I wish to bring to your attention an ordeal we have experienced with Amazon, which might serve as a cautionary tale for those of you navigating the platform.
On November 21st, our Seller account was abruptly deactivated under allegations of inauthenticity related to two specific ASINs. This action led to the immediate inaccessibility of our entire inventory, despite the issue being ostensibly limited to just those two products.
Initial Deactivation Notice (Nov 21st 2024):
In response, we promptly assembled and submitted extensive documentation, including Letters of Authorization, authorized distributor invoices, and shipment proofs. Unfortunately, our efforts were in vain as our appeals were rejected due to the distributor being "unverifiable" even though our distributor is quite literally on the Brand's website listed as an authorized distributor.
Our distributor confirmed they were never contacted by Amazon, casting doubts on the thoroughness of the review process. After a prolonged wait of 60 days, we managed to secure a video verification call with Amazon on January 20th. We re-presented our documentation, and the following day, our inventory appeal was approved, or so we thought.
Inventory Appeal Approval (Jan 20th - 60 Days after the initial notification):
However, mere hours after this approval, we were struck with another devastating notification. Now, every ASIN our account has ever handled is under review for authenticity, requiring us to appeal for each one within 30 days. This encompasses hundreds of products, leading to significant financial strain, with accumulated storage fees reaching $6,000-$7,000 over the past two months, expected to escalate to $10,000 (Storage & Surcharge Fees Solely) if unresolved.
Inventory Review Notification (Jan 21st: 61 Days after the initial inventory review notification):
The sole fact that Amazon is very willing to destroy our authentic inventory even after our initial inventory appeal is truly a despicable act. I will be reporting this to BBB and I will be trying to get in touch with Lawyers and other sellers who have been in similar situations.
We have rights as humans and as businesses. Platforms should not be allowed to charge phantasmagorical amounts of money to hold your inventory while it's under review, and then choose to review all of your inventory again without any initial notification regarding these specific items 61 days later.
This situation has been profoundly challenging for us as a small business, highlighting what feels like a punitive approach by Amazon towards its sellers. It truthfully makes me incredibly sad to think that humans are capable of treating each other like this.
I am writing this as a warning to all newer/older sellers. You're not safe, you're not special, you're not anything to Amazon. It doesn't matter if you have a Letter of Authorization or a brand invoice - If you have inventory in FBA or inventory you've sold in general, be careful.
These people are unforgiving, and the platform is being run by some kind of extremely evil entity. If you don’t believe me now, just give it a week, month, or year. You will find out.