is odd.. how can i figure out whats really wrong with my invoices with vague answers, and nobody contacting my wholesaler? Im just stuck... I cant do anything right now.

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