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Seller_FJwyF3iu5qxUY
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Your Q1 2026 Handmade Newsletter is here, and it covers three important updates that directly impact how your listings appear, how you navigate Seller Central, and how customers discover your products. If you missed the email or want a quick recap, here's what you need to know and what to do next.

🔄 Handmade Catalog Reclassification: Action Required

Handmade listings worldwide are being reclassified into standard Amazon product categories. This is a big deal for discoverability. Your handcrafted products will now appear when customers search and browse in standard categories, not just within the Handmade store. More eyes on your work means more potential sales.

Here's what you need to do:

✓ Validate your newly assigned product types and item type keywords by downloading your Category Listings Report

✓ Review the reclassification guide and assign a Handmade classification attribute to your listings. This is how you maintain your Handmade designation

✓ Ensure all required attributes for your ASINs with newly assigned product types are complete. Update through Seller Central

You'll receive an email notification when reclassification of all Handmade products is complete globally. Don't wait. Start validating your listings now to avoid any disruption.

🖥️ Next Gen Selling Is Live

A refreshed selling experience called Next Gen Selling is now available, designed to make managing your business easier and more intuitive. Instead of navigating through multiple menus, your essential tools are organized into dedicated workspaces, everything grouped in one place.

Key benefits include simplified navigation, quick access to your most-used tools, and a customizable dashboard you can tailor to your workflow. You can toggle between Seller Central and Next Gen Selling anytime using the switch in the top right corner of your home page, so there's no pressure to commit. Try it out and see if it works for you.

📸 Main Image Best Practices: Boost Your Discoverability

High-quality product images are one of the biggest drivers of clicks and conversions. The newsletter reinforces these main image requirements to help your listings stand out:

✓ Pure white background (RGB 255, 255, 255)

✓ Product fills at least 85% of the frame

✓ Show the actual product only (no graphics, illustrations, or mockups)

✓ No text, logos, watermarks, or props

If your main images don't meet these standards, your listings may not perform as well in search results. Take a few minutes to audit your top-selling ASINs and update any images that fall short.

ℹ️ Resource: Amazon Handmade Image Requirements Best Practices

📅 Don't Forget: Marketing Events Calendar

Seasonal events offer marketing opportunities for eligible listings. Check the Marketing Events Calendar in Seller Central to review upcoming key dates and plan ahead. Note that the calendar is an overview and marketing placement is not guaranteed, but being prepared gives you the best shot.

💬 Share Your Experience

We covered a lot of ground here, from reclassification to a new Seller Central experience to image tips.

What's the update that caught your attention most, and how are you planning to tackle it? Whether you've already started making changes or you're still figuring things out, we'd love to hear what's on your mind.

Drop a comment below and share your thoughts. If this post was helpful, give it an upvote so other Handmade sellers can find it too! 👇

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Seller_UJhC8MkpCAsMN
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I got an email stating my handmade listings have been reclassified by Amazon from guild. I was reclassified last year and all of my listings are good. Why did I get this email?

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Seller_A9qb2XYhs3a4b
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Unusually Low "Featured Offer" Percentage
by Seller_A9qb2XYhs3a4b
Amazon replied

I've been dealing with a strange issue for I don't know how many months now. I sell my own products under my own brand, and there are no other sellers on my listings. My Featured Offer percentage used to be 100% for years, so much so that I actually hid that widget on my dashboard because it never changed, and I didn't think it ever would.

However, over the past year, my sales have dropped drastically, I am talking about a 60-70% decline. Meanwhile, my sales on other platforms are either steady or showing slight growth, which makes this Amazon situation even stranger. I’m doing my best to adapt to all platform changes and have been updating everything necessary for product reclassifications.

A few months ago, I unhidden the Featured Offer metric page, and I honestly couldn't believe my eyes. Even on my best days, it hovers around 40-45%. Today, it's down to 22%. I'm not seeing a drop in page traffic, so this whole thing makes zero sense to me.

Could this be related to the fact that all of my products require customization (print dimensions/options)?

Has anyone experienced something similar? If so, where should I look for troubleshooting?

4 votes
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Seller_7jVQoA4NMQONY
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Sessions down dramatically 2025 vs 2026
by Seller_7jVQoA4NMQONY
Amazon replied

All of our listings were in Handmade for the last 8 years. Sessions are down 50%-60% when I compare the last 6 months to the same months in 2025. Needless to say, our sales are way down also. We're spending so much on PPC, but the needle just isn't moving. Any ideas of why this could be happening and any creative solutions?

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Seller_FAbHlFb9SGv9b
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Handmade Reclassification Explantion
by Seller_FAbHlFb9SGv9b

@Seller_FJwyF3iu5qxUY

I have been an Amazon Handmade seller since the program’s early days, with consistent year-over-year growth.

In 2024, my store exceeded $140K in sales. I was on track to match that performance in 2025 until the recent Handmade reclassification changes began impacting my listings.

Despite ensuring all products were properly categorized and fully compliant with Amazon’s guidance, my store experienced a sudden and severe loss of visibility and sales. Revenue dropped over 50% during the reclassification period, and I closed the year down 30% compared to 2024.

Based on current trends, my store is projected to perform 60–70% below 2024 levels.

This outcome appears to be shared by hundreds of Handmade sellers who followed Amazon’s instructions yet experienced the opposite of the promised increase in visibility.

Can Amazon please clarify:

How reclassified Handmade listings are expected to retain historical ranking and relevance

Why compliant sellers are seeing major sales declines instead of increased discoverability

Whether any corrective measures are planned for affected Handmade sellers

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Seller_gwzuNYC3ogYNo
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It appears this has been happening over the course of the last month and old posts are not receiving a response.

Maybe we will garner more attention than 6 or 7 separate posts. Post what you are seeing, case numbers, contact info, solutions?

@Seller_FltQKiI5GLyiv@Seller_xlf3vF516IRli @Seller_tfJYchbIZsTUy@Seller_QNFPFPjPIQoCZ@Seller_ZciP72UwlNf6c@Seller_AozTIj6dEOOkb @Seller_FJwyF3iu5qxUY@Seller_t9kvdr2yixQej

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Seller_t0KQydMn7B5XI
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Hi everyone,

I'm a long-time Amazon Handmade seller, and while looking at search results recently, I noticed something strange.

My listings no longer show the brand/artisan name in search results the way they used to. Some Handmade sellers still have their brand name displayed, while others don't.

My listings are still set up correctly, the brand information is populated, the products are classified as Handmade, and everything appears normal on the product pages.

The reason I'm concerned is that I've also experienced a significant decline in visibility and sales, so I'm trying to determine whether the two could be related.

Has anyone else noticed this?

Did your Handmade brand name disappear from search results?

Was it a catalog issue or just a search display change?

Did Handmade Support provide any explanation?

Did you notice any impact on traffic or sales?

I'm trying to understand whether this is happening to other Handmade sellers or if it could be specific to certain accounts.

Thanks in advance for any insight.

2 votes
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Seller_t0KQydMn7B5XI
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Hi everyone,

I’m trying to understand what is happening after the November 1st reclassification, because in my account the situation is becoming very alarming. Since the reclassification, I’ve been closely monitoring my Sales Rank performance, and every single day it keeps dropping dramatically across almost all listings.

Here is what I’m seeing in just two weeks:

Nov 1: ~5,678

Nov 5: ~8,489

Nov 7: ~12,489

Nov 10: ~23,467

Nov 15: ~45,765

Today: almost 70,600

Nothing on my end has changed — same prices, same stock, same categories, same shipping, same traffic patterns. But as soon as Amazon moved our items onto the “general pages” after reclassification, the decline started and hasn’t stopped.

Today again… 0 sales out of almost 2,000 active items.

This never happened before the reclassification.

Is anyone else seeing the same collapse in Sales Rank and visibility since November 1st?

Is this expected after reclassification, or is something broken in the system?

Amazon, if anyone from the moderation team is reading this — we really need clarity.

When will we see the improvements that were promised with the reclassification?

Right now the opposite is happening, and many of us are watching our businesses fall apart day by day.

Would appreciate hearing from other sellers experiencing the same drop.

6 votes
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About

About Handmade Community

Welcome to the Handmade Community, the place where makers share why Handmade is one of a kind!

Like the products you sell, members of the Handmade Community are unique, with special guidelines and questions. The Handmade Community helps makers find success selling in Amazon’s online store by providing an exclusive space where you can learn from and share knowledge with other makers who understand why Handmade is one of a kind.

Frequently Asked Questions

  1. Who is eligible for membership in the Handmade Community and how can I join?
    Only sellers approved to sell Handmade items in Amazon’s store are eligible to participate in the Handmade group. You will be automatically added to this group based on your eligibility. Interested in becoming a Handmade seller? See more details on the program here.
  2. I am an approved Handmade seller. Why don’t I have access to this group?
    We’re adding approved Handmade sellers to the community every few days, so there might be a short delay between the time you’re approved and when you can post. If you’ve been approved but don’t yet have access, please check back in a couple of days. In the meantime, visit elsewhere in the Seller Forums to ask a question or take part in a discussion.
  3. Who can contribute and post in the Handmade Community?
    Interaction and posting in this group is reserved for members only to allow for more focused conversations among Handmade sellers. To promote knowledge sharing across groups, all Forums members can read the Handmade Community threads.
  4. How do I opt-out of the Handmade Community?
    If you decide you don’t want to be a member of the Handmade Community, you may opt-out here at any time. Removal can take up to 7 business days.