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Hello Sellers,

We're excited to launch this discussion to help selling partners learn proven strategies from each other for winning SAFE-T claims. Your shared experiences will help fellow sellers better understand the process and also provide us with important details on how successful sellers are navigating SAFE-T claims.

💭 Share your experiences:

What steps did you take to prepare for your SAFE-T claim?

Describe the initial actions you took upon receiving the claim notification. Did you gather specific documentation or evidence? How did you organize your response?

How did you address the specific issues raised in the SAFE-T claim?

Provide details on how you tackled the challenges presented in the claim.

What were the key factors that contributed to your successful claim resolution?

Highlight the elements that you believe made a significant difference in the outcome. Were there any specific actions or pieces of evidence that played a crucial role?

ℹ️ For more information, check out the SAFE-T Claim coverage and eligibility

Share your best practices in the comments below, and don't forget to upvote or flag replies as "most helpful reply"!

Looking forward to your insights!

-Joey

2 votes
16 votes
396 views
17 replies
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I wake up and i see a CRITICAL event has occurred causing the account to be a risk of deactivation. Low and behold it is the ANNUAL regulatory compliance update. We deal with enough stress dealing with other issues ranging from false claims, TM, copyrights etc....but how about a "softer" notice instead of staying we screwed something up. How about, "Important update needed" and if someone ignores, then put up the critical notice. Amazon has been great but you dont have to come out hard for every notice. I can't be the only one that has chest pains when i see it.

28 votes
1 vote
268 views
14 replies
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Is Amazon Support Really This Broken?
by Seller_qYuL3d46JR1Py

I’m genuinely stunned by how unhelpful Seller Support has become. All I needed was the “Letter of Authorization for secondary user” template — something Amazon’s own system asked for and linked to, but the help page didn’t actually contain. Instead of simply providing the document or explaining where to find it, support kept asking me for completely irrelevant information: screenshots, timestamps, “exact navigation paths,” and then claimed my timestamp wasn’t “valid.” None of this had anything to do with locating the missing template, yet I kept complying and re-sending everything just to move things forward. After several back-and-forths, I finally gave up, figured out the template myself, and successfully added the user.

Days later, out of nowhere, I received a totally unrelated copy-paste response in that case saying:

“We have reviewed your submission, but we could not complete your verification. As a result, your account will not be activated… Your account has been deactivated because you may have outstanding document or information requests in your Seller Central account.”

This response had absolutely nothing to do with my case. 😅 I wasn’t submitting verification documents or anything related to account activation. It’s like they just grabbed a random canned message and sent it to close the ticket. What is going on inside Seller Support? Are agents even reading the messages anymore, or are they just judged on how fast they can send a reply? Maybe it’s time Amazon revisits its KPIs - because when the system rewards volume over resolution, sellers end up stuck in endless loops of nonsense instead of actually getting help.

4 votes
0 votes
45 views
4 replies
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I have been selling on Amazon for many years with stellar metrics. No issues at all. Because of this I have a high seller rating and have received "Account Health Assurance" which means that "Amazon will not deactivate my account if an issue arises so long as I work with the seller team to resolve it." Well, yesterday, my account was deactivated with ZERO prior warning due to suspected fraud. No warning, no outreach to solve the problem.....nothing. I am working diligently to get this resolved but the idea that Amazon is somehow "protecting" me because I have Account Health Assurance is nonsense.

7 votes
0 votes
114 views
17 replies
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INFORM Issues With Bank Account
by Seller_gatjkdfPmzT4O
Amazon replied

We have never had an issue with the INFORM verification every year, but this year we are running into a problem. So we verified all our information, but had to provide an updated driver license since the old one expired. Then for some reason it asked for re-verification of bank account details even though we have never changed our bank account and have been using the same one for over a decade. It has been 15 business days and still showing as pending verification and we keep getting warning banners that our account is at risk of deactivation. I provided the necessary and correct documentation for the verification. Seller Support has been completely useless and keeps stating this has nothing to do with INFORM even though that is what triggered this situation.

5 votes
0 votes
75 views
13 replies
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@Seller_zukQNO61PzGck

This issue has come up yet again. Even if a used fba book offer is the lowest price it is not being displayed as the used featured offer effectively shadowbanning them. Can we please investigate what is going on this time? Last time Amazon and the mods collectively were not very good at communicating with the sellers

9 votes
0 votes
239 views
13 replies
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The bank account I have been using for the past 4 years on my Amazon account has had no issue at all. Suddenly Amazon keeps sending more and more verification stuff asking me to send bank statements and liability insurance... and now my bank account is verifiying? I have spoken to chat support and call many times and they are no help, all they say is someone will contact you via email, but i get no response or help from them. They suggested many times to replace my current bank account with the same one... I HAVE! Each time I press "Verify" the button does nothing at all!

TLDR:

In deposit method "Verify" button for my bank account.. does nothing at all.. and my account will be suspended if this issue isn't fixed.

2 votes
0 votes
158 views
26 replies
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