Hey sellers! 👋

If you've noticed the option to switch back to classic Seller Central is gone, here's what you need to know: the new Seller Central will soon be the default experience for all sellers.

The good news? All your tools are still here — they've just been reorganized into six dedicated workspaces: My business, Products, Supply chain, Orders, Finance, Marketing and Account Health.

3 Ways to Find Any Tool

1. Click a workspace tab at the top of the homepage to go directly to that area.
2. Open the navigation menu (top-left corner of any page) to browse tools within each workspace.
3. Use the search bar at the top of the site — type the name of any tool and click the result.

Bookmark These Two Pages

Save these help articles for quick reference anytime you need to locate a tool:

📌 Where to Find Your Tools in the New Seller Central — A detailed guide showing exactly where every tool now lives across all six workspaces.

📌 New Seller Central Experience — An overview of how the new experience is organized, including workspaces and the Action Center.

Nothing Has Changed Behind the Scenes

• Your account data, listings, inventory, and order history are all the same.
• Your SP-API integrations and third-party tools continue to work.
• Your advertising campaigns, promotions, and FBA settings are unaffected.

The new layout was built on feedback from sellers like you to make managing your business faster and easier. Bookmark those two links above, and you'll always have a quick reference when you need it.

Have a question about where to find something? Drop it in the comments — we're here to help!

As an Amazon seller, staying informed about policy changes, fee updates, and new program launches is crucial for your business success. Let's explore how Seller News can help you stay ahead of important changes and make informed decisions for your business.

Where to Find Seller News

Finding the latest updates on Seller News is simple:

• On Desktop: Log into Seller Central and find Seller News within the Communications widget on the left side of your screen, or under the “Learn” dropdown within the main menu
• On Mobile: Open your Amazon Seller App, tap the "Stay Informed" tab at the top of the screen

What Updates Can You Expect?

Seller News articles provide comprehensive coverage across key business areas, including:

• Account Health and Performance
• Listing Creation and Management
• Fee and Policy Changes
• Key Program and Fulfillment Updates
• Growth Opportunities

Why Seller News Matters for Your Business

Here's why you should make checking Seller News part of your daily routine:

1. Stay compliant and plan ahead: get timely updates about policy changes that affect your business

2. Grow your business: discover new tools and opportunities to expand your Amazon business

3. Save time: access all critical updates in one centralized location instead of searching multiple sources

Pro Tips for Using Seller News Effectively

• Check Seller News daily for time-sensitive updates
• Use the category filters to focus on updates most relevant to your business
• Bookmark important announcements for future reference

Have Questions About a News Update?

If you need clarification about any announcement in Seller News, you can:

• Post your question in the Seller Forums
• Check the relevant help pages linked within news articles
• Contact Seller Support for specific guidance

Ready to check the latest updates that could impact your business? Visit Seller News today.

What strategies do you use to stay up-to-date with Amazon updates? Share your tips in the comments below!