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Listings Lounge: Ability to Sell Brands on Amazon
by Seller_l7Jtck9jxnEA0

In today's topic for Listings Lounge, we are going to discuss the the reasons for brand approvals.

Wondering why you can't sell certain branded products on Amazon? Here's what you need to know about brand restrictions and approval processes.

Amazon maintains strict control over which sellers can offer specific brands and products in certain categories. While the exact reasons for restrictions are often confidential, Amazon's primary goal is to:

* Ensure product authenticity

* Maintain safety standards

* Comply with local and regional regulations

If your application to sell certain brands is not approved, you have two options:

* Reapply at a later date (though approval is not guaranteed)

* Contact the brand owner directly to explore alternative reselling opportunities

To learn which products you may be eligible to sell, please consult Amazon's Sourcing Guidelines.

If you have a specific case you would like us to look into, please create a new discussion under Create and Manage Listings and the relevant tag, and we will get back to you as soon as we can.

What is a brand you had a hard time getting approved for or how did you get approval for a brand that you previously were not allowed to sell?

Looking forward to hearing back from you all!

Michelle

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Censorship-Antisemitism?
by Seller_u1pSmbZIElttZ

A book called “NEVER AGAIN” by Meir Kahane has been among my listings for years! It was written by one of the founders of the JDL (Jewish Defense League.)

Today—after all of this time—I was informed it was being removed for “offensive content.”

Offensive to whom? Jeff Bezos?

Has this happened to anyone else?

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Free in the Bible, Restricted on Amazon: Why the Ban on Myrrh Resin?
by Seller_lkwxSLFtKL2wh
Amazon replied

Myrrh resin, a substance mentioned multiple times in the Bible and used for centuries in various cultural and spiritual practices, is now facing restrictions on Amazon.

"And they presented unto him gifts; gold, and frankincense, and myrrh." – Matthew 2:11

My Myrrh resin listing was recently flagged and removed by Amazon, citing concerns related to synthetic cannabinoids or restricted chemicals. However, Myrrh resin is a completely natural aromatic substance with a long history of traditional use.

Other sellers have also reported similar issues, despite the fact that Myrrh is not a synthetic product and has been used for centuries in incense, meditation, and cultural practices. Meanwhile, other natural resins like Frankincense remain available without restriction.

Has anyone else experienced this issue? Why is Myrrh resin being misclassified, and is there a way to resolve it? Let’s discuss.

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Eligible for Premium A+ Content but No Access – Official Answers Only
by Seller_LiAc8JkQqBtiA
Amazon replied

Hi Amazon Seller Community,

We’ve fully met Amazon’s eligibility criteria for Premium A+ Content (Brand Registered, over 15 approved standard A+ modules) for over a month now. Despite contacting Amazon Seller Support multiple times, we keep receiving standard official responses without any resolution or clear timeframe for access.

Has anyone here experienced a similar situation? Any suggestions on how we can escalate or resolve this issue more effectively?

Thanks in advance for any insights!

Best regards,

Albert

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Listing is Blocked Even Though the Appeal Result is: Your ASINs Are Approved.
by Seller_ESZI77RmIZMeo

【Emergency rescue】Amazon's policy requirements for selling laser products: To submit documents or appeal a compliance requirement, send information to electronics-safety team.

We have submitted an appeal to the Laser Product team, and submitted all our tests, certificates, and labels Images.

I received a response from Amazon Case ID 17426829721 and 17416179201. Reply “ Your case has been verified and we noticed that your ASINs are approved, therefore, there are no further actions to be taken from our side.”

This does not make any sense, as my ASINs for Laser Pointer are still restricted.

Please look into this and advise as soon as possible.

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A reseller is winning the contributions to my listings
by Seller_DljGedkBEBIhE

Updates on my products are being blocked because, according to Seller Support, another seller is winning the contributions.

I checked my Brand Registry account, and this reseller has only a Registered Agent role assigned. We are Brand Owners and Administrators.

We opened many separate cases with seller support, and all they have done is send the same automated answer: "We've determined that the attributes you would like to update for these ASINs have already been claimed by another brand representative or reseller."

In the last case (17444758111), agent Kerima said, "If the seller is part of the brand and the internal team decides that the seller is the winner, we can't change that" (even if they have a lower role than us). When I asked for more information, she did not provide it and disconnected the chat (rudely).

Can anyone from Amazon help me understand how a reseller can win contributions over brand owners? @Seller_t9kvdr2yixQej@Seller_PIHyltK09pbl3

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Laser Products Listing is Blocked Even Though the Appeal Result is: Your ASINs Are Approved.
by Seller_ESZI77RmIZMeo

【Emergency rescue】Amazon's policy requirements for selling laser products: To submit documents or appeal a compliance requirement, send information to electronics-safety team.

We have submitted an appeal to the Laser Product team, and submitted all our tests, certificates, and labels Images.

I received a response from Amazon Case ID 17426829721 and 17416179201. Reply “ Your case has been verified and we noticed that your ASINs are approved, therefore, there are no further actions to be taken from our side.”

This does not make any sense, as my ASINs for Laser Pointer are still restricted.

Please look into this and advise as soon as possible.

@Seller_GEZPMc4CeQfh6

@Seller_rl7kltrMnkHFJ

@Seller_khUF6HPR2AHxu

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Feedback that should be removed!!!
by Seller_mTffGVo8NbrVZ
Amazon replied

Recently a customer left this feedback, “Fake”.

The customer said that our product is fake just because they are not satisfied with the quality of the product, our product is genuine, otherwise Amazon wouldn't allow us to sell it, we think this is a kind of rumor and defamation, which violates Amazon's policy: the feedback contains slurs, and should be removed.

During the communication process with Amazon customer service, Amazon customer service thinks we don't have a brand name and refuses to help us remove the feedback. However, the product actually has an authorized brand name, please check and verify.

In summary, this malicious feedback should be removed, please help us to remove this feedback, thank you.

Order ID: 113-1705794-9551433

Case ID: 17056059871

@Seller_0LGKv5aIHcC3F@Seller_GEZPMc4CeQfh6@Seller_ovM5p622oIbGp@Seller_s3amN64nZ4y9V

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Urgent Help Needed: Amazon Video Rejection Issue
by Seller_hxUfKARQGVfsc

Hello everyone,

I urgently need your help. I recently added a video to my product listing on Amazon, but it was rejected. The reason given was that the video provides medical advice, negatively refers to professional medical advice, or makes false medical claims. However, my video does not contain any such content at all.

I have contacted community-help@amazon.com multiple times as advised by seller support, but I have not received any response. I also reached out to customer support, and they told me that it would take at least 10 business days. However, it has already been much longer than that, and I still have no update.

This issue is critical for my business, and I am unsure how to proceed. Has anyone else encountered this problem? What steps did you take to resolve it?

I appreciate any immediate advice or insights you can provide!

Thank you.

I can provide my video ID if assistant need it.

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Letter of Authorization
by Seller_zukQNO61PzGck

In this article, we will cover what a Letter of Authorization is and how it helps you sell with Amazon.

A Letter of Authorization (LOA) is a license agreement between an owner of a trademark/design patent/copyright and a third-party seller to authorize that the third party (licensee) can use the Intellectual Property (IP), in exchange for consideration. Such an agreement outlines the ways in which the licensee may use the property owned by the licensor.

Licensing is beneficial for IP owners, as it allows them to generate revenue out of their property by making it available to others. The benefit to the seller is that the license agreement allows you to list your products using the intellectual property rights of other entities with their permission, subject to the terms of the agreement.

Considerations for sellers who need to provide a Letter of Authorization in order to sell with Amazon:

1. The Letter of Authorization is usually only granted to businesses/sellers large enough to buy in bulk from the brand.

2. If you purchase directly from the brand, consider contacting them to find out what their minimum purchase order is to get registered as a distributor. Be sure to get a Letter of Authorization from the brand for use with Amazon at that point, and ensure the letter is up to date.

* The five key terms which must be present in every IP licensing agreement (LOA) submitted to Amazon are:

  • 'Licensor'–The company/brand providing the rights to intellectual property
  • 'Licensee'–The company/brand receiving the rights to use the intellectual property.
  • 'Grant’–The intellectual property being licensed and the scope of rights granted
  • 'Geographic Scope’–The specific territory or territories where use is authorized (may be worldwide)
  • 'Term’–The duration of the authorization (may be perpetual)

3. Nothing you buy from online or physical (brick-and-mortar) retailers can be resold. That would be considered a "counterfeit" product under the new rules and you may risk having your account permanently deactivated.

For more information, check out the Letter of Authorization page.

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Laser Pointer Listing is Blocked Even Though the Appeal Result is: Your ASINs Are Approved.
by Seller_ESZI77RmIZMeo

【Emergency rescue】Amazon's policy requirements for selling laser products: To submit documents or appeal a compliance requirement, send information to electronics-safety team.

We have sent an application to the mailbox, electronics-safety@amazon.com, and submitted all our tests, certificates, and labels Images.

I received a response from Amazon Case ID 17426829721 and 17416179201. Reply “ Your case has been verified and we noticed that your ASINs are approved, therefore, there are no further actions to be taken from our side.”

This does not make any sense, as my ASINs for Laser Pointer are still restricted.

Please look into this and advise as soon as possible.

Can you please help me get the listing reinstated? Thank you!

@Seller_khUF6HPR2AHxu

@Seller_GEZPMc4CeQfh6

@Seller_rl7kltrMnkHFJ

@Seller_l7Jtck9jxnEA0

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