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🚨 PROCESS UPDATE - Report Incorrect Brand Name Changes
We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.
We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.
First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
As this is a continuous process improvement, I wanted to surface a post @Dougal_Amazon created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:
- Submit a report through the "Report Abuse" feature
- Select "Product detail page was changed to represent a different product"
- We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.
We're continuously monitoring these reports and working to streamline the resolution process.
However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.
We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.
As always, we're here to help. If you have any questions, please let me know.
7 replies
Seller_kIukTwdhvntAp
"We want to emphasize that we're taking this matter seriously "
Sadly, several YEARS ago Amazon actually notified all sellers of ASINs if there were ANY changes to the details. Changes including bullet points, titles, brand names, text descriptions, images and so on were all sent to the sellers for comments and whether they agreed or disagreed.
Of course, for some mysterious reason THAT STOPPED and all the mass hijackings and disruptions to ASINs took off like the Black Plague on here.
WHY did Amazon stop caring about the integrity of the listings back then?
I'm sure it had absolutely nothing to do with opening the site to masses of offshore sellers BUT I'm a firm believer in Gibbs Rule 39.
Seller_qMgi7qxvEo7f1
I can't believe anymore, unfortunately.
How about you give us back our own listings, you give us full option to change everything, remove false brands, switch it to your own brands or switch it to "generic", and then give us the option to lock it down, so no more hijacking and/or changes would happen to the listings, unless we (the ones who made the page) want to change it?
Just like on the other large marketplace websites.
Amazon should do something, because this tariff thing is going to hit so bad, Amazon has to fix things to keep the sellers on the page. The tariff difficulties are going to be a huge problem enough. The sellers don't want mental abuse and never-ending bugs besides the other problem. :-( Feels like a very depressing timeline can happen really soon, if the world leaders are not sitting down and fixing the problem they caused for the world economy.
Seller_r9wMm8LrE5iKj
How can such a known problem have such a poor solution? "Product detail page was changed to represent a different product" does not address the issue at hand, and would not be intuitive to anyone not reading this post when dealing with the problem. If you're going to "move fast and break things" can you at least come back and fix them later?
Seller_4Parpg5ZyTnnk
Hi Sandy - what about when a listing not owned or created by us had its brand name changed at some point, then it gets flagged for suspected IP? There was a Little Debbie product that we sold for years. We got flagged and then checked the listing and found it had some weird brand name, I got hit with a suspected IP as a result because the listing was using the words Little Debbie and the brand name was no longer related to Little Debbie. Can I give you the ASIN to look into?
Seller_r9wMm8LrE5iKj
Citation needed ... we've been dealing with some issues for over a decade, and if you continue to break things faster than you fix them, the list of deficiencies will just to continue to grow. I don't think you understand how your company actually operates.
Seller_Sram36TnVt73c
First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
Really? Because it's been going on for many years... when did the 'actively working' part actually begin?
Instead of streamlining the resolution process why not streamline a process to stop this from happening AT ALL?
I don't need a better way to report these; you need a better way to catch and stop them.
How about suspending accounts and sending FBA inventory back to offending sellers that do this so that they become afraid to do it, since it is obvious you can't fix your website?
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