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We've been listening to feedback from our sellers, and we understand for some, the image guidelines for Brand Registry applications can be challenging to navigate.

“Your blog is easy to comprehend. However, we appreciate if you add a few visuals. Label them right and wrong (Do and Don't)”. - Mystore_general

“My application for brand registration has been rejected several times, they keep saying that my pictures aren't real, my brand name is printed on the packaging bag, and the pictures were taken by myself” - YPZHA

We listened and actioned!

We updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines. (Located on page 6 through 7)

We are also going to host a Ask Amazon event on image guideline so sellers have the opportunity to connect directly with our Brand team experts if there are questions. More information to come on this event soon!

Please let us know if you have any feedback or questions.

Best,

Sandy

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We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.

First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

As this is a continuous process improvement, I wanted to surface a post @Seller_t9kvdr2yixQej created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:

  1. Submit a report through the "Report Abuse" feature
  2. Select "Product detail page was changed to represent a different product"
  3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

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Amazon replied

April 3, 2025

We have AHT and SSA enabled on all products which all have a 2 day handle time.

Today, we went to purchase our labels and all show "AT RISK" for late delivery for USPS Ground Advantage (less than 1lb). Amazon used USPS Ground Advantage (less than 1lb) to give the estimated deliver by date of April 7, 2025 on all of these orders. When we go to purchase the label, Amazon Buy Shipping is estimating the delivery date to be April 9, 2025 when using USPS Ground Advantage (less than 1lb).

This is dead wrong. How can Amazon use our shipping method to determine the ship by date for an order and then say that the order won't make it there when you go to buy the label if you use the shipping method that was used to determine the ship by date?

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Incorrect Product Type
by Seller_iiUP2ev626iIw
Amazon replied

Before we had a proper foothold on Amazon, others were selling our products, and we were able to go through the Brand Registry process to take control of all listings. All Pevonia products now solely live in our catalog.

However, I've run into some issues with a few items. Namely, we have a Skin Serum that's product type is incorrectly listed as "Hair Styling Agent". I'm assuming that these types of listing errors are due to previous sellers offering our products on Amazon. Now, I know you can't just simply change a product's type, category, etc. so how would I go about getting this rectified?

I've already opened a ticket (about a year ago) regarding this issue and it went nowhere. I initially had an idea to have Amazon suppress the current listing since we can't outright delete it, and then re-submit the product. Only problem with that is the UPC will be the exact same as the suppressed listing, so I don't think that would work.

Any help would be greatly appreciated!

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All my funds being held in Reserve
by Seller_gzCs01kir9Jmv
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I am a new seller, and I understand that Amazon holds funds in an account level reserve. One source I found since they hold it for 7 days for new Sellers and then release it. It is an over 7 days since several of my transactions yet my account is still at zero. Can someone from Amazon please help me with this. Thank you

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I received a warning from Amazon saying I created an incorrect variation listing. I deleted the variation immediately and appealed it. I gave all three Root cause, Corrective measures, Preventive measures in detail in all my appeals

But all my appeals to Amazon are met with their standard copy paste reply:

“We received your submission but do not have enough information to remove the variation warning from your account at this time. To remove the warning, please send the following:

– The root cause(s) of the policy violation.

– The actions you have taken to resolve the policy violation.

– The steps you have taken to prevent this violation in the future.”

The listings do not violate any policy. But any attempt of me to tell Amazon this is met with the same reply. We've tried anyway, but Amazon still copy-pastes replies.

Any suggestions? Thank you.

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Tariffs are here
by Seller_O9FwVBCUsjXS0

Well, the tariffs are here. More than 70 percent of the products that wholesalers and retailers sell on Amazon are produced in China, according to a survey conducted by Jungle Scout and published by the ECDB. So, looks like cost for the majority of sellers are going up substantially. Per WSJ: China will be hit with a new 34% tariff, adding to previous duties, like the 20% tariff Trump imposed over fentanyl. That means the base tariff rate on Chinese imports will be 54%, before adding pre-existing levies. Have you started changing prices yet?

Not talked about much: "Trump on Wednesday signed an executive order eliminating the so-called de minimis provision for low-value parcels from China, effective May 2. Under U.S. tax law, the de minimis provision allows companies to avoid import taxes and customs inspections on international shipments with a retail value of $800 or less."

89 million de minimis packages came in from China in January. So, say the tariffs cuts that flood of packages in half, DHS still has to deal with a tsunami of packages to collect tariffs on which they never had to do before. Are there details on a plan to handle this? If so, please share.

The new de minimis rules may help some USA based sellers whos items are low cost and compete with cheap Chinese goods off of Temu et.al. Seems most of us in the USA can expect long delays on import clearances. Are stock outs therefore looming, and is it another reason to raise prices to conserve what inventory we all have already landed in the USA?

Thoughts?

4 votes
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Account Does not qualify
by Seller_uWcKua1YtiokZ

I was selling an item and had successfully sold 35 units under a specific ASIN. Recently, I purchased 40 more units and was in the process of creating a shipment to send this new stock to Amazon. However, now I'm receiving a message saying, "You need to request approval to sell this item." When I click on "Request Approval," it simply says that my account does not qualify.

I contacted Amazon customer support, but they had no solution. They just kept repeating, "This is our policy and we can't allow you to sell this item." My question is, why was I allowed to sell it earlier then? These kinds of restrictions seem to mostly affect sellers from Asian countries. My friends in the U.S. are selling the same item without any issues—they're free to sell almost anything.

Now the brand is refusing to take back the inventory, and I'm stuck with $5,000 worth of stock. Who is going to compensate me for this? Certainly not Amazon. Why would they care about small sellers trying to do business?

To be honest, this feels like discrimination. I'm extremely disappointed and frustrated. I don’t even want to hear the name Amazon again.

0 votes
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2 replies
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USPS Postal Service Slowdown
by Seller_8HBeojhszSviQ
Amazon replied

Hi @Seller_RSwABJNHpHnEZ,

I don't know if you are aware but USPS has initiated a deliberate slowdown of their services for a very large majority of package recipients starting today. This is an even greater issue for the many post offices that refuse to scan individual packages but rather will only scan SCAN Forms such as my local post office. Part of the adopted plan also eliminates transiting packages on Saturdays. That has a massive impact not only of delivery speeds but also combined with the no end of day package pickups at the vast majority of local post offices.

This is marketed under the article entitled "USPS Is Enhancing Service Standards" on the USPS website.

"Allowing flexibility in regional transportation schedules, which may extend service expectations by one day for mail collected at certain Post Offices, while overall improving delivery speeds for mail and packages between regions."

That quoted text means that unless your local post office is within 50 miles of a regional center (most of the country is not); those packages will not be picked up until the following business day in the morning. This is an absolute nightmare scenario when sellers are stuck in the situation like us who are in a postal area where the post office refuses to scan individual packages. We lose all types of Amazon shipping protections at this point.

How does Amazon plan to address these changes made by this carrier?

21 votes
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43 replies
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Dear Amazon customer service:

my Amazon account has been deactivated and I need to reactivate it. However, when I clicked on the page to edit the information for reactivating the account, it showed that it was undergoing another verification. I have submitted more than a dozen requests in the seller help, but it has not been resolved. Please open the submission entrance. Thank you.

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"After a thorough review of your case, we have determined that these listings are currently ineligible for Featured Offer status (Buy Box). This is because the pricing for these items is substantially higher compared to recent price points both on Amazon and other retail platforms."

@Seller_Udi0JNbTrsmUV @Seller_CnfW62x6yxvJw @Seller_GEZPMc4CeQfh6 @Seller_zukQNO61PzGck @Seller_JT2cdQLa0Oueg @Seller_pAPBCLhysbW5T @Seller_dnxnrsZIeTNo3 @Seller_8hQgfj6OVZYse

Original text of email from seller support:

Hello from Amazon Selling Partner Support,

This is Claire. Thank you for contacting Amazon Seller Support regarding the Buy Box availability for your 400 ASINs.

After a thorough review of your case, we have determined that these listings are currently ineligible for Featured Offer status (Buy Box). This is because the pricing for these items is substantially higher compared to recent price points both on Amazon and other retail platforms.

To regain Featured Offer eligibility, we recommend:

a. Reviewing your current pricing strategy

b. Ensuring your prices are competitive with market rates

c., Monitoring price trends for your products

For more information, go to the following help pages:

""Automate Pricing"":

https://sellercentral.amazon.com/help/hub/reference/G201994820

""Pricing Health"":

https://sellercentral.amazon.com/help/hub/reference/GSTH6YN3BR8XNWBW

Note: We're not able to disclose all factors that go into Featured Offer eligibility. If you meet these targets, that doesn't necessarily guarantee eligibility.

To help us continually improve, we ask that you take a moment to complete our survey below to tell us about your experience with this specific interaction.

Were you satisfied with the support provided?

Yes

No

Thank you for selling with Amazon,

Claire C.

Amazon.com Seller Support

=======================================

MORE WAYS TO GET HELP:

Visit our Seller Forums for help from other sellers: http://sellercentral.amazon.com/forums

Browse all Seller Help topics: http://sellercentral.amazon.com/gp/help

To contact us again about this issue, please use the Contact Us form in Seller Central using the following link:

https://sellercentral.amazon.com/cu/case-dashboard/view-case?caseID=17499259961

Please note: this e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message.

Case ID: 17499259961

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