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Seller_l3eCP9f1PtJXC∙
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Peak Preparation: Black Friday and Cyber Monday Advertising Guide: Maximize Your Reach
by Seller_l3eCP9f1PtJXC

Hello sellers of the forums!

With the event dates for Black Friday and Cyber Monday announced, it’s a great time to highlight this phenomenal guide from our Amazon Ads team, which has tons of tips and tricks on how to make the most of this global shopping event. While I’ll highlight some of the best practices in this post, we also recommend to take the time to review the guide and engage in the interactive elements to best prepare!

1. Before Black Friday/Cyber Monday:

2. During Black Friday/Cyber Monday:

  • Optimize campaigns for click-through and engagement during big events. Use high-quality. larger size product snapshots that help make it immediately clear what is being promoted. As a best practice, single-product creative should use simple and neat composition to best drive engagement!
  • Review the top 5 things to consider for your store during the event from the guide, and use a curated product list when adding ASINs to the Featured Deals widget!

3. After the event:

  • Shopping habits during high-traffic events often don’t end abruptly. Look into remarketing featured products to re-engage audiences who browsed or viewed your products during the event but didn’t convert! You can reach shoppers who continue to visit Amazon by promoting complementary products to existing or new customers. Next, engage with your new and existing customers by promoting complementary products through further campaigns post-event.
  • Finally, review your BFCM performance and identify your top-selling products to better understand audience engagement for future events.

Excited to get started? Register for Amazon Ads here, review the Black Friday and Cyber Monday Guide, and use these keys to unlock seasonal success!

Have any tips of your own not covered in the guide? Let us know here in the comments, or drop a question around your campaigns for discussion with the community!

Thanks and happy selling!

-Danny

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Seller_0I4CZUZo4HarM∙
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Prime Day Discount "This item has been flagged per Amazon internal policies
by Seller_0I4CZUZo4HarM

My best-selling product cannot be included in the Prime Day exclusive discount due to the following error:

“Suppressed. This item has been flagged per Amazon internal policies.”

I’ve raised cases about this issue before, but the responses are never helpful. I only receive standard canned replies that fail to address the problem. Any assistance would be greatly appreciated!

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Does anyone have any ideas on how to create an effective ad on amazon?
by Seller_GCpkiWRjCrdSm
Amazon replied

I don't know if any of you have this issue, I have been creating ads on amazon but I haven't sell anything yet. I have tried in many ways, I have modified my ads many times, I have changed keywords and nothing happens. I just see that a lot of people click on it and that's it. Any ideas, guide or something to learn how to create better ads, please, i will apreciate it!

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How to Participate in HAUL,low-cost Store
by Seller_dlX2aLAzvbeVk

Hi,

Hopefully I can participate in HAUL,but still not receive any invitation.

I aware that the HAUL is invitation-basis, and have reached out with interested-sellers@amazon.com for many times, but still no reply.

Would the email reply me?Or they just receive emails.

Is there any certain criteria to be a seller on HAUL, any minimum SKU and yearly revenue?

J

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Seller_sfYZOxS9lCnQ1∙in New Seller Community group
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Some amazon ad support agents are not professional
by Seller_sfYZOxS9lCnQ1

Some amazon ad support agents response was very subjective, arbitrary, and assertive, completely ignoring her own mistakes, which resulted in my problem not being resolved in a timely manner.

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Unupdated Prime Discount and Wrong orders
by Seller_JxLhSEhm4nsIv

On November 17, I created a Prime Exclusive Discount and subsequently canceled it. The system also shows the modification date as November 17. However, even today, there are still orders placed using this discount. Can these orders be canceled? Because it is evident that there is an issue with the system.

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Make Custom Quotes work for your B2B Bulk Business
by Seller_RSwABJNHpHnEZ
Amazon replied

Amazon Custom Quote allows our most-engaged Amazon Business customers to negotiate bulk-purchase pricing and quantity with a trusted network of suppliers. It may be the program you need to expand your business-to-business opportunities on Amazon.

Seller Success Story

FindTape, a retailer of office supplies, crafting materials, and health and sports-related products, unlocked transformative growth and achieved a 40% surge in invoiced orders by using Amazon Business's Custom Quote Program and B2B features. Read their full success story to learn how you can harness these tools for your business.

How CQE works

Amazon Business customers provide details including quantity, target price, desired delivery date, and their deadline. Amazon sends this information to sellers participating in the Custom Quote program.

As a part of the program, you’ll get a Seller Central notification when quote requests come in, with opportunities to respond to these bulk purchase requests. Click through to the Manage Quotes page in B2B Central to view and respond to the requests. You can offer a quote, or you can ignore the request if it’s not right for you.

For details on how Custom Quotes works, check out the Seller University module.

Are you interested in Custom Quotes? Have any questions?

Do you have questions about how the program works? Are you interested in participating in the program? Reply to this thread and we’ll get answers and connect you with the Custom Quote team.

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How Do I Fix Prime Exclusive Discounts Suppressed
by Seller_RIh1zbteAEHPA

Prime Exclusive Discount for Black Friday & Cyber Monday keeps being suppressed. I do not understand the attached message Discount price should be lower than the ASIN reference price with is $30.00 by 15%. I keep lowering the minimum price but it's not working. How do I fix it? What price am I suppose to lower?

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Take the Challenge: Last-Minute Optimizations for Black Friday and Cyber Monday: Part 2 of 3-Part Series
by Seller_nS0jcFQNDLG3e

If you responded to the first post I made about last-minute optimizations, then you are ramping up for Black Friday Week, November 21 through November 29, and Cyber Monday events November 29 through December 2. Let’s talk pricing, inventory, and buyer/seller messaging.

The right pricing for your product can significantly impact product visibility and sales. While many sellers try to undercut the competition to stand out, for certain product categories, raising prices can actually drive sales. Luxury items, for one, can be priced higher than basic household essentials. See Price Your Item.

Be sure your inventory numbers are accurately represented in Seller Central. Availability of product is one of the criteria for winning the Buy Box, and if there is demand for your product, you will want to be sure ALL available units are listed for sale in your inventory. See Manage Inventory.

Step up your monitoring of buyer/seller messages. You will want to promptly respond to buyers who may need more information. Be ready to address negative messages. It is all part of demonstrating you are on top of your business. See Communicate with buyers using the Buyer-Seller Messaging Service.

Questions? Ask below. Our community will help!

Wishing you a successful holiday selling season. 

Susan

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Earn $100 after 30 days of Sponsored Products ads
by Seller_y7LKTHf6yg69u

Hi. Can you help me how to use this credits? I received part of this amount, I check in the dashboard, where the loan received has the status spent. Is the credit used automatically, or did I miss something?

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Seller_Mc0auoV0z5qtV∙in New Seller Community group
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New to Amazon. Less than 2 weeks into it am almost ready to throw in the towel
by Seller_Mc0auoV0z5qtV

First, you should know that I have a lot of tenacity and I generally don't give up and consider myself to be successful at most things that I do.

The number of issues I had from the get go setting up my Amazon account in Seller Central are out of scope for this discussion to say nothing of the quality of support you get with chat or incomprehensible support calls. I have found that their answer to everything is to point you to a URL FAQ which I have already reviewed and wouldn't be contacting them unless the issue I was having was not addressed in an FAQ.

So I started an LLC 'Camtel Mobile Merch LLC' planning to sell mobile phone accessories. I was not clear on which accessories had potential / opportunity so I utilized Jungle Scout that steered me towards waterproof phone cases.

https://www.amazon.com//dp/B0DG5W9K9S

My site has been live for 2 weeks now and while I did not expect my sales to go gangbusters on day one, I certainly expected some organic sales with minimal effort from the Amazon search engine results. I ended up being my only customer sending a pair of waterproof cases to my friends and family. So far everyone has told me that my ads are visually appealing and one friend said they had an 'eye candy' appeal. That's my background in front and back end web development from years past.

I then initiated the Amazon pay per click program to get an idea of how many impressions vs clicks. The first campaign in which I selected 'lose match' along with all the check boxes 'related items' gave me 3200 impressions with 7 actual clicks. I think I was responsible for 2 of them.

I'm now running 2 separate campaigns (close match) and (lose match) still no takers and no clicks as of today, the number of impressions is 168 for the day with 0 clicks and the counter is about to be re-set.

I am being told that submitting my private label brand 'Camtel' to Brand Registry will help but I don't see how that would help. After all, why would anyone care if I am in the process of getting a trade mark on my private label brand? Also, I am told I will get access to Amazon Vine (provide free product in exchange for reviews) Wonderful! in addition to being able to open a storefront and sell other items. Well, if I can't sell my inventory of 500 cases, I'm certainly not going to buy yet more product from Alibaba that I can't move.

I do have a product in mind which I plan to submit to the US PTO but that's further down the road so I would appreciate any advice / help on what I can do to increase by conversion rate?

1. Amazon organic search results is not working - 0 sales.

2. Amazon pay per click is not working. Close match gets under 200 impressions with no sales.

3. After seeing how many resellers there are selling waterproof phone cases, I'm thinking that Jungle Scout's info / analysis of this rating this niche an 8 (high demand with low competition) is plain wrong. I have since halted my subscription to JS. I also used JS to target keywords in addition to borrowing descriptions from competitors websites.

4. I am priced competitively and selling my cases in pairs of 2 for $9.99. This is competing with the generic brands that don't have Prime shipping. .

5. Amazon is about to bill me the $39.99 professional seller fee which I will request they credit back and change me to the free monthly plan of .99 cents per sale since I'm not doing any business.

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