So I guess I'm wondering if these tariffs will affect sellers of Chinese products who ship directly from China into Amazon US FBA?

Unrelated: why does every single post of mine including this one warn me that I may be posting personal information???

Hello fellow sellers,

I am facing a very frustrating issue regarding the Valid Tracking Rate (VTR) metric, and I want to share my experience here. Maybe others have faced something similar.

On March 17, I received an order (Order ID: 111-2730541-1669000) from a business customer.

The promised delivery window shown to the buyer was March 21 to March 27.

I immediately shipped the order the same day via DHL Express, one of the most reliable carriers.

The tracking number was promptly uploaded to Amazon, and the order was successfully delivered on March 21, exactly within the promised window.

Today, I checked my metrics and noticed that my Valid Tracking Rate (VTR) has dropped to 93%.

I downloaded the VTR report and saw that this very order was marked with a VTR defect.

I contacted Amazon Seller Support through live chat. Here's what they told me:

The order failed "VTR Criteria 4," meaning "Carrier provided tracking scan to Amazon" was not met.

Even though the tracking number was working perfectly on DHL's official website, Amazon claimed they didn't receive an electronic scan directly into their system.

They advised me: "To avoid this in future, please ensure the carrier you select provides tracking scan to Amazon."

Here’s the strange part:

I have been shipping all my other orders with DHL Express too, and I have never faced any VTR defect with them before.

Only this one order is showing the defect — despite using the same carrier, same shipping process, and same tracking upload method.

Frankly, this is completely unfair.

We sellers have no control over whether major global carriers like DHL send tracking events directly to Amazon’s system.

We are fulfilling our duties — shipping on time, uploading tracking numbers, and ensuring timely delivery.

Still, Amazon punishes us for something completely outside our control, and damages our account health with unjustified defects.

Instead of supporting sellers who maintain good performance, Amazon’s rigid and unrealistic VTR policies are making it harder for us to focus on actual business growth.

My questions to the community:

Has anyone else experienced a random VTR defect even after proper shipping and delivery?

How are you handling such unfair VTR issues?

Is there any escalation method where Amazon genuinely investigates these cases?

It’s extremely discouraging. We are trying our best to give a good buyer experience, but random metric hits like this are totally demoralizing.

Any advice or shared experiences would be greatly appreciated. Thanks for reading.

Hi everyone,

I’d appreciate some guidance regarding a specific situation.

A couple of months ago, I sent 600 units of a product to Amazon FBA. Unfortunately, right after the shipment arrived and two days after initiating the VIne Program my account was deactivated and no sales occurred.

Now that I'm resolving the account issue, I would like to relaunch the product under a new ASIN to benefit from a proper honeymoon period, since the original momentum was completely lost.

I’m wondering, is it possible to relabel the existing FBA inventory (with a new FNSKU) to associate it with a newly created ASIN without removing and resending all units?Would Amazon allow an exception in this case since the product has never sold?

I cannot currently open a support case due to my account’s inactive status, so I’d appreciate any help from experienced sellers or Amazon staff who might know the right approach.

Thanks in advance for your advice!

We are purchasing GTIN numbers from GS1; however, we currently do not have a brand name. The system requires us to enter a brand name. What should we provide in this field?