PSA to my fellow sellers:

PLEASE STOP racing to the bottom with pricing.

Every time someone undercuts by a few cents, then a few more, then a dollar… no one actually wins. All we’re doing is burning margins, resetting the market expectation lower, and training buyers to wait for the cheapest possible price.

Meanwhile Amazon is already taking advantage of us in anyway possible:

• Increasing referral and FBA fees
• Returns that are refunded but unsellable
• Questionable A–Z claims
• Abrupt blocked listings, transparency requests, search suppressions, and all the other obstacles

The one thing we actually have some control over is price discipline — and we’re handing even that away voluntarily.

If your product is priced fairly and competitively, hold your price! Don't panic-cut to get the first sell, let the race-to-zero sellers sell out, burn out, and move on!

You don’t need to torch your margins to get the Buy Box!

Chasing the lowest possible price is short-term thinking that destroys long-term viability for everyone in the listing — including yourself!

If we continue to undercut eachother to be first sell out (unneccessarily) the inevitable is profit disappears, ROI tanks, good products become absolete, and only big backings can survive operating at slim margins while the rest of us belly up and bottom out.

We complain (rightfully) about Amazon squeezing us, but then we turn around and do the exact same thing to ourselves... WHY? We clearly can't control fee hikes, return abuse, and undesirable customer support response. So let's focus on what we can control!

Stop racing to the bottom. Price responsibly. Protect your margins.

Rant over but I hope the message emanates..!