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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Printify Listing has no featured offer
by Seller_JqY5HODWYf7ku

Hi, I hope everybody is great, I've created a new listing using the Printify integration, but I haven't been able to figure out how to get the featured offer or buy box button to appear. Has anyone else figured this out? I have working and some listings but any of them get the buy box button. I´m a new seller

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Hello, Amazon Sellers!

As we gear up for the holiday shopping season, let's take a moment to talk turkey—or maybe not turkey at all! I'm curious about your thoughts on Thanksgiving cuisine, and I want to stir the gravy boat a little.

Here's my burning question: What do you think is the most overrated Thanksgiving food item?

Is it the classic green bean casserole that always seems to have more mushroom soup than actual vegetables? Perhaps it's the cranberry sauce that comes out of the can with those distinctive ridges intact. Or maybe—dare I say it—you think the revered turkey itself doesn't live up to the hype?

For me, I'd have to go with stuffing. I've had just about every iteration of it I can find, and it all just tastes like soggy bread to me - I don't get it!

I want to hear your hot takes! Share your thoughts in the comments below and let's get a lively discussion going.

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Brand stealing
by Seller_3mmOWErGFF5xg

I am the original designer of our product, a 90s toy box, and have been the sole sellers of our ASIN since its release, several years ago. Like 4 years ago. Recently, the brand has been incorrectly updated by another seller to JEWUNO. Nowhere on the product packaging does the brand name JEWUNO exist and our product has no affiliation with JEWUNO. These guys are SCAM ARTISTS!

We have a shipment ready to be delivered but can't replenish our inventory due to the malicious behavior of the fraudulent seller. This is so stupid. Fix this please.

Can we start a class action lawsuit against amazon for allowing this to happen?

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Don't know if other sellers are experiencing this...Amazon is padding the crap out of our transit times...we are well above the 90% OTDR yet they're showing our items won't be delivered until Dec 4-6!! that's 10-12 shipping days, we have our transit time for these areas set at 2-4 days with 1 day handling...and according to our dashboard they are only supposed to be adding .8 days so there's an extra 8 days being added!!!! some sort of ploy to drive more business to FBA during the holidays? this is inexcusable there has got to be some sort of recourse otherwise FBM sellers will all be out of business by next year....we're losing all of our buy boxes due to this 'error'!

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Dear Amazon,

It is a bit discouraging in that I highly doubt this will get escalated to the point where a real solution will arise but I just wanted to share this frustration with the community. Hopefully this gets the attention of the category manager who I was trying to find at the Accelerate conference. We are a large seller for over many years in the women's shoe category and ever since 2021 where there was a change to the return policies our return rate have sky rocketed and the fees charged to our account has made it so that doing business on Amazon is impossible and we are moving our business away. I also believe many sellers even Chinese sellers will be doing the same soon.

To be more specific, the problem is rooted in 2 parts of amazon's return policy. The first is that Amazon does not take responsibility for customer damaging a product. The second is that even though there is a 30 day return policy, Amazon reserves the right to reimburse and issue a refund to customers after the 30 days, which we have seen happen repeatedly. These two policies combined essentially incentivizes women to "rent shoes" for an event, wear them over the weekend and return them leaving the sellers to eat the cost. On average we pay around $12 to Amazon when a customer decides to refund. Before 2021 through FBM there was a way in which the sellers could make the buyer verify that the products returned were not damaged or worn but now that's also changed with the updated return policy.

The result has been a larger increase in returns, higher return rates, massive losses incurred by the seller and way more customer abuse when it comes to products in our category. In the last 2-3 years, the amount of customers that wear our shoes for a weekend to party and return them completely destroyed has increased so much that its now just a percentage of the business. On average 20-30% of our returns are damaged and "unfillable" which are just the metrics you are showing. Furthermore FBA also doesn't have the best "return processing" quality check which has resulted in Customers receiving "used and worn shoes" that were not our fault but dings our reviews and our listings.

This is a CATEGORY WIDE problem because of the shopping behavior of women when it comes to shoes. It needs a more balanced policy where we sellers can be protected from this type of abuse.

The solution is actually quite simple: For the shoes/clothing category - update the policy so that 1) Customers cannot receive a refund for worn and damaged products to the degree that it cannot be re-sold. Requiring customers to take photos of the products prior to return would be nice. Essentially, do the same FBA quality check ahead of time (instead of waiting until you receive the product back). Let Amazon decide if you will accept the return because they are the ones determining if they are going to keep it within FBA as a "new" product anyways. Or at minimum have a policy where it allows for disputes arising out of these situations so that it gives seller a chance to file a case and get refunds reimbursed. 2) Enforce a rigid 30 day return policy when it comes to this category, no exceptions. This will help sellers in this category with cashflow.

Other channels like SHEIN, TEMU, TIKTOK, WALMART have much more competitive policies and its the reason why lots of business will be moving over there soon because we can sell on those platforms with prices that our cheaper and make more margin AND maintain customer satisfaction.

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Respected Amazon Senior Management,

I hope this email finds you well. I am writing to bring to your attention the unjust suspension of our Amazon seller account on the US marketplace. The suspension cites inauthenticity concerns related to ASIN: B07RTQ4VM7, Title: Afnan 9 PM for Men - 3.4 oz EDP Spray. After conducting a thorough investigation on our end, we believe this suspension to be a mistake. I would like to outline the facts and provide evidence that supports our case:

Timeline and Details of the Listing:

1. Brand Approval: We obtained official brand approval for “Afnan” on April 12, 2024, through Amazon’s proper brand approval process.

2. Listing and Sales: The product was listed under the shared ASIN on April 13, 2024, and we sold only 5 units. All orders were successfully delivered, except for one, where the customer reported not receiving the order. We immediately issued a full refund to this customer, without any dispute, which can be verified in our account’s message history.

3. No Authenticity Complaints: Apart from the refund for the undelivered item, there have been no complaints or feedback from the remaining customers concerning the authenticity of the product.

4. Voice of the Customer Check: We regularly monitor the “Voice of the Customer” section, and this ASIN has consistently shown an excellent status, confirming that no customers reported issues related to authenticity.

5. Product Deletion: We proactively deleted the ASIN from our inventory after those 5 units were sold and have not listed or sold the item since.

Current Situation:

• Despite submitting all required purchase invoices and a complete supply chain document, our account remains suspended.

• This suspension occurred six months after the initial sales, and we have not received any authenticity-related complaints during this period.

• We are experiencing severe financial difficulties as our funds remain on hold, and we are unable to sell the inventory purchased for other items, which continues to sit idle in our warehouse.

Request for Review:

We genuinely believe that this suspension was issued in error. Our team has always prioritized compliance with Amazon’s policies, and we have taken every possible measure to ensure the authenticity of our products. The timing and nature of the suspension are causing immense financial strain on our business, and we urgently seek your assistance.

Documentation Provided.

1. Brand Approval Confirmation (dated April 12, 2024)

2. Purchase Invoices for the Afnan 9 PM product

3. Customer Messages and refund evidence

4. Voice of the Customer Report showing the ASIN in excellent status

We humbly request your understanding and support in reactivating our account and releasing the funds on hold. We are committed to maintaining our good standing on Amazon and would appreciate any guidance or reconsideration you can provide.

Thank you for your time and attention to this matter.

@Seller_aEROSwwdnzGiU

@Seller_SBIjJooGeXSQ6

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@Seller_zcvAYEF3PFqbA

@Seller_c2KLMXKhUYF3u

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@Seller_QYS7Alex1XIw4

@Seller_cgepCMeErnmOl

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So recently we've been targeted by an aggressive overseas company coping our USA made products, and selling them below cost. We poked the bear because they had violated our trademark two years ago and we reported them, they emailed us with "we will attack back when we can"

My perplexation is HOW DOES HE HAVE THREE STORES?

Each store connects to the same Brand Registry store, but every seller account is named (Two Random letters / US)

All of them have the same address just formatted a bit differently. The address is a building that rents addresses/ door numbers. They had a fourth store selling snowmen and other popup decor, but looks like they dumped all the listings and that store but left them connected to the brand registered store. I've even emailed every person on the registered stores and they all respond with the SAME EMAIL.

How is it possible for them to have THREE stores, one address, they use the SAME logo for all three stores, and all connect to the SAME Brand Registry Store? It blows my mind...

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Need Case Escalated with Duplicated SKUs
by Seller_CR5ecDAAPMxqs

Hello

I need this case to be escalated to an account manager: ID 16629975771

A few weeks ago I deleted duplicated SKU's from "Manage all Inventory" page. However the product still appears in "FBA Inventory"

Support insists this is correct and that it cannot be deleted. Which is incorrect, I've been a seller since 2019 and have deleted dozens of products and they are also deleted from both "Manage All Inventory" and "FBA Inventory"

I would appreciate if Forum support is able to assist me

Thank you.

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As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfillment fees for all low-priced products, lowered referral fees for low-priced apparel items, and invested heavily in our supply chain services, including the regionalization of our inbound fulfillment network, improved placement and forecasting, and more efficient operations. As you leveraged these new capabilities and adapted your operations, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date. Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon's store, with even more sellers growing their sales year-over-year.

We also recognize these changes and new fee types introduced complexity, requiring some of you to modify your operations, invest in different packaging, and navigate additional business decisions. With this in mind, in 2025, we want to focus on simplicity and stability, minimizing your operational burden and costs, while continuing to work together to delight customers and drive growth for your business.

While inflation continues to impact our expenses and we made the biggest ever investment in pay and benefits for our fulfillment and transportation employees, we have also continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.

As a result, we will not increase US referral and FBA fees and will not introduce any new fee types. We will also lower some fees and provide additional benefits to support new selection growth. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences -- including improving your fee calculators and fee preview tools, enhancing the FBA inbounding experience with features that estimate transportation costs and recommend the most cost-effective shipping options to Amazon, and more, so that you can more easily understand and optimize your business.

Summary of 2025 fee changes

  • We are lowering inbound placement service fees for large bulky-size products an average of $0.58 per unit for minimal shipment splits. For details, go to the Inbound placement service fee page. This change is effective January 15, 2025.
  • We will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program and are included in shipments created between December 1, 2024 to March 31, 2025. These items will be exempt from the inbound placement service fee up to the first 100 inbounded units per new parent ASIN. For details, go to the Inbound placement service fee page.
  • We are introducing more incentives for adding certain new selection in our store. We will enhance the New Seller Incentives and FBA New Selection programs with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.

Other than these three updates, our US referral and FBA fee types and rates will not change. For a summary of all 2025 fees, go to amazon.com/selling-fee-changes.

We're excited to continue providing you with a great value and are committed to your ongoing success selling in Amazon's store. We appreciate your partnership and look forward to an even greater year of seller success in 2025.

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Refunds now Deferred?
by Seller_OQTPwvIVqfKpB

I just noticed, after offering 3 different refunds for orders yesterday, that all of those refunds are now being deferred to the original payment release date of the order.

So, if I have a customer who needs a refund, does this mean that the customer will not receive the payment for another two weeks on the original order release date since all orders are now deferred?

I went back and couldn't see this happen on other refunds that have been processed since payments started being deferred.

Has anyone else seen this?

I'm just anticipating the customer messages demanding their money, if refunds are now also deferred.

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