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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hey,

I am the Brand Owner of my own product and the only seller of my ASIN.

When I launched, I launched with a lower price to entice customers to try my product.

I have slowly been increasing my price over time as the product gains momentum so I can reach a price that is actually profitable. Until now I have only been losing money on it.

But when I recently increased my price, my price heath dashboard showed me this message: Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer

This is my ASIN: B0DGGRBWVV

I wont be profitable if I sell for a lower price. In fact I need to increase my price further. My product is ultra premium and offers much more than my competitors.

So how do I get the featured offer back? I raised a case with seller support but they just gave me the generic responses. Case ID 16698069211.

It seems unfair that I dont have control of my price and how it will show to customers. I don't sell this product anywhere else but Amazon so there is no external reference price that Amazon could use.

Please help! I want customers to be able to use the featured offer to buy my product.

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Out of nowhere account has been deactivated. We filed a few appeals but Amazon keep asking for more and more docouments to reinstall our account.

We provide bank statement, company registration, and personal ID of to prove that our accounts were legit and not involved in any deceptive, fraudulent, or illegal activity.

We are private label company, any luck with reinstall accounts?

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Order was purchased on Tuesday September 17th at 10AM, I dropped off the package on Wednesday September 18th at 7:46 AM, September 20th package was held by UPS because APT number is incorrect or missing, order arrived on Sept 25th when I got everything resolved with UPS, buyer got refunded because order arrived too late? Below is the attachment of buyer getting refunded / me emailing him asking him to send it back because I do not do a returnless refund, also opened 2 safe T claim and both got denied after going back and forth. Please someone help me, I cannot lose ~$600 just because UPS delayed the package. (date on picture may differ because I got a call from UPS since the 20th)

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4 replies
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Color Variants not showing
by Seller_DON1JFQ3eA30O
in group

Hi, I created my 1st listing but something went wrong, it is supposed to be a main listing with 3 color variants, but I have a main listing with an ASIN, then 3 color variants with another ASIN, the same for all 3 colors. From the main listing I would like people to choose between variants but it is not possible. Thanks

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1 reply
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In March 2024, USDA regulations were strengthened, requiring not only manufacturers but also retailers, transporters, and warehouses to be certified.

Is this perception wrong?

Is Amazon.com USDA certified?

Isn't that necessary?

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We have been informed by UPS, Fed Ex and DHL that there will be no ground pickups on 12/24 and 12/31. Even if we take our items to UPS, Fed ex and DHL, they will not receive scans on that date. As of right now, 12/24 and 12/31 are not being offered as store closure dates. The only service available will be USPS, which is an extremely unreliable service during holiday. Last year, 12/24 and 12/31 were offered as holiday closure dates. What is everyone doing this year? Just adding handling time?

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1 reply
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Account reactivation
by Seller_90MU80AxLumxV
Amazon replied

We received emails that several accounts (world) have been deactivated and it says to re-activate, follow instrucitions in the deactivation email, which I can't find. Going into the seller dashboard is a bit confusing on what to do and I've to tried to have someone call me through there and that is not working either. I am at a total loss at what to do.

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11 views
6 replies
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Buyer contacts us stating item not received
by Seller_Wn3UZlot3JJcA

Hello all,

Need a little guidance here. We had a buyer reach out to us stating they did not receive there item. We checked the order and indeed the order is still in transit but we believe it is lost since this was shipped on Nov 4th, it was shipped to the same state so it should not take longer that 2 or 3 day's to arrive.

Question: Should I tell the buyer to file an A to Z??

We purchased shipping via Amazon.

We shipped and item was scanned on time just no delivery.

Are we still protected against this AtoZ?

Thank you in advance for any advise.

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1 view
0 replies
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Order counts not correct
by Seller_WQV2Ag5sB69ij

It seems Amazon has glitch on the "manage order section", look at this screenshot:

It shows 7 Unshipped, but total showing only 6, is there a glitch on AMAZON order backend server perhaps?

Or software engineer play around with the orders summary?

Its black friday week, so it seems something OFF.

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Another dumb A- Z metrics hit
by Seller_3QIhzNaiqbTwC
Amazon replied

Another frivolous A-Z claim that resulted in a metrics hit today because Amazon refuses to follow their own policies.

Customer placed an order, received it on time (FBM.) 3 days later the customer enters a return request for reason ordered by mistake. Amazon issues a return label. The very next day the customer enters another return request, this time for the reason that the item was materially different. 3 days later, on Nov. 18, the customer files an A-Z claim. At this point the customer has not used either return label- neither has received a first scan. Amazon notifies us of the claim, but does not request any info. Amazon contacts the customer on the 18th, and we assume tells him to ship the return. Today the customer finally does ship the return. At that point, AMAZON issued a refund, and Amazon deducted the return shipping cost from that refund.

We get the message from Amazon: We have closed an A-to-z Guarantee claim of $42.69 on the order xxxxxxxxxxxxxx because you issued a refund to the customer. No further action is required from you at this time, but we have counted the claim against your order defect rate.

We have had this happen a couple dozen times in the past few months. It’s ridiculous for these to be counted against the seller metrics. We did nothing! Amazon should never have allowed the claim to start with. Yes we responded asking for the metric hit to be removed but we know from experience it won’t happen.

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