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At unBoxed, you’ll learn about our latest advertising solutions and innovations to fine-tune your advertising strategy. No matter where you are in your business journey, you’ll gain insights that can help you build your brand, measure and optimize campaigns, connect to customers, and reach new audiences.
In-person tickets to unBoxed have sold out, but you can still register to access our keynote livestreams on October 15 and October 16, 2024.
Day 1 Product Keynote: Join Amazon Ads executives and industry leaders as they reveal advertising trends and new solutions that can help you move your brand forward.
Day 1 Partner Keynote: Learn how a network of expert Amazon Ad partners helps brands overcome a variety of advertising challenges to unlock their full potential.
Day 2 Entertainment Keynote: Hear from industry leaders and special guests on how to take customers from "attention to action" and build a brand that resonates in the streaming era.
To register for this event, go to unBoxed Keynotes Stream Live. This live broadcast will be available in English.
We’ve heard your feedback, and you can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time.
Until now, you were only able to offer one coupon per ASIN. If you scheduled two coupons with overlapping promotion periods, the most recently created coupon would be suppressed.
With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. For example, this change allows eligible customers to choose between applying a 10% off Reorder coupon to a one-time purchase or applying a 20% off Subscribe & Save coupon to a subscription on the same ASIN.
To learn more, go to Create a coupon.
Amazon Accelerate wrapped up today with the launch of new generative artificial intelligence (AI) capabilities and brand analytics tools to help you streamline your work, reach more customers, and accelerate your growth.
Project Amelia is a personalized Amazon selling expert for every seller
Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks. To learn more, read the announcement.
AI-powered product titles personalize the customer experience
This new generative AI capability makes your listings more engaging to customers by personalizing how product titles appear. The feature works in the background to identify patterns and intelligently craft titles that resemble a customer’s search keywords. The added relevance helps customers more quickly determine whether a product fits their needs. To learn more, read the announcement.
Video Generator turns still images into engaging video ads
Video advertisements are an impactful way to connect and engage with customers. With Video Generator, you can select a product to advertise and our new, generative AI-powered tool will add motion to your images. Create visually rich content in minutes and at no additional cost. Video Generator is now available to a select group of sellers and will become broadly available to all US sellers in 2025. To learn more, read the announcement.
For more information about these and other new tools powered by generative AI, read the announcement.
Better understand the customer journey and unlock data-driven growth
We’ve launched new brand-building and analytics tools to support you across the customer journey, including to increase brand awareness, customer loyalty, and repeat purchases.
The following brand tools and capabilities will be available in the US later this year:
- Customer Journey Analytics helps you spot trends and pain points so that you can create strategies to optimize the shopping experience and improve conversions. This tool maps an end-to-end view of the customer journey, from awareness to consideration to intent and purchase, helping sellers understand and more effectively engage with high-intent customers.
- Enhanced Audience Tailoring enables you to offer customers tailored promotions that reflect their product interests and purchase history. This tool provides opportunities to cross-sell and refine offers so you reach customers who are ready to buy.
- Business Planner is a new AI-powered tool that helps you identify the biggest opportunities for sales growth and profitability by compiling data across sales, traffic, and product-performance channels in an intuitive dashboard. It will also provide custom action plans that help you achieve your goals.
For more information about these new tools, read the announcement.
If you missed Amazon Accelerate, you can still watch the on-demand content for free. To register and unlock access to all on-demand content, go to amazonaccelerate.com.
Faster delivery speeds for US Multi-Channel Fulfillment (MCF) orders are now available at no extra cost:
- Standard delivery has improved to three business days, down from five business days.
- Expedited delivery has improved to two business days, down from three business days.
- Priority delivery has been discontinued. Any new orders for priority delivery will be charged at the rate for an expedited order.
With these changes, you can grow your business by delighting shoppers with even faster delivery speeds.
For more information, go to Multi-Channel Fulfillment: Fulfill orders for your sales channels.
Streamline returns with Returnless Resolutions
We’ve launched FBA Returnless Resolutions, a new program that helps you streamline returns by offering customers a full refund without having to return the item.
When you enroll in FBA Returnless Resolutions, you’ll benefit from the following:
- Lower fees associated with returns and increased convenience for customers.
- A streamlined return management process that removes the need to handle returns of physical items.
Eligibility for FBA Returnless Resolutions is subject to legal, safety, and regulatory guidelines. Products such as dangerous goods, heavy and bulky items, and those with an average sales price greater than $75 are not eligible.
For more information, and to learn about enrollment, go to FBA Returnless Resolutions.
You can also recover value on your returned inventory with FBA Grade and Resell, a program that assigns your eligible returns a grade and, if eligible, relists them.
Give returns a second life with FBA Grade and Resell
You can now use FBA Grade and Resell, an efficient service that grades and relists your returned products, allowing you to recover value and give them a second life.
With FBA Grade and Resell, you can do the following:
- Recover value: Turn customer returns into sales.
- Set and forget it: Streamline customer returns management so that you can focus on your operations.
- Support sustainability: Promote environmental responsibility and enhance your reputation by offering pre-owned products.
The FBA Grade and Resell program is an optional fee-based service, with the flexibility to unenroll at any time.
To learn more, go to FBA Grade and Resell.
Showcase your fast delivery speeds on Google
If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.
MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.
When you opt in to this integration, you can do the following:
- Attract shoppers' attention with fast, three-day delivery speeds displayed on your Google Shopping ads.
- Provide upfront delivery date estimates to help boost engagement.
- Increase clicks on your Google Shopping ads up to 7.6%*, which helps drive higher returns on your ad spend.
To opt in, fill out this form.
For more information, go to MCF fast badges for Google.
*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.
Our free, live webinars allow you to get the most out of selling on Amazon by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.
This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.
Manage and grow your business
- Help grow your B2B sales with Amazon Business features (All levels): Join this session to learn how to set your company apart, add relevant business products, and sharpen your prices to attract more business customers. Register now for October 8 at noon Pacific Time or October 9 at noon Pacific Time.
Advertise with Amazon
- New Seller Guide (Beginner): Join this session to learn more about our New Seller Guide to help you better understand the programs and incentives for new sellers. Register now for October 3 at 10 a.m. Pacific Time.
Veeqo Profit Analyzer gives you a clear, accurate view of profitability across all of your sales channels, not just in Amazon’s store but everywhere you sell.
Veeqo is our free multi-channel shipping software that simplifies how you manage your inventory. Profit Analyzer is a new all-in-one dashboard that tracks profits in real time and provides a detailed breakdown of your key costs, including shipping expenses, product costs, fees, and advertising spend.
You can analyze profits from Fulfillment by Amazon (FBA), Fulfilled by Merchant (seller-fulfilled), and other sales channels so you can spend less time in spreadsheets and more time growing your business.
Veeqo Profit Analyzer provides you with:
- Snapshots of daily, weekly, monthly, and yearly profits, with the ability to sort by sales, units sold, ad costs, fees, shipping costs, and more.
- Insights on product stock levels, stockouts, and sales velocity to help you make data-driven decisions about where to invest, what to sell, and how to drive your business strategy.
- Visibility into your Amazon Ads spend against every product you sell to help you see how the money is affecting your profit margins.
To get started, go to Veeqo Profit Analyzer and sign in with your Amazon account.
Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory.
To ensure accurate inventory tracking and faster order processing, use one of the many MCF integrations such as WebBee, LINGXING, or Connector by Silk to seamlessly connect social media stores with your selling account.
To find the right MCF integration for your business, explore our featured Social commerce integrations or use the MCF Integration Selection Tool.
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