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It’s time for our Forums Spring Sweepstakes! Whether you're a spring selling veteran or just starting your Amazon journey, share your story.


We’re asking experienced sellers: what do you know now that you wish you knew in your first spring season?


Newcomers: what's your biggest spring selling question or concern? Share your tips for a chance to win 1 of 10 $100 Amazon gift cards.


We're accepting responses on this thread only from now until 11:59PM PT on April 25. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. NO PURCHASE NECESSARY. Must be a legal resident of the 50 US + D.C., 18+. and actively enrolled Amazon selling partner with a Seller Forums account. Winners will be randomly selected from all comments. Limit one entry per person. .See Official Rules for details.

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Main Images
by Seller_j4cBNs8gstrke

I'm not sure if competitors are reporting my listings or if Amazon's Ai does it, but when I put a main image that doesn't 100% comply with the silo on white background rule it gets pulled down. I have no issue with that except that most of my direct competitors are allowed to keep their non-compliance lifestyle main images up all the time. Is it because of volume? Why do the rules about main images apply to some but not all sellers?

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INBOUND CASE FOR SHIPMENT FBA18JCMJ2G4
by Seller_d23YxAugE4REM

Hi Amazon team,

I have the case# 17035713841 in which we shipped 20 units of Samsung Galaxy Watch Ultra 47mm LTE Titanium Gray, New Sealed but Amazon only received 15 units.... Later on, an investigation was arranged and yes, Amazon confirmed we shipped 20 units but claimed that those 5 missing units were sent in with an unexpected FNSKU than planned.... That is so wrong....

We always print all product labels with one roll of paper for one shipment and we processed each shipment at a time. Then, later on, before a package is sealed and shipped out, it has to go through 3 layers of checking points and security to make sure everything is correct.

We are beyond upset and frustrated because lately, Amazon representatives was seemed to be trained to give us that kind of unacceptable answer as products were shipped in with a different product labels than planned.... who would do that to let their inventory to be lost? We don't think so.

There was no communication with us prior to our case and there was still an option for us to open a case for investigation, but then gave us that answer to blame us not shipping products correctly.

We are demanding our inventory to either be added correctly or reimbursement for all 5 missing units.

THIS UNTRUE DENIAL REASON SHOULD BE STOPPED

@Seller_OOVUXZLmb2UEH@Seller_khUF6HPR2AHxu@Seller_RSwABJNHpHnEZ@Seller_Lz6S1nnAIzbYB@Seller_YeWcEeTwlVO93 @Seller_hme3Wbydd1ihr Please help us with this case

Thank you so much!

10/21/2024 5X WATCH-ULTRA-47-GRAY-NEW

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I am facing a serious issue with a CPC compliance review that has been pending for over 17 business days. My listing was removed more than 55 days ago, and despite submitting all required documentation, I still haven’t received any updates or responses.

The primary case ID is 16682356651, and my inventory has been sitting in Amazon's warehouse for weeks without being available for sale, which is severely impacting my business.

I have been told over and over again that this has "been escalated to the internal team for review" but nothing is reveiwed or processed.

@Seller_8hQgfj6OVZYse @Seller_l7Jtck9jxnEA0

I would greatly appreciate any help or suggestions. Thank you in advance!

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We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.

First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

As this is a continuous process improvement, I wanted to surface a post @Seller_t9kvdr2yixQej created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:

  1. Submit a report through the "Report Abuse" feature
  2. Select "Product detail page was changed to represent a different product"
  3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

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Identity Verification account Deactivated
by Seller_xVIrMu9fA4HeW
Amazon replied

Few days back on 1st of April 2025 i just received email of policy violation, that was identity verification violation on amazon i submitted the Appeal on the same day after that i was asked by amazon seller to wait for two business days for verification, i just waited for two business days and after that i get a call by call me now from amazon account health support, despite of the strong follow up i just received the notification that account is being deactivated, i am not getting it to how to come out of this matter, I don't Know without any prior clarification amazon deactivated my account, however i have already addressed the violation same day when it was received and in a timely manner.

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510(k) premarket notification not recognized by amazon
by Seller_ZprJMm7kiEhKS

Hi! We're reaching out to the community hoping someone can offer some guidance on a frustrating issue we're encountering.

Our listing was recently deactivated by Amazon, citing it as a professional-use only medical device that requires a valid 510(k) premarket notification.

Case ID: 17494248771

We have submitted the following documentation to Amazon for review:

✅ The relevant FDA 510(k) number

✅ Clear photographs of all sides of the product packaging

✅ Photographs of the complete instructions for use

✅ Our FDA Establishment Registration Number

✅ Letter from the manufacturer

✅ Confirmation that the device name matches exactly as it is listed on the FDA database

Despite providing all of this information, we continue to receive the same generic response from Amazon stating:

"The FDA 510(k) provided does not cover this product. Sellers are expected to provide complete and accurate information in order for us to proceed with our review of this request."

We have meticulously reviewed the FDA database and are certain that the 510(k) number we provided is indeed the correct one for our product. We are feeling stuck and unsure of what additional information Amazon might be looking for or what we might be missing.

Has anyone else experienced a similar situation with a 510(k) review and the recurring canned responses? Any advice on how to break this cycle, specific contacts within Amazon to reach out to, or potential escalation steps we could take would be incredibly helpful.

Thank you in advance for any insights or assistance you can offer!

@Seller_pAPBCLhysbW5T

@Seller_SBIjJooGeXSQ6

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I shipped a batch of goods to Amazon, which were successfully delivered and signed for by Amazon's receiving team. My logistics provider also provided proof of delivery with Amazon's signature. However, after fulfillment, 151 units (nearly 3 boxes) were missing from the inventory available for sale.

In February 2025, I submitted the packing list and the bill of lading provided by my freight forwarder to Amazon to request reimbursement. Despite this, Amazon's support team ignored my documents and repeatedly asked for additional submissions without specifying any errors. This delay has dragged on for over two months without resolution—even after the introduction of Amazon's new reimbursement policy, my case remains unresolved.

This is not my first time filing a claim with Amazon; previous reimbursements were processed smoothly. However, the new compensation policy completely disregards sellers' additional costs beyond product value, forcing us to bear the losses caused by Amazon's errors. I strongly condemn Amazon's unreasonable and unfair practices.

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Hi everyone,

I’m reaching out because we’ve been facing a bit of a challenge over the past 24 hours, and I’m hoping someone here might have some insight or advice.

Our company has received over 20 customer inquiries from buyers who haven’t received their orders. While some of our products ship directly from our warehouse, we purchase shipping labels through Amazon. Here’s the strange part: all these customers have different tracking numbers, but they’re all seeing the same status:

"Delivered, Individual Picked Up at Postal Facility"

CAMINO, CA

As you can imagine, this is causing a lot of confusion and frustration for our customers. At the moment, we’re directing them to Amazon’s Buyer Support, but it feels like we’re just passing the buck without really solving the issue.

Has anyone else experienced something similar? Is there anything we, as sellers, can do to investigate further or help our customers resolve this more efficiently? Or is this purely on Amazon’s end?

Any advice or suggestions would be greatly appreciated! Thanks in advance for your help, and I hope we can figure this out together.

1 vote
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I'm planning to sell my FBA business, and the potential buyer is also an FBA business owner with an existing LLC. I have a couple of questions regarding the transfer:

1. Can the buyer purchase my Amazon account under their existing LLC?

2. Alternatively, is it possible for the buyer to acquire just my brand, including the listings and inventory, without taking over the entire account?

I'm also aware that Amazon has strict policies against individuals operating multiple primary seller accounts, which could lead to account suspensions. Given this, I want to ensure that the transfer is fully compliant with Amazon's policies to avoid any risk for either party.

2 votes
0 votes
7 views
4 replies
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Hello fellow sellers,

I'm contacting the community for insights or advice on an issue I've recently encountered with automatically canceled orders. Several of our orders were cancelled by Amazon's system automatically, without any prior notification or authorization from our side. These orders were already in transit to the customers when we noticed the cancellations.

We did not initiate these cancellations, and we didn't receive any confirmation or explanation from Amazon regarding why these were processed as such. This situation is particularly concerning because it affects our operational costs and could potentially harm customer satisfaction, as we have already incurred shipping expenses.

Has anyone else experienced similar issues with automatic cancellations after shipment? How did you handle the situation, and what steps did you take to resolve it with Amazon? Any insights on preventing such occurrences in the future would also be greatly appreciated.

Thank you in advance for your help and suggestions!

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