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🗓️ MARK YOUR CALENDARS: Join us on Wednesday December 10, from 8am - 5pm PST, for a live Q&A session with members of the Brand Registry team where we’ll recap developments from the past year and look ahead to 2026 with this opportunity to ask questions and provide feedback directly to the team.

_____________________________________________________

📚 2025 Highlights: In case you missed it, we’ve partnered with the Brand Registry team to host many Ask Amazon events this year, including:

New Product Image Requirements

Enrollment Improvements and the Brand Registry Application Guide

Reporting IP infringement via the Report a Violation tool

_____________________________________________________

💡 Submit questions below!

Post all your questions and feedback for the Brand Registry team below! Our partners will be reviewing the questions and comments that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers enrolling in Brand Registry, and let's build momentum heading into the December 10th Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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DEACTIVATION HAPPY 🎅
by Seller_HHQszOIxbh3iX

Dear Sellers,

We had (1 ASIN) listed at (1 unit available). Overnight we were deactivated due to the (UNSOLD - ZERO SALES - ASIN). Amazon deactivated overnight, due to 1 ASIN that "might be, a "SUSPICION" of being counterfeit, maybe.

The ASIN had absolutely NO sales (0)

We are stunned, and dissapointed Amazon works this way.

Our funds are now on hold, and sales have came to a complete hault while this issue is resolved during this holiday season. We have provided detailed images to help sellers avoid this unreal, uncontrollable situation.

Kind Regards,

Monkey Boxx Shop 🐵

2 votes
2 votes
487 views
24 replies
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Excess Inventory Error For Product?
by Seller_bMefNsX7UWOxk

We recently sold out of stock, and Amazon FBA won't let me ship inventory in with this error:

"This SKU is restricted from shipment creation due to excess inventory. It already has a maximum 3-4 months of supply based on forecasted demand. Remove the item from this shipment or request an exception to send additional units. You can also explore alternative storage through AWD, subject to capacity availability."

1 vote
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I honestly cannot believe Amazon would choose Q4 peak season to run an experiment that disables review sharing across parent-child variations. Overnight, all of our hard-earned reviews stopped showing on the parent listings. Only one child ASIN displays reviews, and the rest look brand new — destroying conversion rates right before Christmas.

We received NO email, no notice, no warning. Sellers were not informed, not consulted, and not given any timeline or alternative option. For Amazon to make a major change like this during the busiest retail season of the year is beyond unreasonable.

Do they realize how much effort, money, and advertising we invest throughout the year to build those reviews? And now we’re forced to watch our sales tank because of a “temporary experiment” that we never asked for and never agreed to.

Small businesses cannot afford experiments like this. This decision feels disconnected from the real struggles of sellers who rely on Q4 performance to stay afloat.

Amazon, if you are testing something, at least:

  • Inform sellers beforehand
  • Do not conduct disruptive tests during peak season
  • Provide an official statement and timeline
  • Give sellers a workaround or opt-out option

Right now, we are left guessing, losing sales, and dealing with upset customers — all because of a change we weren’t even notified about.

This is extremely frustrating and unfair to sellers who depend on Amazon’s platform to survive. I hope Amazon reconsiders this experiment immediately, or at the very least, communicates properly with the sellers it impacts.

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Reviews Disappeared
by Seller_ioh7Jntwlu4Tk

Our ASINs are all variations under the same parent ASIN and went from 72 shared reviews, to 12 on one ASIN and 16 on the other overnight.

First, the representative gave general review removal guidelines and said that they couldn't discuss specifics, but after pressing further I was finally told we're involved in another 'experiment' that removes review sharing. The experiment runs until Dec 11 and they cannot say what will happen after.

Unfortunately for us, some variation listing are closed (we stopped selling smaller package bundles of the same product) so those reviews just disappear now. We already have issues with our brand name not showing in search results and now we're going up against this.

This is obviously a bad time of year to drop down to a dozen reviews. Is there anything that can be done about this?

Support Case: 18966619171

4 votes
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11 replies
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I opened a case 18946561811 about reimbursements being reversed. I was then told that inventory was added back. I checked the reference ids and then the actual inventory ledger and the inventory ledger shows no record of any inventory being added. I also have the products listed and no inventory was added and it shows out of stock. I also had reimbursements reversed from over a year ago with no inventory added back. As the shipments are also over a year old amazon reversed the reimbursement randomly and I can even submit a claim as the claim window has expired. So amazon has no claim window for when they can randomly reverse reimbursements but I have one so when amazon does this I can't even request an investigation! I need a mod to review my case and please help me.

5 votes
0 votes
62 views
4 replies
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What is Self Ship Order?
by Seller_iRko20YxJsa4b

Got an email from Amazon saying:

- we are approved for Self Ship Order

- the screen shot shows the screen for Seller Fulfuilled Orders

Seller Fulfilled Orders does not have the option of Self Ship

Aren't Seller Fulfilled Orders Self Ship anyway?

Confused with this email. Has anyone else received this email?

3 votes
0 votes
263 views
11 replies
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