Listings Lounge: Prime Day Prep - Captivating Customers with Detail Page Videos

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Cooper_Amazon

Listings Lounge: Prime Day Prep - Captivating Customers with Detail Page Videos

With the countdown to Prime Day on, it’s time to check on your detail pages and see if there is anything else you can do to grab future customer’s attention and distinguish your products from the rest. Adding a video to your products detail page, could be an amazing opportunity for your business.

Previously discussed in our article from March called: Listing Lounge - Enhance your Detail Page with Videos, we shared with you that videos on detail pages have been known to:

  • Increase sales by up to 9.7% *
  • Shoppers who view videos are 3.6x more likely to convert than non-viewing shoppers? **

Since customers use detail page video to make more informed buying decisions, we recommend your video highlight the benefits of your product and show them how it works. In some cases, you might require more than one video to address all of these needs. For example, some customers might need assembly instructions while others might want to understand what makes your brand or product different from competitors.

In April, we featured an article called: Listings Lounge: Uploading multiple videos to a single listing, where we shared how you can upload up to 5 videos per one single listing.

As a reminder, all selling partners that have been selling for 3 months or more to upload videos to their listings, so let’s get to it! May the sales be with you this Prime Day and have a lovely rest of the week all. 🎉

Sincerely, Cooper_Amazon

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*Source Amazon study highlighting the lift in third-party seller revenue when a video is added to a listing where no video existed before, studied over a 90 day period (2022 US data).

** Source Amazon study highlighting the lift in third-party seller revenue when a video is added to a listing where no video existed before, studied over a 90 day period (2018-2020 US data).

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Tags:ASIN, Detail page, Listings, Personalized, Video
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