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Seller_FJwyF3iu5qxUY
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Seller_MxyR30NXlGuuX
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Seller_gwzuNYC3ogYNo
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Seller_FAbHlFb9SGv9b
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Seller_xlf3vF516IRli
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Seller_2azHBWt7FzGTG
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Seller_j1ZmqGBScMsIL
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Seller_t0KQydMn7B5XI
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Seller_FJwyF3iu5qxUY
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🗓️ MARK YOUR CALENDARS: Join us on April 29th, from 8am - 5pm PDT, for a live Q&A session with members of the Brand Registry team, where we'll dive deep How to successfully enroll for Amazon Brand Registry and all the benefits associated with this program. This is a great opportunity to ask questions and provide feedback directly to the Brand Registry team.

Whether you're new to Brand Registry or seasoned Handmade Seller, this is your chance to:

  • Get expert answers to your pressing Brand Registry questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Brand Registry team

‼️Save the date! Add this Engage with Amazon session to your Google or Outlook calendar.

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Brand Registry for easy access.

_____________________________________________________


💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with Brand Registry, and let's build momentum heading into the April 29th Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

1 vote
1 vote
131 views
18 replies
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Seller_MxyR30NXlGuuX
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This group's no fun anymore
by Seller_MxyR30NXlGuuX
Amazon replied

I used to come here daily for social interaction and help with my amazon problems.

I frequently got better answers here than from amazon's help center. Why? hands on experience with problems they had solved in the past.

The social aspects were the fun part. Sharing pets stories, family adventures, even hard times and grief. support, sometimes hands on advice for those who had been thru it.

3 votes
0 votes
110 views
10 replies
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Seller_gwzuNYC3ogYNo
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It appears this has been happening over the course of the last month and old posts are not receiving a response.

Maybe we will garner more attention than 6 or 7 separate posts. Post what you are seeing, case numbers, contact info, solutions?

@Seller_FltQKiI5GLyiv@Seller_xlf3vF516IRli @Seller_tfJYchbIZsTUy@Seller_QNFPFPjPIQoCZ@Seller_ZciP72UwlNf6c@Seller_AozTIj6dEOOkb @Seller_FJwyF3iu5qxUY@Seller_t9kvdr2yixQej

9 votes
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1K views
46 replies
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Seller_FAbHlFb9SGv9b
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Handmade Reclassification Explantion
by Seller_FAbHlFb9SGv9b

@Seller_FJwyF3iu5qxUY

I have been an Amazon Handmade seller since the program’s early days, with consistent year-over-year growth.

In 2024, my store exceeded $140K in sales. I was on track to match that performance in 2025 until the recent Handmade reclassification changes began impacting my listings.

Despite ensuring all products were properly categorized and fully compliant with Amazon’s guidance, my store experienced a sudden and severe loss of visibility and sales. Revenue dropped over 50% during the reclassification period, and I closed the year down 30% compared to 2024.

Based on current trends, my store is projected to perform 60–70% below 2024 levels.

This outcome appears to be shared by hundreds of Handmade sellers who followed Amazon’s instructions yet experienced the opposite of the promised increase in visibility.

Can Amazon please clarify:

How reclassified Handmade listings are expected to retain historical ranking and relevance

Why compliant sellers are seeing major sales declines instead of increased discoverability

Whether any corrective measures are planned for affected Handmade sellers

15 votes
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413 views
23 replies
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Seller_xlf3vF516IRli
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Sales at ABSOLUTE ZERO after reclassification
by Seller_xlf3vF516IRli
Amazon replied

This week has been the Worst week in 7 years on Amazon as a handmade seller. It appears that All of my listings got reclassified this week, with no email, no warning, nothing. As a result my sales have gone from about about $100 and 10-15 sales a day to ZERO. Literally ZERO today. I had ONE sale yesterday. TWO sales on Wednesday, 2 sales on Tuesday.

@Seller_FJwyF3iu5qxUY has said several times that if you didn't get the email you aren't part of the reclassification but I ABSOLUTELY was part of the reclassification this week. All of my listings went to "scrapbooking and sticker machines". I was NEVER in that category before. It's a sewing and crafts category and not relevant to what I actually sell, which is Cut Vinyl Stickers. I don't sell anything for scrapbooks, nor do i sell sticker machines.

Is there ANY WAY to undo this mess and get my sales ranks and positions back in GUILD? This is an unmitigated disaster of epic proportions. I had several listings highly visible and selling well. ASIN B0BNNY99R7 was averaging 3+ sales PER DAY. I haven't had a single one in days since the reclassification.

I've tried everything including lowering my prices that were already low to gain even ONE SALE, and nothing. Nothing is working and I fear that my time on Amazon has come to an end as a result. This was NOT what we were promised 10 months ago. I keep getting forced into Guinea Pig type of situations with Amazon. They make changes and force me into things without notice, without notification. If they had given me a heads up or ANYTHING. I had to find out that I had been reclassified because I was getting NO SALES. Someone PLEASE HELP FIX THIS.

8 votes
0 votes
2.2K views
51 replies
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Seller_2azHBWt7FzGTG
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Here is the forum POST where I was informed by another seller that my listings have been stolen and are being sold on J a p a n Amazon marketplace. No wonder my sales are ZERO. Thank you @Seller_yoBaUhzkFJuPI for letting me know!

I immediately contacted support who told me too bad there is nothing they will do because I am not trademarked in J a p a n. So they just told me they allow fraudulent accounts in other countries to steal our U S A listings, images and descriptions as well as our reviews and they will do nothing. And if a bad review comes in, it gets attached to our USA product.

Isn't this exactly what brand registry and trademark is supposed to protect us from? @Seller_FJwyF3iu5qxUY

Here is the link to the J a p a n marketplace where my listings are being fraudulently sold.

FRAUD

Also, there is no way to do a test buy or report them because they have smartly blocked U S sellers. For the big kicker - Amazon J a p a n marketplace does not allow customized products! It is not set up for it!

1 vote
0 votes
157 views
19 replies
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Seller_j1ZmqGBScMsIL
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No matter what I do, its always on the edge. What do i need to do to rase this thing?, my business down 80% in the handmade section since the new Amazon handmade policy was implemented. I have been a seller here since 2011. my sales are the worst ever been in 15 years. I have very high rated products with returns under 2%. Also ads DO NOT WORK, I LOSE MONEY WHEN RUNNING ADS.

2 votes
0 votes
71 views
3 replies
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Seller_t0KQydMn7B5XI
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Hi everyone,

I’m trying to understand what is happening after the November 1st reclassification, because in my account the situation is becoming very alarming. Since the reclassification, I’ve been closely monitoring my Sales Rank performance, and every single day it keeps dropping dramatically across almost all listings.

Here is what I’m seeing in just two weeks:

Nov 1: ~5,678

Nov 5: ~8,489

Nov 7: ~12,489

Nov 10: ~23,467

Nov 15: ~45,765

Today: almost 70,600

Nothing on my end has changed — same prices, same stock, same categories, same shipping, same traffic patterns. But as soon as Amazon moved our items onto the “general pages” after reclassification, the decline started and hasn’t stopped.

Today again… 0 sales out of almost 2,000 active items.

This never happened before the reclassification.

Is anyone else seeing the same collapse in Sales Rank and visibility since November 1st?

Is this expected after reclassification, or is something broken in the system?

Amazon, if anyone from the moderation team is reading this — we really need clarity.

When will we see the improvements that were promised with the reclassification?

Right now the opposite is happening, and many of us are watching our businesses fall apart day by day.

Would appreciate hearing from other sellers experiencing the same drop.

6 votes
0 votes
728 views
16 replies
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About

About Handmade Community

Welcome to the Handmade Community, the place where makers share why Handmade is one of a kind!

Like the products you sell, members of the Handmade Community are unique, with special guidelines and questions. The Handmade Community helps makers find success selling in Amazon’s online store by providing an exclusive space where you can learn from and share knowledge with other makers who understand why Handmade is one of a kind.

Frequently Asked Questions

  1. Who is eligible for membership in the Handmade Community and how can I join?
    Only sellers approved to sell Handmade items in Amazon’s store are eligible to participate in the Handmade group. You will be automatically added to this group based on your eligibility. Interested in becoming a Handmade seller? See more details on the program here.
  2. I am an approved Handmade seller. Why don’t I have access to this group?
    We’re adding approved Handmade sellers to the community every few days, so there might be a short delay between the time you’re approved and when you can post. If you’ve been approved but don’t yet have access, please check back in a couple of days. In the meantime, visit elsewhere in the Seller Forums to ask a question or take part in a discussion.
  3. Who can contribute and post in the Handmade Community?
    Interaction and posting in this group is reserved for members only to allow for more focused conversations among Handmade sellers. To promote knowledge sharing across groups, all Forums members can read the Handmade Community threads.
  4. How do I opt-out of the Handmade Community?
    If you decide you don’t want to be a member of the Handmade Community, you may opt-out here at any time. Removal can take up to 7 business days.