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Seller Forums FAQs

Navigate to the sections below to find frequently asked questions about Seller Forums. Can't find what you're searching for? Post a question in the Seller Forums.


Seller Forums is an Amazon community space for selling partners to build connections with other Amazon selling partners, share information and experiences, and discuss topics related to selling in Amazon's store. Seller Forums is moderated by Amazon Community Managers who participate in discussions, share content to help selling partners find success selling in Amazon's store, and answer questions.
What is Seller Forums?
We designed the new Seller Forums experience based on feedback from our selling partners. The improvements we've made include an improved look and feel with more intuitive and organized navigation, the ability to view and vote on each post, personalized search and discussions, and improvements in search that allow for filtering by votes, views, and responses from Amazon. Based on your feedback, we will continue to build upon the Seller Forums experience.
Why did you create a new Seller Forums experience?
Seller Forums content is accessible in read-only form to both Amazon selling partners and the public. However, only Amazon sellers with an active Seller Central account may create new discussions, post replies, or otherwise engage on Seller Forums (referred to herein as selling partners). Access and use of Seller Forums is subject to the terms of Privacy Notice, as well as other Amazon policies and agreements between Amazon and selling partners, such as the Amazon Business Solutions Agreement, and Seller Central Conditions of Use.
Who can participate in Seller Forums?
Seller Forums is a great place to crowd source advice and solutions from the seller community, exchange ideas, knowledge, and opinions related to selling in Amazon's store. Selling Partner Support is the primary point of contact for seller-related business issues, providing timely and accurate operational support to selling partners. For operational issues, or issues with your account, you should reach out directly to Selling Partner Support.
What is the difference between Seller Forums and Selling Partner Support?
Discussions in Seller Forums differ depending on the country. You can browse Seller Forums in other countries by navigating to the 'Country Selector' on top of the 'Start a discussion' button. You will only be able to post content in Seller Forums for another country if you are registered to sell in that country.
How do I browse Seller Forums discussions related to other Amazon stores?
  • No purchase or payment required to enter or win.
  • The promotion begins and ends on the dates and times specified in the linked announcement for the promotion (e.g., the post on Seller Forums, email, social media, and Seller Central).
  • You must be an individual legal resident of the 50 United States or the District of Columbia and the older of 18 years of age or the legal age of majority in your state of residence. Limit one entry per Seller Forums account.
  • You must be an actively enrolled Amazon selling partner with a Seller Forums account.
  • You may enter the promotion via one of the entry methods described. To participate, review the linked announcement for this promotion and follow the instructions to enter.
  • Odds of winning depend on the number of eligible entries received.
  • Our and our affiliates’ employees and their immediate family members, and associates enrolled in the Amazon Associates program are not eligible to participate.
  • Potential winners will be notified as specified in the linked announcement for the promotion within 5 days of the end of the promotion, and once notified, you will have 72 hours to claim the prize. If the potential winner does not respond within 72 hours or if the potential winner is deemed ineligible prior to the prize being awarded, Amazon may, in its sole discretion, award the applicable prize to an alternate potential winner.
  • By entering the promotion you agree that we and our affiliates, the prize provider(s), and Facebook, Instagram, Snapchat, and Twitter, will have no liability, and will be held harmless from and against any liability or loss, including reasonable attorney’s fees and costs, for all matters related to your acceptance, possession, experience with, use or misuse of the prize or participation in the promotion. You also agree to a release of any claims to intellectual property or proprietary knowledge that you choose to include in your response or submission to the promotion.
  • By entering the promotion you consent to your Amazon Seller Forums username being shared publicly if you are selected as a winner.
  • The sponsor of the promotion is the Amazon affiliate that manages the page or site running the promotion.
  • If the prize is an Amazon Gift Card (“GC”), each winner must have or will need to create an account in order to redeem the GC. The GC may only be used for purchases of eligible goods on or certain of its affiliated websites. The GC cannot be redeemed for the purchase of another GC. Except as required by law, the GC cannot be transferred for value or redeemed for cash. To redeem or view a GC balance, visit “Your Account” on Amazon is not responsible if any GC is lost, stolen, destroyed or used without permission. If the GC is lost or stolen, it will not be replaced. See for complete terms and conditions. The GC is issued by ACI Gift Cards LLC, a Washington corporation. No expiration date or service fees.
What are the U.S. Sweepstakes Terms and Conditions?

Creating a discussion

You can create new discussions by clicking on the 'Start a discussion' button at the top of the Seller Forums experience. Within a discussion, you can upload up to 5 images in the following formats: JPG, JPEG, JPE, JFIF, PNG. Please refer to the Seller Forums Guidelines when starting a discussion.
How do I create a discussion?
Categories and tags keep Seller Forums organized so that selling partners can find answers to questions faster. Categories and tags also allow for filtering search results by topic. A selling partner must select at least 1 category and up to 5 tags in order to start a discussion.
Why do I need to select a category & tag before posting a discussion?
Yes, you can save a draft discussion by clicking on the “Save as draft” button. To return and finish your draft, click on the “Start a discussion” button and then scroll down the page to the “Draft discussions” section. Open your draft topic and continue creating your post. You can save up to 50 drafts.
Can I save a draft of my discussion?
To quote content from an existing post, highlight the information you want to quote and then click the “Quote” button that appears at the top left of the highlighted area. The quote will automatically generate a reply window where you can complete your post.
How do I quote content in my posts and replies?
To mention other selling partners in a post or reply, start by typing the “@” symbol on your keyboard and then begin typing the selling partner’s username. Select the username from the drop-down list.
How do I mention other selling partners in my post?
Seller Forums prevents selling partners from creating a duplicate post title in an effort to keep forums organized and avoid duplicative information. Instead, selling partners will see suggestions for other posts that may be relevant to the topic or question they want to discuss.
Why can't I duplicate a discussion title?


Groups are a dedicated space to interact with other selling partners who share similar business needs or interests. Discussions within groups are visible to Seller Forums community, but only group members can vote or post in a group. You may also choose to receive notifications about discussions with the groups for which you are a member.
What are groups in Seller Forums?

Profile & Preferences

The Amazon Global Account name and Amazon Storefront name are now part of a selling partner's profile to continue to foster trust and transparency within our community. It's a great way to showcase your business and learn more about the other sellers you engage with in the forums. The new Seller Forums will display three names on your forums profile page:
  • Your display name. This is your chosen name for Seller Forums interactions. It will appear next to all your posts and replies.
  • Your Amazon Storefront name(s). This will match the name that appears on your detail pages and storefront. It will appear only on your Seller Forums profile page.
  • Your Global Account names. It is displayed only on your Seller Forums profile page.
Why is my Amazon Storefront name showing on my Seller Forums profile?
Seller Forums profiles are now customizable. This is where you can share the story of their business and learn more about the other Amazon selling partners in the forums community. You can now customize:
  • Profile Picture: Here, you are able to showcase yourself, your business logo, or an avatar that represents your presence on Seller Forums
  • Display Name: Choose your Seller Forums display name. You can change your display name at any time.
  • 'About me' and 'About my business': Allows you to let others know about you and your business.
  • Personalization and notification preferences: set personalization and notification preferences.
What can I personalize on my Seller Forums profile?
If a selling partner was active in Seller Forums in the previous experience, the selling partner's display name and history will be saved for 90 days after they have created a profile in the new Seller Forums. Visit the profile page to learn more about options to associate previous display name and history with the new profile.

Note: even if a selling partner does not choose to associate their previous profile with their account, no one else can use that previous display name.
What happened to my old profile display name and history from the previous Forums?
Activities performed within an Amazon store are only viewable in that country. If you're unable to navigate to certain activities on your profile, you may need to switch to the country that activity was performed in. Use the 'Country Selector' above the 'Start a discussion' button to switch your store.
Why can't I navigate to certain activities on my profile?


You will receive notifications when other selling partners have replied or voted on your posts. You will also receive notifications when new discussions are started in groups that you are a member of or when there is a new message from Amazon. You can view notifications by clicking on the 'notification' tab in Seller Forums.
What are notifications and how can I view them?
You can modify notification preferences by navigating to the ‘preferences’ tab. Selling partners can choose to enable or disable all notifications, or individual notifications depending on their preference.
How do I modify my notification preferences?


To ensure the best possible experience for everyone within the Seller Forums community, Amazon has established basic guidelines for participation. You can read the guidelines here.
What are the Seller Forums Guidelines?
Amazon’s team of Community Managers support the Seller Forums community with helpful content, such as educational and informational posts, surveys, polls, events, and success stories. Community Managers help to keep conversations useful and on topic by reviewing flagged posts/threads, removing inappropriate content, and removing disruptive members from Seller Forums.
How do Amazon Community Managers support the Seller Forums?
Warnings are official notices from Amazon that a selling partner has violated the Seller Forums Guidelines. Community Managers may edit or remove prohibited content associated with a violation and repeat violations may result in suspension of your posting privileges.
What is a warning?