Hello sellers!

As we gear up for the biggest shopping event of the year - Prime Day 2025 - it's vital to have inventory management processes dialed in to maximize potential sales. To help, we've compiled some best practices you can incorporate into your inventory management process to make the most of the upcoming event.

Core best practices:

1. Send Shipments Early - To get your products Prime badge-ready in time for Prime Day, make sure your FBA inventory arrives at Amazon's fulfillment centers by the following dates:

• June 9, 2025 for shipments using "minimal shipment splits"
• June 18, 2025 for shipments using "Amazon-optimized shipment splits"

Be proactive in booking your carrier service well in advance to avoid any transit delays. And if you're using the Amazon Partnered Carrier program, be sure to provide accurate estimated delivery date ranges so Amazon can prepare to receive your inventory efficiently.

2. Follow Shipment Guidelines - When creating FBA shipments, be sure all information you enter is accurate, like number of units in each box, total number of boxes, and total weight.

• Provide information on what’s inside each box during shipment creation, through Send to Amazon. If you omit this information, it can disqualify your shipment from auto-receiving and incur a manual processing fee.
• Consider Using the FBA Prep Service to make sure your products are packaged properly for shipping to our fulfillment centers. The right packaging and prep helps to avoid delays and keep your products protected.
• For heavy items, attach a “Team Lift” or “Mechanical Lift” label to the boxes to help ensure safe handling and receiving in our fulfillment center. For more information on this process, go to Shipping and routing requirements.

3. Best practices for successful Prime Day shipments to maximize the benefits of placement options:

• Choose Amazon-optimized shipment splits when you create new shipments to help us spread out your inventory and receive a lower inbound placement service fee. For small-parcel deliveries, the Box-Level Inventory Placement program makes multi-destination shipping plans easier.
• Make sure to give carriers the right destination addresses of your shipments. We start to prepare to receive your inventory when you create a shipping plan, and when shipments are sent to the wrong place, or sent as incomplete shipments, it can cause delays. See our policies for details on deleted, misrouted, and incomplete shipments and learn more about inbound defect fees.
• Provide tracking information like carrier name and shipping method in the tracking details section of your Send to Amazon workflow. This helps us plan and receive your inventory faster, which minimizes delays and makes in-transit inventory available sooner for sale to customers.
• Use the Amazon Partnered Carrier Program or Amazon Freight for small-parcel, less-than-truckload, and full-truckload shipments. If you use these programs, we can work directly with the partner carrier to redirect freight after destinations are assigned to help you avoid longer receive times.
• Don’t limit your appointments to mid-day appointments. Book inbound appointments during off-peak hours and weekends when fulfillment centers have lower demand for delivery appointments. This reduces wait times and helps ensure faster processing.
• Provide accurate box content information to avoid manual processing fees and delays. Include detailed product identifiers and quantities for each box.

4. Plan & Manage Your Inventory - Amazon provides some key tools to help you stay on top of your storage capacity leading up to Prime Day:

• Capacity Monitor - Allows you to track your monthly storage limits and plan ahead
• Capacity Manager - Provides pathway to request extra storage capacity for your fast-selling ASINs
• Amazon Warehousing & Distribution - Offload bulk inventory storage to Amazon and have it automatically replenished to FBA

Take advantage of these tools to ensure you have the right inventory levels to meet customer demand during the big event.

5. Maintain Healthy Inventory Levels Using Amazon's Minimum Inventory Level tool - you can proactively monitor your FBA inventory levels, identify low stock and excess inventory, and get recommendations on replenishment quantities and ship-by dates.

• Aim to keep at least 28 days of inventory on hand for each ASIN, and consider using AWD's auto-replenishment feature to simplify the process.
• Go to FBA Inventory to check the recommended minimum levels for your ASINs. Navigate to the Inventory health status and recommendation column.
• Download the FBA inventory report for detailed information.
• For new ASINs or products without recommendations, aim to keep at least 28 days of inventory based on historical demand.
• Consider using AWD auto-replenishment to FBA for easier stock management.

Be sure to dive into these best practices, and all the helpful content discussed in the Prime Day readiness playbook, and let us know what questions you may have, we are here to help!

Best regards,

Danny