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Prime Day Prep: Your Prime Day Preparation Checklist
by Seller_l3eCP9f1PtJXC

Hello Forums Community!

As you may be aware, Amazon’s Prime Day event is back this July!

As we gear up for the exciting Prime Day event, it's essential your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to get your operations ready:

Inventory Management

Pricing and Promotions

  • Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
  • Leverage Amazon's promotional features, such as Lightning Deals and Coupons, to increase visibility and drive sales.
  • Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

  • Enhance your product listings with compelling content and eye-catching visuals to stand out.
  • Utilize Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
  • Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

  • Assess your customer service processes and ensure you have the resources to handle increased order volumes.
  • Familiarize yourself with Amazon's customer service policies and guidelines to provide the best possible support.
  • Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

By following this checklist, you'll be well on your way to a successful Prime Day. We're here to support you every step of the way, so please don't hesitate to reach out if you have any questions or need further assistance.

Keep an eye on our News and Announcements for updates on the event as they become available, and let us know what else is on the preparation checklist for your business!

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My store sells lace closure. Sales have been declining significantly this week, and visitor traffic has also decreased by one-third. Advertisements can't be spent either. What exactly happened, is it just us or the entire category?

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So, you're familiar with the occasional email we sellers get from customer support, right?

This just hurts my head. Here's the email I got today:

Dear Amazon Seller,

This is Amazon’s Customer Service team. A customer reached out to us with some questions about a purchase they made from you. Here’s a description of the issue:

Product: B097QGGX14

Order number: 112-5892405-1845825

Return requested: No

Reason for contact: cx havent got the delivery of this item still the item is in transist stage so please look into this issue and assist the cx for the same as the cx is waiting for this order since a long time please assist the cx with the free replacement if in case the item has been lost

Please respond to this request within 48 hours.

Thanks,

Amazon Customer Service

I mean, seriously? A billion dollar company, and they communicate with us "partners", with such poor grammar, spelling, and punctuation. It just hurts my head that Amazon really thinks this is ok. There's a manager, somewhere in Amazon, that knows these are being sent out, and is fine with it. You know how fast you or I would fire that manager? Oh, and that "cx" stuff, is actually in the email. That's not me, removing the buyers name!

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Poor sales performance...!!! VERY VERY VERY SAD
by Seller_DeoRKHDuNFkKE

Since last week, there has been a sudden drop in sales, but the advertising costs have not decreased. In fact, sales are lower compared to the same period last year. What has happened on Amazon? Has anyone encountered this kind of problem?

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New coupon pricing requirements
by Seller_RTAKHeZqlPLvFin Handmade Community group
Amazon replied

Hi Handmade Community!

Starting March 12, 2024, coupons will be subject to new pricing requirements as we continue to improve the coupons experience to build customer trust and, in turn, an even better selling experience for you.

Coupons are still required to have a discount percentage between the minimum (5% off) and maximum (50% off). Products will also be required to have a sales history before they are eligible to run, and a promotion price lower than either the "was price" or the recent lowest price.

If a product's price or discount doesn't meet these requirements, it won't be eligible for a coupon until all requirements have been met. If you receive a coupon error message, you can take the following actions:

Price history issue: To make this product eligible, create a sales history by selling more products to build the "was price." For more information on how the "was price" is calculated, go to Amazon policy on reference prices.

Increase discount: Make sure your promotion price is lower than the "was price" or the recent lowest price to make this product eligible.

Minimum/maximum discount issue: Update your sale price discount percentage to be between the minimum (5% off) and maximum (50% off) to make this product eligible.

To learn more about coupon pricing requirements and error messages, go to Understanding coupon errors.

Please note: If even after complying with these requirements, you're having any issues, please post your concern and related details here so I can escalate with my team.

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Does anyone know if it is possible to pull a report to see where your sessions rank as a percentage of total Amazon traffic?

I would be curious to know this as I have observed that my store traffic has steadily decreased over the past six months so would like to benchmark my business against Amazon's overall performance.

This would be useful to see if my overall sessions traffic is dropping in line with Amazon's overall sessions volume or if my relative share of traffic is declining.

With this sort of information I would be able to plan where my advertising budget is can be best utilised

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Amazon ADS companin won't open
by Seller_rmwpxT7KEf8DV
Amazon replied

have setup my Amazon Germany account some 6 months ago and my inventory has arrived there about 4 weeks ago. I can't launch any Ad Campaigns, because the Create Campain button does not work. Tried erasing cookies and many other ways. Chats, Calls, Cases did not help to identify the problem.

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Suspended Ad Account
by Seller_QtLY2kIAMYYry
Amazon replied

Hello everyone,

I'm facing a unique issue with payment failure on Amazon Ads. I recently created a Seller Central account and launched a product two weeks ago.

I initiated a PPC campaign, but the payment failed due to insufficient balance in the Seller Central account, as it's a new launch.

I've updated the credit card details on the Ad Console and cleared all outstanding invoices. However, Amazon Advertising Support still isn't allowing us to resume the PPC campaign, stating that we're ineligible to run PPC on this account.

We've submitted multiple cases, but the response from the team remains the same.

Can someone please assist in resolving this issue?

Thank you.

Case ID: 15059228591

@Seller_RsATYbG9XP0HP@Seller_zukQNO61PzGck@Seller_daa6xvkDj0t2v@Seller_F4AbbFj6ovBk3

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Ad account suspended
by Seller_FeMrwi3ZQQzoF
Amazon replied

My ad account has been suspended. I have spent over $10,000 on advertising and my products were doing very well then I was hit with “There’s an issue with your payment method and your campaigns have stopped delivering.Go to Billing for details.” After updating payment method a dozen times I opened a case. Now I am 5 cases in and I keep getting the same email that says I need to check different aspects of my account to make sure I am compliant. My account health is good and I don’t have anything out of compliance.

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Reference Price for New Products
by Seller_jCljo6GKsBwir

We are new to selling on Amazon, and I've recently added many products to our inventory. I want to be able to participate in Prime Day, and this past week I set up several Prime Exclusive Discounts. Most of these discounts are currently suppressed due to "no reference price."

I've submitted a List Price for all of our products, and this List Price matches the price that these products are sold for at other online retailers. But - Amazon is still saying there is "no reference price."

After many hours on the phone with Seller Support, my understanding is Amazon needs to have an established sales history on Amazon in order to establish a reference price. But, I haven't been able to get any guidance on what they need in order to consider an item to have sales history - do we just need to sell a couple of units? Hundreds of units? 90-day sales history?

Looking for any guidance on how I can establish enough of a sales history to establish a reference price ahead of Prime Day, so we can run our Prime Exclusive Discounts for Prime Day.

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We started doing FBA in Canada and found it's pretty harsh to get any feedback momentum going. And there seems to some type of initial review bias...that, or Canadian's are not as nice as I thought! haha. Meanwhile, my U.S. listings have 100's, some 1,000's of reviews.

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