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To standardize listings and enhance the shopping experience across our stores, we are updating our title policy (learn more HERE). To ensure compliance, we want you to have all the answers you need to update titles before this change is effective on January 21, 2025.

_____________________________________________________

⚡️ What You Need to Know:

The title requirements partner team will answer all your questions posted in this event thread today, Wednesday, January 8th from 8 am - 5 pm PST.

_____________________________________________________

🔍 Key Changes (Effective January 21, 2025):

To improve the customer experience to ensure product titles are clear, concise, and consistent, we are updating our title policy with the following requirements:

  • Titles may not exceed 200 characters, including spaces (for most product categories)
  • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
  • Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions)

For more information, including character limits by product category and store, go to Product title requirements and guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

9 votes
11 votes
2.2K views
152 replies
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Amazon decline aproval for brand
by Seller_LWtbJPka8rndN
Amazon replied

Hello everyone, I am a new seller on Amazon. I listed my product (Pet wipes) few weeks ago under Pet Care category on Amazon. They asked me for document for approval, and I submitted them. They still declined my application. However, they said my ASIN (B0DR9RD16H) needed to be updated to right product listing and referred me to get help from their customer service online. I spent probably 15 minutes chatting to the guys to update my ASIN. The said they don't have access to that. Why send me there for help. They said I should do a new listing but I don't want to, because I am probably going to make the same mistake in listing the product. The guy I was talking to online keep saying I listed my product as refurbished. My product is not refurbished, they are new. Can someone please help me with this issue.

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0 votes
11 views
5 replies
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Doubtful and helpless
by Seller_OKQvxhnfnHlQz

I want to earn some pocket money on Amazon, I was informed on the website that I need to register my brand and then file it to Amazon. So I registered the brand, but could not file it, and contacted Amazon several times to ask why, and the response was that the account did not meet the conditions for filing the brand. However. I was never told why my account didn't meet the requirements or what I could do to make the account meet the requirements, I was just told to wait. 2 months passed, I was still told to wait. Can anyone tell me what to do?

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4 replies
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Hello All,

I received an email from Amazon today stating that my information needs to be reverified. I clicked on the provided link, which directed me to the Account Information section in Seller Central. However, I do not see a "Start Verification" link-only a "Reactivate Account" message in red.

When I click on "Reactivate Account," I encounter an error message stating that my account is inactive and that I may need to add a new credit card to proceed. I have already added a new credit card, but I continue to receive the same error message, with no option to upload the required documents. Additionally, when I attempt to use the Help tab to contact support, I encounter the same error message indicating that my account is inactive. I’ve attempted all recommended troubleshooting steps, including clearing cache, using multiple browsers, and trying alternate devices.

I have attached screenshots of the error message and the original email for your reference. Please assist me in resolving this issue and provide guidance on how I can upload the required documents to complete the reverification process. Thank you in advance.

@Seller_4GjtS9k0cnHHv

@Seller_guPeMXBrBxqyU

@Seller_guLNtDGZuva40

@Seller_pAPBCLhysbW5T

@Seller_q5VULSdzfEHW0

@Seller_RSwABJNHpHnEZ

@Seller_0LGKv5aIHcC3F

@Seller_WIFV02H2XUFgS

0 votes
0 votes
14 views
7 replies
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Fullfillment
by Seller_oCYUFCT8a8y47

how do I check if I'm doing fba or fbm?

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2 replies
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Our Black Friday Week and Cyber Monday holiday shopping event from November 21 through December 2, was the biggest ever compared to the same 12-day period ending on Cyber Monday in prior years, with record sales and a record number of items sold.

It was also the largest event ever for independent sellers, most of which are small and medium-sized businesses. More than 60 percent of sales in Amazon’s store during the event were from independent sellers.

"We know how much our customers appreciate saving money, and our customers saved billions with us during this year's holiday shopping event," said Doug Herrington, CEO, Worldwide Amazon Stores. "I want to thank our employees, vendors, and selling partners for delivering an outstanding experience, time after time."

To learn more about this holiday event, go to About Amazon.

1 vote
12 votes
145 views
11 replies
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Brand Name Changed or Hijacked
by Seller_XZekBScoDU3TR
Amazon replied

B00E8AM5CY had the brand value changed from IMDLLC to Zewool.

Support is of no help or understanding. I keep being told "We've reviewed your request to change the brand name on the ASIN from Zewool to IMDLLC. We're declining this request as it doesn’t comply with our Amazon Brand Name Policy. We don't allow changes to the brand value (also known as the brand name) on existing ASINs."

Which is completely false because it WAS changed from IMDLLC. We own the website, the trademark, the Amazon Brand Registry. Everything. We have proved before, we are the manufacturer.

How can this even be possible?

@Jim_Amazon @Michelle_Amazon

2 votes
0 votes
112 views
5 replies
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Install Flash Player to view video
by Seller_Lu1QlydFsL5He

Hi, I uploaded a video to our Amazon page, and when I went to look at it, it says Adobe Flash Player required to view this video.

I have a very new Mac, and I haven't seen this warning before. Is this normal?

0 votes
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0 replies
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"Pending" for 35 days???
by Seller_PLqgnYT0fF9JZ

Is it common to have something "pending" for 35 days? It is a high-priced item (for me), and I am wondering how long it can sit in someone's shopping basket?

Thank you!

0 votes
0 votes
9 views
2 replies
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Blocked by FBA
by Seller_49z9eXuwwzZ4l

Lots of my items have been getting unpublished unless we convert them to FBA. Our health is at 1000% and our shipping performance is all above where it needs to be. We have multiple warehouses where we house our items and don't want to convert these to FBA and pay for storage fees. Is there a way to get around this and get my items active again without having to convert them to FBA. Other sellers selling these items too are FBM and aren't blocked

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Amazon replied

I have a listing that was shut down Amazon is requesting the NDC codes and drug fact label When I send it they say the NDC codes are invalid even though I sent screen shots from the FDA website showing it valid I'm going back and forth with Amazon with no resolution with just repeating the same thing that the NDC codes are not valid even after I keep proving its valid

Any Help on how to get this resolved is greatly apricated

Case 16903607251 & 16933929511

@Seller_QYS7Alex1XIw4 @Seller_SBIjJooGeXSQ6 @Seller_8hQgfj6OVZYse

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0 votes
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1 reply
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