I sell on Amazon as FBM. I am a brand owner and only sell my own products. There are no other authorized sellers of my products. All my products listed prior to 8/2017 are eligible for featured offer (formerly buybox). ALL my product listings after that date are not.
So for eight years, I periodically create a support ticket for them to look into this and I always get a very polite form response which basically says this...
We’re not able to discuss all the factors that determine Featured Offer Eligibility but here are some recommendations for you to increase the chances of winning the featured offer:
1. Prevent chargeback claims
2. You must need to lower your price. You can refer to the reference prices that we may share in Pricing Health on Seller Central.
3. Make sure that all your listing policy violations are being addressed in your Account Health Dashboard.
4. Ensure that you are meeting the standard rate for your Shipping Performance and Customer Service Performance.
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I have excellent sales health record so these "suggestions" don't apply to me. I've tried lowering the price to $.01 and I've tried offering free shipping. (currently I don't offer prime because my products are low priced and the cost of the prime shipping would be higher than the product itself!!) These tricks never made a difference.
What is confusing to me is that it seems to be pivoted around a date. Why would older listings be eligible and newer ones not?
Over eight years, indeed I have attempted answers more than once for the same issue but that is because I only receive bot answers and no clear explanation. The last ticket resulted in a warning that I am going against Amazon partner policy by asking the same question and expecting a different outcome.
I already had given up but I couldn't resist trying one more time on this issue.
Wondering if anyone else has had a similar issue.
Thank you.
Pinned by community manager