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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

7 votes
2 votes
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Item not showing up in search
by Seller_qjRzv3trqfTRt
in group

ASIN:

B096RZVTMC

This item is available for sale and selling thousands of units a month, but does not show up in any search including even when searching for the specific ASIN. Any idea what the issues is?

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Last month, I was selling a product at the same price as the brand itself. By the end of the month, Amazon deactivated my listing. I assumed the brand was behind it, so I reached out to them, but they said they had no idea why Amazon blocked me from selling the product.

Now, I’m stuck with over $1,000 worth of inventory that I can’t sell because Amazon won’t allow it. As an online arbitrage seller, this is incredibly frustrating. It takes us about a week to find a good product, and then Amazon either lowers the price or deactivates the listing, making it harder for us to succeed.

0 votes
1 vote
29 views
2 replies
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Feedback regarding delivery and hotel stay
by Seller_3UAW41LmPqIfX
Amazon replied

The order delivered on time, but the buyer left the hotel early.

Please strike or remove this feedback

Case ID 16665058731

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0 votes
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1 reply
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Does Amazon Give China Sellers an Unfair Advantage?
by Seller_xo4Akj7FBBnfC

It's been a constant battle for our company to stay ahead of Amazon sellers from overseas.

This week I talked with a manager from a US company who invented a complex item that became a big product category on Amazon. Their product cost a fortune to develop– yet today their category is flooded with knockoffs from China– sold on Amazon under a hundred different brand names.

Unable to enforce its US utility patents against so many small, infringing overseas sellers, that US innovator could soon go out of business.

Their manager feels certain that Amazon gives unfair advantages to overseas copycats.

For example, she cited that Amazon sellers can no longer respond publicly to reviews. This puts that US company– with its trained support personnel who have good communication skills– at a disadvantage against the onslaught of tiny importers from overseas who sell primarily on price.

Are there other examples where it seems like Amazon gives China sellers an unfair advantage?

1 vote
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@Seller_JT2cdQLa0Oueg@Seller_zukQNO61PzGck @Seller_GEZPMc4CeQfh6 @Seller_pAPBCLhysbW5T @Seller_CnfW62x6yxvJw @Seller_Udi0JNbTrsmUV

Case ID: 16703086301

Safe-T Claim IDs: 33833-65910-5682164 , 17376-91752-6115841

2 of our orders were refunded with no reason and the Safe-T claim team rejected our claim because we didn't use the Buy Shipping Services which is absolutely unfair because.

1. We call seller support and they said the Amazon customer support approved the refund without having the customer return the item.

2. This are FBM orders and we've never received any return requests

3. The seller support never contacted us

4. Amazon customer support never contacted us

5. The customer never contacted us

There was no reason for the full refund to be processed. The customer service processed a refund without notifying us and just let the customer keep the product

The product is $1,721.85 and $740.85 and the Amazon customer support basically just told customer to keep it and gave them refund without notifying us at all.

Safe-T Claim department has been awful and didn't seem like they even review the case at all, they just kept denying the claim.

We need reimbursement for these orders or at least we need to products to be returned to us, this is completely unfair and it is very frustrating.

0 votes
0 votes
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0 replies
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Brand registry rejected
by Seller_rnAxmvaJ2UbWK
Amazon replied

ID: 16669662871

Hello everyone my brand registry application was rejected, and when i tired to file again it says "application for brand is under review" please someone help in what i can do to rectify this issue. thanks

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5 replies
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Manual Review of FOE at Account Level
by Seller_FWVorbikRHE0T

Dear Amazon Seller Community,

We are currently facing an issue where our entire inventory of 160,143 books—both FBA and FBM—has lost eligibility for the Featured Offer, despite maintaining good account health.

We have escalated this matter through Seller Support (Case ID: 16664794401), but they did not resolve the issue. The responses we received seemed to misunderstand our concern, as they focused on winning the Buy Box rather than addressing our concern about eligibility to participate in the Featured Offer program.

We are requesting a manual review of our Featured Offer eligibility at the account level, as there does not appear to be an obvious reason for this loss.

Specifically, we are concerned about FBA listings losing eligibility, as we were under the impression that FBA listings should automatically qualify for the Featured Offer.

Hopefully, @Seller_JT2cdQLa0Oueg or any moderator knowledgeable about this issue can help connect us to the appropriate team for a detailed review of our account.

Thanks in advance!

1 vote
0 votes
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1 reply
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I'm so hopeless. Does anyone have any idea?

My product was assigned to a wrong category, I opened many cases, and it didn't work.

I also tried uploading a flat file and changing it like that, but it also didn't work.

Last time I even opened a very detailed case with many photos showing the usage of the product, many explanations, and various proofs, and it still didn't work.

I can't see any reason why my product is related to the wrong item type, when it is totally irrelevant. I am truly hopeless. Can anyone help me?

Thanks a lot

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4 replies
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Hello ,I am reaching out regarding a 1-star review left by a customer on my product listing. The customer mentions that the solar panels they received were damaged during transport. However, as the entire shipping process, from the Amazon warehouse to the customer’s address, is fully handled by Amazon, this issue falls under your responsibility, not mine as the seller.

Furthermore, the message associated with this review clearly states:

Message from Amazon: "This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience."

This confirms that Amazon assumes responsibility for the delivery experience.

0 votes
0 votes
5 views
4 replies
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Request for Assistance with Pending Removal Orders
by Seller_ijMyiEFMTYymQ

I hope you are doing well.

I have been facing an issue with my inventory for the past one and a half year. Despite multiple attempts to create removal orders, they are not being processed. Every six months, my removal orders are canceled, and I cannot understand why this is happening.

Case ID: 16559844781

Product Details: BOCLHF97VK

This situation has caused significant losses to my business, which is already struggling. I always follow Amazon’s policies, but this ongoing issue is very frustrating. I created another removal order about five months ago, but it is still pending, and I haven’t received any units from my stock.

Please help me resolve this issue as soon as possible and complete the removal process. I have been trying to address this problem for a long time. Please help me to solve this issue

Thank you.

@Seller_PIHyltK09pbl3 @Seller_KhBPnOA97IHGb @Seller_q5VULSdzfEHW0@Seller_dnxnrsZIeTNo3

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