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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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@Seller_nS0jcFQNDLG3e Can you please assist and review these cases for us as we received conflicting answers. This is our last attempt to get a clear answer or to get this problem solved. Are we losing our Catalog Creation approval for this brand? Do we still have authorization and if so, why can't we list new items? Please help. Thank you.

Recently we attempted to create a new listing for new products from a brand that we were approved for Catalog Authorization on the brand since 9/22/2022. We were selling the brand previously but have continued to sell and have been creating listings for this brand since the approval without issue until recently.

Recently, when trying to create a new listing for the new products everything seemed to be fine until we tried to submit the listing, we received the 5461 error (need to apply for catalog authorization for the brand). Since we had already been approved we opened a case to clear the error. The Catalog Authorization approval date then changed to 11/14/2024 with Seller Support requesting that we recreate the listing as instructed. If the same error occurs again then we should reapply for Catalog approval again. We received the same error and so we reapplied as instructed. However, this time the request was denied. We applied for other brands under the manufacturer and received the same “copy and paste answer”.

Requested more assistance from Seller Support since we had prior approval and now were declined, Case ID 16690533211. This is what we received back:

“We are currently not accepting applications for this product. To maintain a safe and trustworthy shopping experience, we restrict certain products from being listed or sold on Amazon. If the ability to list this product changes, you will be able to apply for approval to create ASINs for ** XXXXXXX **. In view of the aforementioned, we had to decline your application.”

Why the system let us fill out the application if Amazon is currently not accepting applications. Again, we are not a new applicant as we have approval to create catalog since 2022.

Amazon Seller Support had previously acknowledged that we had been approved for Catalog Authorization of the brand. See below. Why did Seller Support lead us on with asking to reapply and then decide to decline the requests? Did Amazon want to change our status?

Receiving an error while listing a product

Case ID 16659348931 08:00 PM 11/18/2024

“We are aware of the ongoing concerns regarding the error 5461 that you are currently experiencing in relation to the brand. Furthermore, we acknowledge your understanding that you previously received authorization for the brand.”

Note: We are not the manufacturer or brand owner. No sales restrictions are in place, only need approval for Catalog creation. We also purchase from an authorize distributor/source for this brand.

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PREMIUM A+ CONTENT Unlocking help help
by Seller_iNNBmbxGSLFnM
Amazon replied

Hello,

I am currently facing an issue with premium A+ content for almost a month.

I done what the rule required, Premium A+ content was not granted on my seller's account .

Someone can check and escalate it?

Thanks in advance!!

Case ID 16599976381

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2 replies
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A+ Aplus A Plus Not updating
by Seller_2omk2HP8QFl7b
Amazon replied

Is anyone having issues updating their A+ pages? If you are not having issues, how long does it take for your A+ changes to get posted and go live?

I have gone through the submission process multiple times. The system allows me to submit the changes for approval (after the ASINS have been uploaded in). But the A+ stays in "draft" status even though I can see the "Cancel bulk action" button.

I have waited for a week for the A+ to get accepted but nothing seems to be going through for me. Not sure if this process stated to take much longer than it previously did or there is some bug in the system.

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Amazon does not respond to any cases
by Seller_BPpDaMx1M7lRJ

Amazon does not respond to cases created exactly 1 month ago and delays them with copy-paste answers when you talk to them via live chat.

If you're not going to support us from Amazon, why are we paying fees?

1 vote
0 votes
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8 replies
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Refund At First Scan for $100 order
by Seller_8opwwN6P8sp6Z
Amazon replied

I recently have had two orders refund at first scan for orders that were $100 or over. Previous months those amount totals were never refund at first scan. Why all the sudden is amazon allowing this? $100 was the base, after tax order was $107, on both orders. I thought 100$ was the threshold that was not to be refund at first scan?

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6 replies
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feature offer not eligible
by Seller_mZP4sjZKnbsOC

Im not featured offer but my metrics are healthly

B08N3F9PRJ

Here's my case id 16704231351

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My account has been deactivated for months now with multiple attempts to reinstate it by providing proper documents, identification, and statements. None has been successful and it seems like they won't hear me out any longer. I only buy from verified online retailers and I haven't dived into the wholesale side of buying yet. The products that I have bought are all legitimate with proof and invoices to back it up. I'm not sure what else I can do now to get my account reinstated. What will happen to my inventory that's at Amazon right now? Can I have it shipped back to my address? Any help is greatly appreciated, thanks.

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Just received an email from Amazon stating i had to confirm an order that never appeared in the orders list for some reason and now it is late.

Buyer places an order on Thursday, Nov 14, I ship every day except weekends, so i ship Friday 15, Monday 18, Tuesday 19, and today Wednesday November 19 they sent this message:

----------------------------

This notification is a reminder to confirm the shipment of the order below. If you have not yet shipped this order, please do so now.

You can confirm shipment of orders individually using the Manage Orders tool in your seller account. You can also confirm multiple orders at the same time using a Shipment Confirmation feed.

To learn more about confirming shipments, please search Seller Help using the keywords "How to Confirm a Shipment."

ORDER DETAILS (shipment not confirmed as of: 11/19/2024)

--------------------------

Needless to say, I have shipped for three days, confirming each time no orders are pending for each period, and that order never showed up. You put the orders list in ascending order, 100 orders to a page, and check delivery dates each time. Several times over while you are printing, this order didn't exist, at least visually.

Is this an isolated incident, or more sellers are having this problem?

1 vote
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Is your brand name suddenly different on Amazon? You're not alone. Learn how to fight back against unauthorized changes and protect your business.

  • Brand name changes are often referred in the Seller Forums as “hijacking.”
  • The term “hijacking,” has also been used in the Seller Forums to describe other offers on a listing or when the featured offer has changed from one seller to another.
  • To ensure a cohesive dialog, this discussion is specifically regarding a change to the brand name attribute on a listing.

Brand name changes that violate the Amazon Brand Name policy are not allowed. To investigate the cause of Brand name changes, a thorough investigation is required to identify the “how” it happened. Based on the results of this investigation, a Community Manager may be equipped with the appropriate information/detail to assist you.

If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:

Once you have done so, here is what we need from you to get started:

  1. Post a new discussion in the Manage Your Brand category that is specific to the ASIN(s) you are experiencing issues with. (You do not have to list the ASINs, we will cover that in the next step)
  2. Provide a case ID in your post that lists ALL the ASIN(s) and details which explains your issue. Why is this necessary? We don’t want you to have to put any business specific or proprietary information in a public forum and with a case ID as per Community Guidelines. Community Managers can identify relevant information from the case.

Here is what we are getting started with:

An investigation on each ASIN individually.

  • Keep in mind, the root cause is not always the same across all the ASINs and those differences can mean different escalation paths to resolve.

Escalation to the appropriate team to resolve the issue.

  • Reminder: The case ID(s) provided must meet the Community Manager’s requirement to escalate, see the 5 self-service bullet points listed above

That’s it! The Community Managers will take it from there. Please keep in mind that resolution is not guaranteed and times will vary based on the investigation, number of ASINs, root cause, and how many internal teams we have to connect with. However, we are more than happy to review and see what guidance we can provide!

We want to hear from YOU!

For any Sellers that have received assistance from a Community Manager with an incorrect change to a brand name, we would love to hear about your experience:

  1. Did we miss or leave anything out from the instructions above?
  2. Approximately how long did it take to fix your issue?
  3. Do you think we need to provide more clarification or additional information to this post?

Best, Dougal

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facing trouble in using basic A+ content
by Seller_we3INEkPD11G0
Amazon replied

I am trying to assign A+ content to my ASIN, but I am encountering the error: "You are unable to add content to this ASIN because our system does not recognize this ASIN as part of your brand."

Here are the details:

The A+ content section is available in my Seller Central account.

My brand name appears in the product detail page under the "Brand" section, not as "Generic."

I provided brand information while listing the product and received categorization approval.

I do not have a trademark and am not Brand Registered.

Am I eligible to use basic A+ content under these circumstances?

Thank you for your assistance

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