THREE INTENTICAL SELLER Accounts Linking to ONE BRAND STORE? HOW?

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Seller_URZZo8jnoBR3w

THREE INTENTICAL SELLER Accounts Linking to ONE BRAND STORE? HOW?

So recently we've been targeted by an aggressive overseas company coping our USA made products, and selling them below cost. We poked the bear because they had violated our trademark two years ago and we reported them, they emailed us with "we will attack back when we can"

My perplexation is HOW DOES HE HAVE THREE STORES?

Each store connects to the same Brand Registry store, but every seller account is named (Two Random letters / US)

All of them have the same address just formatted a bit differently. The address is a building that rents addresses/ door numbers. They had a fourth store selling snowmen and other popup decor, but looks like they dumped all the listings and that store but left them connected to the brand registered store. I've even emailed every person on the registered stores and they all respond with the SAME EMAIL.

How is it possible for them to have THREE stores, one address, they use the SAME logo for all three stores, and all connect to the SAME Brand Registry Store? It blows my mind...

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18 replies
Tags:Brand Registry, Brand Stores, Intellectual property infringements, Transparency
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18 replies
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Dougal_Amazon

Hello @Seller_URZZo8jnoBR3w,

My name is Dougal from the Community Manager Team and I can answer your question based on the policies that we currently have.

Multiple Seller Central accounts are allowed when they Comply with Amazon’s Multiple Account policy.

When a Rights Owner enrolls a Brand into Amazon Brand Registry, they can allow other Sellers access to their brand to sell or to report IP violations. You can reference this in the FAQ section of the Launch your brand with Amazon page. Just scroll to the bottom and click the "+" next to the question "Can I provide others with access to the Brand Registry portal?"

If you have more specific information and you believe someone is violating Amazon Policy (like the Multiple Account Policy linked above), you can "Report Abuse," from the Account Health Dashboard in Seller Central.

If you have already done that and have a complaint ID, I can take a look if you provide that complaint ID here.

Best, Dougal

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Seller_lCX40xAkSs1xm

Chinese sellers have very different rules than American based sellers, that is how.

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Seller_NaffGpwcLYP2C

That is called BRIBES inside Amazon China . Been dealing with these Chinese hijackers for ever. Move your listings to other e-commerce sites, Amazon will not help and bribes will continue.

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Seller_URZZo8jnoBR3w

An update to the situation: I have not heard anything from support. But regarding the company in question, their new listing has once again seen their reviews drop from 4.8/5 stars (from vine) overall, to 4.1/ 5 stars in just two weeks.

This is why they abandoned last years (2023) listing and created a nearly identical new one (2024), to manipulate the reviews via Vine for the exact same product, rake in holiday decor sales during the short holiday season, and I presume they will dump the listing and open another identical one in this store—or in their other two stores.

Apparently, this is a new strategy used by some of the largest overseas sellers on Amazon too, as disclosed in the New York Times: "Amazon shoppers are being duped by manipulated customer reviews as China-based company Vevor rakes in $500M in sales: bombshell whistleblower claims" By Lisa Fickenscher and Thomas Barrabi

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Seller_URZZo8jnoBR3w

To keep anyone with similar issues in the loop:

No communication from anyone. Nothing on my or sellers side appears to be different. All listings which clearly violate Amazon's policies are still selling.

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