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Seller_t9kvdr2yixQej
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Grow Your Brand Awareness - Sponsored Brands
by Seller_t9kvdr2yixQej

Hi Sellers!

We here in the Manage Your Brand category have posted a lot of content around Brand Registry enrollment, common issues, and helpful tips when navigating the Brand Registry world.

We want to increase the resources we're giving you and this will be the first of many in a line of brand building content pieces to help you grow on Amazon!

Today, we're discussing Sponsored Brands. Sponsored Brands can help you build your brand in the Amazon store, and reach shoppers as they consider which products to purchase. Sponsored brands can also help you meet your campaign objectives by connecting you directly with shoppers who are looking for products similar to yours. Additionally, Sponsored Brands allows you to

  • Showcase your brand creatively
  • Find the budget that works for you

Resources:

Do you utilize Sponsored Brands? If so, have they helped with driving awareness or consideration to your Brand?

Best, Dougal

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Seller_j99qDBwX1aUll
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Hello, I tried appealing my rejected brand application and it was rejected again. I followed my brand name exactly how it is on the USPTO database. Also, was I supposed to put down my EIN number for the tax ID number? I understand how stringent the requirements are to get brand approval into brand registry and I really want to get this right as I do have A+ content ready to be applied to my ASIN B0DNH9SD6L and inventory inbound to Amazon warehouses. Help in resolving this would be greatly appreciated. The case number is 17117090021

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Seller_EwLPgGB6teMaV
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The problem with Brand Registration
by Seller_EwLPgGB6teMaV
Amazon replied

Good afternoon! Please help me. More than 8 months ago, Amazon deactivated our account, and after a while deleted our old brand, which was under consideration for registration with the USPTO. Since our account was deactivated, we successfully appealed the deactivation and successfully activated the account. After unblocking, we applied to the USPTO for registration of a new brand, and this new brand was approved for us. During all this time, while we were waiting for the approval of our brand, we did not sell anything on Amazon. Now, after the registration with the USPTO is approved, when trying to register the Amazon brand, Amazon writes that our account is accused of some kind of fraudulent activity and requires us to file an appeal. We have sent an appeal, but there is still no response. We just don't understand what we're being accused of and what we've been violating, since our previous actions

Case number ID 17211509821

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Seller_jaz25VZWeceYF
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Brand Registry Issue [Case ID: 16975530321]
by Seller_jaz25VZWeceYF
Amazon replied

Brand Registry Issue [Case ID: 16975530321] My application is rejected with the following error.

"This decision was made since we could not verify the registered business name and business identifier (for example: tax ID number or business ID number) provided by you at the time of submitting the appeal form. "

I have attached the business license where they can find our business name and registration number, but still receiving the same reply like an automated message system. I have entered the name and numbers correctly as I double and triple checked. If Amazon is comparing our business name and the Brand name, we have answered that we are not the owner but have an authorization.

Here is what I answered in the registration form.

• Do you own the Trademark of the brand for which you are submitting the application?

NO, I DO NOT own the trademark BUT I have authorization from the trademark owner to represent and manage the brand.

And I have attached the Brand Authorization Letter from the trademark owner. What else could the reason be? Amazon keeps responding me with repeated same answer, I am totally lost. Also, they are not allowing me to resubmit, so I am stuck in the middle. Please advise.

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Vine and Variations
by Seller_mXpjXcmGgFDBx
Amazon replied

We have a handful of products that are currently having their own PDPs and will be enrolling each into Vine.

Are we able to put multiple separate products into Vine and afterwards put them all into a variation together or do we have to wait until all the reviews come in prior to putting them all into a variation?

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NEED Urgent help about Brand Regustry !!!!
by Seller_7OcCGZ5xyNvYl
Amazon replied

I am a new Amazon seller and was about to register my brand, but it was rejecteds twice with same reasons .

It said The images should not be computer generated and must be of the physical product you intend to sell on Amazon. and ask me use phone’s camera to capture clear pictures of the product or its packaging.

BUT !!! I DO REALLY USE THE PHONE TO TAKE THE PICTURES OF THEM FOR TWO TIMES ....unlucky they were refused with same reasons .

I feel really confused and upset ....what's going wrong with it ????

please help me!

Below are my apply cases id: 17199919101 and 17185453871

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Seller_uGO4eulLvL27h
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Help! Brand Registration Problem
by Seller_uGO4eulLvL27h
Amazon replied

Dear Amazon,

We are a new seller on Amazon and have just started selling products on Amazon. However, we have encountered some problems in the brand

registration process.

We submitted materials many times, but they were rejected. Our brand logo is not computer-generated, it is non-removable, and these product

images meet Amazon requirements.

Below are my apply case id: 17212270531, l hope to get a good review results about my product images.

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Seller_fxSlAS1yOhYg7
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FIX brand hijacking
by Seller_fxSlAS1yOhYg7
Amazon replied

There is no way to change my listing back to my brand after it has been hijacked. There is no remedy on amazon. I cannot add A+ content with out my brand on my products that was hijacked. fix this insanity

Please escalate and forward this case to humans

Case ID: 16968383441

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Seller_pTsdbEwy0LpIn
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Ok Dougal_Amazon let's see what you can do that many, many mods and Amazon employees have failed to do. Can you actually get the ZZP brand off of my homemade item that I created the original ASIN for? What would you like me to do next?

Dougal asked me to create this thread himself. Here's the story... I'm a homemade seller. Years ago I created a product that solves a problem to many popular sxs UTV's. I started selling them on eBay as a way to get them to my friends and online aquaintences. The item took off and sold way more than I ever imagined. I moved my item to Amazon since many didn't use Paypal. Somehow, I convinced amazon to let me in and they gave me an ASIN for my homemade item. They sold well here too. Then, one day a couple years later, I notice on eBay that someone had multiple listings of my idea/item on eBay for half price from.... You guessed it, CHINA. I was cloned. They stole my photos and my description word for word. Ebay could care less. I felt safe on Amazon though as I was still the only one. Not for long, about six months later I noticed a strange brand name on my Amazon listing. I don't think I even used one then. But there was brand ZZP on my listing. Not long after, 1/2 priced clones of my idea showed up on Amazon with their own ASIN. As I said before, I never imagined my idea would be that good so I never bothered with patents etc. as I'm just Joe Blow selling his good idea..... It was too late, they cloned me before I knew what happened. And as I always say, what good are patents when China clones the Iphone and the Ford Raptor? I get it, but what bugs me is that someone has the ability to hack in and change a brand name on my item/ASIN, and for years now, with out having copyrights etc, Amazon dumps me to the curb. After many opened and closed cases without ANY help from Amazon I spread warnings in the forums. Dougal has called me out claiming that he can help. So this is my last shot at fixing the brand name hijacking. I'm skeptical.

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Seller_ljMVDJSLExHgI
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Hi @Sandy_Amazon,

I recently submitted an appeal form for my brand registry application because it could not verify the registered business name and business identifier (for example, tax ID number or business ID number) provided at the time of submission. The application was rejected by the automated system within one minute of submission.

I then followed the appeal process and submitted the form again under case ID 17178798161. However, when I first submitted my application, the field for entering the business ID number did not allow me to include hyphens between the digits (e.g., 123456-7-203-2024), so I only entered 123456, which led to the automated rejection.

I am concerned that my application was rejected due to this unintentional formatting issue. I would greatly appreciate your assistance in resolving this matter.

Thank you very much.

Best regards,

Ba San1

CC @Seller_t9kvdr2yixQej , @Seller_guPeMXBrBxqyU

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Seller_JRp7P51D2wQln
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Hello

case id:17204705131

Reason for rejection:

The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.

The pictures were indeed taken with a phone’s camera, and the brand logo is sewn on the product and cannot be removed permanently. I want to know why the review team still thinks my pictures are computer generated, I did not use that, and I also took the product in my hand to take the picture

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