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We've been listening to feedback from our sellers, and we understand that for some, the image guidelines for Brand Registry applications can be challenging to navigate.

Brand approval application keeps getting rejected due to computer generated images but all my images are unaltered and taken with my phone.

Brand registry rejected computer based images.

Brand Registry Rejected in UK.

We are updating the Brand Registry Application Guide, a step-by-step guideline that details the enrolment process through self-service registration, to include a new section on product image guidelines. (Located on pages 6 through 7).

We are also going to host an Ask Amazon session on image guidelines so that sellers will have the opportunity to connect directly with our Brand team experts. More details about this event will follow shortly.

Do let us know if you have any feedback or questions!

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Hi Amazon Community

I am an existing seller on Amazon, and starting this year I decided to start selling in a new category of Health and Personal Care > Food/Health Supplement Category. I listed my first product after which Amazon asked me a ton of compliance documents/certificates that I provided them all and after an effort of about 2 months, they send me an email stating that I have been approved and granted permission to sell in this category. So I started working with the manufacturer on producing the inventory however after a few days when I went into the inventory dashboard I found out that Amazon has restricted my listing and I am not allowed to sell in this category as Amazon is not taking new sellers.

Now I am stuck with my inventory and I am not even able to activate my listing. Please note that I am also a brand owner and have registered the brand. I have raised multiple cases, called and chat multiple times with support team but no help or resolution on my cases. Few of the case IDs are 10941769992,10882941322, 10814026682.

I really hope someone here can help me fix this. I am really stressed out and don't know what to do.

Regards

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Can anyone help with ATOZ Claim
by Seller_MeUK3N1GoaT4G

Hi

I have appealed a ATOZ claim, Amazon have said they are withholding the original decision as the i never provided information when they contacted me first time

But i replied to them with the correct information and info of tracking info

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Variations reviews not sharing
by Seller_V8Q8AAyqZmpo6

Hello,

I'm facing a major issue with one of my listings that has five variations—specifically, the product reviews are no longer syncing across the variations. I opened a support case, and seller support responded by saying the child ASINs are in a different GL category (gl_kitchen) compared to the parent ASIN (gl_home). They then closed the case without resolving anything, which left me completely confused.

I reopened the case and asked for clarification on what that meant. The case was transferred, but no one has followed up since. Just a week ago, all the reviews were syncing correctly. The main ASIN currently has over 500 reviews, but now the other variations only show around 90, which significantly impacts performance.

I’ve invested over £3,000 in Amazon ads for this product, and without shared reviews, that spend is becoming ineffective. From my understanding, only seller support can update the parent ASIN’s GL category, as this is not something sellers have access to or can change themselves. It’s extremely frustrating to be left in the dark after investing so much.

Case ID 10980228802

@Seller_z3k8APxGfbQEK @Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

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Hello! My account is deactivated in February but there is no performance notifications or any information to receive.

I called Account Health they could not able to locate why inactive and I created case but no response from internal team.

We are the brand owner and our products are under transparency program which means our brand also damaged. I have 3000 stock in Amazon Warehouse and no sales.

We are also selling on Amazon USA for years over 300.000USD monthly.

What should I contact for fast resolution I do not know..

My account is healthy and no violation. Not able to get hep. Very upset for facing this. Please advice.

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Account Deactivated - Need HELP
by Seller_a9CwuqxDuVBfK

Hello @Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_VJ4XoAkjDpjPH @Seller_fgtTzyHQfOM1x @Seller_pKdF0dnvoraDu @Seller_yk3kzHpjMMa4B

My Amazon seller account got deactivated under Section 3 on 31st Mar 2025 there was a critical violation stating that repetition trademark logo misuse. I have submitted appeal thrice with all the details they need every time i got same response we don't have enough information to remove this violation at this time. Below is first thread I got on 31st Mar

Hello,

Your Amazon selling account has been deactivated. Your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. We are withholding any funds available in your account. If you have FBA inventory of the items causing "inauthentic" complaints, they are currently ineligible for removal.

Why is this happening?

We have taken this measure because we have concerns about the authenticity of the items listed at the end of this email. In order to ensure that customers can shop with confidence on Amazon, we request additional information from sellers to confirm the authenticity of certain products. The sale of counterfeit products on Amazon is strictly prohibited. Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect. Additional information regarding these policies can be found at the following Seller Central pages

-- "Amazon Anti-Counterfeiting Policy":

https://sellercentral.amazon.com/gp/help/201165970

-- "Policies and Agreements":

https://sellercentral.amazon.com/gp/help/521

-- "Amazon Services Business Solutions Agreement":

https://sellercentral.amazon.com/gp/help/1791

How do I reactivate my account?

To reactivate your account, go to your "Account Health" and click on "Reactivate My Account" to submit necessary information.

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq

What happens if I do not submit the required information?

If we do not receive the requested information your account will remain deactivated.

Any remaining FBA inventory of the items that caused "inauthentic" complaints will be destroyed at your expense, in accordance with the Business Solutions Agreement.

Last thread I got after my 3rd appeal rejection.

Hello,

Thank you for your message. We cannot accept your appeal because it does not address the infringement issues alerted to you previously for the ASINs below:

-- ASIN: B0DZ89MCMG,B0DQ5M7NKS,B0DQ8GGMNG,B0DPT2MHYM,B0DQ8SG95L,B0DP2Z1GJF,B0DLT8X5DM,B0DLTCQCJ3,B0DLT92KS4

Please provide the following information so we can process your appeal:

-- Proof of non-infringement for all affected listings (such as invoices, order IDs, letters of authorization, licensing agreements, or court orders) for all affected listings.

-- An appeal with the following:

1. Greater detail on the root causes of the infringement

2. Greater detail on the actions you have taken to resolve the complaint

3. Greater detail on how your account has complied with our policy

4. Greater detail on evidence or examples that demonstrate your account has complied with our policy

-- Other relevant information.

-- Supporting details should you believe that the actions were made in error.

How do I send the required information?

Go to "Submit New Information" in Account Health:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_mpa

What happens if I do not send sufficient information?

If we do not receive an explanation or necessary information, your account will remain deactivated.

Please help me reactivate my account.

Thanks,

S H International

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The nightmare of Listing Violations
by Seller_2MDS66zdjPMUU

At best the notification of product listings are random, one prduct is affected and another similar is not. Worst of all is that the reason for the listing violation is not accurate. As an example recently we suddenly had a dozen policy violations with the reason bullet point removed. How "handmade by cottage industries" can be a violation I do not know and the Amazon policy does not explain it either. So we changed the text to the Amazon suggested text on the edit inventory page to "Classic look and feel"and it was still marked as a violation

By a process of trial and error we removed some other words individually , but from other fields of the product inventory management page until the listing was restored. The eventual "culprit" was the word "quality" not in the bullet poont section at all that hd been highlighted as the problem.

It seems there are a number of words Amazon blindly bans. The include the words fine, quality, guarantee, simple, to name a few. Amazon get some common sense, update the listing policy page, and provide us with a dictionary of words to avoid,

What an absolute thief of time.

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Hello everyone,

I am facing a frustrating issue with my Amazon seller account. Despite submitting all the requested documents multiple times for verification, my account remains deactivated. I have opened several cases, but I keep receiving the same generic responses without any real resolution.

The most confusing part is that I am successfully selling on other Amazon marketplaces without any issues, using the same documents that are being rejected here. It feels like an endless loop where my efforts and valid submissions are being overlooked.

This situation is severely impacting my business, and I urgently need assistance. Has anyone else faced a similar issue? If so, how were you able to get Amazon to properly review your case? Any guidance on escalation methods or contacts who can help push this forward would be greatly appreciated.

Looking forward to your insights!

Thanks in advance.

1 vote
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4 replies
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Amazon Influencers Program
by Seller_umngflDiDZTVm

I'm looking to better understand how the Amazon influencer program works and how I, as a seller, can get involved. Specifically, I'm interested in finding influencers who are part of the program and encouraging them to promote my products on Amazon. Any guidance or advice would be greatly appreciated!

0 votes
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8 views
1 reply
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Buyer made 5 refund requests.
by Seller_ptdawyUOAQA1G

I've just recieved an A-Z for an order, and after checking, the buyer has made 5 orders with me within the last 4 months. Each one has been refunded.

Any ideas what I can do about this? Amazon staff?

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Hi everyone,

We’ve been facing a recurring issue that I believe many other sellers might relate to.

When fulfilling orders, we often receive customer details where only the first name is provided no surname, initials, or anything else. Unfortunately, most couriers do not accept shipments with just a single name on the label. It creates a logistical problem and raises the risk of delays or even returns.

We’ve been trying to resolve this by politely messaging customers and asking them to provide their full name. However, in our experience, 9 out of 10 customers never respond, leaving us stuck. In some cases, we’ve had to “make up” placeholder names or reverse their first names neither of which is a professional or safe practice. Many names also carry cultural or linguistic meanings, and altering them could unintentionally cause offence.

As sellers, we’re trying our best to provide fast and reliable service, but this puts us in a difficult position where we have to choose between delaying dispatch or risking problems with delivery.

We kindly request that Amazon consider implementing a solution to this perhaps by requiring customers to provide a full name at checkout, or by adding a system prompt if only a single name is entered.

This would not only help sellers ship orders accurately and on time but also improve the customer experience overall.

Would love to hear if others are experiencing the same and if Amazon has any plans to address this.

Thanks

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2 replies
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