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Seller_t9kvdr2yixQej∙
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5 Branding Strategies to Make Your Products Stand Out This Holiday Season
by Seller_t9kvdr2yixQej

Hello Sellers,

I am sharing some strategies with actionable steps you can take to assist with discoverability and increasing your sales as we inch closer to Black Friday/Cyber Monday and the additional days of deals on Amazon.

  1. Grow brand awareness
  2. Improve your brand’s consideration
  3. Increase conversion rate
  4. Build brand loyalty
  5. Protect your brand

How? Here is just 1 thing you can do from each of the above strategies:

To help with brand awareness, consider Premium A+ Content.

  • Using Premium A+ Content may result in higher conversion rates, by up to 20%, compared to using Basic A+ Content.
  • Eligibility criteria

To improve the consideration of your brand, Create a Brand Store.

  • Brand Stores with three or more pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor
  • On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor

You can utilize Sponsored Products to increase your conversion rate.

  • ASINs saw an average weekly +40% lift in units ordered and an average weekly +54% lift in glance views within the first year after launching a Sponsored Products campaign.

Look into Subscribe & Save for relevant products to work towards Building brand loyalty.

  • On average, Subscribe & Save products at 10%- 15% discount can drive up to a 1.8X increase in conversion, driving repeat purchases while promoting brand loyalty and growth.

One option while seeking to increase protection of your brand is the Transparency program.

Adding an Honorable mention here as there is typically not a lot of questions or posts here in the forums on Product Lifecycle Support.

  • The mission of Product Lifecycle Support (PLS) is to offer relevant post-purchase product support l to empower your customers to make the most of their products, reduce return volume, and increase brand loyalty.

You can dig deeper into each of the programs above and MUCH more in The 2024 Ultimate Brand Guide!!

We would love to hear from you and how you attract attention to your brand during the holiday season or your experience with any of these programs.

Happy Selling,

Dougal

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Seller_LvXInfWT4yEB3∙
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Accidentally Closed Brand Registry Case
by Seller_LvXInfWT4yEB3
Amazon replied

Hi,

I applied for brand registry but closed out of the case by accident. It is now stuck under 'Review Pending'. Could I get a member of the Amazon team to fully close it please as I would like to make an application with the same name.

Case ID:

16641826871

Thank you very much

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Seller_YzyIoOdqtBzCq∙
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Assistance Needed Regarding Unauthorized Use of My Brand Name on Amazon Listings
by Seller_YzyIoOdqtBzCq

Hi All,

I have been selling on Amazon for several years and have an exclusive agreement with the brand owner, which designates me as the sole authorized seller for their products. Recently, I noticed another seller has created a generic brand for the same item but is using my authorized brand name in their product title. I attempted to report this to Amazon, but unfortunately, it seems the listings have not been removed despite the violation. As this impacts both my business and the integrity of the brand, I am reaching out for any advice or steps I can take to resolve this issue.

I greatly appreciate your guidance and look forward to your recommendations.

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涉嫌侵犯知识产品-商标滥用
by Seller_nzRgtVp9m13Sg

我公司的传统业务就是经营来自英国Harris Tweed的面料，这个品牌官方有明确的使用规则，即一个产品外表面超过50%使用了Harris Tweed的面料，那么商品就可以描述其为“Harris Tweed X”的商品。在11月14日左右，我被亚马逊机扫，说我涉嫌侵犯知识产品-商标滥用，让我删除Harris Tweed的词。但是我是有权利使用这个品牌词的。

我开了case进行申诉，提交了Harris Tweed的官方品牌规则文件，递交了我们与Harris Tweed生产工厂的合作授权协议及往来单据，发票，采购合同等，一共8份文件，很搞笑的事情是，在我申诉的过程中，有一部分asin被恢复了销售，有一部分仍然让我删词，要么让我交授权书。 问这是为什么，告诉说是不同的人可能审核的就不同。我就挺无语的，你们内部公司都没有达成一致意见，就单纯的凭个人喜好判断，对于我提交的资料视而不见，连看都不看。现在真的是申诉无门，只能删词。

不知道有没有类似的朋友能够给点意见，给jeff写了信，自动回复过来的内容上说如果想要申诉就去绩效页面，但是我的绩效页面只是编辑，而没有申诉按钮

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Seller_P2tO3Dz0ddcsP∙
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This decision was made since we could not verify the registered business name and business identifier (for example: tax ID number or business ID number) provided by you at the time of submitting the appeal form.
by Seller_P2tO3Dz0ddcsP
Amazon replied

I have tried to register my brand "FELLOW ENERGY" and have received a rejection with the following reason: This decision was made since we could not verify the registered business name and business identifier (for example: tax ID

number or business ID number) provided by you at the time of submitting the appeal form.

Despite asking for further details, I still don't know what I need to change in the application.

I have the USPTO serial number for the trademark (98768192) and the business name and address are also correct in the application.

Because I have asked for details too many times, I have now received the following message: As a precautionary measure, access to your application will be locked for 90 days as you have failed multiple attempts at verifying your business.

Can anyone help me?

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Seller_3IUx63Iv2xKwE∙
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Brand Storefront Search Not Working
by Seller_3IUx63Iv2xKwE

On my storefront page, the search box only shows results for about half of my items when I search for the first few words in the titles. I've searched every item I have and 103 of them will say "Sorry, we couldn’t find what you’re looking for" instead of showing the in-stock item.

I've tried updating the listings - no luck. I opened a support case with advertising support on Saturday, but haven't heard back yet.

Has anyone ever had this problem? If so, what did you do to fix it?

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THREE INTENTICAL SELLER Accounts Linking to ONE BRAND STORE? HOW?
by Seller_URZZo8jnoBR3w

So recently we've been targeted by an aggressive overseas company coping our USA made products, and selling them below cost. We poked the bear because they had violated our trademark two years ago and we reported them, they emailed us with "we will attack back when we can"

My perplexation is HOW DOES HE HAVE THREE STORES?

Each store connects to the same Brand Registry store, but every seller account is named (Two Random letters / US)

All of them have the same address just formatted a bit differently. The address is a building that rents addresses/ door numbers. They had a fourth store selling snowmen and other popup decor, but looks like they dumped all the listings and that store but left them connected to the brand registered store. I've even emailed every person on the registered stores and they all respond with the SAME EMAIL.

How is it possible for them to have THREE stores, one address, they use the SAME logo for all three stores, and all connect to the SAME Brand Registry Store? It blows my mind...

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Brand name changed ( sitidre) on my listings
by Seller_p9bCLKTPRgoEj
Amazon replied

Hi there,

Thank you for your time.

We are here to contact you is that our listings have been changed (sitidre) to a different brand name. We have been selling these listings for years and we are the manufacturers, the listing creator, and brand owner.

ASIN's that are being affected:

1. B0B7MN4J9R

Original Brand: Benilev

Hijacked Brand: sitidre

Hope you can help us to change these listings to original brand name: Benilev.

Complaint ID: 15555957901

Thank you @Sandy_Amazon

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Brand registry rejected
by Seller_rnAxmvaJ2UbWK

ID: 16669662871

Hello everyone my brand registry application was rejected, and when i tired to file again it says "application for brand is under review" please someone help in what i can do to rectify this issue. thanks

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AMZ internal is very very very corrupt, Can delete your brand, disband your brand, Tamper your invetnory dispostion
by Seller_LmVi4jw3KN7eX
Amazon replied

Hello, All.

AMZ internal department is very very corrupt to help unfair competition:

1. Firstly, delete your brand from brand system;

2. Disband your brand from brand system;

3. Band your brand to other sellers;

4. Tamper your inventory to defective,,

Then Create Remove orders to damage your new items to help other sellers to unfair competition.

This is a very very very corrupt chain and exist long long long time.

The proof as Case ID: 16549361291 and Case ID: 16668349291 showed.

Is there not anyone monitor their performance?

Who will compensate for my business loss and item loss for their can Randomly tamper your inventory character from sell to defective and Randomly create Remove orders to damage your items.

Please highly attention this issue.

Tks

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Brand Registry application is rejected - we could not verify the registered business name and business identifier
by Seller_IfW4SU5fLoyaM

I tried to appeal multiple times and requested additional information to understand what exactly cannot be verified and how to fix it, uploaded different documents, but always get this standard rejection response with no specific information.

I have an LLC setup and pending trademark application in LLC name, which is also there in amazon seller account.

Support keeps saying me that they transferred the case to "internal team" and then I get the same rejection letter.

In case if anyone from amazon is reading this there is my case id 16638394951.

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