Not seeing pricing information on your Amazon Detail Page?

The price will not appear on the listing or main search page until you get a Featured Offer (formerly buy box). A Featured Offer is the offer near the top of a product detail page, which customers can Buy Now or add to their shopping carts. You can find more information on the Featured Offer eligibility page. Note that it’s only available to sellers on a Professional selling plan.

Furthermore, a Featured Offer can take some time to establish if you are a new seller (as the listing gains traction). Sellers must also meet performance-based requirements to be eligible to compete for Featured Offer placement.

Find out more information by visiting the How the featured offer works page and entering your ASIN or FNSKU. You can also view a video that explores requirements, strategies, and tools.

If you have specific questions on your Featured Offer Eligibility feel free to reach out by creating a new Seller Forums Thread.