New Seller Community
GTIN numbers from GS1
We are purchasing GTIN numbers from GS1; however, we currently do not have a brand name. The system requires us to enter a brand name. What should we provide in this field?
7 replies
Seller_rI7BZIczK8iAC
If you don't have a brand, why do you need UPCs from GS1? And what system requires a brand name: GS1 or Amazon?
Seller_4zBzdtgCyS9EI
If you don't have a brand you list as generic and request a GTIN exemption
Danny_Amazon
Hello @Seller_Q81xMjuw3y2RD- and thank you for asking this question here in the New Seller Community. I am glad to see several of our forums veteran voices have already chimed in with some guidance, thanks @Seller_rI7BZIczK8iACand @Seller_4zBzdtgCyS9EI!
If any of their responses did help you navigate this, please consider marking that comment as the 'Most helpful reply' using the controls in the dropdown menu from each comment.
In case it's helpful, I'll also share our help page guidance on Product ID (GTIN) requirements by category, how to List products that do not have a Product ID (UPC, EAN, JAN or ISBN), and our overall Generic Product policy.
Thanks,
Danny
