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Pinned by community manager📊 Unlock Brand Analytics: 4 Reports That Drive Growth
Hi Sellers! 👋
If you're not yet using Brand Analytics, you may be leaving serious growth opportunities on the table. Whether you're a seasoned seller or just getting started, this tool gives you a direct window into customer behavior, and knowing how shoppers search, compare, and buy is one of the most powerful advantages you can have on Amazon.
Let's break down what Brand Analytics offers and how you can put it to work for your business today.
What Is Brand Analytics?
Brand Analytics is a free reporting suite available to brand-registered sellers in Seller Central. It gives you access to real data on:
- Search terms customers use to find products like yours
- Market basket analysis — what products customers buy alongside yours
- Demographics — insights into who your customers are
- Repeat purchase behavior — how often customers come back
Simply put, Brand Analytics puts the data in your hands.
🚀 Getting Started
- Log in to Seller Central
- Navigate to Brands > Brand Analytics
- Select your brand and choose the report you want to explore
- Set your date range and start digging in!
Not yet enrolled? Learn how to enroll in Brand Registry, the gateway to Brand Analytics and a suite of other powerful tools.
🔍 Key Reports & How to Use Them
1. Amazon Search Terms Report: This report shows you the top search terms driving traffic across Amazon — and where your products rank for those terms.
How to use it:
- Identify high-volume search terms relevant to your category
- Compare your click share and conversion share vs. competitors
- Optimize your listing titles, bullet points, and backend keywords based on real search data
2. Market Basket Analysis: Discover which products are frequently purchased together with yours.
How to use it:
- Bundle complementary products to increase average order value
- Identify cross-promotion opportunities with other sellers
- Inform your advertising strategy by targeting customers who buy related items
3. Demographics Report: Get a breakdown of your customer base by age, household income, education, gender, and marital status.
How to use it:
- Tailor your product imagery and copy to resonate with your core audience
- Identify underserved customer segments you could expand into
- Align your advertising targeting with your actual buyer profile
4. Repeat Purchase Behavior Report: Track how many customers are buying from you more than once.
How to use it:
- Measure brand loyalty over time
- Identify which products drive the most repeat purchases
- Build Subscribe & Save strategies around high-repeat ASINs
💡 Pro Tips for US Sellers
- Check your Search Terms Report weekly. Search trends shift, especially around seasonal events like Prime Day, Back to School, and the holiday season. Staying current gives you a competitive edge.
- Use Market Basket data to inform your A+ Content. If customers frequently buy Product A with Product B, feature that pairing in your brand story.
- Don't just look at your own data, benchmark it. Your click share and conversion share tell you how you stack up. If your click share is high but conversion is low, your listing needs work. If both are low, your discoverability needs attention.
- Combine Brand Analytics with Sponsored Ads reports for a full-funnel view of your customer journey.
📣 Let's Talk Data!
We'd love to hear how you're using Brand Analytics to grow your business:
- Which report do you find most valuable, and why?
- Have you discovered a surprising insight that changed your strategy?
- Are there features you wish Brand Analytics offered?
Drop your thoughts, questions, and tips in the comments below — your experience could be exactly what another seller needs to hear. Let's learn from each other! 💬
Have a specific Brand Analytics question? Ask it below and our team will do our best to help!
🛑Stop Unauthorized Brand Name Changes [Quick Guide] 🛑
We know protecting your brand matters. Here's a simple guide to reporting unauthorized brand name changes on your ASINs. This information was posted here previously but I want to resurface as it's important.
When Can You Use This Process?
If you're the Trademark/Brand owner and someone changed your ASIN's brand name without permission, follow these three steps to submit a complaint.
- Click "Report Abuse" on the product detail page
- Select "Product detail page was changed to represent a different product"
- Include helpful details like when you created the ASIN and what the original brand name was
Important: This Process Doesn't Cover
- Revoked brands – If your brand was removed from Brand Registry, you'll need to appeal and restore it first before trying to restore the brand names.
- Generic to branded changes – We can't change Generic brand names to registered brands. (see our Brand Name Policy for details) Sellers will need to create a new ASIN.
- Your own brand updates – If you created the ASIN under a different brand and want to change this to another brand name. (see our Brand Name Policy for details) Sellers will need to create a new ASIN.
What Happens Next?
The teams receiving the complaint IDs are reviewing the reports. If your report gets declined, and you do not agree with the outcome, don't worry. Just create a discussion in the "Manage Your Brand" category with your complaint ID, and we'll follow up on your thread as soon as possible.
General questions about this process? Drop them in the comments!
Sandy
Trademark Violation Nightmare
So I've had my listing on Amazon for years now under my brand name 'Rep The 1'. All of a sudden I start getting hit with Trademark violations. The reason was because someone decided to trademark the word 'Rep' on Amazon. It wasn't a issue at first until Amazon started automatically changing the titles of my products to include my brand name. Over night I started getting violation after violation. I could contact Amazon and ask them to change the title manually, but I had over hundreds of listing. It didn't matter if I changed the product titles because they would automatically add my brand name to the beginning.
So the solution was to change my brand name. This process is still going on. I had to remove all my listing and then change the brand name. Then upload all my listing again, which is a headache in itself. Now I also have to submit an new GTIN exemption because the old one is under my old brand name. It has not been a great experience.
The part that I'm struggling with is my account is unhealth and in the red because of these violation that Amazon caused themself by changing there title policy. I submitted an appeal and gave all the same information I posted here and they won't approve it to remove the violation. They said they need more info. What more do they need? This is what the replied with..
-- Details on the actions you have taken to resolve all outstanding infringement violations in the initial notice.
-- Detailed steps you have implemented that will prevent you from repeating the same infringement violation in the future.
-- Evidence or examples that demonstrate your account is compliant with our Intellectual Property policy.
1. Deleted all my listing
2. Changed my brand name
3. Do they not have access to my account information to see that the brand name is changed?
Amazon, How Long Will You Continue to Tolerate Counterfeit Sellers?!
As long-time, trust-based consumers of this platform, we must ask today: Amazon, just how much do you love counterfeit sellers?
Scroll through the search results, and you’ll be flooded with listings from Chinese sellers whose brand names start with “Generic.” Nearly every one of them is brazenly peddling fakes—either 1:1 copies of registered brand products (down to the packaging, details, and even logos they can’t be bothered to alter) or near-identical imitations. These are “obviously fake” operations that even casual shoppers can spot in seconds. Yet what has Amazon done? Absolutely nothing.
We’ve submitted countless reports, attaching side-by-side comparisons with authentic products, trademark registration certificates, and more. The result? Either our complaints vanish into a black hole, or we get a generic “under review” reply—while the counterfeit links stay active, their sales even growing. Amazon, is your review system a joke? Is your so-called “brand protection” policy only for paying sellers?
Look at these appalling counterfeit ASINs below—they’re like a virus, eroding the platform’s credibility, harming both honest brands and trusting customers, and poisoning the health of the entire e-commerce ecosystem. When buyers get scammed and have no way to complain, when legitimate sellers are forced out of the market, is Amazon’s vaunted “customer obsession” just empty words?
We demand:
Immediately remove all infringing counterfeit links!
Publicly respond to the outcomes of our reports!
Fix your review mechanisms—stop letting “Generic” become a shield for fakes!
Consumers’ trust isn’t infinite. If you keep enabling this, you won’t just lose orders—you’ll lose the confidence of the entire market. Amazon, wake up!
----------------------------
B0G4CX1HWG the real brand is: JoySpring
B0G5Y8QLD6 the real brand is: WUCOO
B0G1XTTXP3 the real brand is: EVERVISION
B0G48XCP85 the real brand is: Jkrova
B0G69H8W92 the real brand is: Nivexis
B0GGL6VYXW the real brand is: Kind Patches
How can i sell my Amazon seller account?
Hello, i have a 5 year old Amazon seller account that i want to sell. I sold dietary supplements and want to quit amazon.
Any advice on the process?
Help!!!!!!!!!!!!!!!!!!!!!!!!!The "BUggggggggggggggggg" review process took from 2025 to 2026( writers whispering, bluffying ) the brand registration application took one year
Are there any kind forum administrators who can help us?! Our brand registration application was rejected immediately upon submission due to lawyer issues. Our team then changed lawyers and submitted the application again, requesting Amazon's brand team to review it. However, because WIPO didn't update the USPTO information in time, our application was rejected again. After WIPO and USPTO information were synchronized, no one is reviewing it anymore; it's still pending. We've been waiting for review since December 16th, 2025, and there's still no progress. The review team replies every two days saying they need to wait two more days, and we've been stuck on this bug until January 9th, 2026. We hope someone can help us! If it's not reviewed soon, our boss will think our department is trying to fool him. Are there any handsome guys or beautiful girls on the review team who can help us? We're so upset!
Case ID: 18972786541
Brand Name: O.Madyles
Retail Arbitrage
Just off a live on Tik Tok where a guy was charging only moms (yes that’s correct) Only moms a fee for a class on how to do retail arbitrage on Amazon. It’s almost sickening to know that there’s people out there scamming people. Everything he said was a complete lie. That you can buy your products from Walmart and target etc and resell it for a profit. I was livid!! To anyone who comes across this forum please do not buy courses from these people. They are literally setting you up to fail and then get suspended for not sourcing properly and taking the correct steps. Due to the fact he was targeting “moms” makes me want to call out this individual on the platform. So if you new here please go through Seller University and read it all the way through. Also if you have any doubt come to the forums and get your answer not a YouTuber who is literally scamming you to take a course to fail.
🛡️ Eliminating Counterfeits: Real ROI with Amazon Transparency
Protect Your Brand and Build Customer Trust with Amazon Transparency
Hello sellers!
Are you looking for a powerful way to eliminate counterfeits, ensure product authenticity, and strengthen customer relationships? Amazon's Transparency program offers brands comprehensive protection and engagement tools that deliver real results.
Real Success Stories
Groove Life: Eliminating Stress with Proactive Protection
Groove Life experienced explosive 300-400% growth in just two years on Amazon. But with growth came challenges: counterfeit products threatened their brand reputation and customer safety. After enrolling in Transparency, everything changed.
"Transparency has eliminated a lot of stress for us, now that we've got Amazon watching our back and our brand," says Ticia Pinto, Director of Marketplace Growth.
The game-changer? In-house label printing. Groove Life can now print Transparency code labels on-site, maintaining their quick product launch cycles without transition periods. This flexibility has been crucial for protecting not only their own brand but also the intellectual property of major licensors they work with, including Marvel and DC Comics.
Kettle & Fire: A 10-Fold Return on Investment
For Kettle & Fire, product authenticity isn't just about brand protection. It's about customer health and safety. Their health-conscious customers rely on receiving authentic products with clean, organic ingredients.
"For us, getting people the authentic and right product is extremely important because we're talking about products that actually go into someone's body," explains Niccolò Gloazzo, Director of Ecommerce.
After enrolling in Transparency, Kettle & Fire saw immediate benefits:
- Eliminated counterfeit products reaching customers
- Ensured customers receive the exact product they ordered
- Built genuine trust through scannable verification codes
- Achieved at least a 10-fold return on investment
"Transparency has exceeded even our wildest expectations. It has taken all the hard work out of protecting our brand," says Niccolò.
How Transparency Protects Your Brand
Proactive Counterfeit Prevention: Every product enrolled in Transparency receives a unique serial code. Items without valid codes are flagged and prevented from shipping, whether fulfilled by Amazon or shipped directly by you.
Customer Engagement: Buyers can scan Transparency codes using the Amazon Shopping app or Transparency app to verify authenticity and access brand-provided materials like videos and product instructions.
Supply Chain Insights: Gain visibility into your products at the batch or lot level, helping you identify issues, diagnose root causes, and implement solutions quickly.
Flexible Integration: Use Transparency-generated codes or enable protections using your existing serialization system.
Getting Started is Simple
The Transparency onboarding process includes five straightforward steps:
- Enroll your brand and products
- Choose integration types and application methods
- Retrieve and apply Transparency codes
- Pass the Operational Performance Review (OPR)
- Activate and manage Transparency protections
Bottom Line
Whether you're protecting innovative products like Groove Life or ensuring health and safety like Kettle & Fire, Transparency delivers peace of mind, customer trust, and measurable ROI. Both brands report that enrolling in Transparency was one of their best business decisions.
Ready to protect your brand and build lasting customer trust? Learn more about Transparency eligibility and enrollment at the Transparency program page and help page today, and share your questions about protecting your brand with Transparency below!
