Get over $50K in potential incentives when you start selling with Amazon. Learn how
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    📦 Your Q4 Inventory Deadlines Are Here: Key Dates You Can't Miss
    by Seller_xkwDczt8sPSmx

    Hello Sellers,

    The holiday season is approaching fast. If you want your inventory to be Prime-eligible and ready for buyers during Prime Big Deal Days and Black Friday/Cyber Monday, it needs to arrive at fulfillment centers by specific dates.

    Here's what you need to know.

    🗓️ Prime Big Deal Days: Inventory Cutoff Dates

    • September 2: Amazon Warehousing & Distribution (AWD) shipments
    • September 9: FBA "minimal shipment splits" shipments
    • 'September 16: FBA "Amazon-optimized shipment splits" shipments

    🗓️ Black Friday / Cyber Monday: Inventory Cutoff Dates

    • October 14: AWD shipments
    • October 21: FBA "minimal shipment splits" shipments
    • October 28: FBA "Amazon-optimized shipment splits" shipments

    ⚠️ Why These Dates Matter

    Inventory arriving after these cutoff dates isn't guaranteed to be processed in time.

    Our fulfillment center teams focus on receiving shipments in September and October, then shift to processing customer orders in November and December. You may see lower estimated capacity limits for October and November as inbound delivery window slots become limited.

    💰 AWD: Your Peak Season Advantage

    If you're expecting higher holiday volume, Amazon Warehousing & Distribution (AWD) offers key benefits during peak:

    • No additional AWD fees during peak (unlike FBA peak fulfillment fees, which apply Oct 15, 2026 through Jan 14, 2027)
    • AWD auto-replenished inventory is NOT subject to FBA capacity limits during peak
    • Stores your bulk inventory and automatically replenishes fulfillment centers based on demand

    ⚡ Tips to Get Your Inventory Received Faster

    • Schedule delivery appointments at least 7 days before cutoff dates. If using Amazon Partnered Carriers, schedule pickup at least 14 days before.
    • Provide accurate box content information through Send to Amazon. Omitting this can disqualify your shipment from auto-receiving and incur a manual processing fee.
    • Use Amazon Partnered Carriers or Amazon Freight. We can work directly with partner carriers to redirect freight and reduce delays.
    • Book off-peak delivery appointments. Fulfillment centers have lower demand during off-peak hours and weekends, which means faster processing.
    • Consolidate deal inventory in dedicated boxes, separate from non-deal inventory, for faster processing.
    • Update your delivery window if you expect delays. Accurate tracking helps us plan receiving and makes your inventory available for sale sooner.

    🛠️ Helpful Resources

    💬 What's your Q4 shipping strategy?

    Have you already started shipping inventory for peak season?

    What's your biggest challenge when preparing for the holidays: capacity limits, carrier delays, or something else?

    Share your strategy below. 👇

    2 votes
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    COMPETITOR PLACED 54 ORDERS, LEFT 54 NEGATIVE FEEDBACK
    by Seller_NaffGpwcLYP2C

    We are not sure where these sellers come from, maybe from another planet. A direct competitor, placed 54 orders with us, some shipped and delivered, some cancelled by us and was able to leave 54 negative feedback. If this is not clear SELLER CODE OF CONDUCT violation, we do not know what this is?! Opened 3 cases with Amazon and so far, no action!

    CASE ID'S 21480549011 , 21480628981 , 21480386731 REPORTED AS " A seller is attempting to harm my business / Seller is leaving negative seller feedback against me.

    @Seller_lmwzklfLOK2Ob or @Seller_CnfW62x6yxvJw , kindly take action on these

    11 votes
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    5 replies
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    Store Name instead of My Name
    by Seller_Qi7y9ZAFZH5Y8

    I recently got an email from a woman who demanded to speak to me - using my personal name. (she thought I was selling a book that she lost...don't ask...very odd email)

    It kind of freaked me out that she had my name. I'm a single woman living alone and she was a little concering in her email. On my seller side information page - the display name is Yellow Dog Reads. But when customers look at at my page, it shows my own name. Can this be changed?

    My business name is not "official". It's just what I named it on Amazon. I'm a very small potatoes used bookseller.

    2 votes
    1 vote
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    Inacruate handling times by shipping early
    by Seller_8sP6ffckcRn6v
    Amazon replied

    Dear Am​azon God's,

    This was

    already discussed here in the forums.

    Please make this make sense. What is wrong with shipping as soon as possible? Isn't that what "delight the customer" means—by under-promising and over-delivering?

    I will continue to ship as soon as we can and let the chips fall where they may.

    9 votes
    1 vote
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    11 replies
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    For God's Sake, Please Bring Back the Old Seller dashboard
    by Seller_Mg19WQ0yYVtIn

    For God's sake, please bring back the old Seller Dashboard.

    The new dashboard is extremely difficult to use. Simple tasks that used to take one or two clicks now require multiple steps just to find basic information.

    I now spend three times more time and effort trying to navigate the dashboard than I did before. Instead of improving the seller experience, it has made everyday tasks slower, more confusing, and less efficient.

    Even basic information such as inventory counts, fulfillable quantities, and account data are harder to find, and in some cases, the desktop and mobile app show different numbers, creating even more confusion.

    Please listen to the feedback from the seller community. The previous Seller Dashboard was much faster, simpler, and far more productive. We need tools that help us run our businesses efficiently—not a dashboard that makes every task more complicated.

    14 votes
    1 vote
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    10 replies
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    Featured Offer percentage suddenly dropped
    by Seller_wlydii2zdGSvi
    Amazon replied

    Our Featured Offer percentage suddenly dropped from 99% to around 10% across the custom products we sell, and it is having a major impact on our sales.

    Has anyone else experienced this recently? Could this be related to Amazon’s new Featured Offer eligibility changes?

    We contacted Seller Support, but they were unable to provide a clear explanation or identify what caused the drop. Our pricing, inventory, shipping performance, and account health have not had any major changes.

    Any insight or similar experiences would be greatly appreciated.

    Case ID: 21463342431

    2 votes
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    8 replies
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    It's Time for Sellers to Protect Sellers – We Need a Buyer Reputation System
    by Seller_LSVfBPKb6FGUv

    Every seller on Amazon is publicly evaluated.

    Even when seller feedback is objectively false, if it does not meet Amazon's removal criteria, it can remain permanently visible and continue damaging a seller's reputation.

    At the same time, sellers have no comparable way to protect themselves from buyers who repeatedly cause financial losses through abusive behavior.

    Examples include:

    - False "Item Not Received" claims

    - Return fraud

    - Item switching

    - False return reasons

    - Abusive A-to-z Guarantee claims

    - Repeated policy abuse affecting multiple sellers

    I am not suggesting reducing buyer protection.

    Amazon is free to decide how much buyer protection it wishes to provide.

    However, if sellers are expected to bear the financial risks created by that policy, sellers should also have the right to protect themselves.

    Today, every seller fights these problems alone.

    A buyer who causes losses to one seller can simply move on to another seller, who has no knowledge of that buyer's history.

    This only benefits those who intentionally exploit the system.

    Buyers can review seller feedback before making a purchasing decision.

    Why shouldn't sellers have access to similar information before deciding whether to accept the business risk of a transaction?

    I propose introducing a Seller-to-Seller Buyer Reputation System.

    This would allow sellers to voluntarily share factual transaction experiences with other sellers, helping identify buyers who repeatedly engage in abusive conduct.

    Each seller could then make their own business decisions based on that information.

    This proposal is not intended to target honest buyers.

    Its purpose is to help honest sellers protect themselves, reduce repeated losses, and create a fairer marketplace for everyone.

    A healthy marketplace requires accountability on both sides—not only for sellers, but also for buyers.

    Would a buyer reputation system help protect your business? I would like to hear your thoughts.

    3 votes
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    🏷️ Featured Offer Update: Every Seller's Offers Are Now in the Running
    by Seller_xkwDczt8sPSmx
    Amazon replied

    Hey sellers 👋

    Big news if you missed it: starting in July 2026, Amazon is removing the separate seller eligibility requirement for the Featured Offer. This change is rolling out gradually across all stores and will be complete by the end of 2026. No action is required on your part — your existing offers are automatically included.

    What's Changing

    Previously, Amazon used a two-step process: first, determine which sellers were eligible, then rank the offers from those eligible sellers. The first step (seller eligibility) is being removed.

    What this means for you: Every seller's offers are now in the running to be evaluated for the Featured Offer. The playing field just got bigger.

    What's NOT Changing

    The way the Featured Offer is actually selected remains the same. Amazon still evaluates and ranks all offers based on what matters most to customers. Being considered doesn't guarantee your offer will be featured.

    What Actually Determines the Featured Offer?

    Here's what Amazon evaluates when ranking offers:

    Factors that matter:

    • Total price (item price + shipping fee) — competitive pricing increases your chances
    • Delivery speed — faster offers with specific delivery promises rank higher
    • Free shipping — all-inclusive pricing is preferred over item + shipping fee structures
    • Free returns — especially important for frequently returned categories like apparel
    • Seller performance — consistent, reliable order fulfilment across multiple dimensions including order volume, chargeback rate, and Voice of the Customer complaints
    • Stock availability — you can't win the Featured Offer if you're out of stock

    Factors that DON'T matter (this surprises many sellers):

    • Customer reviews and star ratings
    • Prime badge on the offer
    • Fulfilment method (FBA vs. Seller Fulfilled are treated equally)

    Tools to Help You Compete

    • Pricing Health — check if any of your offers have pricing issues that make them ineligible
    • Automate Pricing — set rules to automatically adjust prices within parameters you define (e.g., match the current Featured Offer price)
    • Voice of the Customer — monitor product complaints that could impact your performance
    • Shipping Settings — review your delivery options and shipping templates
    • Business Reports — check your Featured Offer percentage (page views where your offer is featured ÷ total page views)

    Helpful Resources

    💬 How are you preparing?

    Now that every offer is in the running, are you adjusting your strategy?

    What's worked for you in winning the Featured Offer — is it pricing, shipping speed, or something else entirely?

    Share your approach below. 👇

    4 votes
    2 votes
    490 views
    23 replies
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