Get answers about Transparency at an Ask Amazon event on November 21st
Hi Sellers!
Come learn about Transparency at an Ask Amazon event on Thursday, November 21st, from 8 am to 5 pm PST.
Community Managers and the Transparency team will answer your questions posted in this event thread. Feel free to leave your questions within this event thread before the start of the event, however, please note that the partner team will not be available to review and respond to questions until the event date.
What is Transparency?
The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:
- Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
- Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
- Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.
For more information, please go to the Transparency program page.
If you are already enrolled, or thinking of enrolling in Transparency we would like to hear from you. Please join us on November 21st!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
3 replies
Seller_cgmqzHsZDEIxc
What does the sentence 'Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection' mean? Do all sellers need to join this program? If don't join, they won't be able to sell on Amazon Marketplace?
Seller_y96uow8gyhiOt
Hi Everyone,
We’re facing a challenging situation with Amazon and need advice or help from those who may have dealt with a similar issue.
Here’s what happened:
We shipped an FBM order without providing a Transparency code. The product had a Transparency code, but unfortunately, an employee forgot to scan it before shipping. Once the shipment left, we were unable to provide a valid code.
A week later, Amazon suspended our FBA listing, which contains thousands of units properly labeled with valid Transparency codes. Amazon is refusing to accept invoices from the Manufacturer/Brand Owner as proof of authenticity.
To make things more complicated:
- The brand has not received any invoice verification emails from Amazon.
- The brand tried reaching out to Amazon directly to confirm our offer’s authenticity and request reactivation, but there doesn’t seem to be a clear process for them to do so.
We’re at a loss for how to resolve this, as the usual support channels are not yielding results. If anyone has experienced a similar situation or knows the best way to escalate this issue, we would greatly appreciate your insights.
Thank you!
Get answers about Transparency at an Ask Amazon event on November 21st
Hi Sellers!
Come learn about Transparency at an Ask Amazon event on Thursday, November 21st, from 8 am to 5 pm PST.
Community Managers and the Transparency team will answer your questions posted in this event thread. Feel free to leave your questions within this event thread before the start of the event, however, please note that the partner team will not be available to review and respond to questions until the event date.
What is Transparency?
The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:
- Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
- Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
- Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.
For more information, please go to the Transparency program page.
If you are already enrolled, or thinking of enrolling in Transparency we would like to hear from you. Please join us on November 21st!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Get answers about Transparency at an Ask Amazon event on November 21st
Hi Sellers!
Come learn about Transparency at an Ask Amazon event on Thursday, November 21st, from 8 am to 5 pm PST.
Community Managers and the Transparency team will answer your questions posted in this event thread. Feel free to leave your questions within this event thread before the start of the event, however, please note that the partner team will not be available to review and respond to questions until the event date.
What is Transparency?
The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:
- Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
- Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
- Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.
For more information, please go to the Transparency program page.
If you are already enrolled, or thinking of enrolling in Transparency we would like to hear from you. Please join us on November 21st!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
3 replies
3 replies
Seller_cgmqzHsZDEIxc
What does the sentence 'Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection' mean? Do all sellers need to join this program? If don't join, they won't be able to sell on Amazon Marketplace?
Seller_y96uow8gyhiOt
Hi Everyone,
We’re facing a challenging situation with Amazon and need advice or help from those who may have dealt with a similar issue.
Here’s what happened:
We shipped an FBM order without providing a Transparency code. The product had a Transparency code, but unfortunately, an employee forgot to scan it before shipping. Once the shipment left, we were unable to provide a valid code.
A week later, Amazon suspended our FBA listing, which contains thousands of units properly labeled with valid Transparency codes. Amazon is refusing to accept invoices from the Manufacturer/Brand Owner as proof of authenticity.
To make things more complicated:
- The brand has not received any invoice verification emails from Amazon.
- The brand tried reaching out to Amazon directly to confirm our offer’s authenticity and request reactivation, but there doesn’t seem to be a clear process for them to do so.
We’re at a loss for how to resolve this, as the usual support channels are not yielding results. If anyone has experienced a similar situation or knows the best way to escalate this issue, we would greatly appreciate your insights.
Thank you!
Seller_cgmqzHsZDEIxc
What does the sentence 'Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection' mean? Do all sellers need to join this program? If don't join, they won't be able to sell on Amazon Marketplace?
Seller_cgmqzHsZDEIxc
What does the sentence 'Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection' mean? Do all sellers need to join this program? If don't join, they won't be able to sell on Amazon Marketplace?
Seller_y96uow8gyhiOt
Hi Everyone,
We’re facing a challenging situation with Amazon and need advice or help from those who may have dealt with a similar issue.
Here’s what happened:
We shipped an FBM order without providing a Transparency code. The product had a Transparency code, but unfortunately, an employee forgot to scan it before shipping. Once the shipment left, we were unable to provide a valid code.
A week later, Amazon suspended our FBA listing, which contains thousands of units properly labeled with valid Transparency codes. Amazon is refusing to accept invoices from the Manufacturer/Brand Owner as proof of authenticity.
To make things more complicated:
- The brand has not received any invoice verification emails from Amazon.
- The brand tried reaching out to Amazon directly to confirm our offer’s authenticity and request reactivation, but there doesn’t seem to be a clear process for them to do so.
We’re at a loss for how to resolve this, as the usual support channels are not yielding results. If anyone has experienced a similar situation or knows the best way to escalate this issue, we would greatly appreciate your insights.
Thank you!
Seller_y96uow8gyhiOt
Hi Everyone,
We’re facing a challenging situation with Amazon and need advice or help from those who may have dealt with a similar issue.
Here’s what happened:
We shipped an FBM order without providing a Transparency code. The product had a Transparency code, but unfortunately, an employee forgot to scan it before shipping. Once the shipment left, we were unable to provide a valid code.
A week later, Amazon suspended our FBA listing, which contains thousands of units properly labeled with valid Transparency codes. Amazon is refusing to accept invoices from the Manufacturer/Brand Owner as proof of authenticity.
To make things more complicated:
- The brand has not received any invoice verification emails from Amazon.
- The brand tried reaching out to Amazon directly to confirm our offer’s authenticity and request reactivation, but there doesn’t seem to be a clear process for them to do so.
We’re at a loss for how to resolve this, as the usual support channels are not yielding results. If anyone has experienced a similar situation or knows the best way to escalate this issue, we would greatly appreciate your insights.
Thank you!
