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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Pending Account Deactivation due to policy violation
by Seller_8yO0cweKrz82q

Hi Everyone,

I am currently facing pending deactivation due to a policy violation. I carefully followed the instructions provided by Account Health Seller Support when submitting my appeal, ensuring that the information was formatted exactly as they directed. However, my appeal was rejected.

In the performance notification, the stated issues align with what the initial Account Health Support representative advised me to address, and I included all those points in my first appeal. Despite this, it seems there was either missing or incorrect information, though I am unsure what specifically needs to be corrected or added.

I also provided all the supporting documents that the first support specialist requested, yet my appeal was still unsuccessful. Account Health Support has since stated that they cannot provide further assistance and that I need to address the concerns outlined in the performance notification.

I am feeling worried and lost about how to move forward, as I believed my original appeal addressed all the required points. I would greatly appreciate any guidance or clarification on what additional steps I should take.

From the review:

Thank you for your submission. We received your submission but do not have enough information to remove the warning from your account at this time. To remove the warning, please send the following:

-- Non-utilization of third-party services to damage or abuse another seller, their listings, or their ratings or feedback or reviews.

-- Neither you nor your employees have attempted to damage or abuse another seller, their listings, or their inventory or ratings or feedback or reviews.

-- No other entity misused your account to conduct this abuse.

-- How your account has not violated the Amazon Selling Policies and Seller Code of Conduct:

https://sellercentral.amazon.com/gp/help/G1801

-- Evidence that shows your account complies with the Amazon Selling Policies and Seller Code of Conduct:

https://sellercentral.amazon.com/gp/help/G1801

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Top Tips for Exceptional Customer Service
by Seller_1KYLYkgAlu4xX

As we gear up for the holiday season, here are some tips for ensuring that you are providing phenomenal customer service:

  1. Deliver an exceptional experience: Strive to provide extraordinary service that exceeds customer expectations, encouraging them to return for future purchases.
  2. Be timely, honest, and respectful: Respond to customer inquiries promptly and with integrity, always maintaining a respectful tone.
  3. Take ownership of your responsibilities: Handle all customer contacts related to your products, pricing, availability, technical support, and order fulfillment.
  4. Provide comprehensive support: Be prepared to assist with any issues related to your products, including those on third-party platforms (e.g., iPad or Android versions).
  5. Address feedback proactively: Pay attention to customer experiences with your personnel, policies, and processes, including those of any third parties involved in your product sales or fulfillment.
  6. Maintain clear communication: Handle all service or content update communications clearly and effectively.
  7. Aim for consistency across channels: Ensure that your customer service for products sold through Amazon is at least as responsive and available as your most favorable customer service offered through any other sales channels.
  8. Be prepared for ratings and feedback: Remember that customers may rate your products and performance, and these ratings may be made public.
  9. Respect Amazon's role: Understand that Amazon will handle certain aspects of customer service, such as payment processing and site-related issues.
  10. Embrace the holiday spirit: During the busy holiday season, maintain a positive and helpful attitude, remembering that great customer service can make a significant difference in a customer's overall shopping experience.
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Does Amazon Give China Sellers and Unfair Advantage?
by Seller_xo4Akj7FBBnfC

It's been a constant battle for our company to stay ahead of Amazon sellers from overseas.

This week I talked with a product manager from a US company that invented a complex item that became a big product segment on Amazon. Their product cost a fortune to develop– yet today the product category that they invented is flooded with knockoffs from China– sold on Amazon under a hundred different brand names.

Unable to enforce its US utility patents against so many small, infringing overseas sellers, that US innovator could soon go out of business.

Their product manager feels certain that Amazon gives unfair advantages to overseas copycats.

An example she cited is that Amazon sellers can no longer respond publicly to reviews. This puts that US company– with its trained support personnel who have good communication skills– at a disadvantage against the onslaught of tiny overseas importers who sell primarily on price.

Are there other examples where it seems like Amazon gives China sellers an unfair advantage?

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Featured offer elegibility
by Seller_5xvIelIckulp5

I'm not feautred offer eleigble but my metrics are healthy. For this ASIN

Here's my case ID 16702584421

ASIN: B08NR5TBS3

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My brand name was changed without my permission
by Seller_pb6ZwkoNmLRa4
Amazon replied

so the brand for my listing is showing up as “vineen” on the listing page even though the brand has been “E.A. Skin solutions since its creation in 2021. When I try to edit the listing the brand name still says E.A. Skin Solutions so I don’t understand why “vineen” is showing up on the Amazon product page. I have contacted seller central many times but they don’t understand I’m not trying to change a brand I simply want the product page on Amazon.com to reflect the information in listing page . Can someone help me ??

ASIN : B096QTSJC4

GS1 UPC code : 195893131471

Hijacker brand name : Vineen

Your brand name : E.A. Skin Solutions

Case Number - 16665333831

USPTO registered : Yes

: @Seller_RSwABJNHpHnEZ please escalate

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Order was purchased on Tuesday September 17th at 10AM, I dropped off the package on Wednesday September 18th at 7:46 AM, September 20th package was held by UPS because APT number is incorrect or missing, order arrived on Sept 25th when I got everything resolved with UPS, buyer got refunded because order arrived too late? Below is the attachment of buyer getting refunded / me emailing him asking him to send it back because I do not do a returnless refund, also opened 2 safe T claim and both got denied after going back and forth. Please someone help me, I cannot lose ~$600 just because UPS delayed the package. (date on picture may differ because I got a call from UPS since the 20th)

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Order number: 114-1529083-1672209

Case ID 16681905841

Looking for help to appeal an OTDR defect - Seller support incorrectly said we do not have SSA enabled - which we do. If you look at the order page, it does say "OTDR Protected" - we are not sure why this appeal was denied. Hopefully a mod can look into this and shed some light on why or even reverse the decision if seller support was indeed incorrect.

2 votes
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13 replies
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restricted product policy voilation
by Seller_Sn3tXMUGC9pbT
Amazon replied

I got notification on my account health page restricted product policy violation

I removed my listing even i didn't sell any product on my amazon account i created new listing but now it is deleted

it is still on my account why amazon is not removing this violation

even there is no option submit new appeal when i am clicking on it

it is taking me to case log there is no option to submit new appeal what can i do now/

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0 votes
8 views
1 reply
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Lost Featured Offer Eligibility -Nov-24
by Seller_zYTvp37KFLN8Q

@Seller_RsATYbG9XP0HP - Hope all is well. Apparently, I lost Featured Offer Eligibility across all my listings and I am not sure what the exact reason, especially I maintain good health on my account.

Can you look into it? Case ID: 16696735391

1 vote
0 votes
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2 replies
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Regarding brand registry registration
by Seller_1372ou8bAcRdI
Amazon replied

I'm trying to register my brand in the Amazon Brand Registry, but for brand registration, I have to write down the serial number that is issued when applying for a trademark in the USPTO, right? But I'm not applying for a trademark in the USTPO, but in Madrid. In this case, how do I register my brand in the Amazon Brand Registry?

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1 reply
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