Listing Lounge: Unwrap your Gift Options
As summer birthdays approach, your customers will definitely be searching for gifts on Amazon. (Need to keep those Cancer 🦀 and Leo 🦁 friends happy). If you have a professional selling plan, you have the opportunity to provide customers with gift-wrapping and messaging options so gifts can be delivered with extra cheer!
Offering services such as gift wrapping and messaging has been known to increase sales conversion rates by offering an enhanced buying experience to customers. I know when I get a gift with a personalized message from the ones I love, it means a lot more to me than just a bag with tissue paper or a cardboard box.
To allow customers to access your gift-wrap and gift messaging options, you must enable Gift Options in your seller account (steps shared below) and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.
- Go to Settings, then click Gift Options.
- Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
- Click Continue to save the setting.
Things to keep in mind when enabling gift options:
- Gift Options are not available for Books, Music, Video, and DVD products.
- Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
- We charge on a per-item basis for gift-wrapping. You cannot charge a flat fee for gift-wrapping a buyer's entire order.
- When customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices.
Gift Messaging: Gift messaging is free for both you and the buyer. Amazon customers appreciate the flexibility in creating personalized messages as they have the ability to craft one gift message for each item in the order.
Gift Wrapping: There are 4 different gift-wrap options that are available for every product you specify as eligible for gift wrapping. You can charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages. If you want to offer free gift wrapping, set the price to 0.
To learn more about integration requirements, reporting for Gift Options, and how to best communicate information to buyers about what options they have for gifting on Amazon, check out the Manage Gift Options page.
🎁 Have you enabled Gift Options before? How has it worked for your business? Feel free to share your experience in the comments below and happy gifting! 🎁
UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what Listing on Amazon subject matters you want us to feature next!
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Listing Lounge: Unwrap your Gift Options
As summer birthdays approach, your customers will definitely be searching for gifts on Amazon. (Need to keep those Cancer 🦀 and Leo 🦁 friends happy). If you have a professional selling plan, you have the opportunity to provide customers with gift-wrapping and messaging options so gifts can be delivered with extra cheer!
Offering services such as gift wrapping and messaging has been known to increase sales conversion rates by offering an enhanced buying experience to customers. I know when I get a gift with a personalized message from the ones I love, it means a lot more to me than just a bag with tissue paper or a cardboard box.
To allow customers to access your gift-wrap and gift messaging options, you must enable Gift Options in your seller account (steps shared below) and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.
- Go to Settings, then click Gift Options.
- Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
- Click Continue to save the setting.
Things to keep in mind when enabling gift options:
- Gift Options are not available for Books, Music, Video, and DVD products.
- Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
- We charge on a per-item basis for gift-wrapping. You cannot charge a flat fee for gift-wrapping a buyer's entire order.
- When customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices.
Gift Messaging: Gift messaging is free for both you and the buyer. Amazon customers appreciate the flexibility in creating personalized messages as they have the ability to craft one gift message for each item in the order.
Gift Wrapping: There are 4 different gift-wrap options that are available for every product you specify as eligible for gift wrapping. You can charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages. If you want to offer free gift wrapping, set the price to 0.
To learn more about integration requirements, reporting for Gift Options, and how to best communicate information to buyers about what options they have for gifting on Amazon, check out the Manage Gift Options page.
🎁 Have you enabled Gift Options before? How has it worked for your business? Feel free to share your experience in the comments below and happy gifting! 🎁
UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what Listing on Amazon subject matters you want us to feature next!
Listing Lounge: Unwrap your Gift Options
As summer birthdays approach, your customers will definitely be searching for gifts on Amazon. (Need to keep those Cancer 🦀 and Leo 🦁 friends happy). If you have a professional selling plan, you have the opportunity to provide customers with gift-wrapping and messaging options so gifts can be delivered with extra cheer!
Offering services such as gift wrapping and messaging has been known to increase sales conversion rates by offering an enhanced buying experience to customers. I know when I get a gift with a personalized message from the ones I love, it means a lot more to me than just a bag with tissue paper or a cardboard box.
To allow customers to access your gift-wrap and gift messaging options, you must enable Gift Options in your seller account (steps shared below) and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.
- Go to Settings, then click Gift Options.
- Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
- Click Continue to save the setting.
Things to keep in mind when enabling gift options:
- Gift Options are not available for Books, Music, Video, and DVD products.
- Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
- We charge on a per-item basis for gift-wrapping. You cannot charge a flat fee for gift-wrapping a buyer's entire order.
- When customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices.
Gift Messaging: Gift messaging is free for both you and the buyer. Amazon customers appreciate the flexibility in creating personalized messages as they have the ability to craft one gift message for each item in the order.
Gift Wrapping: There are 4 different gift-wrap options that are available for every product you specify as eligible for gift wrapping. You can charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages. If you want to offer free gift wrapping, set the price to 0.
To learn more about integration requirements, reporting for Gift Options, and how to best communicate information to buyers about what options they have for gifting on Amazon, check out the Manage Gift Options page.
🎁 Have you enabled Gift Options before? How has it worked for your business? Feel free to share your experience in the comments below and happy gifting! 🎁
UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what Listing on Amazon subject matters you want us to feature next!
