Examples of Amazon Enhanced Brand Content

sellername12345 2017-01-03 19:47:03 UTC #1

I’m looking for some good examples of EBC, anyone found any that were done well? The only one I have is the mattress ASIN, https://www.amazon.com/dp/B01D8XYE02

sellername12345 2017-01-03 22:41:15 UTC #2

https://www.amazon.com/Kidde-FA110-Purpose-Extinguisher-1A10BC/dp/B00002ND64
https://www.amazon.com/Kidde-KN-COPP-3-Nighthawk-Monoxide-Battery/dp/B00002N86A
https://www.amazon.com/Paderno-World-Cuisine-A4982799-Tri-Blade/dp/B0007Y9WHQ

found a few examples if anyone else was curious

Fin_Fun 2017-01-09 22:13:27 UTC #3

These ones were most likely done through Vendor Central. They are not the same templates as available through SellerCentral.

sellername12345 2017-01-09 23:15:20 UTC #4

I see, I didn’t even think about why there were videos there. Doi. So there’s EBC, then through Vendor Central there’s A+, then there’s also EBC with extra features?

Fin_Fun 2017-01-10 20:47:04 UTC #5

Here are two of mine that were just approved:

Similar products so they are very similar…
[http://www.amazon.com/dp/B00NG35TNQ]
[https://www.amazon.com/dp/B01H7WN35C]

Edited by: Fin Fun on Jan 10, 2017 12:47 PM

Shop_Northern_Respon 2017-01-10 21:48:30 UTC #6

can we do it from sellercentral?? how did you do it?

sellername12345 2017-01-10 21:37:11 UTC #7

Now I want one… will they chafe hairy legs? = )

body_back_company 2017-01-10 22:41:25 UTC #8

I’m fairly certain this is an example of Template 1:

https://www.amazon.com/Nayoya-Back-Neck-Pain-Relief/dp/B0049Q0P9M/

body_back_company 2017-01-10 22:45:57 UTC #9

I cannot identify as one of the given templates. If this isn’t from the same source of EBC, how would a seller go about getting content like this?

https://www.amazon.com/dp/B0040EGNIU

Dogtamer 2017-01-10 23:34:50 UTC #10

The key is the phrase “From the Manufacturer” - anything with this ‘heading’ is EBC/EMC created by a member of the Amazon Vendor or Vendor Express Programs.

“Regular” EBC/EMC, currently being made available to members of the Brand Registry Program, will appear under the heading “Product Description”, such as is the case with the Template 1 example you provided (I also think that’s the template they chose to create that).

body_back_company 2017-01-10 23:54:57 UTC #11

This is what I was figuring. Thanks so much for this clarification Dogtamer!

Dogtamer 2017-01-11 01:21:21 UTC #12

You’re very welcome! Glad I could help. BTW, almost everything I’ve learned about Amazon that +didn’t+ come from extensive study of either the Seller Help Content, or Seller University modules, came as a result of reading the various Amazon Seller Forums. This particular knowledge came from a moderator, Matt@BrandBuilder; those interested in more information about EBC/EMC would probably do well to search out his posts.

GreatCircleUSA 2017-03-27 23:07:49 UTC #13

how were you able to have related videos on the bottom of your EBC ? great content and product my kid loves mermaids i will be buying one from you

ComfyMed 2017-04-01 01:02:59 UTC #14

Hi Fin Fun,

How did you upload the Video shorts???

Thanks,

Bessie

Growth_Chart_Art 2017-05-23 19:50:55 UTC #15

I took a look at the templates and non have a place for video. How do they get the “related video content” on this product page?

system 2018-02-24 07:26:34 UTC #16