Premium A+ not unlocking

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Seller_M738XHmWtsU8u

Premium A+ not unlocking

CaseID: 17518981031

I've waited for 2 months and still not getting any help.

My Premium A+ is not unlocking even though I have fulfilled all the criteria mentioned here: https://sellercentral.amazon.com/help/hub/reference/G202102930#wjz_cjc_jcb__section_i34_gm5_k5b

  • I have more than 5 ASINs
  • I have more than 5 approved project submissions of A+ Content that have been approved and published within the past 12 months.
  • All my ASINs have brand story

Please assist me here and unlock the premium A+ for my account.

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3 replies
Tags:Brand Registry, Brand Stores
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3 replies
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Seller_M738XHmWtsU8u

Please assist @Glenn_Amazon @Sandy_Amazon @Michelle_Amazon

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Seller_M738XHmWtsU8u

I'd request to reach out to the premium A+ team directly to manually review my account please.

@Sandy_Amazon, @Glenn_Amazon, @Michelle_Amazon

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Dougal_Amazon

Hello @Seller_M738XHmWtsU8u,

My name is Dougal from the Community Manager Team and I am happy to assist in your A+ premium content issue. Thank you for including the case ID and I see that in your chat with support, they stated you do meet the criteria, but access is granted at a weekly and to wait. You acknowledged and ended the chat. Is there something additional you need?

Your Brand Story was accepted on 3/28 and per the A+ content help page, evaluation of access to premium A+ content is done weekly, here is a copy paste from the linked help page for ease:

  • How will I know if I’m eligible for Premium A+?
  • Every week, we will re-evaluate the eligibility of Brand Representatives and Resellers for Premium A+. If you are eligible, we will enable this feature for you within the A+ Content Manager and you will see a banner within the A+ Content Manager notifying you of access with a link to create Premium A+ Content. You do not need to contact us for access to Premium A+.

I am guessing your Brand Story was approved after that weekly review. If you do not get access to Premium A+ by this Friday afternoon, I recommend opening a new case with Seller Support AND reference case ID 17518981031 - that you were informed you met the criteria on 4/1/25, your brand story was approved on 3/28, you had 5 approved A+ content approved prior to 3/28, but you still do not have access to premium A+. I also recommend to submit this via a Seller Support case creation rather than the chat function which would potentially allow Seller Support to route your case to the appropriate team quicker.

If you complete all of the above and still do not have your access by 4/11, please let me know here and provide that new Seller Support case.

Please, let me know if you have any other questions.

Best, Dougal

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