Will low feedback rating lead to close the account?


What is the effect of low feedback for a seller?
Will low feedback rating lead to close the account? If it will, how much the low feedback rating will result in account closure?


Assume your number of feedback to orders is exactly 10% and there are no neutral feedbacks so only positive and negative feedbacks.

In this case if your FR is lower than 90% your account may get suspended.

However you should only look your metrics ESPECIALLY ODR. You should let this percentage LESS THAN ONE PERCENT.

A-to-z Guarantee claims, Chargeback claims and negative feedback would hurt your metrics.

However, those would also cause your account closed:
sell counterfeit items
give customers other websites



Only the negatives count against you and you can see them in your Seller Metrics scorecard part of your ODR (Order Defect Rate). The numbers that will affect your account and you need to pay attention to are the following:

All Amazon.com sellers should be working toward achieving and maintaining a level of customer service that meets the following seller performance targets:

Order defect rate: < 1%
Pre-fulfillment cancel rate: < 2.5%
Late shipment rate: < 4% 

Failure to meet these targets may result in the removal of your selling privileges.


Some new sellers think so because when their account goes under review, Amazon says more positive feedback will expedite the review process. When the seller fails the review process, they tend to believe it was because they didn’t get enough feedback.

The number of feedback is not important. Your metrics are important, which negative feedback factors into your metrics.
Neutral and NO feedback counts the same as positive feedback. On Amazon no news is good news.

For every 101 transactions, a seller can have one negative feedback, chargeback and/or A to Z claim.

Things on Amazon do change, so at some point low feedback might make a difference but there is no indication that I have seen, that low feedback will result in a suspension. You might hear of people who have been suspended due to low feedback but from what I have seen, the suspension was a result of other issues.


Too much negative feedback will get your account closed. A low percentage of feedback compared with number of sales doesn’t get your account closed. However, Amazon will encourage you to try to get more buyers to leave feedback which is ridiculous. Amazon doesn’t like us to contact buyers unless there’s a problem so how are we supposed to “legally” get buyers to leave feedback after a sale is finished?

I get way less feedback than I should. Perhaps, if a seller hasn’t received feedback from a buyer after the 90 day limit, Amazon should put a 4 or 5 up in feedback for that seller. That might not work, but it’s an idea that could be tried. I’ve been selling on Amazon for 12 years and have seen the feedback rate drop off a cliff since Amazon removed buyer feedback.

Edited by: happeeface on May 16, 2013 5:37 AM

Edited by: happeeface on May 16, 2013 5:43 AM


Is anyone else having trouble with the edit feature? It has not been working for me for two days on any computer.

I actually erased what I had written above and wrote a new post. It didn’t erase and the new one I wrote disappeared.

I checked the OP’s feedback. It’s 87% for the last 30 days. 94% for the year.

Nobody know what percentage feedback will shut a seller down. It’s probably a combination of poor metrics. You (OP) have been around awhile and will probably be given more latitude than a new seller. However, it would be wise of you to take whatever steps are necessary to make buyers happy. What are buyers complaining about? Try to fix it before Amazon tries to fix you.

Good luck!


I found a Seller who is still going strong - with 9 NEGATIVES! The first one came in on April 11, and they still have 270plus listings up.

It is probably so extreme, such an outlier, that the automated programs did not pick it up because that ODR value is not even in their range, but it must be sky-high even if they had many sales.

I deliberately do not want to post their link here, because I want to see how fast Amazon finally catches up with them.

9 Negatives, and nothing else, they are fairly NEW, at least they do not have faux positives from their close relatives or paid feedback suppliers.


That would be a 0% positive?

Dead Bulb Lady didn’t even do that bad.

At LEAST put it in feedback follies & jollies, will ya, please, will ya, ha?




OK, I cannot resist because the Seller might disappear any day now and then there is no way to see their feedback (other than I actually saved it, it is so out of this world, for a seller who is still apparently very active - confirming at least, not so much actually sending the orders out).

This is an item page.

The seller can be found there, and if one clicks on their feedback percentage, all nine negatives will come up, but there is no Link on their Seller page to “See more information about this Seller” - and the feedback page opens in a separate popup window for me, so I cannot copy the full link to their seller page, only to their storefront.

In any case, here they are:

Read and weep.

Perhaps that might be some consolation for the OP of the thread. Perhaps not.



At least they don’t have 0% negative…just the positive…muhaha


Let us not report them just yet officially - pleeeze …

Ask Amazon Admins might show up any moment now anyway and they can find them too with this much help.

Dommiesan is really right. Feedback is so overrated, as apparently buyers are still buying from them. The item count in their inventory keeps changing.


In full agreement with that. The most enticing part of a seller is really the low price. That factor seems to be undeniably what sells.


That’s even better than one I found with only 3 feedback and 2 of them negative. Both said the person never shipped the item.


Not yet. I was tempted but I do not want anybody find the Seller in google using the text of the feedback and alert Amazon that way.

I really want to see when Amazon finds this one on their own, and as for the Buyers, at this point I do not feel sorry for them.

Seller has 0 percent positive feedback indeed - but if potential Buyers click on the number, they will see that it is not a single unfortunate negative but a stream of negatives, up to 9 for now, starting April 11.

Very very pure. Not a single fake positive from a neighbor or a relative LOL.

Yet they are still going … I renamed them in my mind The Energizer Bunny.

I wonder if they already got some money and they are still hoping for more.

Obviously their ODR is so off the chart that it was not even programmed by the programmers to alert the ODR police!

I promise to post their link as soon as they get suspended “spontaneously” by Amazon or wither away on their own for lack of sales due to their stellar feedback, but not just yet.

261 Active Listings right now so buyers are either still buying or they closed a few since this morning - they had two hundred and seventy four I think. More than 270 anyway but less than 280.


there are 2 with 0% positive lol


IMHO, they didn’t disappear fast enough.

At least OP is CONCERNED, and making an effort to do the right thing by his customers.

Kudos to him for that.

Just so sad that such a seller can survive long enough to rip off many customers; you know,
if nine left negatives, there’s probably 90 more who just didn’t know how, or don’t think it’s effective, or whatever, but still, 90 more unhappy buyers.

So sad.



Ouch, his days are not numbered, his hours are. So feast on the seller while he disappears before our eyes.


Perhaps the system has no formula whereby one can err in excess within a short amount of time. ha! Hilarious.


Some simple fast math based on 9 negative feedbacks and 0 positives.
They have had 8 negatives in the last 30 days.
For their metrics to be within the acceptable 1% ODR, they would have had over 900 transaction without any chargebacks or A to Z claims. That would leave 891 transaction that have yet to leave feedback… of which none of those 891 has yet to positive feedback.
I know most buyers don’t leave feedback, but those numbers are hard to believe.


Yes, but one does not count, that is a single stale negative from half a year ago and he only has one listing up, expensive though.