Hello Sellers!
We're reaching out regarding an important update to our compliance process for children's toys sold in Amazon's US and Canada stores.
📢 What's Changing? Starting September 3, 2025, all children's toys will require annual testing or document verification from an approved Testing, Inspection, and Certification (TIC) organization.
⭐ Why This Matters: This enhancement helps ensure all children's toys meet applicable safety standards, regulations, and Amazon's policies, maintaining trust with our customers.
📋 What This Means for Toy Sellers:
* Within the next 30 days, you'll receive a notification identifying your affected ASINs, along with a date that you will have to provide the documents
* Your Account Health dashboard will display impacted listings, compliance deadlines, and requirements
✅ Required Actions:
1. Once notified, check your Account Health dashboard for affected ASINs
2. Select an approved TIC provider through your dashboard
3. Receive and accept testing/verification quote
4. Submit product samples or existing documentation to TICs
5. Await completion of verification from TICs
🔎 Support Resources:
* Join our informational webinar on September 10 -
📢 Register here: Listing children's toys products in Amazon US and Canada stores - Registration closed and video no longer active
* Visit our help page for verification process and list of TIC partners: Third-party testing, inspection, and certification services
* Monitor your Account Health dashboard for updates
* Review the Children’s Toy’s policy page
🎯 Next Steps:
* No immediate action is required until you receive your ASIN-specific notification
* Begin reviewing your inventory to identify potentially affected products
* Consider attending the upcoming webinar for detailed guidance
We're here to support you through this transition. If you have any questions, please drop them below 👇 and we will work with the Toy Compliance team to get answers for you.
We are looking forward to hearing from you to make this process as easy as possible.
Michelle