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Seller_nt9X7GoCkqXGB
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Hello again sellers,

Welcome to Part 3 of our guide series. This guide covers two key topics: the step-by-step Direct Validation process, and how to appeal if your product has been misclassified as a children's toy.

Part 3 | Process & Appeals

This guide walks you through the complete Direct Validation process and the key steps for appealing an incorrectly flagged ASIN, so you can choose the right path and handle it with confidence.

Direct Validation: Step-by-Step Guide

Step 1: Check Your Account Health

Go to: Performance > Account Health > Policy Compliance > Food and Product Safety Issues

Step 2: Choose Your Path

Click Submit. You will see two options:

  • Verify your product – Choose this if your product is a children's toy. You will enter the verification process and select a TIC provider.
  • Appeal request – Choose this if your product has been misclassified. You will submit an appeal explaining why your product is not a children's toy.

Step 3: Select a TIC Provider

If you need to verify your product, follow these steps:

  1. Filter by country or region to find an approved TIC provider.
  1. Click "Request quotes from multiple providers," download the Excel template, and send quote requests to multiple TIC providers.

Step 4: Submit a Test Request Form (TRF)

Once you have confirmed your TIC provider, find the ASIN that requires action. Click the Submit button on the right, select "Verify your product," and create a Test Request Form (TRF) to get your TRF ID.

Please note: If you obtained a quote through an offline process, you will need to send the TRF ID back to the TIC provider so they can link the quote to your test request.

Step 5: Complete Testing or Document Verification

Once testing or verification is complete, the results will appear under the compliance status for each product. You can download the results from the page shown.

Misclassification Appeal Guide

If your product is not a children's toy but has been misclassified, please follow these steps to appeal.

Step 1: Self-Check Before Appealing

  • Review your listing copy: Remove or adjust any child-related keywords (e.g., toddler, kids, baby).
  • Check your images: Avoid using child models or images showing children using the product.
  • Add a warning label: Clearly state "Not suitable for children under XX years of age."

Step 2: Submit Your Appeal

  • At the verification entry point, select "Appeal request."
  • In the "Additional comments" box, explain the following:
  1. Why your product was incorrectly identified
  2. Why it does not meet the definition of a children's toy
  3. What changes you have already made

After submitting, please allow 1–3 business days for Amazon to review your appeal. Amazon will contact you by email or case to let you know if more information is needed. If your appeal is approved, your ASIN will be reinstated and no testing will be required.

Coming Up: Part 4 | FAQs, Resources & Summary

Part 4 will answer the 11 most common questions from sellers, provide official resource links, and offer key takeaways to help you stay on top of compliance requirements. Stay tuned!

Wishing you all the best,

LeviDylan

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Seller_JX0L1PG3l2Dok
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WARNING TO ALL AMAZON BOOK SELLERS: PLEASE READ
by Seller_JX0L1PG3l2Dok
Amazon replied

We have sold used books on Amazon for many years. We have an excellent record of customer satisfaction and compliance to policies. --Over the years we have posted nearly 14000 books.

July 4th our account was deactivated based on a false accusation regarding the "authenticity: of a listing. The buyer did not return the book. The book was, in fact, the exact edition that was ordered, and same edition in Amazon's featured product.

-Later we were told that the "real problem" was branding violations for 3 books each of which was published more than 50 years ago

Since the deactivation we have been taken on a NIGHTMARISH AI loop during which we have been treated with total disrespect and disdain.

- Our carefully written appeals have been ignored. We have been told they are inadequate, In each case we are told to provide a year of "supplier invoices" Such a demand makes NO sense in the used book business. where i9nventory was purchased years ago at estate sales

-We pleaded for our issues to be reviewed by a human with expertise in used book sales. We were promised that would happen but it never did

- We opened email cases, told the issues would be escalated to humans with the authority to look at each of the supposedly problem listing and tell us what was wrong. Never happened.

_In each response we were asked to PROVE that an absurd accusation is NOT TRUE providing evidence that couldn't possibly exist

-Despite our long affiliation with Amazon web were told we were NOT AUTHORIZED to speak on the phone to anyone. to resolve the issues.

-I'm 81years old. I've been involved in various businesses for over 50 years. In all those years I've never been treated with such blatant disrespect. In place of Seller Support, Amazon has created an AI nightmare for anyone in used book sales..

-In the course of this Kafkaesque nightmare, our business is now close to collapse. .

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Seller_SMosRIOdC1dWg
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Amazon replied

I opened my Amazon seller account on 01/07/2014. I've been selling here for over 12 years.

The reality is I could have sold 10 times the volume I have over those years if I had wanted to aggressively scale. Instead, I've always tried to keep things manageable, take care of customers, and maintain a clean account.

I'm a very small-volume seller, so one defect can have a massive impact on my business. Yesterday I shipped an order on time, but I forgot to enter the tracking number. The package is already on its way to the customer and will be delivered without issue, but because I missed that one step, I now have a defect and have effectively lost the Buy Box again for 30 days.

What makes this so discouraging is that it feels like none of my history matters. I've spent 12 years building my account, maintaining good metrics, and trying to do things the right way. One simple oversight seems to outweigh more than a decade of good performance.

I'm not trying to avoid responsibility. I made the mistake and I own it. I just wish there was some consideration for seller history and overall performance. Most ecommerce platforms I've sold on seem to look at the bigger picture. Amazon often feels completely unforgiving, especially for low volume sellers.

My question is whether Seller Support ever takes a seller's long-term history into account when reviewing situations like this. Has anyone had success getting a defect removed when the item was shipped on time and the only issue was forgetting to upload tracking?

Maybe I'm just venting, but after 12 years of selling, it's hard not to feel defeated when one small oversight seems to outweigh years of doing the right thing.

84 votes
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Seller_JX0L1PG3l2Dok
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U*PDATE Warning to All Used Book Sellers
by Seller_JX0L1PG3l2Dok

UPDATE I posted this information before and the Amazon person shutdown the thread after I WAS TOLD THAT I WAS TO BLAME!!! for the confusion-- No apology, or effort to solve the problem. More blame shifting and disrespect.

We have sold used books on Amazon for many years. We have an excellent record of customer satisfaction and compliance to policies. --Over the years we have posted nearly 14000 books.

July 4th our account was deactivated based on a false accusation regarding the "authenticity: of a listing. The buyer did not return the book. The book was, in fact, the exact edition that was ordered, and same edition in Amazon's featured product.

-Later we were told that the "real problem" was branding violations for 3 books each of which was published more than 50 years ago

Since the deactivation we have been taken on a NIGHTMARISH AI loop during which we have been treated with total disrespect and disdain.

- Our carefully written appeals have been ignored. We have been told they are inadequate, In each case we are told to provide a year of "supplier invoices" Such a demand makes NO sense in the used book business. where i9nventory was purchased years ago at estate sales

-We pleaded for our issues to be reviewed by a human with expertise in used book sales. We were promised that would happen but it never did

- We opened email cases, told the issues would be escalated to humans with the authority to look at each of the supposedly problem listing and tell us what was wrong. Never happened.

_In each response we were asked to PROVE that an absurd accusation is NOT TRUE providing evidence that couldn't possibly exist

-Despite our long affiliation with Amazon web were told we were NOT AUTHORIZED to speak on the phone to anyone. to resolve the issues.

-I'm 81years old. I've been involved in various businesses for over 50 years. In all those years I've never been treated with such blatant disrespect. In place of Seller Support, Amazon has created an AI nightmare for anyone in used book sales..

-In the course of this Kafkaesque nightmare, our business is now close to collapse. .

In response to this posting earlier , the thread was shut down by Amazon and I WAS TOLD I WAS TO BLAME for confusion in this manner. The complete disrespect continues.

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Seller_hROIuTpr0T5aV
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Account Level Reserve is killing my payouts
by Seller_hROIuTpr0T5aV
Amazon replied

I have 2 cases with no resolution (19748406541 and 19730535411) regarding the sudden (started March 24) holding of my payments in the newly established Account Level Reserve. It seems to be well over 75% of my net sales being held. All seller support can do is quote the Amazon Policy and since 2015, I have not had any of the issues quoted as reasons for establishing an Account Level Reserve (chargebacks, account health, refunds, no deferred transactions ever, or any of the other stated reasons for setting up this new Account Level Reserve. There is no one to ask or escalate to for resolution of this problem. There are a whole lot of other sellers with the same problem and no way to resolve it.

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Seller_E22U2n82vHlcT
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Hi everyone,

I've been suspended for 2 years over a "Supplier Legitimacy / Supply Chain Verification" issue on one ASIN. I'll be upfront about my mistakes because I think it matters for anyone trying to help:

At the time I sourced this product, I didn't understand how strict Amazon's supply chain documentation requirements were. I had an invoice and a receipt, but no "supplier's supplier" documentation, no bill of lading, no commercial invoice, no packing list — and honestly, I didn't think it would matter as much as it did. I know now that was a serious mistake on my part, and I'm not looking for sympathy on that point. I just don't have those documents and never will.

Since then, I've:

Authorized destruction of all remaining inventory tied to that ASIN

Registered a new, fully legitimate brand (trademark application filed and published)

Rebuilt my Plan of Action around a full pivot to the new brand only

Been in direct contact with an Amazon Account Executive who helped me route my case to the Seller Performance Policy team

Recently I also noticed Amazon has changed the Account Health reactivation flow — for cases like mine, there's no longer a free-text Plan of Action field, only structured document upload. Since I can't supply the missing documents, I'm not sure how this update affects sellers in my situation.

I also have funds still held in the account that I haven't been able to recover.

I'm not asking anyone to tell me "there's nothing you can do" — I've heard that enough and it doesn't move me forward. What I'm looking for is anyone who has been through something similar, especially post-2026 policy changes, and can point me toward something concrete: a channel that actually worked, a way to reframe a case with permanently missing documents, anything real.

Genuinely grateful for any guidance.

2 votes
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Seller_PrlPfcTvnz6l6
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Deactivation due to On Time Delivery
by Seller_PrlPfcTvnz6l6

this is a first. We normally are around 95% Memorial day and some FedEx issues have caused this. We ship 99% of our items with FedEx. All of the potential issues are with FedEx. We have 100% on time tracking and hand off. This is not fair to any buyer when the only alternative is UPS and they are no better.

Too sum this up, we are about to get deactivated because FedEx has had some issues getting the items to destination on time. Its not us its them. 100% tracking and hand off. We also use Amazon automation to determine the travel time. What am I supposed to do when I cannot fix FedEx.

14 votes
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16 replies
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Amazon doesn't care!
by Seller_8XPs4YUZiyO4Y

When UPS delivers a shipment late, my seller account is penalized with a lower shipping performance rating, even though the delay is outside of my control. even dough i have 5-8 days

2 votes
0 votes
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11 replies
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