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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Can we please get a Mod to look at our Account and case # ID 16698160421? We cannot get through to a real person, the email they keep giving us (pars-rp-core-sellerappeals-transfer@amazon.com) sends automated responses, it seems like they are not looking at the attached screenshots. Our entire catalog is getting marked as a restricted product to every single state in the United States, not just some states. We see hundreds of other sellers selling similar products both Handmade and FBA, and when we looked, it allows them to ship to all the same locations just fine. Customers are emailing us that they can see our products but when they go to purchase, they all say "Currently Unavailable". Our Sponsored Ads are still running, and they are still charging us the money from the ADS, but customers cannot purchase anything. There is only the one email address for this issue and no phone numbers. We are wondering if it is because when we set up the listings 7 years ago, they were in the Handmade Category of Guild, Toys and Games, Sporting Goods, Gun Holsters. We cannot change the category of the established listings. It's like the Handmade migration process or new listing experience caused us to get flagged. We have never had a problem in 7 years, and now sales have stopped as of the last 2 weeks. Can any Mods help?

@Seller_RTAKHeZqlPLvF

@Seller_FJwyF3iu5qxUY

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Every time I make a virtual bundle with 2 of my products and submit it, the listing is flagged and removed by amazon restricted products policy. When I look and see why it's being removed, it's because the title is noncompliant.

The issue is the title they say I am inputting is not what I am submitting. For whatever reason after I publish the virtual bundle, amazon changes the title of it and then removes the listing because of the title being noncompliant and then gives me a violation for it. Doesn't make any sense and not sure what I can do from here.

This is the case number: 16681712351

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UK Inbound Delay
by Seller_0ecJfhnr64vl2

I created a shipment 2 months ago and my warehouse has been having issues getting this delivered. The delivery date has been changed multiple times. This shipment includes the majority of our Q4 items.

It was originally supposed to be delivered 10/19, then got delayed to 11/26, and now it's been moved 12/7.

It's going to the LBA4 warehouse. Is anyone else having this issue or know what's going on and what I can do here?

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This compliance initiative could have positive implications, but the specifics are crucial. We urgently need clarification before committing to the high costs of testing. Here are our key concerns:

Reseller Responsibility: Will individual resellers also be required to conduct compliance testing, or will they simply rely on the brand owner to complete testing and benefit from the results without contributing?

Testing Costs: We were quoted $5,400 USD for basic compliance testing for a single product. This expense makes selling OTC ophthalmic products on Amazon prohibitively expensive. It would be unreasonable if only the brand owner bears this burden while resellers benefit at no cost.

Existing Test Results: Our company has already conducted third-party testing that meets all compliance requirements. Amazon should provide clear guidance on how prior testing can be utilized to streamline this process and reduce costs for responsible brand owners.

Given these concerns, our company requires immediate clarification. Without satisfactory answers, we may reconsider continuing sales and advertising operations on Amazon. We strongly urge Amazon to leverage this requirement as an opportunity to enhance product safety by supporting responsible brand owners who already due all necessary testing and safety measures and discouraging unauthorized resellers from exploiting the system.

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Hello!

I want to run my PEDs on Black Friday-Cyber Monday and I need the badge. However, Amazon has incorrectly marked the start date for Black Friday as today, 11/21/24. It's not even a Friday yet. Will it be possible for me to launch my discounts after 11/21/24 and still check the Black Friday/Cyber Monday box, or will the Black Friday option be grayed out starting 11/22/24?

Amazon, if you are reading this- the discounts lose their magic when you make this a 2 week event. We see this in retail.

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@Seller_Lz6S1nnAIzbYB @Seller_nS0jcFQNDLG3e

I know many of you don’t agree with Amazon's SSA for determining transit times, but personally, I think their software is generally reliable, and we rarely have issues — except when it comes to APO military addresses. In my experience, I’ve never seen Priority Mail arrive at an APO address within 2 days, despite what Amazon might estimate, they are always wrong.

This brings me to a frustrating issue: we’ve will have to stop offering shipping to APO addresses entirely. It’s unfortunate because it limits options for our service members, but the Amazon shipping calculations just doesn’t align with the realities of military shipping and transit times. Average military delivery time is 15-21 days.

We recently shipped an order to an APO address using the method Amazon recommended and well within the stated handling time. The package arrived in what we consider a normal timeframe for APO delivery. However, the buyer reached out after 2 days to request a shipping refund since the package didn’t arrive within the SSA-estimated time. We issued the shipping refund to the buyer (only $11.21)

Ten days later, the buyer filed an A-to-Z claim, which Amazon granted— the package arrived a few days after that. We appealed the decision, providing evidence of carrier pickup and tracking scans, but Amazon denied the appeal, claiming we didn’t ship within the handling time. (Screenshot attached for reference shows we did.)

We’ve done everything by the book, you see the pickup scan, and transit scans all moving through the system (although funny how it is in Chicago and Miami at the same time given the time difference between the 2 states) yet Amazon still keeps saying we did not ship within the handling time. I am at a loss here, it's only $100 but it's the principal of the fact, claims protected is not a guarantee.

The buyer emailed us the same day the package arrived at their local post office, requesting a reshipment after filing an A-to-Z claim. We informed the buyer that the package was en route for delivery and requested its return since a refund had already been issued. However, we received no further communication from the buyer, who has also opted out of receiving messages, preventing us from sending a return label.

For mods interested, case id. 16682687761

Granted

Seller-funded: Nov 14

Order Defect Rate (ODR) impacted: Yes

Appeal by: Dec 14 (appealed and lost 11/18)

Order ID:

Product Amount: USD 98.95

Claim date: November 14, 2024

Why is this happening?

The customer has not received their package and our records indicate you shipped this order after the maximum handle time

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Hi Fellow Sellers,

I’m dealing with a frustrating issue with my Seller Central account and could really use advice from anyone who has faced something similar. Here’s what happened:

On November 1st, my browser was compromised in what I believe was a cookie attack. The attacker recreated my browser session, which allowed them to log into any saved accounts. While they weren’t able to access my Seller Central account directly due to 2FA, they did get into the buyer Amazon.com account connected to it and placed a fraudulent order for $1,600 (and also signing up for Prime).

I noticed immediately, contacted Amazon to report the fraud, and took action by resetting all my passwords and updating my payment methods.

Now, I’m locked out of my Seller Central account. When I try to log in, I get a “billing verification required” message, and my orders are on hold. The only email I’ve received from Amazon said I could either pay the $1,600 for the fraudulent order or request a review of my account. I chose the review option, but it’s been over 2 weeks, and I haven’t heard back or received any further instructions.

Luckily, my accountant has almost full access to Seller Central with their account, which has allowed us to keep some operations going. However, I’m still at a loss on how to fix my admin account issue and get full control back.

This account is my main source of income, and I’m really stuck. Has anyone experienced something similar? How long did it take for Amazon to resolve it? Is there any way to expedite this process or reach someone who can help?

I appreciate any guidance or tips you can offer!

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Brand Registry request status shows Answered Case
by Seller_ZV2SkYY2dEdK8

I submitted my request for the brand registry a couple days ago, I noticed that the related case status changed to "Answered case", but the status of my brand registry application still reads "Pending Review".I want to know what is the status of my application.Case ID 16686078901

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Account Deactivated - Provided all the documentation
by Seller_ldAdu5rk08Ym0

I am struggling to get my account reinstated. I have sent almost 25 documents to prove the crime that I haven't committed- Selling counterfeit or doing deceptive, fraudulent activity. I attended a video interview and it went well. I was able to reply to each question with proper documentation. I have sent the invoices over 5 times now. I just got an e-mail saying we may not respond to further emails. I called in and AHR said quantities don't match in invoices. Suppose, I have to provide documentation for 60 units. I submitted invoices containing 2,3,2,3 cases and each case contains 6 units. They are counting it as 10 units instead of 60 units. It is clearly written in the invoice as CS/6. I have submitted POD, INVOICES- WITH SUPPLIER INFORMATION, BANK STATEMENTS, AUTHORIZATION LETTER, ID PROOFS,

Please don't give me a hard time. I have bills to pay and put food on the table for my family.

@Seller_SBIjJooGeXSQ6@Seller_JT2cdQLa0Oueg@Seller_NGsbQYFacZKVL

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inactive account
by Seller_4k97RHbMKoxOy

Notified my seller account is suddenly inactive. Have reentered credit card (which is my Amazon credit card by the way). But I just keep staying in loop, Inactive, click on Reactivate, go to credit card screen, back to Inactive. Can't click on Help because I'm inactive. Called regular support (not seller) they said they would put note in to escalate, that's week(s) ago, no help, no response. Someone please help!!! Why no phone number for seller support anymore???

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