GS1 and barcode purchasing


It’s not incorrect information. I bought some UPC’s and they were FULLY turned down by Amazon because I couldn’t prove a relationship with the company that GS1 claims is the owner of that registration number. You can say RECOMMENDED all you want, but THAT is the lie. You have to be the recognized owner of that code OR you have to have a letter from the recognized owner stating that you have a relationship. Trust me, I just went through 6 weeks of hell to determine this.


I am extremely skeptical. This is neither mine nor many other sellers’ experience with 3rd party UPCs. Where, exactly, did you get those no-good, UPCs? You did not say.

But the biggest cause of doubt in my mind comes from you stating that Amazon provided you, a seller, with such detailed information about why your UPCs were not accepted. That is so un-Amazon like I find it difficult to believe. Amazon generally doesn’t tell sellers bupkiss about nothin’. Are you saying that Amazon told you that was the reason, or that someone else told you that.


I am in the Brand Registry program. I purchased UPCs from National Barcode. Never had an issue with Amazon accepting them.


Yes, RedWing, I am telling you that Amazon told me that was the reason. I am not being ambiguous. Here is the full response with emphasis added in bold (by me):

Greetings from Amazon Seller Support,

Dear Terrance,

This is Mia the associate from the Catalog & Feeds Team that has been assigned to your case, I hope you are doing well. I understand you are contacting in regards to the products you are trying to add. I can imagine the impact that this has in your business so I personally worked in your account.

Please accept my sincere apologies for the time taken to resolve your issue. I do understand that this issue has taken an unusual length of time without any resolution so far. This issue, if I may inform, is very important to us and we are working towards providing you a resolution, as soon as we can.

The team that is currently working on this case is requesting information, if you could please reply to this- e-mail with the following information, we will be able to proceed and provide a proper resolution to this case:

From the GS1 website, we can see that the licensee of the prefix is Natural Beauty Imports, Inc. Nbi

We need documentation that you are the owner of Natural Beauty Imports, Inc. Nbi, or an authorized person to use GTIN codes owned by Natural Beauty Imports, Inc. Nbi.

If you are the owner of Natural Beauty Imports, Inc. Nbi, please provide a copy of the certificate issued to you by GS1 showing your legal entity and associated GTIN prefix(s). If not the owner:

A copy of a letter from the manufacturer, or brand owner stating that the UPC you are using to list this product is valid and owned by them OR that you are allowed to use your own barcode to list the branded item.
Note: The email or letter must also include the point of contact with the brand owner or manufacturer, mentioning that Amazon can contact them to verify. This information can either be found in the footer of the email or indicated in the text

For Brand name: NINJA

We require a proof that shows the relation between UPC/EAN owner “Natural Beauty Imports, Inc. Nbi” and brand " NINJA".

I’m sorry for making you take an additional step regarding this issue, it’s just to ensure we provide you a clear resolution to avoid any discrepancy.

Also, I would like to inform you that as per policy, this case, once replied by us, will be open only for the next 3 business days and will then be assigned to auto closure. If by any chance that situation happens, you may contact us regarding this issue again using the following link:

We will be looking forward for your prompt response!

Thank you for selling with Amazon,

Mia M. Seller Support


I created a new listing and they temporarily blocked the listing and asked for gs1 prefix certificate as well. Use caution for those sellers who purchase barcodes outside gs1us and don’t have certificates.
They might not allow your listings.


ok, good to know. But for some reason mine keep working. Who knows.

UPC GS1 codes

hi. i BOUGHT 50 upc codes for 7 bucks on fiver.

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Edited to remove off site web link. Per forum guidelines, off site web links are not permitted.


Some of my UPC codes ARE BEING REJECTED BY AMAZON. (Mid 2018). I purchased these UPC codes for a low price on E-Bay and used these codes for a couple of years without a problem. Now some of my UPC CODES ARE BEING REJECTED BY AMAZON. They can quickly confirm that these bar codes are not registered to me but to the company that sold them to me. This is a huge problem. GS1 BAR CODES AND ANNUAL REGISTRATION ARE EXTREMELY EXPENSIVE AND YOU NEED TO RENEW EACH YEAR. 1,000 bar codes cost $2,500 and an annual renewal fee of $500. If you do not renew, your bar codes with your individual account number WILL EXPIRE. Is there an alternative method to list items on Amazon without my own GS1 bar codes?


The advice given to everyone is not to buy your UPC codes on Ebay. You don’t know where those codes have been. Go to a reputable seller who will not resell your codes over and over again. I use Speedy Barcodes, but there are others.


This is an old thread, but I now know what happened to get your UPCs rejected. You are talking about a wholly different problem. The UPC you bought and tried to use was assigned to a CURRENT HOLDER of that GS1 UPC (Natural Beauty Products). Of course those UPCs won’t be accepted. You got snookered. You didn’t buy UCC bar codes – you “bought” active GS1 bar codes.

Which just reinforces the advice to only buy from a reputable reseller of UCC UPC codes, and not off Ebay.


I am replying to this threat to keep it alive. It will be erased after 6 months of being idle and for GS1 to prosper from that, I would be sad. I’m still trying to wrap my head around their advertisment of being non-profit. SOMEONE leading that company has a really nice yacht and loaded bank account. If it’s non-profit, why is it the most expensive option for UPCs?

Hitler wrote, “It’s easier to convince the masses of a bigger lie…than a smaller one.”

Thank you for the great responses RedWing. You’re tenacious. Cool logo too. Wanted to thank everyone for contributing…even those with invalid logic. Reading through the back and forth struggle of this topic allows one to realize the importance of BUYING (not leasing) valid UPC’s for doing business on the long term.

It’s my opinion that the company is a marketing scam built by clever people and backed by focused lawyers. They remind me of Monsanto.


What companies do you think have their people on the Board of Directors for GS1?

Edit: Some time ago I had read comments about some of the people on their board. It lead me to believe their motives were less than benevolent. When I look at a list of board members now, the only company names that stand out are Walmart, Proctor and Gamble, and Johnson & Johnson.

In any case, it is ridiculously expensive, with no discernable reason.


Buy your GS1 codes from GS1 France then.
I wonder if this is socialism at work?
If it is I like it :slight_smile:
You pay according to how large of company you are, the cost to buy the UPC/EAN codes is based on your gross revenue.
The middle big column is your gross revenue
The next column is your annual renewal fee
The last column is you application fee.

You should check at GS1 USA if they have a lower fee for a small business, maybe they do. I noticed when I google searched GS1 UK is a branch, I did not go look up that site though.
Because we are a small business you can see that we don’t pay that much for French GS1.


If you do a search you can get the GS1-Annual-Report-2018.pdf It covers the global push for GS1 which then all leads to the current push for the Internet of Things and G5 which is a whole other can of worms.The high cost of compliance relates to who runs it - the .001%.


I feel compelled to tell all those people that “bought a zillion codes on eBay for 79 cents and they work fine,” it’s only a matter of time that one of several things will happen that will take you out. Fake, stolen, or previously used codes will appear legit until they are checked, then all bets are off. It’s like saying you drive drunk with no seat belt and everything’s fine. How long will your luck hold out is the question?


Agree. They are, undoubtedly, great . Cool too. But I can’t afford it. Oh well… Hopefully in the future :grin:


I am selling my UPC Codes here: [External Link Removed] I bought the prefix in 1992 and never used it.

Please check out my site as I would love feedback as much as anything else. Thanks.

Moderator Edit (chris_mod_amazon): External URL Removed


Thank you Redwing for bringing clarity and common sense to this thread.

For this particular case it’s quite obvious, the brand is Ninja, Ninja is a global brand and you cannot use their brand name AND then try and use your own GTIN #. You must use Ninja’s GTINs alone, this correlates with what Ninja has licensed from GS1 and amazon knows this since their on the board of governors for GS1 as of late 2016. *Amazon does not disclose it’s exact means/mechanism of a database that it uses to protect major brands from individual sellers trying to sell AS that brand without permission.

There are primarily two types of misunderstanding in this topic: Major-brands and Brand-Registration. I’ll break these down.

First, major brands. To sell a common household item you must use that Brand’s own GTINs (barcodes/UPC/EAN’s) in order to list the item, but most sellers do not want to “get in line” and be in a bidding war selling the same item, despite that being exactly what amazon wants. Amazon wants the consumer to win, you not so much. So to get around this what sellers do is create a new listing with a new ASIN and modify the name of the brand (ex: NinjaNinja) and create their own listing to stand out, clogging up the market along with dozens or hundreds of other sellers doing the same thing.

Second, Brand-Registry. In late 2016 when Amazon joined the board of governors for GS1 and they began implementing common sense house cleaning with UPC/EAN barcodes. Starting by purging blatantly illegal listings using made up barcodes, barcodes that are not real barcodes (eg: coupon codes) and codes that GS1 owned (post 2002) but had not been rented yet. So around that time there was a great purge, and this should have been done years prior. After this the only other restrictions they applied were to their new Brand-Registry program. So all new listings now had to be licensed from GS1 alone, this was not retro-active so legacy brand registry sellers old listings were grandfathered in.

So that brings us today. You can own your GTINs outright without having to rent & pay thousands to GS1, but if you’re Brand-Registered you’re going to be forced to license from GS1 directly, no two ways about it.

We know because we help thousands of amazon sellers monthly get GTINs for their products, this is our profession.

TL;DR: Brand-Registry = Rent from GS1. Otherwise you can own GTINs outright due to GS1’s class action lawsuit, you can find more on this looking for “ucc-settlement” in a search engine.

Hope this helps.

BarCodesTalk Team

Moderator Edit (Chris_Mod_Amazon): External URL Removed


LukeA is right, in our professional experience almost all eBay sellers selling “amazon UPCs” are almost guaranteed to be illegal. They may work, but betting your business on dodging a lawsuit from the real owner is not a long term goal one should have.

Let us count the ways:

  1. No phone number.
  2. No address.
  3. No BBB information (or any verifying info)
  4. No skin in the game (cost is so low even if they don’t work the buyer doesn’t care)

How is this possible? It’s easy, there’s 13 digits in an EAN #, 12 of those are the unique number portion, that leaves about 1 Trillion GTINs that GS1 then apportions to the entire globe, not all of those are used for retail products, so these “ebay sellers” make up codes and the odds of two of their clients using the same made up code in the same store (since stores do not share POS systems) is greater then winning the lottery twice in a row. So the buyers on ebay have rave reviews due to them not understanding statistics.

How is that legal? It isn’t. These ebay sellers are such small fish that GS1 doesn’t care. Plus the types of entrepreneurs that fall for this (assuming it’s true ignorance) or believe they’ll succeed with this mentality honestly do not make it.

Save yourself the headache and make sure you’re working with a legal company that has a phone number AND an address AND is BBB verified etc. It’s not worth a lawsuit to save a few bucks on a barcode when owning legally is so cheap already.

For more on this topic you can search for “16000020190-why-should-i-purchase-from-bar-codes-talk-instead-of-directly-from-gs1-” using any search engine.

Moderator Edit (Chris_Mod_Amazon): External URL Removed


Nice Thread, Keeping it alive…