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We've been listening to feedback from our sellers, and we understand for some, the image guidelines for Brand Registry applications can be challenging to navigate.

“Your blog is easy to comprehend. However, we appreciate if you add a few visuals. Label them right and wrong (Do and Don't)”. - Mystore_general

“My application for brand registration has been rejected several times, they keep saying that my pictures aren't real, my brand name is printed on the packaging bag, and the pictures were taken by myself” - YPZHA

We listened and actioned!

We updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines. (Located on page 6 through 7)

We are also going to host a Ask Amazon event on image guideline so sellers have the opportunity to connect directly with our Brand team experts if there are questions. More information to come on this event soon!

Please let us know if you have any feedback or questions.

Best,

Sandy

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What a great 1-star review I got... I just don't understand. I don't know how I scammed this customer. There's even free returns for my product and exchanges, and I can't find where this customer made any attempt to either receive a refund or order an exchange. Both of which would be free of charge. I assume the product had maybe dried up or was otherwise defective of some sort, and I'd be happy to send out an exchange. If they wanted to they could just get a refund via Amazon anyway, but instead they spend the time and effort to not make much sense on a 1-star review, the only review they have ever left on Amazon I see. Kinda makes me wonder if a competitor sent 1 of his homies on a mission.

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Unfair ban
by Seller_STfewNFOVKjNe

Dear Amazon Support Team,

My account has been deactivated under Section 3 since December of last year. Throughout my correspondence with Amazon, I have provided all the required documents: invoices, proof of payment, an authorization letter from the brand granting me permission to sell the product, and all other evidence proving that I sell genuine products.

However, each time, I receive the same generic response stating that you have not received sufficient proof. Can someone please give me a clear answer on what additional documents I need to provide? I have already submitted everything requested in the information letter.

I understand that my case is not unique, but how much longer can this senseless situation continue? Amazon is losing money, I am losing money—what is the point of all this?

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Stuck in Amazon EU Registration – Anyone Else Faced This?
by Seller_lqMb99uXE7Hnu
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Hello,

I sell on Amazon North America (US, Canada, Mexico) and recently started registering for an Amazon Europe seller account. However, I had to cancel midway, and now I can’t resume the registration. I keep getting an "registration unavailable" error.

My Seller Central dashboard also shows conflicting information:

In some areas, the EU marketplace appears linked.

In other areas, it doesn’t show as linked or connected.

When I try to register or link my EU account, after signing in, I just get redirected back to my existing marketplace with no option to proceed.

I’ve searched the forums and found that incomplete registrations seem to cause similar issues, and it often requires Seller Support intervention. I’ve also checked with Amazon support in the US, UK, and Germany, but none of the suggested solutions worked.

Has anyone else experienced this? If so, how did you resolve it? Any insights would be greatly appreciated!

Thanks in advance!

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Amazon the SSA\AHT & OTDR process is broken and needs to be fixed ASAP!

We have our order cutoff at 10AM (I am assuming local time CDT)

However, unless we set the ship date as the same as the calendar date as the order was received PDT, then it is late risk.

This is a $35 item that includes shipping:

The order was received at 11:12PM CDT and would have confirmed around 11:45PM CDT.

Here are our only options to ship a $35 item:

How in the heck are we supposed to ship this order on time and not lose money? Here I am the NEXT morning less than 12 hours from when the order came in and that STILL wasn't fast enough to avoid the late risk using the intended shipping method!

So, I can cancel it and take a defect, lose money or risk a late shipping defect? Amazon Mods please chime in, what is the proper way to fulfill this order?

@Seller_RSwABJNHpHnEZ

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To minimize the chance of getting low-inventory fees, we started using AWD early this year. We started using AWD on high-volume ASINs. All our ASINs on AWD are set on auto replenishment. Things have been as expected on ASINs that we have on AWD (i.e., low-inventory fees are minimized or eliminated). But today, during our routine process checks, we noticed something unusual: one of our high-volume ASINs (for brevity, let's call this ASIN XYZ) with sufficient AWD and FBA inventories are charged with unexpectedly high low-inventory fees.

Based on current AWD records, XYZ has a historical short-term and long-term days of supply (DOS) of 50 and 33 days, respectively. Hence, we have sufficient inventory of XYZ on AWD (with 2 cases enroute to FBA centers). In addition to having AWD inventory, we also have XYZ on FBA with DOS not dipping below 27 as it is being replenished using AWD inventory. From the beginning of the year, XYZ did not incur low inventory fees. Then on March 24th (and until now), XYZ, despite having sufficient AWD and FBA inventories, started getting low inventory fees.

To understand what's going on, we created a case (Case ID 17533085071) so Amazon can investigate the issue. The Amazon associate asked for an impacted Order ID so they could research the problem. Since there are too many orders impacted, we just gave one (1) sample order to Amazon (i.e., for investigation purposes). We are hoping that Amazon will resolve the entire issue if they see something is wrong with their low-inventory fees calculations.

The associate who handled the case informed at that we will get a reimbursement on the Order ID we sent them. He/she asked us to send them the other Order IDs that are impacted. Well, there are too many other orders! And orders of ASIN XYZ are still coming in. And all orders of these orders carry the wrong low inventory fee.

We requested the Amazon associate to escalate this issue instead of us sending them a list of orders with wrong low inventory fees assessed.

In addition to XYZ, there are other ASINs on AWD that have wrong low inventory fees.

Have any of you that are using AWD experienced the same issue recently?

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Account deactivate
by Seller_pue0WQKnCFGaD
Amazon replied

discussion.i dont know why my account is deactivated and they didn't even provide a explanation why my account is deactivated

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USPS Postal Service Slowdown
by Seller_8HBeojhszSviQ
Amazon replied

Hi @Seller_RSwABJNHpHnEZ,

I don't know if you are aware but USPS has initiated a deliberate slowdown of their services for a very large majority of package recipients starting today. This is an even greater issue for the many post offices that refuse to scan individual packages but rather will only scan SCAN Forms such as my local post office. Part of the adopted plan also eliminates transiting packages on Saturdays. That has a massive impact not only of delivery speeds but also combined with the no end of day package pickups at the vast majority of local post offices.

This is marketed under the article entitled "USPS Is Enhancing Service Standards" on the USPS website.

"Allowing flexibility in regional transportation schedules, which may extend service expectations by one day for mail collected at certain Post Offices, while overall improving delivery speeds for mail and packages between regions."

That quoted text means that unless your local post office is within 50 miles of a regional center (most of the country is not); those packages will not be picked up until the following business day in the morning. This is an absolute nightmare scenario when sellers are stuck in the situation like us who are in a postal area where the post office refuses to scan individual packages. We lose all types of Amazon shipping protections at this point.

How does Amazon plan to address these changes made by this carrier?

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WHY ARE COSMETICS ALLOWED TO BE RETURNED!!!!!!! THIS IS BULL POOPY
by Seller_AOpF8mZg1bJpP
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I saw another post about this, but I want to elaborate a little bit more. Customer says they don't like it after USING a body butter for 8 freaking days. Seriously? These products are HANDMADE by me and my family. Cosmetics should NOT be allowed to be returned. Period. For any business, whether it's small or not. However, small businesses like us cannot take the hits when that happens. Do you know what we have to do when someone returns an item? Huh? We have to throw them in the trash. There is no restocking fee for us because we CANNOT restock it!!!!!!!!!!!!!! It's a complete waste of time, money, and energy for ungrateful people.

If it's a cosmetic, they should give it away or throw it away themselves. If it's an $8 item, why bother with a freaking return. This is why I don't like Amazon. I really don't, but I don't have a choice if I want to stick out from the crowd and giant corporations that can spend hundreds of thousands of dollars on advertising and sell their products dirt cheap due to having large machines to do everything.

We put our blood, sweat, and tears into these products. These customers act like we are huge and can do all the things and return items with no consequences. It's bullsh*t. This is why we haven't listed our soap. Our handmade soap cannot be used and then returned. We don't want to freaking touch a soap after someone used it. That's gross.

And then they leave completely inaccurate reviews that we CANNOT respond to and Amazon says "it's the voice of the customer"!!!!! We need to be able to respond publicly to these reviews so other customers don't read into it!!! One customer says they can't smell the coconut in our coconut vanilla body butter, but lots of other people have no problem and love it. I just think we should be allowed to respond publicly AND not allow returns because doing AtoZ claims are annoying and they are automatically denied, which means we have to go back in again, appeal it, and give another description.

I get that Amazon wants to be able to "accommodate" buyers, but come on. Customers are NOT always right and they know that. They are big enough to accommodate the little businesses. The entire year we've been on Amazon, we have not had any returns until recently, in which we've had 5 over the past 2 months. I don't care to allow returns for items that the seal is NOT broken, but if they've used it, it should NOT be allowed. Y'all should have happy sellers too, you know? We are the reason y'all are so dam* rich while we struggling with stupid people.

So if there's a way to stop returns on opened, broken seal, and used items, let me know because the other post wasn't very specific.

The end,

The Scented Angels

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AWD shipped 3 boxes to FC but 1 lost
by Seller_4zdn66gMHzzeB
Amazon replied

FC received 2 of 3 boxes from internal AWD shipping (auto-replenishment to FC)

Case ID: 17361675441

It's been a month since the ticket has been opened and no response. I would like to be reimbursed for the lost box (10 units)

Shipment name: FBA ASDN (02/03/2025 03:43)-JAX3

Shipment ID:FBA18T5GFG01

Created using: Amazon distribution

Amazon reference ID:89WUAMZB

@Seller_hme3Wbydd1ihr Can you help with this please?

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A buyer made a false authenticity complaint in an attempt to avoid paying return shipping/restocking fees on an item which they used.

To address the accused listing violation in our Account Health page, we provided 365 days worth of invoices as well as our dealer authorization letter directly from the brand owner. Each time, we receive the same response asking us to provide either invoices or a letter of authorization from the brand owner—both of which have already been submitted.

We confirmed with the brand owner and our suppliers that Amazon has not contacted them to verify the authenticity of the documents we submitted. It appears that the documentation we provided has not been properly reviewed, comprehended, or verified.

We have confirmed that our invoices are in full compliance, containing at minimum the following information:

-Documents dated prior to the Policy Warning notification or enforcement.

-Documents reflect our sales volume during the last 365 days.

-Includes our name and address.

-Includes business details for the supplier, including the business name, business phone number, business address, and website.

We have fully complied with all requirements, and this unresolved issue is impacting our ability to manage our listings. I kindly ask for this case to be escalated to a team member who can review our submission thoroughly, verify the information with the brand owner if needed, and resolve the violation.

@Seller_RsATYbG9XP0HP @Seller_RSwABJNHpHnEZ @Seller_l3eCP9f1PtJXC @Seller_PIHyltK09pbl3 @Seller_Lz6S1nnAIzbYB @Seller_7e4TizkSOVtBf @Seller_Udi0JNbTrsmUV @Seller_1KYLYkgAlu4xX @Seller_SBIjJooGeXSQ6

Your assistance is greatly appreciated. Thank you in advance.

Case ID: 17514218351

ASIN: B079D6TNN6

SKU: JM-AMKF-J368

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