Brand Approval Application Auto-Reject

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Seller_B9umWv0jMUAxK

Brand Approval Application Auto-Reject

Case ID: 17485237301 - Brand Approval

Case ID: 17465368671 - Seller Support

Hello,

We've been going through the brand approval process for roughly 1.5 weeks but we are running into issues with inconsistent guidance. Our original application was denied so we reached out to Seller Support. They walked us through everything while 'escalating' the case and 'coordinating' with an internal team (allegedly). We were still rejected despite meeting all the invoice requirements and partnering with one of the largest authorized distributors of the brand.

We reached out to Seller Support again after obtaining a more detailed invoice copy from the distributor. Seller Support assured us that we would not be auto-rejected for not submitting new information and that they were coordinating this with an internal team. We submitted the document and ended the call. We got auto-rejected for not submitting new information within 10 minutes of the reapplication.

Can we get some escalation or guidance on what actions we need to take to gain approval @Michelle_Amazon? The ASIN and UPC match. We've ordered above the minimum quantity (350 vs 300). The information matches. I'm at a loss for what else needs to be done. The distributor claims they haven't received a phone call to verify our invoice either.

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Seller_kIukTwdhvntAp

"We were still rejected despite meeting all the invoice requirements and partnering with one of the largest authorized distributors of the brand. "

Sourcing is only ONE part of the equation.

Do you have an LOA from the BRAND that specifically says that you are allowed to sell their items on Amazon?

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Seller_B9umWv0jMUAxK

EDIT: Including Case ID 17515417111. We added a one-pager to our documentation which breaks down the exact requirements displayed in the Seller Central portal and how we meet each individual requirement.

Requesting moderation support: @KJ_Amazon

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