Hello Sellers,

We recently asked hundreds of you in our recent sweepstakes to share your top tips for maintaining excellent Account Health, and the response was incredible! Over 500 US sellers contributed their hard-won wisdom and below are the strategies that your colleagues most frequently use to transform their Account Health!

These aren't Amazon's official recommendations—these are real tips from your fellow sellers who've been where you are and learned what actually works.

Top 5 Account Health Tips from Your Seller Community

✅ 1. Check Account Health Daily—Make It a Morning Routine

The most frequently mentioned habit across all responses? Checking Account Health every single day. Sellers who make this a morning routine catch issues before they escalate into suspensions.

From a fellow seller: "The best way to keep your account health good is to make sure to check it daily. The first thing I do every morning is check my account health. It is very important to follow up on everything going on because that could make or break your account!"

Why it works: Small issues caught early are easy to fix. By the time you get a warning email, you're already behind.

🛡️ 2. Use Amazon Buy Shipping for Built-In Protection

Incorporate protection into your fulfillment best practice. Purchasing shipping through Amazon Buy Shipping provides A-to-Z claims protection and OTDR protection—two critical safeguards for your metrics.

From a fellow seller: "Purchase your shipping labels with 'Amazon Buy Shipping.' This gives you two special protections: 1) Claims Protection 2) OTDR Protection. If you purchase a shipping label with the 'OTDR Protected' badge and use Automated Handling Time (AHT), your OTDR will not be negatively impacted by late deliveries."

Why it works: This allows you to have Amazon to take care of shipping/on-time delivery while you focus on growing your business

🎯 3. Be Proactive, Not Reactive

This mindset shift came up in dozens of responses. Account health issues rarely appear overnight—there are always early warning signs.

From a fellow seller: "My Top Account Health Tip: Be Proactive, Not Reactive. Account health issues rarely come out of nowhere—there are always early warning signs. My #1 tip is to check your Account Health dashboard daily and treat small issues like urgent ones. The biggest mindset shift for me was this: Account Health is not something you fix when it's broken, it's something you maintain every day."

Why it works: Prevention is always easier than recovery. Small actions today prevent major crises tomorrow.

📊 4. Monitor Voice of the Customer (VOC) Weekly

For FBA sellers, the NCX (Negative Customer Experience) rate is your most critical feedback loop. Weekly VOC monitoring helps you identify return spikes and fix root causes immediately.

From a fellow seller: "As a 100% FBA seller, maintaining account health requires a proactive approach since we can't directly message buyers. Monitor the 'Voice of the Customer' (VOC): The NCX rate is our most critical feedback loop. If I notice a spike in returns for a specific reason, I immediately pause the listing, pull a bin check, and work with my supplier to fix the root cause."

Why it works: VOC tells you what's going wrong before it shows up in your metrics. It's your early warning system.

📝 5. Keep Listings Accurate to Prevent Returns

Most account issues are preventable if listings are clean and expectations are set correctly. Better images, size charts, and descriptions drastically reduce "Not as Described" returns.

From a fellow seller: "Most account issues are preventable if listings are clean and expectations are set correctly. For example, after improving my product detail pages (better size charts, clearer images), I saw a noticeable drop in returns and customer complaints. Optimize Listings for Accuracy: Precise A+ content and clear dimension graphics set the perfect expectation upfront."

Why it works: When customers know exactly what they're getting, they're less likely to return it or leave negative feedback.

Across all 500+ responses, one theme emerged clearly: sellers with excellent Account Health treat it like a daily practice, not a crisis response system.

The most recommended lesson from your fellow Sellers is Account Health isn't something you fix when it breaks—it's something you maintain every single day.

💬 Share Your Experience

What's your #1 Account Health tip that's made the biggest difference for your business?

• Have you implemented any of these strategies? What results did you see?
• Do you think there is something other Sellers missed? What’s a strategy you use that wasn’t mentioned?
• What's one mistake you learned from that other sellers should avoid?

Drop your experiences in the comments below—your insights could help a fellow seller avoid a suspension or recover from a metric dip!

- Glenn