Get over $50K in potential incentives when you start selling with Amazon. Learn how
Get over $50K in potential incentives when you start selling with Amazon. Learn how
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    💡 Engage With Amazon: Get your Product Title Update Questions Answered!
    by Seller_t9kvdr2yixQej
    Amazon replied

    Hey sellers 👋


    Your product titles are one of the first things customers see, and with more shoppers browsing on mobile, every character counts. , we’re making some changes that will help you show your product name and your product highlights seamlessly.


    What's Changing?


    Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display on mobile and is consistent with the title length used by other online stores.


    Item Highlights provide an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible with titles in search results and on product detail pages. You can continue using your existing title until July 27 or update your title to 75 characters and add Item Highlights.


    Just in case you missed it, Here is the News Announcement: Updates to improve your product titles begin on July 27.


    How to Prepare Your Listings


    Here's your step-by-step action plan:

    1. Use Enhance Listings today – Review, modify, and apply AI-recommended titles and Item Highlights that follow best practices. The tool keeps your key product info in the title and moves additional details to Item Highlights.
    2. Brand owners: Review and approve AI-generated recommendations in Review Listings Changes up to 14 days before changes go live.
    3. All sellers: View any AI-applied changes in Manage All Inventory → click View Change History. Update your listings anytime via Manage Inventory.


    After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.


    When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.


    Quick Example


    Before (92 characters): "Premium Stainless Steel Insulated Water Bottle – Keeps Drinks Cold 24 Hours, Hot 12 Hours, BPA-Free"


    After (62 characters): "Premium Stainless Steel Insulated Water Bottle – BPA-Free"


    Item Highlight (98 characters): "Keeps drinks cold 24 hours, hot 12 hours. Ideal for gym, office, and outdoor adventures."


    Helpful Resources


    💬 Join the Conversation — We Want to Hear From You!


    Discussion Prompts:

    🔹 Have you tried the Enhance Listings tool yet? What was your experience?

    🔹 What strategies are you using to condense your titles while keeping them effective?

    🔹 Brand owners—how are you approaching the Review Listings Changes workflow?

    🔹 What product categories do you think will be most impacted by the 75-character limit?


    Drop your questions below and our team will be responding throughout the week. Your fellow sellers may have great tips to share too!


    We're excited to hear how you're preparing. Let's make this transition smooth together!

    7 votes
    56 votes
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    398 replies
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    LOST BUY BOX - Amazon AI lying to Customers Telling Them Our Product Is Cheaper Elsewhere! HELP!
    by Seller_Gki06t4JOqKUP
    Amazon replied

    This is insanely absurd. Amazon is telling customers they idenfied the same product being priced cheaper elsehwere. Just to be clear, we are the brand OWNER and manufacturer of our product and our product follows strict MAP pricing and is NOT cheaper anywhere online, including on the Amazon.com platform.

    Is there anyone who can help, normal support is 100% useless and says they cannot change the AI results.

    Is this the point when machines take over and blatant lies like this are told as truth?!

    This is UNBELIEVABLE. I am without words right now.

    31 votes
    0 votes
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    33 replies
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    YOUR INCREDIBLY SHRINKING LIFETIME FEEDBACK TOTAL? !
    by Seller_GcgO8JJ3AX3Rw
    Amazon replied

    I noticed about a year ago that amazon started shaving off some of my lifetime feedback. I noticed one here or there and I counted 9 dropped up to this week!

    Well, now they are taking a shredder to me as I have had 13 feedback excised just this week!

    Is anyone else noticing a tumble in your lifetime feedback total?

    18 votes
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    67 replies
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    🚫 Listing Deactivated? Tell Us What Triggered It & How You Resolved It
    by Seller_8hQgfj6OVZYse
    Amazon replied

    Hello Sellers,

    Few things are more frustrating than logging into Seller Central and discovering one of your listings has been deactivated — especially when you're not immediately sure why. Whether it was a compliance flag, a missing detail, or something completely unexpected, we know how stressful it can be when your products suddenly disappear from search results.

    The good news? Many listing deactivations can be resolved, and your experience could help another seller avoid the same situation.

    Common Reasons Listings Get Deactivated

    Here are some of the most frequent triggers sellers encounter:

    • Missing or incomplete product information — required fields like item condition, product ID, or images not meeting standards
    • Policy compliance issues — restricted products, intellectual property claims, or category-specific requirements
    • Product authenticity or condition complaints — customer feedback triggering a review
    • Pricing errors — potential pricing issues flagged by automated systems
    • Regulatory or safety concerns — products requiring documentation or certifications

    Tips for Resolution

    If you've successfully reactivated a listing, you likely followed steps like these:

    • Reviewing the Performance Notifications in Seller Central for specific details on why the listing was deactivated
    • Checking the Account Health Dashboard for any related policy violations
    • Submitting a Plan of Action with clear root cause analysis, corrective actions, and preventive measures
    • Updating product detail pages with accurate, complete information
    • Providing required documentation (invoices, certifications, test reports) through the appropriate appeal process

    Why This Matters for Your Business

    A deactivated listing means lost sales, reduced visibility, and potential impacts to your account health metrics. Understanding common triggers — and how to resolve them quickly — helps you protect your revenue and maintain a strong selling presence.

    If you want a Community Manager to review your listing deactivation status and provide further support, be sure to open a new thread under the “Create and Manage Listings” category, and include your Seller Support case ID.

    Share Your Experience! 💬

    We'd love to hear from you:

    • What triggered your listing deactivation? Was it something you expected, or did it catch you off guard?
    • How did you resolve it? What steps worked for you, and how long did the process take?
    • What would you do differently next time? Any lessons learned that could help fellow sellers?

    Your insights could save another seller hours of troubleshooting. Drop your story below — let's learn from each other! 👇

    4 votes
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    Increasing seller fees
    by Seller_n4APR9yGaZ6tI

    Amazon’s commitment to low prices is something we all stand behind. But with fees increasing year after year, seller margins are stretched thin. Imagine the impact if fees were reduced—sellers could offer even better prices while maintaining sustainable profits. That’s the kind of partnership that drives long‑term success.

    26 votes
    2 votes
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    21 replies
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    购物车反反复复丢失，之前每次都申诉成功了，这次一个星期了都没申诉成功 The buybox shopping cart keeps disappearing repeatedly. I succeeded in appeals every time before, but I haven't got a favorable result after a week this time.
    by Seller_UBQ8CV8cCwNYC
    Amazon replied

    为什么TEMU或者其他平台的低价跟卖我们就要跟着降价？别人用劣质的产品上架然后盗图低价倾销，我们就要跟着降价吗？内部团队处理时效慢之又慢，最快的也要等2天左右，问理由就只有一句对比其他知名平台没有竞争力，也不告诉我们具体是哪个产品，要我们自己去找，亚马逊什么时候成了低价倾销平台了？你这样卷低价，新卖家还敢入场吗，更何况我们的在售价格已经比同类型大部分竞品都低了

    申诉提供了之前正常在售价格历史记录+建议零售价+独立站链接+之前申诉成功CASE ID记录+对比TEMU产品参数（证明本质上不是一个产品），如今还是没有收到任何回复。

    这马上要会员日了，是打算让我们亏本清仓大甩卖吗？

    Why must we slash prices just because TEMU or other platforms have low-ball offers on our listings? They list shoddy products, steal our images, and dump them at rock-bottom prices—do we have to follow suit?

    The internal team’s response time is glacial; even the fastest takes about two days. When we ask why, the only answer is that we’re “not competitive compared to other major platforms.” They won’t tell us which specific ASIN is flagged and expect us to figure it out ourselves. Since when did Amazon become a dumping ground for bottom-tier prices?

    With this relentless price war, will new sellers even dare to join? Especially since our current prices are already lower than most comparable listings in the category.

    For the appeal, we submitted:

    Historical pricing records of our listings when they were active

    Recommended retail price (MSRP)

    Our standalone website link

    Case IDs of previous successful appeals

    Side-by-side product specs vs. TEMU listings (proving they are not the same item)

    Yet we still haven’t received any response.

    Prime Day is right around the corner—do you expect us to sell at a loss just to clear inventory?

    77 votes
    3 votes
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    10 replies
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    Is The New 75 Word Title Update Working For Anyone Yet?
    by Seller_9z7K85RzAOGC9
    Amazon replied

    Is this working for anyone yet or is everyone still getting the error codes? I keep seeing everyone saying when they try this it keeps throwing out errors or when they do go through their items or accounts get suspended as soon as the updates take place for different reasons like products being misclassified as pesticides and other random reasons. And the scariest one I've seen is it canceled all pending orders when it locked up one sellers account. This does not sound good. 4 days in and people are having a hard time figuring out how to make this work. I'm afraid to even try making changes at this point in fear I'll get shut down for Amazon's tool not working correctly through no fault of my own. The clock is ticking and doesn't seem like this new update seems to be going over so well.

    Also, if all my main titles are exactly the same but my highlights section all differ would my products get completely buried and unsearchable because the main titles are all the same? I sell stickers all the same size and the enhancement suggestions want to make all of the main titles exactly the same. So will it or will it not bury every one of my listings in search irrelevancy because of this or will the highlights section with the actual sayings of the stickers prevent this from happening?

    11 votes
    0 votes
    1.6K views
    20 replies
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