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Hello everyone,

This is the third and final installment of our multiple accounts appeals and dispute series. This post will cover scenarios where you may not be familiar with the associated store.

As mentioned in both of my previous threads, I advise reviewing your performance notifications to verify what the associated store is. This will be crucial is understanding how this happened and where it originated.

How this happens:

Situations like this occur when we identify shared information between you and an account that is currently unable to sell on amazon. This implies that you are associated with a deactivated store which violates our code of conduct – multiple account policy.

As this scenario is due to some type of shared information there are a few places we recommend checking:

• Any and all detailed used to register or maintain your selling account
• Shared devices (Phone, computer, laptop etc.)
• User permissions
• Shared login/password

When it comes to account details, I advise reviewing your account information and verify if anyone you are affiliated with shares this same information. An example can be a spouse or roommate living at the same address who runs their own account.

As for shared devices, this is self-explanatory. Has anyone ever used the same device or have you ever used someone else device to access a selling account?

Have you ever granted user permissions or shared your login with another individual who had, or currently has access to your account? Are you aware of how they are accessing your account? If you have granted permissions, do these other users manage other accounts or have access to them?

Addressing the situation:

When it comes to addressing this situation, the first thing we will always request is supporting documentation that shows proof you do not own another account. To summarize this, we require documents that validate a separation from the other store, or individual. These can be contracts, termination agreements, bill of sale, transfer of ownership. Similar documents may be accepted such as proof of payment for services you received.

The goal of these documents is to understand how and why an association occurred such as business partner, employee, hire virtual assistance etc. Additionally, they should show proof of separation, this is where termination agreements come into play.

Depending on the scenario you find yourself in, we may also require an explanation detailing the timeline of events including specific dates and when association and separation occurred.

If we cannot validate the information or explanation provided, we will require that the associated store be reinstated prior to your store being reactivated. If you are able to verify that store has been reinstated, you can follow the guidance provided at the end of my previous post on secondary accounts. This provides guidance on next steps to take and which options to choose when acknowledging the reactivation.

If you need further guidance, please create your own thread detailing your situation. When creating your topic please review my post with suggestions on creating an account health thread so we can best assist you through your situation and have enough information to do so.

Emet.

Hello Everyone,

This is part two of our multiple accounts appeals and dispute series. This post will cover situations similar to the global account process previously posted.

As mentioned in my original thread, the first step regardless of the situation should be to review your performance notifications and verify if you recognize the store you were found to be associated with. This will help identify the scenarios described below.

Secondary Accounts:

If you own, operate, or manage another store in the same region, this is considered a second account. Per our code of conduct - multiple accounts policy, you are authorized to have a secondary store but they must meet at least one of the listed requirements.

Examples of a legitimate business justification include:

• You own multiple brands and maintain separate businesses for each
• You manufacture products for two distinct and separate companies
• You are recruited for an Amazon program that requires separate accounts

Even in situations where you meet these requirements, we also require that all stores be in an active and heathy standing. If one of these stores are deactivated all remaining stores may be deactivated until the original issue is resolved.

Many of these situations do not need to include an actively used account. An example of this could be an account pending the completion of registration. If you at any point started the registration of a store but never completed the process, this could still create an account and subsequent policy violation.

If you run into login issues, you may need to look over prior email addresses you used or attempt to utilize one of the account recoveries options on the log-in screen. So that you have an easier time navigating here’s our sign in help page with guidance on recovery or alternate methods of sign in.

Although I mentioned this in my original post on this topic, I wanted to also share it here. If you need guidance on reactivation of your secondary store, you are welcome to contact support or create your own topic here in the forums. When creating your topic please review my post with suggestions on creating an account health thread so we can best assist you through your situation.

Similar to the “Multiple Accounts – Global Accounts” post I made; the resolution is the exact same. Once you have verified the secondary store is active, you will need to sign into the store that was originally deactivated for multiple accounts and acknowledge the reactivated store. Please follow the process below to ensure the proper options are selected.

1. Navigate to your account health page and click on “reactivate account” or “submit new information”
2. You will need to choose “I understand the policy and acknowledge that I am or have been associated with other selling accounts” and click next.
3. You will then be presented with new options; you will need to choose “My other account is reinstated”
4. Provide the date of reinstatement in the text box and click submit.

This will prompt a new review of your situation, if all issues have been addressed the store will be eligible for reactivation. I hope you find this information resourceful when addressing your multiple account policy violations.

Emet.

We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.

First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

As this is a continuous process improvement, I wanted to surface a post @Seller_t9kvdr2yixQej created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:

1. Submit a report through the "Report Abuse" feature
2. Select "Product detail page was changed to represent a different product"
3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.