Hi @Seller_JT2cdQLa0Oueg, @Seller_Udi0JNbTrsmUV, and @Seller_nS0jcFQNDLG3e

I am having issues with Featured Offer Eligibility, sometime on the 22nd, it was switched to No for the electronics category, I tried making support cases, but that is getting no where, I tried using the chat twice, and each time the agent wants to try and update the ASIN categories to something else different than what it is.

Case IDs, 17470030091

17471321291,

17471025101

they esclate it and i get a canned response, about how to win Buybox, which is not my issue I am not eligible for featured offer. I could be 200 dollars less than buy box and not get it, because I'm not eligible in the electronics category.

I’d like to share some concerns about the potentially problematic way Amazon implements its obligations under the EU’s DAC7 directive. I've been experiencing a deeply frustrating issue and want to raise awareness—not just for myself, but also because I've seen other EU sellers struggling with similar problems.

What's the issue?

Under EU law (specifically DAC7), Amazon is required to verify and report certain tax-related information, including VAT numbers, for sellers based in the EU—even if we're selling on the Amazon US marketplace. While this requirement itself is understandable, Amazon’s practical implementation raises serious social and legal questions.

Practical Example from My Experience

I'm a sole proprietor based in the EU. My official VAT registration is done under my registered trade name, which is standard practice and fully compliant with EU regulations. Despite this, when I attempt to complete Amazon’s DAC7 tax interview, it fails to verify. Amazon seller support then explicitly demands that I enter my trade name in the tax interview, to match my VAT registration. But here's the catch:

• Amazon's tax interview form for individual sellers in the US explicitly only allows the entry of a first and last name, as shown on personal income tax returns.
• There is no option at all to enter a trade or business name in this form, making compliance literally impossible.

This creates a direct contradiction:

• Amazon support instructions: Your Seller Central legal name must match your VAT registration name (in my case, my trade name). Check company name on What is your legal name used for tax purposes.
• Amazon's actual US tax interview form for individual seller: Fields for first and last name, no option for trade name, or legal name for tax purposes.

Moreover, when I've sought support from Amazon, their responses have compounded the confusion:

• They repeatedly provided me with a link to a tax interview form for Seller Central Europe, despite explicitly stating multiple times that I only sell on the US marketplace and have no EU Seller Central account.
• Every attempt to clarify this misunderstanding with seller support results in exactly the same circular response, leaving me trapped in an impossible loop with no resolution.

This scenario is NOT an isolated event—I have opened multiple cases with Amazon seller support both recently and before this year, always receiving the same impossible-to-implement instructions. This strongly suggests a systemic failure rather than an individual misunderstanding.

To repeat, like seller support, I have opened MULTIPLE support cases with Amazon both recently and before this year. Each time, seller support provides precisely the SAME UNWORKABLE INSTRUCTIONS, indicating a deeper systemic issue rather than mere individual misunderstandings.

Potential Legal Issues (DAC7 & Digital Services Act):

Upon careful review, this issue raises legitimate legal questions about Amazon’s compliance with EU laws:

1. DAC7 Directive (Council Directive EU 2021/514) clearly requires platforms, including Amazon, to collect and accurately report VAT numbers and income for sellers residing in the EU, regardless of the marketplace location. [DAC7 Directive Source: Council Directive (EU) 2021/514] (URL not allowed to be shared on forums)

• Under DAC7’s due diligence requirements, platforms must use reasonable and appropriate efforts to verify seller information accurately. Yet, is it reasonable for Amazon to ask sellers to change the registered VAT name with the authorities – In other words, to "rewrite" legally accurate and EU-authorized VAT registrations just to suit Amazon’s own internal systems?
• Under DAC7, Amazon must verify VAT numbers using official EU databases like the official EU VIES database and must ensure that sellers can provide their legally valid VAT registration names. Amazon’s current system prevents individual EU sellers from verifying a VAT number registered under a trade name, thereby potentially causing inaccurate reporting or incomplete data submission—precisely what DAC7 aims to avoid.

2. The Digital Services Act (DSA) also places obligations on large platforms like Amazon to ensure their interfaces and verification processes facilitate rather than hinder compliance. ("compliance by design") and they must maintain clear, fair procedures. [DSA Source: Regulation (EU) 2022/2065] (URL not allowed to be shared on forums)

• The EU’s DSA further emphasizes transparency, accountability, and effective support procedures for online platforms. Amazon’s repeated issuance of invalid links, impossible-to-follow instructions, and ineffective support processes raises the question of whether these constitute violations of the DSA's requirement for platforms to design procedures that enable compliance clearly and fairly.

In short, Amazon’s current approach—refusing valid VAT numbers due to internal limitations and repeatedly sending sellers through impractical loops—may place it in questionable legal standing under both DAC7 and the DSA.

Moreover, in a few replies seller support asked me to alter official EU-validated VAT registration details with authorities, simply to fit Amazon’s internal system constraints. This could constitute a potentially problematic overreach of Amazon's authority, potentially violating fundamental EU principles of proportionality and fairness.

Other Sellers Experiencing Similar Issues

To confirm I'm not alone in this Kafkaesque loop, here are examples from other sellers who've faced similar challenges:

Other sellers on Amazon forums have described similar frustrating experiences, including this leading to trying to submit a sole proprietorship as a legal company, for example:

• DAC7 a total joke by amazon
• DAC7 is just a reason to block us during high peak season?
• DAC7 Seller Help want to me submit personal info not business info

Why This Matters:

These concerns aren't just frustrating. They raise significant legal compliance issues that could affect many EU-based sellers on the Amazon US platform. If Amazon’s processes lead to inaccurate reporting or failure to collect required information properly, it could potentially put both sellers and Amazon at risk of penalties from EU tax and regulatory authorities.

Possible Solutions:

To address these potential compliance issues, Amazon should consider:

• Updating its US marketplace tax interview form to allow EU-based sole proprietors to include both their personal and trade names.
• Manually verifying valid VAT numbers (via VIES) to resolve any artificial system-generated mismatches.
• Reviewing and rectifying seller support workflows to ensure coherent, accurate, and implementable instructions.

Recent seller support cases: 2024 (1) case 16349763131, 2024 (2) case 16463603461, 2024 (3) case 16517870671, 2024 (4) case 16629440731, 2024 (5) case 16664811831, 2025 (unanswered) case 17357720891, 2025 (1) case 17396769041, 2025 (2) case 17447843021

My recent forum posts: related to this issue

• Dutch VAT Number Being Rejected for DAC7 Declaration (Sole Proprietor)
• Amazon DAC7 system requests me to rewrite reality, and sends 3 links to a marketplace I don’t even use.
• Please enable trade name submission in ‘Individual’ tax profile for VAT verification

Hello! I need help. I'm not getting any resolution from support, and I'm getting tired of their suggestion to wait for 24 hours, which I’ve already done for 3 days.

For some background: I had a problem with my GTIN before. We were listing a variation and used a GTIN that wasn't for a bundle. I reached out and was advised to submit a GS1 certificate and proof of affiliation, or possibly a trademark. I submitted the documents, but unfortunately, they encountered an error due to "matching." After that, I was advised to delete the listing and wait 24 hours before relisting it with the same SKU and ASIN, so I could get the same FNSKU. This was important because we have an ongoing sea shipment, and the attached FNSKU belonged to the listing that was supposed to be deleted.

I followed the instructions, deleted the listing, and was later informed by another agent that I would not get the same FNSKU if I didn’t use the same GTIN. They also mentioned that the inventory might become stranded in the warehouse. I moved on from that and relisted the items, accepting that the inventory might become stranded.

After relisting, luckily, the FNSKU for 1 item remained the same. However, out of the five items, I'm only seeing one in my inventory page. I reached out to support because it’s been three days since I relisted, and it's still not showing up in my inventory. I edited the 2 parent listing on the draft page, but when I submitted, only the parent listing is visible, and the child listings are still in draft.

At this point, I don’t know what I should do.

please note the fulfillment type i selected during listing is fba not fbm

This is the case Id: 17409535811

There seems to be a severe glitch in FBA Warehousing software, (inventory management system).

Had this been a single occurrence, then this would have been a non-issue, but this has happened to us several times, and we would like to hear from others, if they have experienced a similar result Lost in Warehouse and Missing from Inbound.

We have had several cases where we fought tooth and nail with Seller Support to investigate Missing from Inbound, and Lost in Warehouse cases, only to be denied that we had ever shipped the items, falsely claiming that "we have counted and confirmed" that there is no missing inventory.

After months of not getting anywhere, we continue onward with conducting business, absorbing the enormous losses, but life has to go forward.

So, in some cases, we decide to no longer carry the ASIN due to it being high-risk of it being declared "Lost" or "Missing" by the ever so honest FBA employees, and Seller Dis-Support staff, and Auto-respond emails that subsequently follow.

Now here is where it gets really interesting; We proceed with deleting the listing from our manage inventory page, either because the product has been discontinued, or because of it being "lost" more than once by the "good fellas" at Amazon. After a period of time ranging from several days to weeks, We receive a notice that we have stranded items without a listing!

So, here is this giant company selling themselves as a leader in cutting edge technology, and their Inventory management software, is shoddy, that using brown paper bags, to tally the inventory would be more effective.