Greetings folks,

As we approach Prime Day the team here in the Listings Lounge want to make sure your ASINs are prepared! I’m sure no one wants an ASIN to be suppressed during the event due to an issue with one of the attributes.

As mentioned in Listing Lounge: Product Title Length there are a lot of different reasons a title might be suppressed. In addition, the best titles follow these guidelines:

• Titles should be concise. We recommend fewer than 80 characters.
• Don't use ALL CAPS.
• Capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
• Use numerals: "2" instead of "two".
• Don't use non-language ASCII characters such as Æ, ©, or ®.
• Titles should contain the minimal information that is needed to identify the item and nothing more.
• Don't use subjective commentary, such as "Hot Item" or "Best seller".
• Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).
• Titles can abbreviate measurements, such as "cm", "oz", "in", and "kg".
• Don't include your seller name in titles.
• Size and color variations should be included in titles for child ASINs, not the main title.

You can learn more in the Product title requirements help page and specific requirements per category in the Style Guide for that specific category.

Make sure you review your ASINs to make sure that they are accurate, easy to read, and compliant with Amazon policy so they are visible to buyers when the special day arrives!

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-Glenn