Hi Guys,
I'm at a point where I'm ready to throw in the towel. I have been selling on Amazon for over ten years now, hundreds of different products, tens of thousands of units sold - and you know how many reviews my products have received in that time? Maybe two dozen. People, in general, just don't feel compelled to leave reviews unless they're angry about something.
In the meantime, my competitors have thousands of reviews, and I know they're cheating. How do they do it? There are two general groups who use their own techniques:
First group, the Asians - these guys are somehow finding old, dead ASINs with reviews, they revive and take over the ASIN, change the brand and product title to match their product, then merge the products - voila, all the unrelated reviews from the dead ASIN are now associated with their new ASIN.
Second group, the Americans - these guys have one or two ASINs that have been around for a decade or longer, so every time they add a new product to the Amazon catalog, they just call it a 'variant' of one of these old ASINs and poof - what do you know, a brand new ASIN with zero sales that has over 3,000 reviews.
Buyers don't know what these people are doing, they just look at my competitor's product with thousands of fake reviews next to my product with five real reviews, and they go for the one with the fake reviews.
I have reported these sellers to Amazon dozens of times, with clear evidence - they just don't care.
How does an honest seller survive in this hive of villainy called Amazon?