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Listings Lounge: Prime Day Prep - Bullet Points That'll Blow Customers' Minds (And Wallets) this Prime Day
With Prime Day around the corner, it's the perfect time to review your product's bullet points to ensure they grab potential customer's attention which hopefully converts to sales! Below are a few bullet point best practices to keep in mind:
1. Avoid Emoji's, HTML or other codes and Excessive Keywords: Do not use emojis or stuff your bullet points with excessive keywords. Instead, focus on clear, concise language that highlights the key product features and benefits.
2. Leverage the Keywords Section: Use the keywords section of your listings to include relevant search terms, rather than cramming them into the bullet points. This helps customers find your products more easily without compromising the readability of the bullet points. You can read more here.
3. Maintain Amazon Policy Compliance: Ensuring your bullet points (and overall listings) adhere to Amazon's policies is crucial to avoid having your listings pulled right before or during Prime Day. Following best practices will help you stay compliant.
4. Prioritize Clarity and Persuasiveness: The goal should be to craft bullet points that immediately grab the customer's attention and convey the most compelling reasons to purchase your product. Focus on benefits, unique features, and a professional, polished presentation.
5. Review Bullet Point Best Practices Posts: These posts are linked below and will go over information to ensure you are compliant.
Listings Lounge: How to Get the Best Out of Your Bullet Points Part 1 of 2
Listings Lounge: How to Get the Best Out of Your Bullet Points Part 2 of 2
I hope you find this information helpful and it boosts your sales!
If you have questions regarding a specific image issue that you would like a Community Manager to review, please begin a new discussion, select the Create and Manage Listings category, and use the tags, ‘ASIN,’ ‘Detail Page’ and ‘Listings’.
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Wishing you the best in your Prime Day sales!
Michelle
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