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We've been listening to feedback from our sellers, and we understand for some, the image guidelines for Brand Registry applications can be challenging to navigate.

“Your blog is easy to comprehend. However, we appreciate if you add a few visuals. Label them right and wrong (Do and Don't)”. - Mystore_general

“My application for brand registration has been rejected several times, they keep saying that my pictures aren't real, my brand name is printed on the packaging bag, and the pictures were taken by myself” - YPZHA

We listened and actioned!

We updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines. (Located on page 6 through 7)

We are also going to host a Ask Amazon event on image guideline so sellers have the opportunity to connect directly with our Brand team experts if there are questions. More information to come on this event soon!

Please let us know if you have any feedback or questions.

Best,

Sandy

6 votes
1 vote
494 views
10 replies
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Fraudulent FBA storage fees
by Seller_G6PcKu4y6QVgN
Amazon replied

Charged over $10,000 for fees fraudulently. Over 3 months and 30 plus representatives later, we are still yet to have a resolution, with thousands of dollars in inventory still being sold without our consent. This is unreal.

The short story is: FBA updated our weights and sizing of items without knowledge, then charged the fees and removal of items. We went from $5 a month to $10,000 a month in storage fees for item as small as rolls of thread.

2 votes
0 votes
109 views
10 replies
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I am writing to express my frustration and concern about the merchandise that has been lost in Amazon's warehouses and has not been responded to or resolved for a long time.

Despite sending several cases and notes, I have not received any clear response regarding the status of my merchandise or the measures that will be taken to recover or reimburse it.

It is important to note that this merchandise was lost in Amazon's warehouses before and during the blockage of my account, and it has no relation to the reason for the blockage.

To facilitate the investigation and resolution of this issue, I am attaching the case numbers related to the lost merchandise:

- Case # 16534882091

- Case # 16534758891

- Case # 16534952981

- Case # 15935271421

- Case # 15935268051

- Case # 15919644541

- Case # 15909782641

- Case # 15888651641

- Case # 15804286591

I appreciate any help or guidance you can provide to resolve this issue and recover my merchandise.

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A customer returned 7 products in unsellable condition claiming that they were received wet and in a damaged box.

Amazon immediately reimbursed the items at first scan. Of course I was even charged for the return shipping.

I purchased the initial shipping label for this FBM order via Amazon.

When I received the box back I opened a SAFE-T claim but it was denied. I appealed including photos and explanation, but the appeal was denied as well. Reason: The issue that you reported is not covered by the SAFE-T policy.

So now I am out of 7 products, plus the cost of the packaging and the cost of inbound and outbound shipping and the Refund administration fee.

How can this be possible?

Any MOD willing to take a look at this?

SAFE-T claim ID 33451-57761-7330625.

@Seller_1KYLYkgAlu4xX

@Seller_37l8i4vuvugjG

@Seller_SBIjJooGeXSQ6

@Seller_JT2cdQLa0Oueg

@Seller_d9q1Cuuva8Pjg

@Seller_khUF6HPR2AHxu

@Seller_8hQgfj6OVZYse

@Seller_aEROSwwdnzGiU

@Seller_l3eCP9f1PtJXC

@Seller_GEZPMc4CeQfh6

@Seller_RSwABJNHpHnEZ

2 votes
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5 replies
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Question on "Amazon renewed Policy?
by Seller_l1YNeoBqqHdyY

Hello after reading the policy at:

https://sellercentral.amazon.com/help/hub/reference/GZZVY5QX4DZHWHSW?initialSessionID=eu%3D260-4096234-0818905&ld=NSGoogle&pageName=US%3ASD%3ACR-overview#mnd_2jc_jcb__section_glp_hvc_fjb

We as a video game seller are seeing more and more Amazon renewed GAMES. Under the policy the only item that can qualify is Video game system and controllers.

In addition it states on the policy:

All Renewed products must be capable of being repaired or refurbished and tested to look and work in accordance with the Amazon Renewed Quality policy. Repair or refurbish capability means that products must have electrical or mechanical components that can be replaced or upgraded to new or like-new condition.

Can a Mod explain how a video game DISC has an electrical or mechanical component?

To ensure a positive customer experience, Amazon will remove any products from Amazon Renewed that are not capable of being repaired or refurbished, pose a hygienic or safety risk, or violate any other Amazon policies.

The below listing has been active for years with many other Disc video games, can I get some clarification on this?

https://www.amazon.com/Wii-Sports-Nintendo-Certified-Refurbished/dp/B014VC8F0O/ref=sr_1_2?crid=3MC0UMV70J3DB&dib=eyJ2IjoiMSJ9.4Gtx4zYuE6YyxikfDNTPqBNHvAY__RvPtXjA1RtoidwB_3fHJYD5kSqA3tZyi-bn7FiSBMp98eb8p87sFMiDauUAzekI1KEKAcowQfwCJcRcX9ZsFQZzzqOPmPf_-N7RemrHLu8UvTzl7iDR6soSJcwsVSBKg5fkGRjO2CJnZR-V1QyR5FmEsxsvpOtyojBXyNX-0rF3ITBD49JqdQimqVn8X5tSEZKPN3UXWEF2lXg.N2lwxATEbWKEPIRRBtjccJPeKJ7wUOBhs4wBiTj7TZg&dib_tag=se&keywords=wii+sports&qid=1743731623&sprefix=wii+sport%2Caps%2C152&sr=8-2

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KYC problem with the bank account information
by Seller_NUCF2pPue3QGt
Amazon replied

Hello,

Our account is under the KYC review and the bank account is also need verification. Now our account is inactive, so it is very urgent.

We submit the certified bank credit statements of our companies and we assure it is ture without any modification. But it always fails. We do not konw why. We have consult the Amazon customer service through the Help center and they said there is no error report about the banck credi statements we submit. So we tried again and agian. Faild again and agin.

What are the documentation requirements?

The document must have been issued within the last 180 days.-- Yes, it is issued within the last 7 days.

The file must show the bank name and the bank logo.--Yes, it show the bank name and the bank logo.

The document must be signed or sealed by the bank.-- Yes, it sealed by the bank.

The document must contain the account holder's name, residential address and bank account number.--Yes, it contain the account houlder's name, residential address and bank account number and they all are the same with the ones in our seller center.

- Files must be in the language we support.-- Yes, it is in English.

Could someone tell us what's wrong with our file?Our account is inactive now, NEED HELP!!!

0 votes
0 votes
11 views
4 replies
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The absurdity of Amazon policies
by Seller_wbj2FGHAF8QmJ

They said that a listing was reviewed and requested purchase invoices from me.

I purchased these products on December 23, 2022, and sent them to the FBA warehouse 7-8 months later.

Shipment ID: FBA17BQVCYVY

Shipment date: August 17, 2023

So I sent the products to the FBA warehouse 7-8 months after purchasing them.

And all the products were sold.

On March 25, 2025, they said that a review was conducted on this listing and that they requested purchase invoices.

I sent the purchase invoices for these products, but they rejected my application saying that these invoices had not been issued in the last 365 days.

So for the products that I last sent to the FBA warehouse on August 17, 2023,

they requested purchase invoices dated after March 25, 2024.

Does this make sense to you?

They say that the invoice for the products I sent and sold in 2023 should be in 2024.

Does that make sense to you?

How can I sell the products I bought in 2024 in 2023?

Can someone please explain this to me logically?

Finally, how do they expect me to buy the products I sent to the FBA warehouse on August 17, 2023 in 2024?

Is there anyone who can explain the logical fallacy here to me?

22 votes
0 votes
749 views
15 replies
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My shipment THEFT levels at Amazon have reached new heights.

FBA18TYKV7BX is my 20th shipment to have suffered losses in 36 months, totaling at least 1059 units LOST/STOLEN, of which 10 shipments and over 700 units were stolen in the last 10 months alone.

It also takes 8-10 weeks to just receive product, this before I can address the theft and that is a 2-4 week process in of itself. So, I am looking at 2 1/2 to 3 months to get my product into inventory. That which doesn't get stolen, that is. This is just simply unbelievable.

Its getting worse as time progresses. What product eventually gets through is used for back orders, my PDP bounces back-n-forth on a daily basis from shipments taking up to 3 weeks, "1 or 5 left in stock" before quickly becoming "Currently Unavailable", or Unsearchable altogether. This has now become the cycle I am tied into and it is literally killing my business.

Of my last 2 shipments of 150 units each, 152 are missing/lost/stolen, its mind-boggling! As a result, I have ZERO inventory. I have 2 shipment totaling 500 unit en route as I write, but based on current experience, it will take 8-10 weeks before they are received and there is no guarantee that the quantity that makes it through will keep my PDP up for more than a week... and then the cycle starts again

There is an obvious pattern here. I continually reach out to support and get none. My tickets are either ignored entirely, responded with script generated responses that have absolutely nothing with my issue and concern. If I ever get the option to phone someone, I am either hung up on, transferred into oblivion, or told any number of stories about someone calling me back - who never, ever does.

The simple fact of the matter is it's self-evident that what is happening is bordering on criminal activity. This activity is apparently going on unchecked at Amazon facilities and transcends any internal policies by breaking the law

I AM DESPERATE - I NEED TO SPEAK TO SOMEONE IN AUTHORITY.

2022

01. 03/15/22 - FBA16MGPZ5N5 - 201 units of 300 stolen/lost

2023

02. 03/30/23 - FBA176QZN2ZF - 116 units of 150 stolen/lost

03. 04/20/22 - FBA172MNLNX6 - Unknown units stolen/lost

04. 07/03/23 - FBA178MQRWF1 - 8 units of 150 stolen/lost

05. 08/01/23 - FBA17B0QWTBM - 1 units of 150 stolen/lost

06. 08/23/23 - FBA17C0Y2ZKS - 13 units of 150 stolen/lost

07. 09/18/23 - FBA17D9YL9M7 - 40 units of 150 stolen/lost

08. 10/10/23 - FBA17FTYRX3D - 39 units of 150 stolen/lost

2024

09. 06/11/23 - FBA17HW137NB - 5 units of 150 stolen/lost

10. 03/04/24 - FBA17S6TWT9W - 2 units of 150 stolen/lost

11. 04/02/24 - FBA17WGT1LPK - 119 units of 150 stolen/lost

12. 04/24/24 - FBA17YSWDQDK - 25 units of 150 stolen/lost

13. 06/24/24 - FBA184PT7F93 - 103 units of 150 stolen/lost

14. 08/19/24 - FBA18BCWB1XH - 120 units of 150 stolen/lost

15. 09/12/24 - FBA18DSTW3YD - 8 units of 150 stolen/lost

16. 10/09/24 - FBA18HBF8PCS - 23 units of 150 stolen/lost

17. 11/04/24 - FBA18KPXZ5W4 - 92 units of 150 stolen/lost

18. 12/05/24 - FBA18N0MK59Q - 78 units of 150 stolen/lost

2025

19. 01/22/25 - FBA18T5BX149 - 2 units of 70 stolen/lost

20. 02/10/25 - FBA18TYKV7BX - 56 units of 150 stolen/lost

21. 02/12/25 - FBA18V2FSMNX - 96 units of 150 stolen/lost

6 votes
1 vote
221 views
12 replies
Latest activity
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There are errors with new FBA reimbursment policy!
by Seller_pAiS7b4evCQoa

I am having a problem with the new policy. While Amazon stated that sourcing costs would only be used for lost/damaged items before they are sold, they are not keeping to that policy. I have had several FBA returns that were stolen/swapped, and Amazon is only reimbursing sourcing costs and not the original order amount (minus the fees). This is a terrible error and will cause even further losses! Anyone else seeing this? Mods, please help!

0 votes
0 votes
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0 replies
Latest activity
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@Seller_zukQNO61PzGck @Seller_GEZPMc4CeQfh6 @Seller_l7Jtck9jxnEA0@Seller_8hQgfj6OVZYse @Seller_RsATYbG9XP0HP

My shipment THEFT levels at Amazon have reached new heights.

FBA18TYKV7BX is my 20th shipment to have suffered losses in 36 months, totaling at least 1059 units LOST/STOLEN, of which 10 shipments and over 700 units were stolen in the last 10 months alone.

It also takes 8-10 weeks to just receive product, this before I can address the theft and that is a 2-4 week process in of itself. So, I am looking at 2 1/2 to 3 months to get my product into inventory. That which doesn't get stolen, that is. This is just simply unbelievable.

Its getting worse as time progresses. What product eventually gets through is used for back orders, my PDP bounces back-n-forth on a daily basis from shipments taking up to 3 weeks, "1 or 5 left in stock" before quickly becoming "Currently Unavailable", or Unsearchable altogether. This has now become the cycle I am tied into and it is literally killing my business.

Of my last 2 shipments of 150 units each, 152 are missing/lost/stolen, its mind-boggling! As a result, I have ZERO inventory. I have 2 shipment totaling 500 unit en route as I write, but based on current experience, it will take 8-10 weeks before they are received and there is no guarantee that the quantity that makes it through will keep my PDP up for more than a week... and then the cycle starts again

There is an obvious pattern here. I continually reach out to support and get none. My tickets are either ignored entirely, responded with script generated responses that have absolutely nothing with my issue and concern. If I ever get the option to phone someone, I am either hung up on, transferred into oblivion, or told any number of stories about someone calling me back - who never, ever does.

The simple fact of the matter is it's self-evident that what is happening is bordering on criminal activity. This activity is apparently going on unchecked at Amazon facilities and transcends any internal policies by breaking the law

I AM DESPERATE - I NEED TO SPEAK TO SOMEONE IN AUTHORITY.

2022

01. 03/15/22 - FBA16MGPZ5N5 - 201 units of 300 stolen/lost

2023

02. 03/30/23 - FBA176QZN2ZF - 116 units of 150 stolen/lost

03. 04/20/22 - FBA172MNLNX6 - Unknown units stolen/lost

04. 07/03/23 - FBA178MQRWF1 - 8 units of 150 stolen/lost

05. 08/01/23 - FBA17B0QWTBM - 1 units of 150 stolen/lost

06. 08/23/23 - FBA17C0Y2ZKS - 13 units of 150 stolen/lost

07. 09/18/23 - FBA17D9YL9M7 - 40 units of 150 stolen/lost

08. 10/10/23 - FBA17FTYRX3D - 39 units of 150 stolen/lost

2024

09. 06/11/23 - FBA17HW137NB - 5 units of 150 stolen/lost

10. 03/04/24 - FBA17S6TWT9W - 2 units of 150 stolen/lost

11. 04/02/24 - FBA17WGT1LPK - 119 units of 150 stolen/lost

12. 04/24/24 - FBA17YSWDQDK - 25 units of 150 stolen/lost

13. 06/24/24 - FBA184PT7F93 - 103 units of 150 stolen/lost

14. 08/19/24 - FBA18BCWB1XH - 120 units of 150 stolen/lost

15. 09/12/24 - FBA18DSTW3YD - 8 units of 150 stolen/lost

16. 10/09/24 - FBA18HBF8PCS - 23 units of 150 stolen/lost

17. 11/04/24 - FBA18KPXZ5W4 - 92 units of 150 stolen/lost

18. 12/05/24 - FBA18N0MK59Q - 78 units of 150 stolen/lost

2025

19. 01/22/25 - FBA18T5BX149 - 2 units of 70 stolen/lost

20. 02/10/25 - FBA18TYKV7BX - 56 units of 150 stolen/lost

21. 02/12/25 - FBA18V2FSMNX - 96 units of 150 stolen/lost

6 votes
2 votes
155 views
6 replies
Latest activity
user profile
Amazon Buy Shipping Broken - All Orders "AT RISK"
by Seller_EkbLZUYSpmJEy
Amazon replied

April 3, 2025

We have AHT and SSA enabled on all products which all have a 2 day handle time.

Today, we went to purchase our labels and all show "AT RISK" for late delivery for USPS Ground Advantage (less than 1lb). Amazon used USPS Ground Advantage (less than 1lb) to give the estimated deliver by date of April 7, 2025 on all of these orders. When we go to purchase the label, Amazon Buy Shipping is estimating the delivery date to be April 9, 2025 when using USPS Ground Advantage (less than 1lb).

This is dead wrong. How can Amazon use our shipping method to determine the ship by date for an order and then say that the order won't make it there when you go to buy the label if you use the shipping method that was used to determine the ship by date?

9 votes
0 votes
137 views
26 replies
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