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The wait is over! Our Seller Forums Product Spotlight is here! 🎉 We're inviting sellers of all experience levels to take part in our Forums sweepstakes by trying Seller Assistant and sharing their experience. Your feedback could not only help us improve the tool but also help a fellow seller discover something new.

Here are a few things you can ask Seller Assistant:

  • "Help me review my account health."
  • "I'm trying to sell in [category]. What are the selling requirements and approval steps I need to complete?"
  • "Can you review my listing and make recommendations in bullet points?"

How to participate:

  1. Start exploring Seller Assistant or find it in Seller Central by selecting the ✨ AI icon in your search bar.
  2. Try one of the prompts above (or explore on your own!).
  3. Reply to this post sharing what you tried, what worked well, or what you'd improve.

Want to show us how it went? Drop a screenshot of your conversation using the image icon (📷) in the reply box. Supported formats: JPG or PNG, up to 4MB.

10 winners will be randomly selected to receive a $100 Amazon gift card.

We're accepting responses on this thread only from now until 08/17. We will notify the potential prize winners via their Seller Central account and post the winner's usernames on Forums. NO PURCHASE NECESSARY. Limit one entry per person. See Official Rules for details.

5 votes
5 votes
708 views
29 replies
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We are not sure where these sellers come from, maybe from another planet. A direct competitor, placed 54 orders with us, some shipped and delivered, some cancelled by us and was able to leave 54 negative feedback. If this is not clear SELLER CODE OF CONDUCT violation, we do not know what this is?! Opened 3 cases with Amazon and so far, no action!

CASE ID'S 21480549011 , 21480628981 , 21480386731 REPORTED AS " A seller is attempting to harm my business / Seller is leaving negative seller feedback against me.

@Seller_lmwzklfLOK2Ob or @Seller_CnfW62x6yxvJw , kindly take action on these

13 votes
0 votes
289 views
9 replies
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Inacruate handling times by shipping early
by Seller_8sP6ffckcRn6v
Amazon replied

Dear Am​azon God's,

This was

already discussed here in the forums.

Please make this make sense. What is wrong with shipping as soon as possible? Isn't that what "delight the customer" means—by under-promising and over-delivering?

I will continue to ship as soon as we can and let the chips fall where they may.

11 votes
1 vote
121 views
14 replies
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For God's sake, please bring back the old Seller Dashboard.

The new dashboard is extremely difficult to use. Simple tasks that used to take one or two clicks now require multiple steps just to find basic information.

I now spend three times more time and effort trying to navigate the dashboard than I did before. Instead of improving the seller experience, it has made everyday tasks slower, more confusing, and less efficient.

Even basic information such as inventory counts, fulfillable quantities, and account data are harder to find, and in some cases, the desktop and mobile app show different numbers, creating even more confusion.

Please listen to the feedback from the seller community. The previous Seller Dashboard was much faster, simpler, and far more productive. We need tools that help us run our businesses efficiently—not a dashboard that makes every task more complicated.

16 votes
1 vote
180 views
10 replies
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amazon keep logging me out , nothing is helping
by Seller_EnKXnuOew19JJ
Amazon replied

Every like hour or so , we get logged out and asked to log back in with a code sent to my phone

i have tried resetting the browser and deleting history, cookies cach memeory, everything really; nothing helped

tried different browser, same issue

Can anyone give us any advise?

i do not have a different computer to use

3 votes
0 votes
36 views
5 replies
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Store Name instead of My Name
by Seller_Qi7y9ZAFZH5Y8

I recently got an email from a woman who demanded to speak to me - using my personal name. (she thought I was selling a book that she lost...don't ask...very odd email)

It kind of freaked me out that she had my name. I'm a single woman living alone and she was a little concering in her email. On my seller side information page - the display name is Yellow Dog Reads. But when customers look at at my page, it shows my own name. Can this be changed?

My business name is not "official". It's just what I named it on Amazon. I'm a very small potatoes used bookseller.

2 votes
1 vote
76 views
5 replies
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Featured Offer percentage suddenly dropped
by Seller_wlydii2zdGSvi
Amazon replied

Our Featured Offer percentage suddenly dropped from 99% to around 10% across the custom products we sell, and it is having a major impact on our sales.

Has anyone else experienced this recently? Could this be related to Amazon’s new Featured Offer eligibility changes?

We contacted Seller Support, but they were unable to provide a clear explanation or identify what caused the drop. Our pricing, inventory, shipping performance, and account health have not had any major changes.

Any insight or similar experiences would be greatly appreciated.

Case ID: 21463342431

2 votes
0 votes
75 views
9 replies
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I'm a very small seller, 50-100 books per month. My On-time delivery rate has fallen below the required 90% and I received a warning today. I checked the sales that dropped my metric, and every one came from the same buyer over a span of separate orders. It appears that, for whatever reason, the package (I sell books exclusively) is held at a USPS regional distribution facility for about a week every time.

I already use Automated-handling time because I ship within 1 day regardless, and I buy shipping on Amazon, but I do not use shipping setting automation (SSA) given I've read it often requires you to use a faster (more costly) shipping method.

The buyer seems to be a drop-shipper or something like that -- not sure -- but they've purchased a number of books from me over the past year or two, always with a different name going to the same address, and occasionally Amazon won't let me use the bound printed matter / media mail rate from "buy shipping", which makes me think their algorithm knows there is an issue there already.

I don't have any other late deliveries -- just to this single entity. Should I cancel future orders from them (if this is even an option)? Should I use a faster ship method to them specifically? Is it possible they have a deal with the local distribution center to hold packages for them (I assume they order a huge number of used books off of Amazon on a daily basis) and that increased speed wouldn't help? Just not sure how to proceed given I don't want to mess with the protection that SSA provides. I think I did it one time in the past and they were always wanting me to send it express or something like that, which is obviously untenable. If I'm mistaken on SSA (shipping settings automation), please inform me otherwise :) . Thanks

2 votes
0 votes
27 views
4 replies
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