Hi sellers!

Three days of game-changing industry insights, breakthrough strategies, and connections that can transform your business. That's what you can expect at Amazon Accelerate 2025, hosted in Seattle from September 16 to 18! Register for access to exclusive content, expert-led trainings, personalized support, and valuable networking opportunities.

Sessions for success

From exciting announcements to focused sessions, the conference features diverse learning formats tailored for every experience level.

Join General Sessions for exclusive insights into Amazon's latest tools, technology, and services while hearing from senior Amazon leaders, peers, and special guests.

Breakout sessions are designed for all experience levels, for everything from building strong foundations to exploring advanced strategies. Sessions are categorized into three levels—100 (beginner), 200 (intermediate), and 300 (advanced)—and each track offers multiple session formats.

Can’t make it to Accelerate this year? We’ve got you covered! Our community managers attending the event will be sharing real-time insights during the event to ensure our community stays connected and informed!

Explore three additional stages that offer unique perspectives to grow your business:

• Gain real-world insights and build connections at the Seller Spotlight Stage, where successful sellers share their growth journeys and proven strategies, followed by dedicated networking sessions.

• Visit the Partner Connect stages [URL to Partner Connect]: Hear from industry leaders as they dive into topics designed to help grow your business, like supercharging growth and advertising trends in AI, global expansion, and driving profits.

• Community Stage: Showcases specialized initiatives like Handmade, Climate Pledge Friendly, and Sellers In Your Community, where you can connect directly with program leaders and successful participants to explore new opportunities.

If you’re tuning in from home, keep an eye out for daily highlights and session recaps when the event goes live.

If you’re attending in person, you can still save $100 through early bird registration!

Spots are limited—Register now!

Hey Sellers! It's Father's Day this weekend in the US and we want to spotlight people who meant a lot to you in your entrepreneurial business journey.

• Who was your mentor or father figure?
• What business advice did they give you which transformed your selling approach?

Excited to hear about the folks who inspire you in the replies below!

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What's Engage with Amazon? I like to think of it as a section of the forums where we can connect and collaborate together as a community. Everyone is welcome to chime into the discussion and share their unique perspectives. There's really no pressure here, just a fun way to engage with each other. Looking forward to connecting with you all!

Hello Sellers!

Ever planted too early and watched your garden dreams wither? Let's talk about why playing the waiting game with soil temperature is your ticket to thriving plants! Minnesota weather playing its usual tricks 60° one day, 20° the next! But we gardeners are a determined bunch, aren't we? While Mother Nature makes up her mind, let's get prepped for an amazing growing season!

🗓️ Your Early Spring Garden Checklist:

🧤 The Great Garden Supply Hunt

• Time for the annual treasure hunt for those trusty gloves and seed trays

• My Top Tip: Inventory now = No panic shopping later!

• Missing anything? Check local garden centers for early-bird specials

🌿 Greenhouse Goals

• Converting my greenhouse into Seedling Central

• Soon to be starting my flowers and vegetables

• Drop a comment: What are you growing this year?

🚜 Ground Work

• Getting that tiller ready for action

• The Crumble Test: Soil should break apart easily in your hand

• Patience is key - working wet soil = concrete garden!

🌡️ Temperature Talk: The Make-or-Break Factor

Why Timing Matters:

• Cold soil = Sad seeds

• Slow root growth = Stressed plants

• Rush planting = Wasted effort

Your Must-Save Temperature Guide:

📝 Cool Warriors: 40°F

• Lettuce

• Peas

• Spinach

📝 Middle Ground: 60°F+

• Tomatoes

• Peppers

• Beans

📝 Heat Lovers: 70°F+

• Melons

• Squash

• Cucumbers

🎯 Pro Success Tips:

✅ Soil thermometer = Your best friend

✅ Morning temperature checks

✅ Test at actual planting depth

✅ Look for consistent readings

✅ Black plastic mulch for faster warming

👥 Let's Chat!

• Gardeners: Share your soil temperature testing tricks!

• Sellers: How are you preparing your spring inventory to ensure your sales don’t wither and you have a successful harvest of sales?

• Do you sell any seasonal items?
• How do you prepare for spring sales?

• Everyone: What excites you most about the new season?

Looking forward to hearing your answers!

Michelle

Hi Sellers!

We asked for winning strategies in our Spring Sweepstakes, and you delivered! Whether you're a seasoned pro or just starting out, these top tips from sellers like you can help you thrive this spring and beyond. Let's dive into the first 5 themes we saw throughout the event.

1. Master the FBA-FBM Balance

Many successful sellers utilize a strategic combination of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) options to optimize their operations. Understanding when to leverage each fulfillment method can be beneficial for sellers looking to maximize efficiency and profitability.

💬 Seller Insight: "Do not FBA everything. Wait to see what sells well via FBM and only FBA those items that sell well."

Key Takeaways:

• Consider testing new products with FBM, and moving best-sellers to FBA
• Consider maintaining flexibility with multiple fulfillment options
• Choose the best option based on your specific items and business needs

📚 Resources for you:

• Intro to FBA
• Intro to FBM
• Set up Buy with Prime

2. Plan Ahead for Seasonal Success

Smart seasonal planning can make or break your Q2 performance. Start early and think regionally.

💬 Seller Insights: "Spring happens in phases across the country. May want to adjust shipping templates accordingly depending on where you are."...."Lead Time Buffer: Ship spring‑critical SKUs early so stock lands by March. Safety Stock: Increase buffer to 45–60 days for top spring sellers."

Key Takeaways:

• Begin preparations 2-3 months in advance
• Account for regional climate differences
• Create a buffer for extended FBA receiving times (up to 6-8 weeks)

📚 Resources for you:

• Prime Day 2025 Readiness Playbook
• Overview of Manage All Inventory
• Drive Seasonal Sales

3. Boost Visibility with Strategic Marketing

Great products need great visibility. Optimize your listings and advertising for maximum impact.

💬 Seller Insight: "I've learned that even the best product won't sell if no one sees it. What I wish I knew early is how important ad strategy is."

Key Takeaways:

• Invest time in optimizing listings with strong images and keywords
• Use PPC (Pay-Per-Click) advertising strategically and monitor costs carefully
• Take advantage of promotional opportunities and focus on building brand presence

📚 Resources for you:

• Introduction to Ads
• Advertising with Goals in Mind
• Intro to Stores & A+ Content
• Amplify Sales in the Amazon Store (game)

4. Grow Smartly and Sustainably

Avoid overextending by starting small and scaling based on real data.

💬 Seller Insight: "As a newcomer, go slow, don't invest too much into the platform. Start with small MOQ (Minimum Order Quantity), see what sells, keep the flow going of that product."

Key Takeaways:

• Test products with minimal inventory at first
• Use sales data to guide expansion
• Learn from small mistakes to avoid big ones

📚 Resources for you:

• Sales Trend FAQ
• Business Reports - This link only works for Professional Sellers (upgrade to see all the data)
• Product Opportunity Explorer - Dashboard visible to only for Professional Sellers (another reason to upgrade 😉)
• Amazon Business (B2B)

5. Master Your Financials

Understanding and controlling your costs is crucial for long-term success.

💬 Seller Insights: "Know your numbers when it comes to running ads. Aim for TACOS (ad spend divided by revenue) of less than 10% as a rough rule of thumb."..."Watch your margins. It's easy to get excited by sales and forget about fees, shipping, returns, and ads. Keep a simple spreadsheet or system to make sure you're not losing money on what looks like a 'win.'"

Key Takeaways:

• Calculate all fees before listing (storage, advertising, shipping)
• Monitor and optimize advertising spend
• Regularly review and adjust pricing strategies

📚 Resources for you:

• Estimate Core Selling & FBA Fees
• Revenue Calculator
• Learn how product weights and dimensions impact fees
• Review Fees You’ve Paid

Your Turn to Shine! Which of these strategies resonates most with your business? Share your thoughts and experiences in the comments below or start a new discussion in the forums. Let's learn from each other and make this spring our best selling season yet!

Stay tuned for Part 2 of our Spring Sweepstakes Recap, coming soon. Hit "Follow" on this discussion to get notified when it's live!

🗓️ MARK YOUR CALENDARS: Join us on June 10th, from 8am - 5pm PDT, for a live Q&A session with members of the Selling Partner Growth Experience team, where we'll dive deep into Seller Central Growth, Analytics & Reporting. This is a great opportunity to ask questions and provide feedback directly to the Selling Partner Growth Experience team

Whether you're a new or seasoned seller, this is your chance to:

• Get expert answers to your pressing Seller Central Growth, Analytics & Reporting questions
• Share your experiences and learn from fellow sellers
• Provide direct feedback to the Amazon team

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📚 Key Resources: We've compiled key resources on all things Seller Central Growth, Analytics & Reporting for easy access.

📋 Product Opportunity Explorer: A market and product research tool that provides Pro-Sellers with store-level customer demand data. It analyzes Amazon customer search and purchase behavior to help sellers optimize existing listings and identify new product opportunities through market insights.

📈 Growth Opportunities Overview: A data-driven self-service tool that helps Sellers grow their business through personalized, actionable recommendations. It prioritizes high-impact opportunities and provides clear metrics to guide Sellers in optimizing their listings efficiently. The tool delivers customized suggestions based on business goals, making it easier to identify and focus on the most effective growth strategies.

🖥️ Brand Analytics Overview: Provides sellers access to nine dashboards across 19 marketplaces, organized into four key themes: Customer Journey, Customer Loyalty, Search, and Consumer Behavior. These tools help sellers make data-driven decisions about their products, marketing, and advertising strategies.

• Customer Journey Analytics: Provides insight into the journey customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
• Customer Loyalty Analytics: Provides insight into the level of loyalty customers have with your brand. The Customer Segments below measure and define your customers. Take action to engage with different segments.
• Search Analytics: Search data (Search Terms, Catalog, and Query Performance dashboards) reveals customer behavior patterns that Selling Partners can use to optimize product listings, improve shopping experiences, and better meet customer needs.
• Consumer Behavior Analytics: Consumer Behavior Analytics (Repeat Purchase Behavior, Market Basket Analysis, and Demographics), provides aggregated customer and purchase behavior data to help brands improve their business. This includes: Repeat...
• Purchase Behavior: Track and optimize marketing campaigns to boost customer retention and acquisition.
• Market Basket Analysis: Identify product bundling opportunities by analyzing common purchase combinations.
• Demographics: Understand your customer base to better target and measure marketing effectiveness.

📊 Business Reports (This feature is only available to sellers with a Professional selling plan):

• Business Reports is a comprehensive analytics tool available through Amazon Seller Central and API, covering 9 report types across 22 marketplaces. The suite monitors essential metrics including sales, traffic, conversion, refunds, feedback, and shipments at both account and product levels. Key features include a real-time Sales Dashboard and detailed By ASIN reporting, which combines sales data, traffic metrics, and recommendations in a single view to help sellers make data-driven decisions.
• Using the different types of Business Reports

🔍 Manage Your Experiments: Manage Your Experiments lets you create two different versions of content, which are shown randomly to Amazon Customers. You can use our tool to submit alternate content for your products to collect insights such as traffic and conversion

⭐ Brand Tailored Promotions / Coupons: Brand Tailored promotions allow selling partners who have a Brand Representative role assigned in Brand Registry to create exclusive discounts for customers who follow or buy from their brand. This helps brands build loyal relationships with Amazon customers and increase conversions while maintaining or reducing overall promotional costs.

💬 Vine: Amazon Vine connects trusted reviewers (Vine Voices) with new products for honest feedback. Reviewers are selected based on their history of insightful product reviews. Sellers can provide free products to Vine Voices in exchange for reviews, helping to increase product visibility, boost sales of new items, and provide valuable information to potential customers.

✔️ A+ Content: Add rich content to the detail page that showcases your brand and educates customers about product features.

📖 Seller University: Free learning service designed to help sellers with varying experience sell in the Amazon store. Its mission is to educate global sellers with high-quality, multi-modality content covering tools, features, and programs, to empower and equip them to run a successful business. SU aspires to serve as the unified learning resource for sellers across Amazon cohorts and programs, and believes all sellers deserve equitable access and equal opportunity to sell in the Amazon store. SU currently supports 22 stores in 15 languages and collaborates with worldwide Selling Partner sales, product, support, and services teams for content production and distribution. SU's tenets include being the authority on global seller education and working backwards from sellers' needs rather than internal products.

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💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with analytics and reporting, and let's build momentum heading into the June 10th Q&A session!

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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.