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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

8 votes
2 votes
844 views
25 replies
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Estimated Delivery Times Completely Wrong
by Seller_Zc03MQK22D7jf
Amazon replied

I just had to pause thousands of dollars in ad spend a day because my shipping times show delivery in 2-3 weeks which doesn't make any sense. We offer 1-day, 2-day and 3 to 5 day free shipping. This is clearly a bug but my sales have drastically dropped so had to pause ALL ad spend.

Any ideas how to fix this?! We've tried everything! We are merchant fulfilled as it's personalized products!

4 votes
0 votes
11 views
3 replies
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Don't know if other sellers are experiencing this...Amazon is padding the crap out of our transit times...we are well above the 90% OTDR yet they're showing our items won't be delivered until Dec 4-6!! that's 10-12 shipping days, we have our transit time for these areas set at 2-4 days with 1 day handling...and according to our dashboard they are only supposed to be adding .8 days so there's an extra 8 days being added!!!! some sort of ploy to drive more business to FBA during the holidays? this is inexcusable there has got to be some sort of recourse otherwise FBM sellers will all be out of business by next year....we're losing all of our buy boxes due to this 'error'!

2 votes
0 votes
13 views
2 replies
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MCF Integration with Instagram Shop
by Seller_59wT6Nw5DtOyO
Amazon replied

Hello, what MCF integrations do you recommend to use between Amazon and Instagram Shop ?

0 votes
0 votes
4 views
1 reply
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Amazon UK - Unable to change my address.
by Seller_QLQ1UT6FoPIgY
in group
Amazon replied

This is not a duplicated discussion of Glitch in the video verification system | 4 weeks without update, it's a different topic about address change in Amazon UK, please do not delete claiming it's a duplicate topic, thanks.

I registered my account with the wrong address. While all other marketplaces were able to update my address, Amazon UK insists that I must activate my account to make any changes. However, I cannot activate the account because the company information I initially provided is incorrect.

All my cases are now automatically closed, I'm unable to get in touch with anybody with the ability to simply change my address to reflect my business document.

P.S: I haven't sold a single product on the platform, I got suspended from day 1, without the option to change my address in Amazon UK, all other marketplace have collaborated with me.

0 votes
0 votes
3 views
2 replies
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Update title of ASIN
by Seller_uQ4Yx0oUHTLtq

There are few ASINs when we update the title, we get the message "ASIN has already been claimed by another representative of the brand."

We own the brand and are the only ones selling the item.

Support does not help and always replies with the same response.

What can we do in this situation?

0 votes
0 votes
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0 replies
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SAFE-T Claim Assistance Needed Please
by Seller_M5mqMT4PoaFqu
Amazon replied

Hi,

I submitted a safe-t claim for a FBM return, which was not returned to me. The tracking information shows the item was returned to seller but in a different city and in a different state. We never received the return. The USPS tracking also shows the item was delivered to a different city and state from where I'm located. I opened a claim and was reimbursed for the return shipping but not for the item from the order. I replied to the claim asking about the refund for the item and was denied. I mentioned the item was returned to a different city and state and it was Amazon who issued the return label. They stated no reimbursement due for the order. This doesn't make sense. This is also the third time I've caught where returns are stating returned to seller but ended up in an entirely different city and state. I did not issue return labels for those either. I was reimbursed the cost of the item for those orders but not this one. The claim ID for this order is 12619-42985-8035539. Please help. Thanks.

0 votes
0 votes
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1 reply
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FBA box ID label for oversized item
by Seller_mEV6T4fCqXvwM
Amazon replied

Is the FBA box ID label necessary for oversized items on a pallet? (The box contains just one item.)

The FBA box ID label makes sense for small parcels, where one box includes multiple products. But what if I am shipping a large product, and each box contains only one item?

https://sellercentral.amazon.com/help/hub/reference/G200178470 only talks about small parcel , which you put box ID label with shipping label on the box.

0 votes
0 votes
3 views
1 reply
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My account has been deactivated due to inactivity, however I have been fairly active on the account. It seems impossible to reactivate as along with this, it is telling me my charge method is invalid. However, I have been using the same credit card for months with no issue and I have already been charged the 40 dollars for this month while somehow being deactivated for inactivity. I cannot reverify my account as it just automatically redirects me to invalid charge method, even though I have already been charged. Would like help with this.

1 vote
0 votes
72 views
4 replies
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What does the Reserve total mean under the Inventory section?
by Seller_asXyI6yX0MQp5
in group
Amazon replied

I shipped in my first inventory and it has been received. But when I look in manage inventory it has a reserve total higher than the number of units I shipped in. Why is the reserve total listed under the inventory tab higher than the total # of units I sent in?

0 votes
0 votes
5 views
5 replies
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What's going on with Contact Buyer?
by Seller_149FN9OrPNrp7
Amazon replied

A customer left a negative feedback stating something to this effect: "Please help my order is stuck in transit! Can you please ask the seller to contact the post office."

Amazon immediately struck the feedback through because we shipped on time and used Buy Shipping. However, I would still like to contact the customer to let them know that their item is on its way and will be delivered. When I click contact buyer, my only option is a canned response telling them we will provide a refund. What is going on here? Amazon does not want us to provide customer service anymore? We used to have access to their encrypted email address, but I am no longer seeing that option.

Furthermore, it seems Amazon is making exceedingly difficult for buyers to contact sellers, which is probably what led the customer to leaved the feedback instead of contacting us.

0 votes
0 votes
2 views
1 reply
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