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Buy Box Eligibility
Buy Box eligible sellers are Professional sellers who have met performance-based requirements. There is no additional fee for being Buy Box eligible, and sellers must maintain their performance levels in order to retain the status of Buy Box eligible.
Sellers with Buy Box eligible seller status gain placement advantages for their listings on Amazon.com. Their listings are eligible to compete for the Buy Box and listings that do not win the Buy Box are eligible for placement in the More Buying Choices box and Buy Box eligibility. Amazon does not guarantee placement in either of these locations.
Customers can find listings that do not win the Buy Box or placement in the More Buying Choices box when they click the “# used & new” link at the bottom of the More Buying Choices box. (If there are no used listings, the link will say “# new.”)
Buy Box eligible status qualifications
We evaluate sellers based on carefully chosen factors in an effort to give customers the best shopping experience. Criteria include:
ODR (Order Defect Rate): We base ODR customer feedback, A-to-z Guarantee claims, and chargebacks.
Other seller performance metrics
Customer shopping experience offered on an item, such as speed of delivery, shipping options, price, and 24x7 customer service (including through the seller's participation in Fulfillment by Amazon)
Time and experience on the Amazon selling platform.
Status as a Professional seller.
A seller’s Buy Box eligibility to win the Buy Box may change over time based on the seller’s performance against the eligibility criteria mentioned above. The criteria are subject to change. Sustained seller performance and low ODR will help achieve and preserve a seller’s Buy Box eligible status.
Note: Specific performance metric targets can vary by category and are subject to change. Earning Buy Box eligible status in one category does not automatically qualify a seller for Buy Box eligible status for all categories. Some categories do not offer the benefits of Buy Box eligible status.