Browse discussions
Sort by
Filters
Browse discussions
Feb 13, 2026 - Updated to improve clarity
Note: On February 11, 2026, we published an article about updates to how we apply the on-time delivery rate requirement. What's new is which specific listings may be deactivated for non-compliance and guidance on how they can be reinstated. You can review the full updated announcement below.
Effective February 28, 2026, we’ll update how we apply the existing 90% on-time delivery rate (OTDR) requirement for seller-fulfilled listings.
Previously, if your OTDR fell below 90%, all of your seller-fulfilled listings would be deactivated. With this change, only the listings that have the most impact on your ratings drop will be deactivated. Your other listings will remain active. Enforcement notification of this will continue to be sent to you by email.
However, if your OTDR is significantly below 90%, or you repeatedly fail to meet the requirement, you will be notified and we may deactivate all your seller-fulfilled listings.
For standard shipping, you’re eligible for protection if you do all of the following:
- Enable shipping settings automation.
- Enable automated handling time.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
For Seller Fulfilled Prime and premium shipping, you aren’t required to have automated handling time enabled , but to receive protection, you must:
- Ship on time
- Enable shipping settings automation.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
If your listing is deactivated, you can take the following steps to reactivate it:
- On your Account Health dashboard, select Other Policy Violations.
- In Product Policy Compliance, find listings labeled as Order Performance - On time Delivery Rate under the Reasons column.
- Select Submit Appeal to automatically reactivate your listings.
For more information, go to Frequently asked questions about on-time delivery rate (OTDR).
Effective February 8, 2026, all US sellers must use the Amazon Prepaid Return Label (APRL) program for customer returns regardless of item value. This change eliminates the previous high-value exemption to create a more consistent return experience for faster refund processing and reduced customer service requirements.
The APRL program automatically provides customers with prepaid return shipping labels through Buy Shipping Services. This streamlined process reduces the refund cycle time from 14 to 7 days and eliminates the need for buyer-seller messaging.
Existing category exemptions will continue to apply, including Handmade, certified preowned watches, non-physical items, dangerous goods, and extra-large or heavy items. Additionally, items that are ineligible for prepaid return labels will remain exempt from this requirement.
We understand you may have concerns about high-value returns. When we issue a refund to a buyer and you believe it wasn't your fault, you can file a claim for reimbursement through the Seller Assurance for E-Commerce Transactions (SAFE-T) program.
To learn more about how to file a SAFE-T claim, go to Reimbursement for seller-fulfilled orders.
For more information about the APRL program, go to Prepaid returns for seller-fulfilled orders.
Starting February 12, 2026, we're changing how reviews are shared across products in a variation to improve accuracy and help customers make more informed purchasing decisions. This change will help customers understand product-specific feedback before purchase, increasing trust and potentially decreasing returns.
Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications. This can lead to reviews that don’t accurately reflect the specific variation a customer is considering.
With this change, reviews will only be shared between variations with minor differences that don’t affect functionality. Reviews will no longer appear on variations with significant differences which may affect your products’ overall star ratings and review counts.
Reviews will continue to be shared for the following variations:
- Color or pattern variations of the same product.
- Size variations that maintain the same function, like king-sized and queen-sized bedding.
- Pack size or quantity variations.
- Secondary scent variations for non-scent-focused products, like lemon-scented vs. unscented cleaning products.
- Different model fitments for the same product type, like phone cases for different models.
We recognize the importance of reviews to your business. To ensure a smooth transition for both you and your customers, we'll implement these changes gradually by product category between February 12, 2026, and May 31, 2026. You'll receive email notification 30 days before any changes affect your products.
To prepare, we recommend that you review your variations in Manage All Inventory to ensure that they accurately reflect product differences (for example, use color variation for color differences, not quantity variation). For guidance on listing variations and product information, visit Listing quality and Variation relationships.
If you need to update your variation themes after the change takes effect, reviews will be re-shared for eligible products.
For more information about review sharing across variations, visit Review sharing guidelines.
Effective January 26, 2026, the Fulfilled by Merchant (FBM) refund process will be updated to improve your return management experience and give you more time to assess returns.
The processing window for refunds will extend from two business days to four calendar days before Automated Refund triggers. For most return delivery days, you'll gain additional processing time under this change.
If you don't process a refund within four calendar days of receiving a returned item, we may issue an automatic refund. In these cases, you won't be eligible for Seller Assurance for e-Commerce Transactions (SAFE-T) claim reimbursement except for specific situations such as when returned items are lost in transit or delivery confirmation was incorrect through no fault of your own. In these cases, since you did not receive the item for assessment, you can still file a SAFE-T claim for reimbursement.
We recommend that you use the Guided Refund workflow (GRW), which allows you to grade returned items, apply appropriate restocking fees, and upload evidence when items are returned in a different condition than shipped.
To learn how to use the Guided Refund workflow, go to Issue a partial refund.
For more information about SAFE-T claims, go to Reimbursement for seller-fulfilled orders.
Update your products' country of origin information
We’ve added instructions to make it easier to update your country of origin information. Our Delivering imports to Amazon help page provides details to make this process clear. In response, we’re asking you to update your country of origin information for your listings.
You can update your country of origin information for one product at a time or for multiple products at once.
To update your country of origin information for a single product, follow these steps:
- Go to Manage All Inventory in Seller Central.
- Select a product that's missing its country of origin.
- Enter the country of origin.
- Select Save and finish.
To update multiple products, follow these steps:
- Select Reports in the main Seller Central menu, and then select Inventory Reports.
- In the Request an Inventory report field, select Category Listings report.
- Apply date ranges and status filters as needed, and then select Request report. The report will be available for download within 45 minutes.
- Select Download for the newly generated report.
- Find the attribute column for country of origin, and enter the country of origin for each product.
- Set the Listing action column to Edit (partial update).
- Save and upload the file by going to Catalog and then Add products via upload.
For more information, go to Delivering imports to Amazon and review the instructions under Country of origin.
For additional help updating your listings, go to Download Catalog Listing report.
Brands can now review all Amazon-initiated changes made to their listings in the last 60 days with Review Listing Changes.
The dashboard replaces the excel-based Review Listing Updates tool on Explore Brand Selection and helps you view Amazon listings changes in one place.
Review Listing Changes also includes AI-powered content suggestions when we detect potentially incorrect or policy-violating content.
You can approve the suggestion or disagree and submit feedback. If you don’t address the suggestion within 14 days, it will be published automatically. Once published, you can view the change, provide feedback, and track the status of your feedback for up to 60 days.
Review Listing Changes is available to all brand representatives that are primary users and can be delegated to secondary users through User Permissions.
To learn more, go to the Review Listing Changes help page.
File SAFE-T claims with these 7 tips
To help you recover losses more quickly when issues like buyer abuse, damaged returns, or disputed refunds occur, we’re sharing tips on filing Seller Assurance for E-Commerce Transactions (SAFE-T) claims.
SAFE-T claims can help protect you against losses from buyer abuse, in-transit damage, or other issues outside your control.
When filing a SAFE-T claim, consider the following tips:
- Know when SAFE-T applies. File claims for incorrect returnless refunds, overcharged refunds, buyer concessions abuse, lost or damaged items during return transit, returns not received in original condition, and cases where a replacement and a refund were both issued.
- Verify eligibility before filing. Your order must be from an eligible program, not cancelled or restricted, and have no prior reimbursement filed. Wait 15 business days after refund issuance for return related claims.
- Don't file duplicate claims. If you've already filed through another Amazon reimbursement process (like Fulfillment by Amazon (FBA) claims), don't file the same issue through SAFE-T.
- Provide complete evidence upfront. Include clear photos for damaged inventory and all required documentation specific to your claim type.
- Understand claim statuses and respond promptly. You'll have a seven-day response window to provide any needed additional information.
- Avoid common denial reasons. Claims are denied when issues are carrier-related, insufficient proof is provided, or invalid evidence is submitted repeatedly.
- Track your claims and reimbursements actively. Monitor claim statuses on Manage SAFE-T Claims and watch for approved reimbursements in Transaction View.
To file a SAFE-T claim, go to Manage SAFE-T Claims.
For more information, including eligibility, go to Service SAFE-T claims.
