hi. I am eligible for lightning deals but not best deals for my top ASIN. Shouldn’t I be eligible for both and not one or the other?
Hi @Seller_taLDEMg7s0T95,
Let me share what I found in the help pages.
According to Amazon Deals, Lightning Deals and Best Deals are separate promotional types with different requirements. Under the "Deal frequency" section at Create a Deal, you'll see that:
Interestingly, the help page mentions that "Because of other criteria that Amazon is unable to disclose, it is possible that certain ASINs may not receive a recommendation although they meet the criteria listed above. Amazon Deals is an invite-only program."
So it's perfectly normal for an ASIN to be eligible for one deal type but not the other.
Hope this helps!
Best regards, Michael