Hi Sellers!
Creative Agent has been transforming how sellers create professional ads—and we want to see what YOU've built.
📊 Quick Poll: What type of ad did you create first with Creative Agent?
- Video ad 🎥
- Image ad 📸
- Audio ad 🎧
- Still exploring the tool 🔍
- Haven't tried it yet ⏳
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What is Creative Agent?
Creative Agent is your AI-powered conversational creative partner built right into Creative Studio in your Ads Console. Think of it as having a creative director in your pocket who helps you go from idea to campaign-ready ads—reducing production time from weeks to hours.
Here's what Creative Agent can do:
💬 Conversational Interface: Simply chat about your campaign goals. Creative Agent asks the right questions and provides feedback every step of the way.
💡 Brainstorm Concepts: Stuck on campaign ideas? Creative Agent helps you develop creative concepts and storyboards based on your product and business goals.
🖼️ Generate Images: Create studio-quality lifestyle images that extend your product visuals into compelling scenes perfect for display ads.
🎥 Create Videos: Produce multi-scene video ads with professional-quality visuals. From 6-second product highlights to 30-second brand stories, Creative Agent handles it all.
🎙️ Add Voiceovers: Choose from multiple voice options and add professional narration to your videos. Pick your tone, music, and message - Creative Agent does the rest.
📊 Powered by Retail Insights: Creative Agent uses insights from your Product Detail Pages, A+ content, and brand store to understand your products and highlight key benefits. No Amazon store? No problem, it conducts web research to personalize messaging for your brand.
🎯 Build Full-Funnel Campaigns: Create ads that reach customers throughout their shopping journey:
- Upper funnel: Streaming TV, Sponsored TV, Audio ads
- Mid funnel: Online Video, Audio
- Lower funnel: Sponsored Brand Video, Brand Store
✅ Responsible AI Controls: All creative is built with responsible AI parameters to ensure content is safe and brand-appropriate.
🎨 Brand Guidelines: Inspired Your brand standards guide every step. Creative Agent collaborates with you to ensure the final creative reflects your brand's aesthetics and voice.
Simple 4-Step Workflow
- Concept – Share your campaign goals and Creative Agent brainstorms ideas
- Storyboard – Review and refine the creative direction together
- Iterate – Make adjustments until it's exactly what you want
- Deliver – Download campaign-ready assets or save to your Creative Asset Library
Real Results: Bird Buddy's Father's Day Campaign
Bird Buddy needed a Father's Day video ad but lacked the resources and time for traditional production. Using Creative Agent, they created a campaign-ready ad in 3 days (compared to months typically).
Results:
- 3.2x CTR (vs. other campaigns)
- +121% ROAS
- +89% New-to-Brand offers
💡 How to Get Started
- Step 1: Sign in to your Amazon Ads account
- Step 2: Navigate to Creative Studio in the left navigation bar
- Step 3: Click on Creative Agent
- Step 4: Start a conversation: "What would you like to build today?"
- Step 5: Follow the 4-step workflow to create your ad
What You Can Create:
- Streaming TV ads (15s, 30s)
- Sponsored Brand Video ads
- Online Video ads
- Display image ads
- Audio ads with professional voiceovers
- Multi-format campaigns across all these placements
👉 Get started - Now It's Your Turn!
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Share your Creative Agent experience in the comments:
- What type of ad did you create first?
- What surprised you most about the process?
- How did Creative Agent solve a creative challenge for you?
- Which feature did you find most helpful?
💡 Pro tip: The more specific you are in your conversation with Creative Agent, the better results you'll get. Tell it about your product benefits, target audience, and campaign goals.
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