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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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I selected the wrong FNSKUs when I created a shipment FBA18CZCQZGG. However, the items are with the correct FNSKU labels.

For example, I shipped the B color FNSKU, but when I created the shipment, I chose the A color FNSKU.

Will FBA put the B color item to the B FNSKU inventory after scan?

Who can help me to solve this problem?

Best regards.

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Has Amazon ever discussed allowing sellers to rate buyers, similar to how Ebay does? For the most part most of my customers are pretty good but man do the rotten ones really leave a bad taste in your mouth and make you question if it is worth selling, especially when their feedback doesn't have to be truthful. I have had a handful of buyers buy products without checking the details or even looking at all the pictures, they get what they pay for and then want to write negative feedback (after offering many solutions as a compromise just to keep them happy) and as sellers we have no recourse. Or what about the instances where customers send returns that are either entirely wrong, used, or not in the original condition and you get a fraction of the cost back as a restocking fee? Sellers should be able to review buyers just the same that way at least we know who or what we may be dealing with when doing our customer service.

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INFORM ACT
by Seller_V1rFrpPI3hrYJ

I need some help with the inform act..... everytime this comes around there are nothing but issues. I click verify my identity but then this pops up. Then i get an email saying you have 10 days to complete your verification or your account will be temporarily deactivated.... BUT I literally cant verify because of amazon. I have been dreading contacting amazon support for this because it seems as though they give you copy and paste responses to complex issues. Please can i get a mod to look into this...

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Hello Amazon Seller Community,

I'm reaching out regarding my recently deactivated seller account and hoping for some guidance. Here's my situation:

For the past month, I was fulfilling orders through Essendant, where:

- My business name appeared on shipping labels

- My logo was printed on the boxes

- Orders were shipped directly to customers

I understand that dropshipping violates Amazon's policies, but I believe my fulfillment method through Essendant is different from traditional dropshipping since I maintained brand presence on the packaging and had a formal business relationship with the supplier.

Current challenges:

1. My account has been deactivated under Section 3

2. Unable to contact Amazon support (calling option is disabled)

3. Only receiving automated responses to my cases

Questions for the community:

- Has anyone else experienced a similar situation while working with Essendant?

- What are my options for appealing this decision?

- Can someone clarify if using Essendant this way actually violates Amazon's policies?

Any guidance or shared experiences would be greatly appreciated.

Thank you in advance for your help!

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It's been a constant battle for our company to stay ahead of Amazon sellers from overseas.

This week I talked with a manager from a US company who invented a complex item that became a big product category on Amazon. Their product cost a fortune to develop– yet today their category is flooded with knockoffs from China– sold on Amazon under a hundred different brand names.

Unable to enforce its US utility patents against so many small, infringing overseas sellers, that US innovator could soon go out of business.

Their manager feels certain that Amazon gives unfair advantages to overseas copycats.

For example, she cited that Amazon sellers can no longer respond publicly to reviews. This puts that US company– with its trained support personnel who have good communication skills– at a disadvantage against the onslaught of tiny importers from overseas who sell primarily on price.

Are there other examples where it seems like Amazon gives China sellers an unfair advantage?

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Rude Customer Service!
by Seller_JpOwK0cCMQzTa

Dear Amazon Support Team,

I am extremely disappointed with the treatment I received from your representative Aqsa during case #16701833741. Aqsa was outright rude, disrespectful, and had the audacity to close the chat while the issue was still unresolved. This level of behavior is completely unacceptable and unprofessional.

I demand immediate action be taken to address this matter. I expect better from Amazon, and this experience has been infuriating.

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Verification failed
by Seller_Vawc4xkmcyanF

I have sent multiple documents into verification - everything from the utility bill, the document that confirms my s.p. and more. All that came back was unsufficient documents - no specification of the problem.

Overall very unhelpful and unclear.

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I need Amazon Support Help (and any insightful feedback) ASAP!!

OK, so I am the seller, and I am having two (2) issues of customer fraud perpetrated via Amazon, as I sold two (2) items on Amazon.com to two (2) different customers, but upon arrival both gave different reasons for wanting to send them back. They both claimed they sent the items back, but they have not and so they have already in advance both been auto refunded in full and yet have both kept the items in question!

Surely that is fraud on both counts and they are using Amazon to do it, as this crap always happens around this time of year! Everyone wanting something for nothing!

I tried communicating with their Contact Us/Live Agent, but I got passed from one out-of-country Amazon employee to another (each one of the 8 employees "leaving the chat" to pass me to another, because they couldn't Google what my issue was - or understand the issue even when fully described) before I was given the option below).

Two (2) days ago I used their Contact Us/We Will Call You Now option, and spoke with someone who also just didn't seem to get it for 30 minutes. After he told me he couldn't connect me with Business Support due to a "technical glitch," he then promised an email would be sent to me with all the details we had spoken about plus someone from Business Support would call me in 24 hours (neither thing happened!).

I used that very same service again today, was passed to a third person in under 10 minutes, who I explained over and over and over the situation, she kept saying she couldn't connect me to Business Support as she was experiencing a "technical glitch", and then disconnected the phone call!

So, in summary, I have had two (2) counts of fraud perpetrated against me using the Amazon platform, they have their refunds, they have their items, and I have nothing and yet every route I take to get Amazon help ends up with me being disconnected due to the employee not understanding anything that I am saying!

This is terrible Amazon customer service and I am sick and tired of their customers committing fraud against us long-standing Amazon sellers and so I need this taken care of now!

So if any upper level Amazon employee is reading this and can help and wants to rectify what their useless employees are not caring to even look into, I would appreciate the help, as I am very angry and very frustrated and stuff like this should never happen (and when it does, it should be handled by a live agent right there and then on the phone!)

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3 replies
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Missing Inbound Units at BFL2 - SHAFTER, CA
by Seller_ytpojVSkt1CaD

Shipment iD: FBA18KS7ZX79 was delivered on Nov 11th and i received an email yesterday stating the shipment was received in full. Now it shows only 48 units received. It does now let me open a case for reconciliation, saying "Investigation completed – shipment contents counted and confirmed".

There is a very serious issue going on at this fulfillment center, please can someone help and open a case for this shipment.

Thank you very much. appreciate it.

@Seller_YeWcEeTwlVO93@Seller_WIFV02H2XUFgS@Seller_s3amN64nZ4y9V@Seller_0LGKv5aIHcC3F@Seller_RSwABJNHpHnEZ@Seller_CnfW62x6yxvJw

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Deactivation
by Seller_Fg2ThozKjOiRP
Amazon replied

My account has been deactivated due to Suspected Intellectual Property Violations. The products I purchased are from a legitimate business, one being Wal-Mart. I have submitted the receipts several times but get a form letter from Amazon telling me there isn't enough information. There is no longer a way to have someone call me to discuss. I am not sure what to do as I have had this issue for 6 months now. Anypme know how to solve this issue or how to get in contact with a real human at Amazon??

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