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Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we've learned that the best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re changing our on-time delivery rate (OTDR) policy.

Effective September 25, 2024, you'll need to maintain a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders.

Also, we'll make the following changes to shipping settings to help sellers with Professional selling plans set accurate delivery dates:


  • Transit time settings: On August 25, 2024, our transit time requirements will be updated to match the delivery capabilities of shipping services. If you're shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of five days for standard shipping and eight days for free economy shipping. To learn more, go to Default transit time.

Note: The 5 day maximum Transit Time applies to all SKUs except media such as Books, Magazines, and DVDs.

  • Handling time settings: On September 25, 2024, to help improve the accuracy of handling time, we'll enable automated handling time for sellers that have a manually configured handling time that is two or more days slower than their actual handling time (also known as a handling time gap). To see your handling time gap, review your Fulfillment Insight dashboard.

We understand changes like this are significant and require time to prepare. You can manage your delivery dates using the tools we've provided, or you can manually adjust your transit time and handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows:


  • Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as "Managed by Amazon."
  • Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings.
  • Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as "OTDR Protected" when using Amazon Buy Shipping or Veeqo.

You'll receive an email with your current OTDR and recommendations on how to improve if you're below the minimum requirement. To learn more, review your OTDR on your Account Health dashboard or go to On-time delivery.

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We’ve replaced 95% of the plastic air pillows from delivery packaging in North America with paper filler, and are working toward full removal by the end of the year.

We want to ensure that customers receive their items undamaged, while using as little packaging as possible to avoid waste, and prioritizing recyclable materials.

The removal of 95% of our plastic air pillows is another step to avoid and reduce packaging and part of our multi-year effort to remove plastic delivery packaging from North America fulfillment centers. Till date, this will be our largest plastic packaging reduction effort in North America and will avoid nearly 15 billion plastic air pillows annually.

Through our testing of paper filler, which included an assessment by a third-party engineer lab, we discovered that it offers the same, if not better, protection to products than plastic air pillows. The paper filler is also curbside recyclable, making it easier for our customers to recycle at home, and made from 100% percent recycled content.

To find out more, including other ways we’re investing in reducing packaging and increasing curbside recyclability, go to About Amazon.

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Starting November 1, 2024, we’ll proactively reimburse you for Fulfillment by Amazon (FBA) items that are lost in our fulfillment centers. We’ll issue the reimbursement as soon as an item is reported as lost by the fulfillment center, which you can track in the Reimbursements report on Seller Central. This more seamless experience saves you time and money by minimizing the need to manually research and file claims for lost items.

Almost all reimbursement claims related to warehouse lost and damaged and customer returns cases will now be proactively reimbursed. However, if you do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, you will need to file a manual claim. Additionally, all removal claims will still need to be filed manually.

Also starting October 23, we are updating our eligibility window policy. All manual claims must now be submitted within the following timelines:

  • A fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged.
  • An FBA customer returns claim can be submitted between 60-120 days after the customer refund or replacement date. Claims must not be submitted before 60 days to ensure the customer has time to return the item to us for processing.
  • A removal claim for items lost in transit can be submitted 15-75 days from the shipment-creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you.
  • All other removal claims must be filed within 60 days of the shipment being delivered back to you.

We understand that you may need to make changes to your current processes to ensure that all claims are submitted within these new eligibility windows. To ensure you have adequate time to adjust, the new policy will go into effect on October 23.

The FBA inventory reimbursement policy will be updated once the policy goes into effect on October 23.

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Get a jump start on your holiday inventory strategy with Capacity Manager and Amazon Warehousing & Distribution (AWD). These tools can be used separately, or together, to create a customized storage plan during the busiest time of year.

First, Capacity Manager gives you access to extra fulfillment center storage for your fast-selling products—generally those that sell in less than four weeks.

You can bid on extra storage by paying a reservation fee that you specify. Performance credits earned from the sales generated using the extra capacity can offset up to 100% of the reservation fee.

For inventory needing more than four weeks of storage, AWD is a low-cost solution with pay-as-you-go pricing. We’ll automatically replenish your products from AWD to fulfillment centers to ensure you maintain the right inventory levels.

There are no additional fees for AWD during peak times, and inventory that’s auto-replenished from AWD doesn’t count towards your Fulfillment by Amazon (FBA) capacity limits.

You can get up to a 25% discount off the base rate for AWD for a limited time. This discount will be applied automatically and will appear on your monthly fee report in Seller Central. The promotion ends September 30, 2024, and is subject to AWD Promotions Terms & Conditions.

For more details on using Capacity Manager for improved holiday planning, register for our July 23, 2024 webinar.

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Brand-registered sellers in the US can now create free 3D product models using the Amazon Seller iOS app. These models provide a 360-degree view, giving customers more information to help drive sales.

3D scanning in the Amazon Seller app takes just a few minutes with a guided experience. Eligibility depends on product category, physical properties, and other factors, so not all items may appear in the app for scanning.

To access the Create 3D Models tool on the Amazon Seller app, you'll need an iOS device with iOS 17 or newer, and your device language must be set to US English.

You’ll find instructions in the app on preparing your product for scanning. A 3D artist will review each scanned model for quality. If your model’s status is- “in progress’ we have successfully received the scan.

Once scanned, we need approximately three weeks to complete your model and make it ready for customers to view on your listing. 3D models will be added to your listing automatically, so check regularly to see when the scan has published.

You can request to remove a 3D model from your listing by contacting support. Self-service functionality for removal will be made available at a later date.

Get the Amazon Seller app for iOS.

For instructions on how to scan your products, go to 3D model creation through mobile scanning.

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Our free, live webinars allow you to get the most out of selling on Amazon by helping you to leverage our tools, programs, third-party apps, and advertising to manage and grow your business.

This "Webinar Wednesday," check out our top picks for webinar events to attend in the week ahead.

Learn about our tools and programs

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We recently launched some new features on Veeqo, our free multi-channel fulfillment software, to help you fulfill orders faster and reduce your cost-per-customer.

The new features allow you to do the following:

  • Identify and merge orders from the same customer: We automatically identify orders from the same customer and suggest that you combine them into one shipment, saving you time and potential shipping costs.
  • Sort orders by SKU, customer, or bin location:
    • You can now streamline your operations by sorting orders and printing documents in that order, too.
  • Route orders efficiently: We select the warehouse closest to the delivery address to help you deliver products faster and reduce potential shipping costs. This feature ensures that there's stock available in the warehouse or distribution center before allocating inventory to the customer.

To streamline your fulfillment operations, sign up today.

For more information, go to Veeqo

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Last year, we implemented product size normalization on search and product detail pages, to ensure that customers receive consistent product size information across all stores.

This year, we're expanding the scope of this feature to include additional product types, including pitchers, binoculars, and pressure cookers.

To add or update a product's size value, go to Manage Inventory.

For more information on included product types, go to the Size normalization FAQ.

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Prime Day 2024 was our biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.

Independent sellers – most of which are small and medium-sized businesses – helped to make our wide selection possible and sold more than 200 million items during the Prime Day event.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and the many much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

Other Prime Day 2024 highlights include:

  • Rufus, Amazon’s new AI-powered conversational shopping assistant, helped millions of customers shop Amazon’s wide selection quickly and easily.
  • Amazon Inspire, an in-app shopping feed that’s personalized with shoppable photos and videos that are tailored to customers’ interests, helped millions of shoppers to discover products.
  • Prime members in the US chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This consolidation results in lower carbon emissions on average.

For more information about Prime Day 2024, go to About Amazon.

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Hello Sellers,

Based on seller engagement and feedback, we are happy to announce general availability of the first set of Selling Partner (SP) APIs for AWD. The AWD Shipment Tracking API offers inbound shipment tracking and status updates, while the AWD Inventory API provides visibility to inventory levels and states within AWD’s storage network. Together, these APIs help automate inventory planning and rebalancing decisions within your current supply chain management tools and processes.

You can start using the Shipment Tracking and Inventory Visibility APIs through SP-API portal by creating a developer profile for direct integration or by using a third-party app on SP-Appstore that fits your business need. You can also consult your current 3P solution provider to use these APIs.

Over the coming weeks, we will continue to enhance these APIs, by adding SKU-level granularity for inbound shipment reconciliation and in-transit quantities for end-to-end visibility. As these enhancements become available, we will share via Seller Central Forums.

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