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We've been listening to feedback from our sellers, and we understand for some, the image guidelines for Brand Registry applications can be challenging to navigate.

“Your blog is easy to comprehend. However, we appreciate if you add a few visuals. Label them right and wrong (Do and Don't)”. - Mystore_general

“My application for brand registration has been rejected several times, they keep saying that my pictures aren't real, my brand name is printed on the packaging bag, and the pictures were taken by myself” - YPZHA

We listened and actioned!

We updated the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines. (Located on page 6 through 7)

We are also going to host a Ask Amazon event on image guideline so sellers have the opportunity to connect directly with our Brand team experts if there are questions. More information to come on this event soon!

Please let us know if you have any feedback or questions.

Best,

Sandy

5 votes
1 vote
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Dear Amazon Support,

I am a brand registered seller and currently using the Brand Story feature in A+ Content. However, I would like to request access to the new "Brand Story – Carousel Tabs" module, which allows customers to scroll through multiple slides with top navigation tabs (e.g., All Temperature Brushing, Easy to Assemble, etc.).

This module would significantly enhance my brand storytelling and customer experience. Please kindly enable this module for my account or advise on the steps needed to gain access.

Thank you for your assistance!

Best regards,

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USPS Postal Service Slowdown
by Seller_8HBeojhszSviQ

Hi @Seller_RSwABJNHpHnEZ,

I don't know if you are aware but USPS has initiated a deliberate slowdown of their services for a very large majority of package recipients starting today. This is an even greater issue for the many post offices that refuse to scan individual packages but rather will only scan SCAN Forms such as my local post office. Part of the adopted plan also eliminates transiting packages on Saturdays. That has a massive impact not only of delivery speeds but also combined with the no end of day package pickups at the vast majority of local post offices.

This is marketed under the article entitled "USPS Is Enhancing Service Standards" on the USPS website.

"Allowing flexibility in regional transportation schedules, which may extend service expectations by one day for mail collected at certain Post Offices, while overall improving delivery speeds for mail and packages between regions."

That quoted text means that unless your local post office is within 50 miles of a regional center (most of the country is not); those packages will not be picked up until the following business day in the morning. This is an absolute nightmare scenario when sellers are stuck in the situation like us who are in a postal area where the post office refuses to scan individual packages. We lose all types of Amazon shipping protections at this point.

How does Amazon plan to address these changes made by this carrier?

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LOST INVENTORY AND NO RESPONSE FROM AMAZON
by Seller_OMrMSc028bpJv

$50,000 Of Lost Inventory- PROTOCOL FOLLOWED AND INVOICES SUBMITTED

At least 16 different Case IDs have been created over 20+ months.

Multiple cases have been merged and resubmitted due to Amazon rejecting invoices.

Despite multiple cases, Amazon has either rejected invoices, delayed responses, or failed to acknowledge the lost shipment. The situation remains unresolved.

Amazon delayed investigations, requiring additional documentation multiple times.

UPS had already acknowledged the package was lost, yet Amazon continued to refuse reimbursement.

Amazon’s reimbursement policy eligibility window may have expired, possibly leading to further rejection.

AMAZON IF YOU ARE READING THIS PLEASE ESCALATE

@Quincy_Amazon

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Brand Registry Timeline?
by Seller_3BvR9t4v3m571

I submitted my brand registry application on 3/12/2025 - and used an IP Accelerator attorney for the trademark. I keep hearing people being approved in a couple days - and its currently 4/3/2025 and it still shows pending. The attorney for IP Accelerator provided an amazon contact email - but my messages don't go though saying the inbox is closed. Does anyone have an idea who to contact or what to do? Also, does anyone know if you can get a FNSKU barcode before brand registry is complete for a product? Thanks!

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Hi everyone,

I wanted to ask if anyone here has experience with the issue mentioned in the subject – Amazon's Dietary Supplements Policy compliance.

I received a notification from Amazon at the end of January [2025] stating that I needed to get laboratory tests done for my product (at an Amazon-accredited lab, ordered via Seller Central – just for context, I had already conducted private testing three times before launching the product) to be compliant. I accept that Amazon can require such things, and I actually believe it's the right approach.

My deadline was set for April 29, 2025, and I received the notification on January 29, 2025. However, my listing was already removed on February 19th.

The laboratory procedure took some time. I received the results on March 24th – my product passed all the tests successfully. The lab uploaded the results directly to Amazon, and I reported this through Seller Central. Since then, there's been silence. The case is marked as 'in progress,' and whenever I ask support how long it might take, I get the standard 'soon' response – and I already know this could very well mean weeks, or even months.

Has anyone else experienced this? Do you have any insights or advice to share? I'm particularly interested in how long reinstatement took after submitting passing results and if there are any tips for speeding up the review process.

Thanks in advance!

1 vote
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21 replies
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how to deactivate markets
by Seller_BtGbPbIGvgWIL

What if i dont want to sell in others markets and i want to only sell in USA

0 votes
0 votes
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1 reply
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Zero orders!
by Seller_3U37OhOjkVT5E

We have had zero orders in over 24 hours! It has been bad, but not like this! Is anyone else dealing with this?

0 votes
0 votes
16 views
3 replies
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54% Cumulative Tariffs from China announced Today
by Seller_V0hze4HocU3cp

What will you do? Will you be able to pay for these tariffs?

Will you limit your imports?

Will you increase your prices?

Will you go out of business as a 3rd party seller?

0 votes
4 votes
253 views
8 replies
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Tariffs are here
by Seller_O9FwVBCUsjXS0

Well, the tariffs are here. More than 70 percent of the products that wholesalers and retailers sell on Amazon are produced in China, according to a survey conducted by Jungle Scout and published by the ECDB. So, looks like cost for the majority of sellers are going up substantially. Per WSJ: China will be hit with a new 34% tariff, adding to previous duties, like the 20% tariff Trump imposed over fentanyl. That means the base tariff rate on Chinese imports will be 54%, before adding pre-existing levies. Have you started changing prices yet?

Not talked about much: "Trump on Wednesday signed an executive order eliminating the so-called de minimis provision for low-value parcels from China, effective May 2. Under U.S. tax law, the de minimis provision allows companies to avoid import taxes and customs inspections on international shipments with a retail value of $800 or less."

89 million de minimis packages came in from China in January. So, say the tariffs cuts that flood of packages in half, DHS still has to deal with a tsunami of packages to collect tariffs on which they never had to do before. Are there details on a plan to handle this? If so, please share.

The new de minimis rules may help some USA based sellers whos items are low cost and compete with cheap Chinese goods off of Temu et.al. Seems most of us in the USA can expect long delays on import clearances. Are stock outs therefore looming, and is it another reason to raise prices to conserve what inventory we all have already landed in the USA?

Thoughts?

3 votes
1 vote
77 views
5 replies
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Invalid UPC
by Seller_1VuBH1owXN2QO
Amazon replied

Hi all, I have a product that is current being sold on amazon has "generic" under multiple different ASIN's but when I go to create a generic listing for the product the UPC on the product comes up as invalid. I cannot edit or copy any of those generic listings as it goes against amazons policy. How do I fix this issue and list this product? I applied for a GTIN exemption but it does not quality since it does have a UPC just not a valid one. Help with this issue would be greatly appreciated. Thanks.

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2 replies
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